全球智慧手錶市場：市場規模和佔有率分析 - 趨勢、驅動因素、競爭格局和預測（2024-2030）

主要亮點

智慧手錶市場規模將從2023年的387億美元擴大到2030年的733億美元，複合年增長率超過9.4%。

這一增長的推動因素是城市化率的提高以及對具有脈搏追蹤、計步和睡眠品質監測等多種功能的先進產品日益增長的需求。隨著技術變得越來越容易獲得，人們正在採用更先進的設備來維持和提高他們的健身水平。

智慧手錶能夠將日常健康相關活動完美地融入基於應用程式的模組中，這些模組可以在平板電腦和智慧型手機等智慧型裝置上訪問，這提高了它們的接受度。

隨著穿戴式科技領域的迅速發展以及穿戴式健身產品銷售的快速成長，智慧手錶和醫療保健穿戴式裝置製造商正在將彼此的知識整合到一款緊湊的產品中。

重要見解

北美地區在該行業處於領先地位，預計未來 10 年複合年增長率將進一步加快，複合年增長率約為 9.5%。這是因為該地區的許多人都採用了這些設備。

預計未來幾年亞太地區將以 9.9% 的複合年增長率最快成長。亞太地區智慧手錶產業的推動因素包括中國經濟實惠的智慧手錶佔據主導地位、印度客戶對這些產品日益增長的興趣以及韓國先進的基礎設施。

由於可用作智慧型手機和其他類似設備擴展的新變體的出現，擴展類別在 2023 年以約 45% 的佔有率引領行業。另一方面，由於這些產品的採用率增加、功能豐富且價格低廉，預計未來幾年獨立類別將以最快的速度發展。

2023年，iOS品類將佔據產業佔有率的65%。這可能是由於蘋果的品牌知名度以及其他不太複雜的變體的存在。

個人輔助應用在 2023 年以超過 50% 的佔有率引領業界。此外，醫療應用將在這十年中以最快的複合年增長率成長。用於醫療和健康目的的這些設備的需求表明該市場的前景樂觀。

本報告分析了全球智慧手錶市場，包括市場的基本結構、最新情況、主要促進和抑制因素以及全球、依地區和主要國家的市場規模前景（數量/價值基礎，2017年~ 2030），依產品、作業系統、應用程式和最終用戶劃分的詳細趨勢、當前市場競爭狀況以及主要公司簡介。

目錄

第一章 調查範圍

第二章研究方法

第三章執行摘要

第四章 市場指標

第五章 產業展望

• 市場動態
  • 趨勢
  • 促進因素
  • 抑制因素/課題
  • 促進/抑制因素影響分析
• 新型冠狀病毒感染（COVID-19）的影響
• 波特五力分析

第六章 世界市場

• 概述
• 市場規模：依產品分類（2017-2030）
• 市場收入：依產品分類（2017-2030）
• 市場規模：依作業系統劃分（2017-2030）
• 市場收入：依作業系統分類（2017-2030）
• 市場規模：依應用劃分（2017-2030）
• 市場收入：依應用分類（2017-2030）
• 市場規模：依地區劃分（2017-2030）
• 市場收入：依地區（2017-2030）

第七章 北美市場

• 概述
• 市場規模：依產品分類（2017-2030）
• 市場收入：依產品分類（2017-2030）
• 市場規模：依作業系統劃分（2017-2030）
• 市場收入：依作業系統分類（2017-2030）
• 市場規模：依應用劃分（2017-2030）
• 市場收入：依應用分類（2017-2030）
• 市場規模：依國家劃分（2017-2030）
• 市場收入：依國家分類（2017-2030）

第八章歐洲市場

第九章亞太市場

第十章 拉丁美洲市場

第十一章 中東/非洲市場

第十二章 美國市場

• 概述
• 市場規模：依產品分類（2017-2030）
• 市場收入：依產品分類（2017-2030）
• 市場規模：依作業系統劃分（2017-2030）
• 市場收入：依作業系統分類（2017-2030）
• 市場規模：依應用劃分（2017-2030）
• 市場收入：依應用分類（2017-2030）

