清潔劑市場規模、佔有率及成長分析（依產品類型、配方、成分、包裝、應用、通路及地區）－2025-2032 年產業預測

2023 年全球清潔劑市場規模價值 200 億美元，預計將從 2024 年的 211 億美元成長到 2032 年的 323.8 億美元，預測期內（2025-2032 年）的複合年成長率為 5.5%。

全球清潔劑市場預計將持續成長，主要受家庭和商業空間對便利、省時的清洗解決方案的需求不斷成長的推動。自動洗碗機的普及和清潔劑片的日益普及表明消費者更喜歡高效且易於使用的產品。同時，環保意識正在推動對永續和天然清洗選擇的需求，從而促使製造商創新環保配方。但原料成本上漲以及對某些化學物質對環境影響的擔憂等挑戰構成了潛在的障礙。尤其值得注意的是新興國家的商機，這些國家的可支配收入不斷增加，而且在疫情之後，健康和衛生已成為首要任務。總體而言，在注重便利性、永續性和創新性的趨勢的推動下，市場前景仍然樂觀。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

清潔劑市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 洗碗機清潔劑
• 手洗餐具清潔劑

清潔劑市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 液體
• 粉末
• 藥片
• 凝膠

清潔劑市場規模（依成分及複合年成長率） (2025-2032)

• 市場概況
• 基於化學
• 環保/生物基

清潔劑市場規模（依包裝及複合年成長率） (2025-2032)

• 市場概況
• 瓶子
• 小袋
• 盒子

清潔劑市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 住宅
• 商業的

清潔劑市場規模（依分銷管道及複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

清潔劑市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（USA）
• Unilever（UK）
• Henkel AG & Co. KGaA（Germany）
• Reckitt Benckiser Group plc（UK）
• Colgate-Palmolive Company（USA）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• SC Johnson & Son, Inc.（USA）
• The Clorox Company（USA）
• Amway Corporation（USA）
• Lemi Shine（USA）
• Method Products, PBC（USA）
• McBride plc（UK）
• Werner & Mertz GmbH（Germany）
• Liby Enterprise Group Co., Ltd.（China）
• Nice Group Co., Ltd.（China）
• Lion Corporation（Japan）
• Frosch（Germany）

結論和建議

Global Dishwashing Detergent Market size was valued at USD 20.0 billion in 2023 and is poised to grow from USD 21.1 billion in 2024 to USD 32.38 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global dishwashing detergent market is poised for continued growth, primarily fueled by an increasing demand for convenient and time-efficient cleaning solutions in both household and commercial spaces. The shift toward automatic dishwashers and the rising popularity of detergent tablets illustrate consumers' preference for effective, easy-to-use products. Simultaneously, eco-consciousness is driving demand for sustainable and natural cleaning options, leading manufacturers to innovate environmentally-friendly formulations. However, challenges like rising raw material costs and concerns over certain chemicals' environmental impact present potential obstacles. Notably, opportunities abound in emerging economies, where disposable incomes are rising and health and hygiene have become a priority post-pandemic. Overall, the market outlook remains positive due to trends emphasizing convenience, sustainability, and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dishwashing Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dishwashing Detergent Market Segments Analysis

Global Dishwashing Detergent Market is segmented by Product Type, Form, Ingredient, Packaging, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Machine Dishwashing Detergents and Hand Dishwashing Detergents. Based on Form, the market is segmented into Liquid, Powder, Tablets and Gel. Based on Ingredient, the market is segmented into Chemical-based and Eco-friendly/Bio-based. Based on Packaging, the market is segmented into Bottles, Pouches and Boxes. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market is being driven by a growing awareness among consumers regarding the environmental and health implications of chemical-based products. As individuals increasingly seek out eco-friendly alternatives, the demand for biologically derived and environmentally sustainable dishwashing detergents has surged. In response to this shift in consumer preferences, manufacturers are focusing their efforts on developing products that prioritize ecological safety and human health. This trend not only reflects a commitment to sustainability but also caters to a market that values natural ingredients, thereby reshaping the dynamics of the dishwashing detergent industry and fostering innovation and responsibility among producers.

Restraints in the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market faces significant restraints due to the environmental impact of traditional products. Conventional detergents, which often contain harsh chemicals, can harm ecosystems by polluting water bodies and negatively affecting marine life. Additionally, the plastic packaging used for these detergents contributes to the growing issue of plastic waste. As a result, there is an increasing consumer preference for eco-friendly and biodegradable dishwashing options, despite the fact that these sustainable alternatives may come with higher production costs and lower profit margins for manufacturers. This shift presents a challenge but also an opportunity for innovation within the market.

Market Trends of the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market is witnessing a significant trend towards environmentally-friendly products, driven by a surge in consumer awareness regarding sustainability and ecological impact. As individuals seek to reduce their carbon footprint, the demand for biodegradable dishwashing detergents and formulations devoid of harmful chemicals is on the rise. This shift is prompting manufacturers to innovate and reformulate products to align with these consumer preferences, increasing the availability of green alternatives. Moreover, brands emphasizing transparency in their ingredient sourcing and production processes are gaining traction. Thus, the market is evolving to prioritize eco-conscious solutions, shaping the future of dishwashing products globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dishwashing Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Machine Dishwashing Detergents
• Hand Dishwashing Detergents

Global Dishwashing Detergent Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Powder
• Tablets
• Gel

Global Dishwashing Detergent Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Chemical-based
• Eco-friendly/Bio-based

Global Dishwashing Detergent Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles
• Pouches
• Boxes

Global Dishwashing Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Dishwashing Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Dishwashing Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemi Shine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products, PBC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Werner & Mertz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liby Enterprise Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations