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封面
市場調查報告書
商品編碼
1445918

個人化平台：全球市場佔有率（2022-2027）

Market Share: Personalization Platform, 2022-2027, Worldwide
出版日期: | 出版商: QKS Group | 英文 39 Pages | 商品交期: 最快1-2個工作天內

價格

預計到 2027 年，全球個人化平台市場將以 16.90% 的複合年增長率成長。

公司越來越注重透過獨特的產品/服務和量身定制的客戶參與策略來改善客戶體驗。 個人化平台可協助行銷人員根據每個客戶過去的互動和購買行為來開發訊息傳遞。 追蹤客戶資料以提供最佳實踐，同時透過數位廣告即時提供建議和相關的有針對性的內容。 透過採用個人化平台，企業可以根據預測的意圖和行為建立客戶檔案，提供情境優惠、自訂網站內容、個人化購買選項和相關推播。透過通知、電子郵件、產品推薦等客製化與客戶的互動。

個人化平台增強了客戶接觸點之間的集成，並在整個客戶旅程中同步客戶體驗。 利用人工智慧和自動化來優化數位參與，以滿足個人客戶不斷變化的需求。 COVID-19 大流行加速了組織透過客戶行為追蹤和即時客戶參與策略快速調整數位化採購體驗的需求。 從行銷和數位商務的角度實施個人化策略為組織帶來了學習新技能和實施客戶資料密集型解決方案的沉重負擔。 個人化平台提供易於使用的自助服務解決方案，可預測更高的投資報酬率並增強跨多個接觸點的客戶互動。

本報告將個人化平台定義為：

個人化平台支援專注於優化客戶參與度並提供針對每個客戶個人情況的體驗的行銷舉措。 個人化平台支援優化客戶參與度並提供針對每個客戶情況的體驗的行銷措施。 個人化平台可協助您識別並提供相關內容，以提高整個客戶旅程中的客戶滿意度。

本報告分析了全球個性化平台市場的份額結構，包括平台概述、市場基本結構、按實施方式、地區、行業和公司類型以及行業參與者劃分的份額結構。我們將編譯並提供信息，例如為客戶提供的建議。

目錄

第1章分析概論

  • 競爭前景（2023 年）
  • 主要分析結果及結論

第2章市場概述

  • 市場定義和範圍
  • 收入類型
  • 分析目標區域
  • 分析目標產業

第3章市佔率分析

  • 市佔率：整個市場
  • 市佔率：依實施方法劃分
    • 雲
    • 本地
  • 市佔率：依地區劃分
    • 加拿大
    • 中歐和東歐
    • 日本
    • 拉丁美洲
    • 中東/非洲
    • 美國
    • 西歐
    • 亞洲（不包括日本和中國）(AxJC)
    • 中國
  • 市佔率：依產業劃分
    • 銀行/金融服務
    • 電子/通訊
    • 零售/電子商務
    • 專業服務
    • 醫療/生命科學
    • 製造業
    • 媒體娛樂
    • 政府/公部門
    • 教育
    • 能源/公用事業/其他
    • 其他
  • 市場佔有率：依客戶類型劃分
    • 中小企業
    • 大型公司

第 4 章分析師的建議

第5章附錄

Product Code: QKS-02818

Quadrant Knowledge Solutions Reveals that Personlaization Platform Market is Projected to Register a CAGR of 16.90% % by 2027.

Organizations are increasingly focusing on enhancing their customer experience through unique offerings and individualized customer engagement strategies. The personalization platform helps marketers develop messaging based on each customer's previous interaction and buying behaviour. It tracks customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real time. Organizations employ personalization platforms to create customer profiles based on their predicted intent and behaviour to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.

The personalization platform provides greater integration across customer touchpoints to enhance the synchronization of customer experiences throughout the customer journey. It leverages AI and automation to optimize digital engagement and satisfy the changing needs of each individual customer. The COVID-19 pandemic has accelerated the need for organizations to quickly adapt digital buying experiences with customer behaviour tracking and real-time customer engagement strategies. Implementing personalization strategies from a marketing and digital commerce perspective puts heavy stress on organizations for learning new skills and implementing customer data-intensive solutions. The personalization platform offers easy-to-use self-serving solutions that predict a higher ROI and enhance customer interaction across multiple touchpoints.

Quadrant Knowledge Solutions defines a personalization platform as:

Personalization platform enables organizations to optimize customer engagement and assist marketing initiatives centered on delivering a contextual experience for each individual customer. It leverages customer data such as previous interaction, intent, and buying behavior to customize messaging across all customer touchpoints. The personalization platform helps identify and deliver relevant content to enhance customer satisfaction through the entire customer journey.

Table of Contents

Chapter 01: Research Summary

  • 2023 Competition Outlook
  • Top Research Findings and Key Takeaways

Chapter 02: Market Overview

  • Market Definition and Scope
  • Revenue Type
  • Geographical Regions
  • Industry Verticals

Chapter 03: Market Share Analysis

  • Market Share by Total Market
  • Market Share by Deployment Type
    • Cloud
    • On-Premises
  • Market Share by Geographical Regions
    • Canada
    • Central & Eastern Europe
    • Japan
    • Latin America
    • Middle East & Africa
    • USA
    • Western Europe
    • Asia Ex-Japan China (AxJC)
    • China
  • Market Share by Industry Verticals
    • Banking and Financial Services
    • Electronics & Telecom
    • Retail and eCommerce
    • Professional Services
    • Healthcare and Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Government and Public Sectors
    • Education
    • Energy & Utility Others
    • Others
  • Market Share by Customer Types
    • SMB
    • Large
    • Enterprise

Chapter 04: Analyst Recommendations

  • Analyst Recommendations

Chapter 05: Appendix

  • Research Methodologies

List of Tables

  • Table 1 : Market Share, Total Market, Worldwide
  • Table 2 : Market Share By Deployment Type, Worldwide
  • Table 3 : Market Share By Geographical Regions, USA
  • Table 4 : Market Share By Geographical Regions, Canada
  • Table 5 : Market Share By Geographical Regions, Latin America
  • Table 6 : Market Share By Geographical Regions, Western Europe
  • Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
  • Table 8 : Market Share By Geographical Regions, MEA
  • Table 9 : Market Share By Geographical Regions, Asia ex. JPC
  • Table 10 : Market Share By Geographical Regions, Japan
  • Table 11 : Market Share By Geographical Regions, China
  • Table 12 : Market Share By Industry Vertical 1, Worldwide
  • