市場調查報告書
商品編碼
1445910
客戶旅程圖:全球市場預測(2022-2027)Market Forecast: Customer Journey Mapping, 2022-2027, Worldwide |
預計到 2027 年,全球客戶旅程地圖市場將以 15.49% 的複合年增長率成長。
客戶旅程圖只是向以客戶為中心過渡的一步。 這是一個起點,將客戶體驗置於公司業務和營運方式的核心。 它提供了客戶如何與公司互動的全景圖,將公司的思維集中在客戶身上,並從外部角度揭示服務是什麼樣子。 在大公司中,很容易從部門任務的角度來思考事情,但旅程圖有助於跨職能工作,以了解旅程對客戶的影響,並了解客戶在每個點的 "期望目標" 試著考慮情緒反應。
本報告分析了全球客戶旅程地圖市場,提供了解決方案概述、市場基本結構、整體市場規模趨勢展望,以及按實施方法、地區、行業和客戶類型劃分的詳細資訊。我們正在調查該行業的詳細趨勢以及產業利害關係人未來應採取的行動。
Quadrant Knowledge Solutions Reveals that Customer Journey Mapping Market is Projected to Register a CAGR of 15.49% by 2027.
Customer journey mapping is just one stage in the move towards a customer centric approach. It marks the starting point; placing the experience of the customer at the heart of what the company does and how it operates. It provides a single overview of how customers interact with the business, focusing the company's thinking on the customer and how the service appears from an external perspective. It is all too easy for large corporations to think in terms of departmental tasks, and journey mapping facilitates cross-departmental working to understand the impact on the journey for the customer, and consider the "desired" emotional response from the customer at each point.