清潔劑市場：全球產業分析、規模、佔有率、成長、趨勢與預測（2025-2032）

預計 2025 年全球清潔劑市場規模將達到 192.7 億美元，到 2032 年將達到 315.6 億美元，預測期內（2025-2032 年）的複合年成長率為 7.3%。

清潔劑是一種廣泛使用的家用和商務用清洗產品，旨在去除碗盤、烹調器具和器皿上的油脂、食物殘渣和細菌。這些產品有多種配方，包括環保、抗菌和香味型。消費者對生物分解性和環保的洗碗清潔劑的偏好日益成長，推動了市場顯著成長。對先進、高效、親膚的清潔劑的需求進一步促進了市場的擴張。

全球清潔劑市場受到幾個關鍵因素的推動，例如衛生和清潔意識的提高、都市化的加快以及可支配收入的增加。對環保和植物來源清潔解決方案的需求激增也在影響市場格局。電子商務領域的擴張使得清潔劑更容易買到，進一步促進了銷售。此外，濃縮液體配方和多用途清洗溶液等創新產品開發也越來越受到消費者的歡迎。

儘管預計清潔劑市場將出現良好的成長勢頭，但它仍面臨著許多挑戰，包括原料價格波動、嚴格的環境法規以及消費者對化學配方的擔憂。洗碗塊和洗碗條等替代清洗的出現正在形成市場競爭。此外，對節水洗碗精的需求不斷成長，對傳統液體配方提出了挑戰。解決這些問題需要持續創新和永續的製造方法。

由於對優質和有機清潔劑清潔劑的需求不斷增加，洗碗清潔劑市場提供了巨大的成長機會。隨著洗碗機在一般家庭中越來越普及，針對洗碗機專門設計的清潔劑的需求也越來越大。此外，線上平台和訂閱配送服務等分銷管道的擴張為市場參與企業提供了豐厚的機會。專注於永續包裝和可再填充瓶子選擇的公司可能會在不斷發展的市場中獲得競爭優勢。

本報告研究了全球清潔劑市場，並從包裝、操作、最終用途、銷售管道、區域趨勢和公司概況等方面對市場進行了詳細分析。

目錄

第1章執行摘要

第2章 市場概述

• 市場範圍和定義
• 價值鏈分析
• 宏觀經濟因素
• 預測因子－相關性和影響力
• COVID-19影響評估
• PESTLE分析
• 波特五力分析
• 地緣政治緊張局勢：市場影響
• 監管和技術格局

第3章 市場動態

• 驅動程式
• 限制因素
• 機會
• 趨勢

第4章 2019-2032年價格趨勢分析

第5章 全球餐具清潔劑市場展望

• 主要亮點
• 全球餐具清潔劑市場展望（按包裝）
  • 簡介/主要發現
  • 2019 年至 2024 年按封裝分類的歷史市場規模分析
  • 2025 年至 2032 年按封裝分類的當前市場規模分析與預測
  • 按包裝進行市場吸引力分析
• 全球餐具清潔劑市場展望（按營運）
  • 簡介/主要發現
  • 2019 年至 2024 年按營運類型分類的歷史市場規模分析
  • 2025 年至 2032 年按營運類型分類的當前市場規模分析與預測
  • 按營運方式分析市場吸引力
• 全球清潔劑市場前景（依最終用途）
  • 簡介/主要發現
  • 2019 年至 2024 年按最終用途分類的歷史市場規模分析
  • 2025 年至 2032 年按最終用途分類的當前市場規模分析和預測
  • 依最終用途進行市場吸引力分析
• 全球清潔劑市場依銷售管道展望
  • 簡介/主要發現
  • 2019 年至 2024 年按銷售管道分類的歷史市場規模分析
  • 2025 年至 2032 年按銷售管道分類的當前市場規模分析與預測
  • 按銷售管道進行市場吸引力分析

6. 全球餐具清潔劑市場（按地區）展望

• 主要亮點
• 2019 年至 2024 年各地區歷史市場規模分析
• 2025 年至 2032 年各地區當前市場規模分析及預測
  • 北美洲
  • 歐洲
  • 東亞
  • 南亞和大洋洲
  • 拉丁美洲
  • 中東和非洲
• 按地區分析市場吸引力

第7章北美清潔劑市場展望

第8章歐洲清潔劑市場展望

第9章東亞餐具清潔劑市場展望

第10章南亞與大洋洲清潔劑市場展望

第11章拉丁美洲清潔劑市場展望

第12章中東與非洲清潔劑市場展望

第13章競爭格局

• 2025年市場佔有率分析
• 市場結構
• 公司簡介
  • Colgate-Palmolive
  • The Clorox Company
  • Unilever
  • Godrej Consumer Products
  • Bombril
  • Church &Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Kao
  • McBride
  • Bluelands
  • SC Johnson &Son
  • Goodmaid Chemicals
  • Seventh Generation

第14章 附錄

Persistence Market Research has recently released a comprehensive report on the worldwide market for dishwashing liquids. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global dishwashing liquids market from 2025 to 2032.

Key Insights:

• Dishwashing Liquids Market Size (2025E): US$ 19.27 Bn
• Projected Market Value (2032F): US$ 31.56 Bn
• Global Market Growth Rate (CAGR 2025 to 2032): 7.3%

Dishwashing Liquids Market - Report Scope:

Dishwashing liquids are widely used household and commercial cleaning products designed to remove grease, food residues, and bacteria from dishes, cookware, and utensils. These products come in various formulations, including eco-friendly, antibacterial, and scented variants. The increasing consumer preference for biodegradable and environmentally friendly dishwashing liquids is driving significant market growth. The demand for advanced, high-efficiency, and skin-friendly dishwashing formulations has further contributed to the market's expansion.

Market Growth Drivers:

The global dishwashing liquids market is propelled by several key factors, including the rising awareness of hygiene and cleanliness, growing urbanization, and increasing disposable incomes. The surge in demand for eco-friendly and plant-based cleaning solutions is also shaping the market landscape. The expansion of the e-commerce sector has made dishwashing liquids more accessible, further fueling sales. Additionally, innovative product developments, such as concentrated liquid formulas and multi-functional cleaning solutions, are gaining popularity among consumers.

Market Restraints:

Despite promising growth prospects, the dishwashing liquids market faces challenges related to fluctuating raw material prices, stringent environmental regulations, and consumer concerns regarding chemical-based formulations. The presence of alternative dishwashing solutions, such as dishwashing tablets and bars, creates market competition. Furthermore, the increasing demand for water-efficient dishwashing solutions presents a challenge for traditional liquid formulations. Addressing these concerns requires continuous innovation and sustainable manufacturing practices.

Market Opportunities:

The dishwashing liquids market presents significant growth opportunities driven by the rising demand for premium and organic dishwashing products. The increasing penetration of dishwashing machines in households has created a demand for specialized dishwashing liquids tailored for machine use. Additionally, expanding distribution channels, including online platforms and subscription-based delivery services, offer lucrative opportunities for market players. Companies focusing on sustainable packaging and refillable bottle options are likely to gain a competitive edge in the evolving market.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the dishwashing liquids market globally?
• How are eco-friendly and biodegradable formulations impacting market trends?
• Which distribution channels are leading in dishwashing liquid sales?
• Who are the key players in the dishwashing liquids market, and what strategies are they employing to gain a competitive advantage?
• What are the emerging trends and future growth prospects in the global dishwashing liquids market?

Competitive Intelligence and Business Strategy:

Leading players in the global dishwashing liquids market, including Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, and Reckitt Benckiser, focus on product innovation, sustainable packaging, and strategic marketing campaigns to strengthen their market presence. Companies are investing in research and development to introduce eco-friendly, concentrated, and fragrance-free formulations. Collaborations with retailers and online platforms are facilitating wider market penetration. Additionally, brands are increasingly adopting refillable packaging and plant-based ingredients to align with consumer demand for sustainable cleaning solutions.

Key Companies Profiled:

• Colgate-Palmolive
• The Clorox Company
• Unilever
• Godrej Consumer Products
• Bombril
• Church & Dwight
• Henkel
• P&G
• Reckitt Benckiser
• Kao
• McBride
• Bluelands
• SC Johnson & Son
• Goodmaid Chemicals
• Seventh Generation
• Nirma Ltd.

