聯網電視

本報告提供聯網電視的服務，解決方案，設備的市場調查，用途的演進，設備的普及率，廣告的地位等主要趨勢，聯網電視的生態系統和企業的地位，主要企業的簡介，競爭情形，市場成長的各種影響因素分析，市場規模的預測等彙整資訊。

目錄

第1章 摘要整理

第2章 範圍、市場

• 定義
• 市場分類
• 設備率
• 成為利用核心的TV
• 廣告成為主要的資金來源

第3章 市場結構

• 聯網電視服務的生態系統
• CE產品
• 網際網路大廠
• 影片內容&服務
• 通訊業者

第4章 企業簡介

• Amazon
• Comcast
• Google
• Roku
• Samsung

第5章 市場預測

• 企業的定位
• OS作戰
• CTV廣告
• 促進因素、障礙
• 聯網電視廣告市場預測
• 潛在TV廣告市場預測
• 潛在TV廣告市場與聯網電視廣告市場動態的比較

Summary

This report examines the market for connected TV (CTV) services, solutions and devices.

The first part presents the segmentation of the CTV market as well as the main trends in the evolution of usages, the equipment rate and the place of advertising in the sector.

The detailed structure of the connected TV sector then positions the industry players by segment, including consumer electronics groups, audiovisual groups, Internet giants and telecom operators.

Next, the offer and positioning of major players in the connected TV ecosystem (Amazon, Comcast, Google, Roku, Samsung) are presented in detailed profiles.

Finally, the market prospect is discussed from the perspective of competition between the various players' ecosystems or by taking into account the dynamics of the connected TV advertising market.

The latter is the subject of forecasts to 2026, in its CTV and addressable TV dimensions, at the global level and with US and Europe (Germany, France, UK) segmentations.

Table of Contents

1. Executive summary

2. Scope and market

• 2.1. Definition
• 2.2. Market segmentation
• 2.3. Equipment rate
• 2.4. The television set at the heart of usage
• 2.5. Advertising, a main source of funding

3. Market structure

• 3.1. Connected TV services ecosystem
• 3.2. Consumer electronics
• 3.3. Internet giants
• 3.4. Video content and services
• 3.5. Telecom operators

4. Player profiles

• 4.1. Amazon
• 4.2. Comcast
• 4.3. Google
• 4.4. Roku
• 4.5. Samsung

5. Market outlook

• 5.1. Positioning of players
• 5.2. The battle of the OS
• 5.3. CTV Advertising
• 5.4. Drivers and barriers
• 5.5. Connected TV advertising market forecasts
• 5.6. Addressable TV advertising market forecasts
• 5.7. Comparison of the dynamics of the addressable and connected TV ad markets