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市場調查報告書
商品編碼
1504916

OTT(Over The Top)設備·服務市場:內容，各設備，各類服務，收益模式，部署模型，各終端用戶，各地區，市場區隔與預測，2024年～2032年

Over-The-Top Devices and Services Market By Content; By Devices; By Services; By Revenue Model; By Deployment Model; By End-User; By Region, segments & Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 113 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

根據 Polaris Market Research 發布的一項新研究，到 2032 年，OTT 設備服務市場預計將達到約 17,989.5 億美元。 2017年，視訊內容產業在收入方面佔據全球市場主導地位。預計北美地區將在預測期內對全球市場收入做出重大貢獻。

寬頻基礎設施的日益普及和基於設備的計算的日益普及正在推動 OTT 設備和服務市場的採用。可支配收入的增加、媒體和娛樂產業的成長進一步推動了該市場的成長。低成本 OTT 服務的可用性以及對個人化體驗日益增長的需求正在加速 OTT 設備服務的採用。供應商對技術進步的投資增加，加上新興經濟體需求的增加，正在進一步推動市場成長。

可支配收入的增加正在推動消費者購買技術先進的 OTT 設備以獲得個人化體驗。此外，消費者越來越多地選擇視訊和音訊服務以及網路連線。因此，高生活水平和不斷增加的媒體消費可能會對 OTT（Over The Top）設備和服務市場的成長產生積極影響。

北美 OTT（Over The Top）設備和服務市場在 2017 年產生了最高的收入，預計將在整個預測期內引領全球市場。該地區的高可支配收入以及媒體和娛樂產業的成長正在推動該地區的市場成長。該地區線上視訊和音訊內容的消費量顯著增加。該地區有利的政府法規正在推動該地區的市場成長。本地公司正在推出技術先進且低成本的 OTT 設備服務，以滿足不斷增長的消費者需求。許多大公司正在採取聯盟和擴張策略，以增加北美 OTT 設備和服務市場的市場佔有率。

OTT（Over The Top）設備和服務市場報告中介紹的主要公司包括 Microsoft Corporation、Yahoo Inc.、Amazon.com、Google Inc.、Netflix Inc.、Roku, Inc.、Hulu、Apple 、Akamai Technologies 、Facebook, Inc.、Limelight Networks, Inc. 和騰訊控股有限公司。這些公司正在推出新產品或與其他市場領導者合作創新和推出新產品，以滿足不斷增長的消費者需求和需求。

目錄

第1章 概要與範圍

  • 調查目標和範圍
  • 調查的前提
  • 調查手法
    • 主要的資料來源
    • 二次資料來源
  • 重要的要點
  • 利害關係者

第2章 摘要整理

第3章 OTT(Over The Top)設備·服務的市場分析

  • OTT(Over The Top)設備·服務-產業概要
  • OTT(Over The Top)設備·服務-生態系統分析
  • OTT(Over The Top)設備·服務的市場動態
    • OTT(Over The Top)設備·服務-市場力量
      • OTT(Over The Top)設備·服務市場促進因素分析
      • OTT(Over The Top)設備·服務市場阻礙因素/課題分析
      • OTT(Over The Top)設備·服務的市場機會分析
  • 產業分析- 波特的五力分析
    • 供應商談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入廠商的威脅
    • 競爭的程度
  • OTT(Over The Top)設備·服務市場PEST分析，2016年
  • OTT(Over The Top)設備·服務市場價值鏈分析
  • OTT(Over The Top)設備·服務業趨勢
  • 競爭排行榜分析

第4章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，內容

  • 主要調查結果
  • VOIP
  • 影音
  • 文本和影像

第5章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，各設備

  • 主要調查結果
  • 行動裝置
  • 筆記型電腦和桌上型電腦
  • 機上盒
  • 遊戲主機

第6章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，各類服務

  • 主要調查結果
  • 諮詢
  • 管理服務
  • 安裝和維修
  • 訓練與支援

第7章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，收益模式

  • 主要調查結果
  • SVOD
  • TVOD
  • AVOD
  • 其他

第8章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，部署模型

  • 主要調查結果
  • 內部部署
  • 雲端基礎

第9章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年，各終端用戶

  • 主要調查結果
  • BFSI
  • 醫療保健
  • 媒體和娛樂
  • IT及通訊
  • 零售
  • 其他

第10章 OTT(Over The Top)設備·服務市場規模與預測，2017年～2026年各地區

  • 主要調查結果
  • 北美
    • 美國。
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 其他歐洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他亞太地區
  • 南美
    • 巴西
    • 中東·非洲

第11章 企業簡介

  • Microsoft Corporation
  • Yahoo Inc.
  • com
  • Google Inc.
  • Netflix Inc.
  • Roku, Inc.
  • Hulu
  • Apple, Inc.
  • Akamai Technologies
  • Facebook, Inc.
  • Limelight Networks, Inc.
  • Tencent Holdings Ltd.
簡介目錄
Product Code: PM1420

According to a new research published by Polaris Market Research, the Over-The-Top Devices and Services market is anticipated to reach around USD 1798.95 billion by 2032. In 2017, the video content segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global market revenue during the forecast period.

The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of Over-The-Top Devices and Services market. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT services and rising need for a personalized experience has accelerated the adoption of Over-The-Top Devices and Services. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.

The growing disposable income has encouraged consumers to buy technologically advanced OTT devices for a personalized experience. Moreover, consumers are opting for video and audio services along with the ability to connect to the internet. Thus, lofty living standards and increasing media consumption, would contribute to the growth of the Over-The-Top Devices and Services market, thereby positively affecting the Over-The-Top Devices and Services market growth.

The North America Over-The-Top Devices and Services market generated the highest revenue in 2017, and is expected to lead the global market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video and audio content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost Over-The-Top Devices and Services with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in Over-The-Top Devices and Services markets of the North American region.

The leading companies profiled in the Over-The-Top Devices and Services market report include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.

Table of Contents

1. Overview and Scope

  • 1.1. Research goal & scope
  • 1.2. Research assumptions
  • 1.3. Research Methodology
    • 1.3.1. Primary data sources
    • 1.3.2. Secondary data sources
  • 1.4. Key take-away
  • 1.5. Stakeholders

2. Executive Summary

  • 2.1. Market Definition
  • 2.2. Market Segmentation

3. Over-The-Top Devices and Services Market Insights

  • 3.1. Over-The-Top Devices and Services - Industry snapshot
  • 3.2. Over-The-Top Devices and Services - Ecosystem analysis
  • 3.3. Over-The-Top Devices and Services Market Dynamics
    • 3.3.1. Over-The-Top Devices and Services - Market Forces
      • 3.3.1.1. Over-The-Top Devices and Services Market Driver Analysis
      • 3.3.1.2. Over-The-Top Devices and Services Market Restraint/Challenges analysis
      • 3.3.1.3. Over-The-Top Devices and Services Market Opportunity Analysis
  • 3.4. Industry analysis - Porter's five force
    • 3.4.1. Bargaining power of supplier
    • 3.4.2. Bargaining power of buyer
    • 3.4.3. Threat of substitute
    • 3.4.4. Threat of new entrant
    • 3.4.5. Degree of competition
  • 3.5. Over-The-Top Devices and Services Market PEST Analysis, 2016
  • 3.6. Over-The-Top Devices and Services Market Value Chain Analysis
  • 3.7. Over-The-Top Devices and Services Industry Trends
  • 3.8. Competitive Ranking Analysis

4. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Content

  • 4.1. Key Findings
  • 4.2. VOiP
  • 4.3. Video
  • 4.4. Text and Image

5. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Devices

  • 5.1. Key Findings
  • 5.2. Mobile Devices
  • 5.3. Laptops and Desktops
  • 5.4. Set Top Box
  • 5.5. Gaming Consoles

6. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Services

  • 6.1. Key Findings
  • 6.2. Consulting
  • 6.3. Managed Services
  • 6.4. Installation and Maintenance
  • 6.5. Training and Support

7. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Revenue Model

  • 7.1. Key Findings
  • 7.2. SVOD
  • 7.3. TVOD
  • 7.4. AVOD
  • 7.5. Others

8. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Deployment Model

  • 8.1. Key Findings
  • 8.2. On-Premise
  • 8.3. Cloud-Based

9. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by End-User

  • 9.1. Key Findings
  • 9.2. BFSI
  • 9.3. Healthcare
  • 9.4. Media and Entertainment
  • 9.5. IT and Telecom
  • 9.6. Retail
  • 9.7. Others

10. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Region

  • 10.1. Key Findings
  • 10.2. North America
    • 10.2.1. US.
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. Europe
    • 10.3.1. Germany
    • 10.3.2. UK
    • 10.3.3. France
    • 10.3.4. Italy
    • 10.3.5. Rest of Europe
  • 10.4. Asia-Pacific
    • 10.4.1. China
    • 10.4.2. India
    • 10.4.3. Japan
    • 10.4.4. Rest of Asia-Pacific
  • 10.5. Latin America
    • 10.5.1. Brazil
    • 10.5.2. Middle East & Africa

11. Company Profiles

  • 11.1. Microsoft Corporation
    • 11.1.1. Overview
    • 11.1.2. Financials
    • 11.1.3. Product Benchmarking
    • 11.1.4. Recent Developments
  • 11.2. Yahoo Inc.
    • 11.2.1. Overview
    • 11.2.2. Financials
    • 11.2.3. Product Benchmarking
    • 11.2.4. Recent Developments
  • 11.3. com
    • 11.3.1. Overview
    • 11.3.2. Financials
    • 11.3.3. Product Benchmarking
    • 11.3.4. Recent Developments
  • 11.4. Google Inc.
    • 11.4.1. Overview
    • 11.4.2. Financials
    • 11.4.3. Product Benchmarking
    • 11.4.4. Recent Developments
  • 11.5. Netflix Inc.
    • 11.5.1. Overview
    • 11.5.2. Financials
    • 11.5.3. Product Benchmarking
    • 11.5.4. Recent Developments
  • 11.6. Roku, Inc.
    • 11.6.1. Overview
    • 11.6.2. Financials
    • 11.6.3. Product Benchmarking
    • 11.6.4. Recent Developments
  • 11.7. Hulu
    • 11.7.1. Overview
    • 11.7.2. Financials
    • 11.7.3. Product Benchmarking
    • 11.7.4. Recent Developments
  • 11.8. Apple, Inc.
    • 11.8.1. Overview
    • 11.8.2. Financials
    • 11.8.3. Product Benchmarking
    • 11.8.4. Recent Developments
  • 11.9. Akamai Technologies
    • 11.9.1. Overview
    • 11.9.2. Financials
    • 11.9.3. Product Benchmarking
    • 11.9.4. Recent Developments
  • 11.10. Facebook, Inc.
    • 11.10.1. Overview
    • 11.10.2. Financials
    • 11.10.3. Product Benchmarking
    • 11.10.4. Recent Developments
  • 11.11. Limelight Networks, Inc.
    • 11.11.1. Overview
    • 11.11.2. Financials
    • 11.11.3. Product Benchmarking
    • 11.11.4. Recent Developments
  • 11.12. Tencent Holdings Ltd.
    • 11.12.1. Overview
    • 11.12.2. Financials
    • 11.12.3. Product Benchmarking
    • 11.12.4. Recent Developments