Dishwashing Liquids Market Segmentation

By Packaging

• Pouches
• Bottles
• Drums

By Operation

• Manual Dishwashing
• Automatic Dishwashing

By End Use

• Household
• Commercial

By Sales Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channels

By Region

• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Dishwashing Liquids Market Snapshot 2025-2032
• 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Industry Developments and Key Market Events
• 1.5. Demand Side and Supply Side Analysis
• 1.6. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definitions
• 2.2. Value Chain Analysis
• 2.3. Macro-Economic Factors
  • 2.3.1. Global GDP Outlook
  • 2.3.2. Global Urbanization Overview
  • 2.3.3. Global E-commerce Industry Overview
• 2.4. Forecast Factors - Relevance and Impact
• 2.5. COVID-19 Impact Assessment
• 2.6. PESTLE Analysis
• 2.7. Porter's Five Forces Analysis
• 2.8. Geopolitical Tensions: Market Impact
• 2.9. Regulatory and Technology Landscape

3. Market Dynamics

• 3.1. Drivers
• 3.2. Restraints
• 3.3. Opportunities
• 3.4. Trends

4. Price Trend Analysis, 2019-2032

• 4.1. Region-wise Price Analysis
• 4.2. Price by Segments
• 4.3. Price Impact Factors

5. Global Dishwashing Liquids Market Outlook:

• 5.1. Key Highlights
• 5.2. Global Dishwashing Liquids Market Outlook: Packaging
  • 5.2.1. Introduction/Key Findings
  • 5.2.2. Historical Market Size (US$ Bn) Analysis by Packaging, 2019-2024
  • 5.2.3. Current Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
    • 5.2.3.1. Pouches
    • 5.2.3.2. Bottles
    • 5.2.3.3. Drums
  • 5.2.4. Market Attractiveness Analysis: Packaging
• 5.3. Global Dishwashing Liquids Market Outlook: Operation
  • 5.3.1. Introduction/Key Findings
  • 5.3.2. Historical Market Size (US$ Bn) Analysis by Operation, 2019-2024
  • 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, by Operation, 2025-2032
    • 5.3.3.1. Manual Dishwashing
    • 5.3.3.2. Automatic Dishwashing
  • 5.3.4. Market Attractiveness Analysis: Operation
• 5.4. Global Dishwashing Liquids Market Outlook: End Use
  • 5.4.1. Introduction/Key Findings
  • 5.4.2. Historical Market Size (US$ Bn) Analysis by End Use, 2019-2024
  • 5.4.3. Current Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
    • 5.4.3.1. Household
    • 5.4.3.2. Commercial
  • 5.4.4. Market Attractiveness Analysis: End Use
• 5.5. Global Dishwashing Liquids Market Outlook: Sales Channel
  • 5.5.1. Introduction/Key Findings
  • 5.5.2. Historical Market Size (US$ Bn) Analysis by Sales Channel, 2019-2024
  • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
    • 5.5.3.1. Supermarkets/Hypermarkets
    • 5.5.3.2. Convenience Stores
    • 5.5.3.3. Online Channels
    • 5.5.3.4. Other
  • 5.5.4. Market Attractiveness Analysis: Sales Channel

6. Global Dishwashing Liquids Market Outlook: Region

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
• 6.3. Current Market Size (US$ Bn) Analysis and Forecast, by Region, 2025-2032
  • 6.3.1. North America
  • 6.3.2. Europe
  • 6.3.3. East Asia
  • 6.3.4. South Asia & Oceania
  • 6.3.5. Latin America
  • 6.3.6. Middle East & Africa
• 6.4. Market Attractiveness Analysis: Region

7. North America Dishwashing Liquids Market Outlook:

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. North America Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 7.3.1. U.S.
  • 7.3.2. Canada
• 7.4. North America Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 7.4.1. Manual
  • 7.4.2. Automatic
• 7.5. North America Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 7.5.1. Pouches
  • 7.5.2. Bottles
  • 7.5.3. Drums
• 7.6. North America Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 7.6.1. Residential
  • 7.6.2. Commercial
• 7.7. North America Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 7.7.1. Supermarkets/Hypermarkets
  • 7.7.2. Convenience Stores
  • 7.7.3. Online Channels
  • 7.7.4. Other

8. Europe Dishwashing Liquids Market Outlook:

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Europe Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 8.3.1. Germany
  • 8.3.2. Italy
  • 8.3.3. France
  • 8.3.4. U.K.
  • 8.3.5. Spain
  • 8.3.6. Russia
  • 8.3.7. Rest of Europe
• 8.4. Europe Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 8.4.1. Manual
  • 8.4.2. Automatic
• 8.5. Europe Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 8.5.1. Pouches
  • 8.5.2. Bottles
  • 8.5.3. Drums
• 8.6. Europe Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 8.6.1. Residential
  • 8.6.2. Commercial
• 8.7. Europe Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 8.7.1. Supermarkets/Hypermarkets
  • 8.7.2. Convenience Stores
  • 8.7.3. Online Channels
  • 8.7.4. Other

9. East Asia Dishwashing Liquids Market Outlook:

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. East Asia Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. South Korea
• 9.4. East Asia Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 9.4.1. Manual
  • 9.4.2. Automatic
• 9.5. East Asia Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 9.5.1. Pouches
  • 9.5.2. Bottles
  • 9.5.3. Drums
• 9.6. East Asia Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 9.6.1. Residential
  • 9.6.2. Commercial
• 9.7. East Asia Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 9.7.1. Supermarkets/Hypermarkets
  • 9.7.2. Convenience Stores
  • 9.7.3. Online Channels
  • 9.7.4. Other

10. South Asia & Oceania Dishwashing Liquids Market Outlook:

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 10.3.1. India
  • 10.3.2. Southeast Asia
  • 10.3.3. ANZ
  • 10.3.4. Rest of SAO
• 10.4. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 10.4.1. Manual
  • 10.4.2. Automatic
• 10.5. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 10.5.1. Pouches
  • 10.5.2. Bottles
  • 10.5.3. Drums
• 10.6. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 10.6.1. Residential
  • 10.6.2. Commercial
• 10.7. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 10.7.1. Supermarkets/Hypermarkets
  • 10.7.2. Convenience Stores
  • 10.7.3. Online Channels
  • 10.7.4. Other

11. Latin America Dishwashing Liquids Market Outlook:

• 11.1. Key Highlights
• 11.2. Pricing Analysis
• 11.3. Latin America Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 11.3.1. Brazil
  • 11.3.2. Mexico
  • 11.3.3. Rest of LATAM
• 11.4. Latin America Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 11.4.1. Manual
  • 11.4.2. Automatic
• 11.5. Latin America Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 11.5.1. Pouches
  • 11.5.2. Bottles
  • 11.5.3. Drums
• 11.6. Latin America Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 11.6.1. Residential
  • 11.6.2. Commercial
• 11.7. Latin America Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 11.7.1. Supermarkets/Hypermarkets
  • 11.7.2. Convenience Stores
  • 11.7.3. Online Channels
  • 11.7.4. Other

12. Middle East & Africa Dishwashing Liquids Market Outlook:

• 12.1. Key Highlights
• 12.2. Pricing Analysis
• 12.3. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 12.3.1. GCC Countries
  • 12.3.2. South Africa
  • 12.3.3. Northern Africa
  • 12.3.4. Rest of MEA
• 12.4. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 12.4.1. Manual
  • 12.4.2. Automatic
• 12.5. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 12.5.1. Pouches
  • 12.5.2. Bottles
  • 12.5.3. Drums
• 12.6. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 12.6.1. Residential
  • 12.6.2. Commercial
• 12.7. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 12.7.1. Supermarkets/Hypermarkets
  • 12.7.2. Convenience Stores
  • 12.7.3. Online Channels
  • 12.7.4. Other

13. Competition Landscape

• 13.1. Market Share Analysis, 2025
• 13.2. Market Structure
  • 13.2.1. Competition Intensity Mapping
  • 13.2.2. Competition Dashboard
• 13.3. Company Profiles
  • 13.3.1. Colgate-Palmolive
    • 13.3.1.1. Company Overview
    • 13.3.1.2. Product Portfolio/Offerings
    • 13.3.1.3. Key Financials
    • 13.3.1.4. SWOT Analysis
    • 13.3.1.5. Company Strategy and Key Developments
  • 13.3.2. The Clorox Company
  • 13.3.3. Unilever
  • 13.3.4. Godrej Consumer Products
  • 13.3.5. Bombril
  • 13.3.6. Church & Dwight
  • 13.3.7. Henkel
  • 13.3.8. P&G
  • 13.3.9. Reckitt Benckiser
  • 13.3.10. Kao
  • 13.3.11. McBride
  • 13.3.12. Bluelands
  • 13.3.13. SC Johnson & Son
  • 13.3.14. Goodmaid Chemicals
  • 13.3.15. Seventh Generation

14. Appendix

• 14.1. Research Methodology
• 14.2. Research Assumptions
• 14.3. Acronyms and Abbreviations