第十三章 加拿大市場

第十四章 德國市場

第十五章 法國市場

第十六章 英國市場

第十七章 義大利市場

第十八章 西班牙市場

第十九章 日本市場

第20章 中國市場

第21章 印度市場

第22章澳洲市場

第23章 韓國市場

第24章 巴西市場

第25章 墨西哥市場

第26章 沙烏地阿拉伯市場

第27章南非市場

第28章 阿拉伯聯合大公國（UAE）市場

第29章競爭格局

• 市場參與者及其產品清單
• 主要企業競爭基準
• 主要公司的產品基準
• 近期策略發展

第三十章 公司簡介

• Apple Inc.
• Samsung Electronics Co. Ltd.
• Garmin Ltd.
• Fitbit International Limited
• Fossil Group Inc.
• Huawei Technologies Co. Ltd.
• Xiaomi Corporation
• LG Electronics
• Sony Corporation
• TomTom International BV
• ASUSTeK Computer Inc.

第31章附錄

Key Highlights

The smartwatch market generated a value of USD 38.7 billion in 2023, which will rise to USD 73.3 billion, powering at more than 9.4% compound annual growth rate, by 2030.

This growth is because of the increasing urbanization rate and the growing need for advanced products with many features, such as pulse rate tracking, step counting, and sleep quality monitoring.

The swift arrival of wearable technology has made people more aware of their health and fitness.

With greater access to technology, individuals are progressively adopting advanced devices to maintain/improve their fitness levels.

In this context, health & fitness smartwatches assist them in monitoring their day-to-day activities and decreasing bad practices that can affect their health in the long run.

The capability of smartwatches to flawlessly incorporate everyday health-associated activities into an app-based module that is accessible with a smart device like a tablet or smartphone is enhancing their acceptance.

The advanced incorporation and cross-compatibility of personal assistance and personal health features in a single smartwatch are key trends being witnessed in the industry.

With the swift arrival of wearable technology worldwide, coupled with the quick increase in wearable fitness goods sales, smartwatch and healthcare wearables makers have been integrating each other's knowledge into one compact product.

Key Insights

North America is leading the industry, and it will further propel at approximately 9.5% CAGR during this decade. This is because numerous people in this region are adopting these devices.

North America is a major target region for major players like Samsung and Apple.

APAC is likely to grow at the fastest compound annual growth rate, of 9.9%, in the years to come.

The industry for smartwatch in APAC is driven by the dominance of affordable smartwatches in China, increasing customer interest in these gadgets in India, and advanced infrastructure in South Korea.

The extension category led the industry in 2023, with approximately 45% share, because of the arrival of new variants that can be utilized as an extension to smartphones or other similar devices.

The standalone category will propel at the fastest rate in the coming years, owing to the rising introduction of these products, their feature-laden aspect, and their lower price.

The iOS category accounted for the leading share of the industry in 2023, of 65%. This can be because of the brand popularity of Apple and the existence of other variants with less-competent features.

Personal assistance application led the industry in 2023, with more than 50% share, because of the rising customers' adoption of smartwatches to ease their everyday activities.

Medical applications will grow at the fastest compound annual growth rate during this decade. The requirement for these devices for medical and health purposes has been suggestive of an optimistic future for this market.

Product introductions have been the main strategic initiatives taken by the major companies in the past few years.

Seeing the rising need for new models of smartwatches with advanced features like voice recognition and touch displays, players are introducing new versions/updates and better models regularly to enhance their market position.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by product
  • 1.4.2. Market size breakdown, by operating system
  • 1.4.3. Market size breakdown, by application
  • 1.4.4. Market size breakdown, by region
  • 1.4.5. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Volume
  • 1.5.2. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Volume, by Product (2017-2030)
• 6.3. Market Revenue, by Product (2017-2030)
• 6.4. Market Volume, by Operating System (2017-2030)
• 6.5. Market Revenue, by Operating System (2017-2030)
• 6.6. Market Volume, by Application (2017-2030)
• 6.7. Market Revenue, by Application (2017-2030)
• 6.8. Market Volume, by Region (2017-2030)
• 6.9. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Volume, by Product (2017-2030)
• 7.3. Market Revenue, by Product (2017-2030)
• 7.4. Market Volume, by Operating System (2017-2030)
• 7.5. Market Revenue, by Operating System (2017-2030)
• 7.6. Market Volume, by Application (2017-2030)
• 7.7. Market Revenue, by Application (2017-2030)
• 7.8. Market Volume, by Country (2017-2030)
• 7.9. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Volume, by Product (2017-2030)
• 8.3. Market Revenue, by Product (2017-2030)
• 8.4. Market Volume, by Operating System (2017-2030)
• 8.5. Market Revenue, by Operating System (2017-2030)
• 8.6. Market Volume, by Application (2017-2030)
• 8.7. Market Revenue, by Application (2017-2030)
• 8.8. Market Volume, by Country (2017-2030)
• 8.9. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Volume, by Product (2017-2030)
• 9.3. Market Revenue, by Product (2017-2030)
• 9.4. Market Volume, by Operating System (2017-2030)
• 9.5. Market Revenue, by Operating System (2017-2030)
• 9.6. Market Volume, by Application (2017-2030)
• 9.7. Market Revenue, by Application (2017-2030)
• 9.8. Market Volume, by Country (2017-2030)
• 9.9. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Volume, by Product (2017-2030)
• 10.3. Market Revenue, by Product (2017-2030)
• 10.4. Market Volume, by Operating System (2017-2030)
• 10.5. Market Revenue, by Operating System (2017-2030)
• 10.6. Market Volume, by Application (2017-2030)
• 10.7. Market Revenue, by Application (2017-2030)
• 10.8. Market Volume, by Country (2017-2030)
• 10.9. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Volume, by Product (2017-2030)
• 11.3. Market Revenue, by Product (2017-2030)
• 11.4. Market Volume, by Operating System (2017-2030)
• 11.5. Market Revenue, by Operating System (2017-2030)
• 11.6. Market Volume, by Application (2017-2030)
• 11.7. Market Revenue, by Application (2017-2030)
• 11.8. Market Volume, by Country (2017-2030)
• 11.9. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Volume, by Product (2017-2030)
• 12.3. Market Revenue, by Product (2017-2030)
• 12.4. Market Volume, by Operating System (2017-2030)
• 12.5. Market Revenue, by Operating System (2017-2030)
• 12.6. Market Volume, by Application (2017-2030)
• 12.7. Market Revenue, by Application (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Volume, by Product (2017-2030)
• 13.3. Market Revenue, by Product (2017-2030)
• 13.4. Market Volume, by Operating System (2017-2030)
• 13.5. Market Revenue, by Operating System (2017-2030)
• 13.6. Market Volume, by Application (2017-2030)
• 13.7. Market Revenue, by Application (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Volume, by Product (2017-2030)
• 14.3. Market Revenue, by Product (2017-2030)
• 14.4. Market Volume, by Operating System (2017-2030)
• 14.5. Market Revenue, by Operating System (2017-2030)
• 14.6. Market Volume, by Application (2017-2030)
• 14.7. Market Revenue, by Application (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Volume, by Product (2017-2030)
• 15.3. Market Revenue, by Product (2017-2030)
• 15.4. Market Volume, by Operating System (2017-2030)
• 15.5. Market Revenue, by Operating System (2017-2030)
• 15.6. Market Volume, by Application (2017-2030)
• 15.7. Market Revenue, by Application (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Volume, by Product (2017-2030)
• 16.3. Market Revenue, by Product (2017-2030)
• 16.4. Market Volume, by Operating System (2017-2030)
• 16.5. Market Revenue, by Operating System (2017-2030)
• 16.6. Market Volume, by Application (2017-2030)
• 16.7. Market Revenue, by Application (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Volume, by Product (2017-2030)
• 17.3. Market Revenue, by Product (2017-2030)
• 17.4. Market Volume, by Operating System (2017-2030)
