聯網電視市場 - 按螢幕尺寸（小於 30 英寸、30 英寸至 50 英寸、50 英寸至 70 英寸、70 英寸以上）、按技術、按螢幕類型、按解析度、按最終用途、按配銷通路和預測, 2024 - 2032

由於先進功能的增加和這些電視提供的便利性的增強，2024 年至 2032 年全球連網電視市場的複合年成長率將達到 9.5%。現代連網電視配備了一系列創新功能，例如智慧介面、語音控制以及與串流媒體服務和智慧家居設備的無縫整合。這些進步為用戶提供了直覺且個人化的觀看體驗，使存取和管理多個來源的內容變得更加容易。例如，2024 年 6 月，Google透過其 Google TV 網路為連網電視機引入了新的廣告投放選項。這項創新功能使廣告主能夠在選定的智慧電視和 OTT 裝置上展示其廣告，從而將其覆蓋範圍擴大到更廣泛的連網電視平台。

便利因素對拉動市場需求發揮重要作用。連網電視將各種功能整合到單一裝置中，因此無需多個遙控器或外部媒體播放器，從而簡化了使用者體驗。此外，直接從網路傳輸內容並連接到其他智慧型裝置的能力增加了一層多功能性和易用性。隨著消費者擴大尋求整合且方便用戶使用的娛樂解決方案，連網電視市場有望持續成長。

整個連網電視產業根據螢幕尺寸、技術、螢幕類型、解析度、最終用途、配銷通路和地區進行分類。

根據螢幕尺寸，從2024 年到2032 年，50 至70 吋的連網電視市場將實現令人稱讚的複合年成長率。體驗的消費者的歡迎。隨著內容消費轉向高清和 4K 解析度，更大的連網電視變得更受歡迎。此外，它們的尺寸非常適合現代生活空間，人們更喜歡更大的顯示器來觀看串流媒體服務、遊戲和互動媒體。這種日益成長的偏好正在推動該細分市場的顯著市場成長。

在技​​術方面，OLED 細分市場將在 2024 年至 2032 年間顯著成長。該技術還支援超薄軟性螢幕，使 OLED 電視成為高階家庭娛樂設定的首選。隨著消費者越來越尋求高階、身臨其境的觀看體驗，OLED 連接電視的吸引力與日俱增。 OLED 技術的進步和可用型號範圍的擴大進一步推動了這一趨勢，推動了聯網電視市場的巨大需求。

歐洲連網電視市場從 2024 年到 2032 年將呈現顯著的複合年成長率。 OTT 平台和隨選視訊服務的日益普及進一步推動了這項需求。此外，電視技術的進步，例如改進的用戶介面以及與智慧家庭系統的整合，增強了聯網電視的吸引力。隨著歐洲家庭優先考慮數位便利和娛樂，連網電視市場不斷擴大。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 技術概覽
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 串流媒體平台越來越受歡迎
    • 技術進步
    • 提高各地區的網路普及率
    • 不斷成長的智慧家庭整合趨勢
  • 產業陷阱與挑戰
    • 內容碎片化
    • 網路依賴
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按螢幕尺寸，2021-2032 年

• 主要趨勢
• 小於30英寸
• 30英寸至50英寸
• 50英寸至70英寸
• 70吋以上

第 6 章：市場估計與預測：按技術分類，2021-2032 年

• 主要趨勢
• 引領
• 有機發光二極體
• 其他

第 7 章：市場估計與預測：按螢幕類型，2021-2032 年

• 主要趨勢
• 彎曲
• 平坦的

第 8 章：市場估計與預測：依決議，2021-2032

• 主要趨勢
• 8K
• 4K
• 1080p
• 其他

第 9 章：市場估計與預測：依最終用途，2021-2032 年

• 主要趨勢
• 住宅
• 商業的

第 10 章：市場估計與預測：依配銷通路分類，2021-2032 年

• 主要趨勢
• 線上
• 離線

第 11 章：市場估計與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • MEA 的其餘部分

第 12 章：公司簡介

• Amazon
• Apple
• Google
• Hisense Group
• LG Electronics
• Panasonic Corporation
• Philips
• Roku, Inc.
• Samsung Electronics
• Sharp Corporation
• Skyworth Group
• Sony Corporation
• TCL Technology
• Vizio Inc.
• Xiaomi Corporation

Global Connected TV Market will witness 9.5% CAGR between 2024 and 2032 due to the rising addition of advanced features and the enhanced convenience offered by these televisions. Modern connected TVs are equipped with a range of innovative features such as smart interfaces, voice control, and seamless integration with streaming services and smart home devices. These advancements provide users with an intuitive and personalized viewing experience, making it easier to access and manage content from multiple sources. For instance, in June 2024, Google introduced new ad placement options for connected TV sets through its Google TV network. This innovative feature allowed advertisers to display their ads on select smart TVs and OTT devices, expanding their reach across a broader range of connected TV platforms.

The convenience factor plays a significant role in driving market demand. Connected TVs simplify the user experience by consolidating various functions into a single device, eliminating the need for multiple remote controls or external media players. Additionally, the ability to stream content directly from the internet and connect to other smart devices adds a layer of versatility and ease of use. As consumers increasingly seek integrated and user-friendly entertainment solutions, the Connected TV Market is poised for continued growth.

The overall Connected TV Industry is classified based on the screen size, technology, screen type, resolution, end-use, distribution channel, and region.

Based on screen size, the connected TV market from the 50 to 70 inches segment will register a commendable CAGR from 2024 to 2032. These larger screens offer enhanced picture quality and detail, making them popular among consumers who seek a premium home theater experience. As content consumption shifts towards high-definition and 4K resolutions, larger connected TVs become more desirable. Additionally, their size is ideal for modern living spaces, where people prefer larger displays for streaming services, gaming, and interactive media. This growing preference is driving significant market growth in this segment.

In terms of technology, the OLED segment will witness an appreciable growth from 2024 to 2032. OLED screens deliver exceptional color accuracy, contrast, and brightness, enhancing the viewing experience with deep blacks and vibrant colors. This technology also allows for ultra-thin and flexible screens, making OLED TVs a preferred choice for premium home entertainment setups. As consumers increasingly seek high-end, immersive viewing experiences, the appeal of OLED-connected TVs grows. This trend is further fueled by advancements in OLED technology and a broadening range of available models, driving significant demand in the Connected TV Market.

Europe connected TV market will exhibit a notable CAGR from 2024 to 2032. European consumers are embracing connected TVs for their ability to access a wide range of digital content, including high-definition and 4K programming. The growing popularity of OTT platforms and video-on-demand services further fuels this demand. Additionally, advancements in TV technology, such as improved user interfaces and integration with smart home systems, enhance the appeal of connected TVs. As European households prioritize digital convenience and entertainment, the market for connected TVs continues to expand.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Growing popularity of streaming platforms
    • 3.7.1.2 Technological advancements
    • 3.7.1.3 Increasing internet penetration across regions
    • 3.7.1.4 Growing smart home integration trends
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Content fragmentation
    • 3.7.2.2 Internet dependency
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Screen Size, 2021-2032 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Less than 30 inches
• 5.3 30 inches to 50 inches
• 5.4 50 inches to 70 inches
• 5.5 Above 70 inches

Chapter 6 Market Estimates & Forecast, By Technology, 2021-2032 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 LED
• 6.3 OLED
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Screen Type, 2021-2032 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Curved
• 7.3 Flat

Chapter 8 Market Estimates & Forecast, By Resolution, 2021-2032 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 8K
• 8.3 4K
• 8.4 1080p
• 8.5 Others

Chapter 9 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Amazon
• 12.2 Apple
• 12.3 Google
• 12.4 Hisense Group
• 12.5 LG Electronics
• 12.6 Panasonic Corporation
• 12.7 Philips
• 12.8 Roku, Inc.
• 12.9 Samsung Electronics
• 12.10 Sharp Corporation
• 12.11 Skyworth Group
• 12.12 Sony Corporation
• 12.13 TCL Technology
• 12.14 Vizio Inc.
• 12.15 Xiaomi Corporation