• 17.5. Market Revenue, by Operating System (2017-2030)
• 17.6. Market Volume, by Application (2017-2030)
• 17.7. Market Revenue, by Application (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Volume, by Product (2017-2030)
• 18.3. Market Revenue, by Product (2017-2030)
• 18.4. Market Volume, by Operating System (2017-2030)
• 18.5. Market Revenue, by Operating System (2017-2030)
• 18.6. Market Volume, by Application (2017-2030)
• 18.7. Market Revenue, by Application (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Volume, by Product (2017-2030)
• 19.3. Market Revenue, by Product (2017-2030)
• 19.4. Market Volume, by Operating System (2017-2030)
• 19.5. Market Revenue, by Operating System (2017-2030)
• 19.6. Market Volume, by Application (2017-2030)
• 19.7. Market Revenue, by Application (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Volume, by Product (2017-2030)
• 20.3. Market Revenue, by Product (2017-2030)
• 20.4. Market Volume, by Operating System (2017-2030)
• 20.5. Market Revenue, by Operating System (2017-2030)
• 20.6. Market Volume, by Application (2017-2030)
• 20.7. Market Revenue, by Application (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Volume, by Product (2017-2030)
• 21.3. Market Revenue, by Product (2017-2030)
• 21.4. Market Volume, by Operating System (2017-2030)
• 21.5. Market Revenue, by Operating System (2017-2030)
• 21.6. Market Volume, by Application (2017-2030)
• 21.7. Market Revenue, by Application (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Volume, by Product (2017-2030)
• 22.3. Market Revenue, by Product (2017-2030)
• 22.4. Market Volume, by Operating System (2017-2030)
• 22.5. Market Revenue, by Operating System (2017-2030)
• 22.6. Market Volume, by Application (2017-2030)
• 22.7. Market Revenue, by Application (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Volume, by Product (2017-2030)
• 23.3. Market Revenue, by Product (2017-2030)
• 23.4. Market Volume, by Operating System (2017-2030)
• 23.5. Market Revenue, by Operating System (2017-2030)
• 23.6. Market Volume, by Application (2017-2030)
• 23.7. Market Revenue, by Application (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Volume, by Product (2017-2030)
• 24.3. Market Revenue, by Product (2017-2030)
• 24.4. Market Volume, by Operating System (2017-2030)
• 24.5. Market Revenue, by Operating System (2017-2030)
• 24.6. Market Volume, by Application (2017-2030)
• 24.7. Market Revenue, by Application (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Volume, by Product (2017-2030)
• 25.3. Market Revenue, by Product (2017-2030)
• 25.4. Market Volume, by Operating System (2017-2030)
• 25.5. Market Revenue, by Operating System (2017-2030)
• 25.6. Market Volume, by Application (2017-2030)
• 25.7. Market Revenue, by Application (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Volume, by Product (2017-2030)
• 26.3. Market Revenue, by Product (2017-2030)
• 26.4. Market Volume, by Operating System (2017-2030)
• 26.5. Market Revenue, by Operating System (2017-2030)
• 26.6. Market Volume, by Application (2017-2030)
• 26.7. Market Revenue, by Application (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Volume, by Product (2017-2030)
• 27.3. Market Revenue, by Product (2017-2030)
• 27.4. Market Volume, by Operating System (2017-2030)
• 27.5. Market Revenue, by Operating System (2017-2030)
• 27.6. Market Volume, by Application (2017-2030)
• 27.7. Market Revenue, by Application (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Volume, by Product (2017-2030)
• 28.3. Market Revenue, by Product (2017-2030)
• 28.4. Market Volume, by Operating System (2017-2030)
• 28.5. Market Revenue, by Operating System (2017-2030)
• 28.6. Market Volume, by Application (2017-2030)
• 28.7. Market Revenue, by Application (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. Apple Inc.
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Samsung Electronics Co. Ltd.
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. Garmin Ltd.
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Fitbit International Limited
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Fossil Group Inc.
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Huawei Technologies Co. Ltd.
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. Xiaomi Corporation
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. LG Electronics
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Sony Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. TomTom International BV
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. ASUSTeK Computer Inc.
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports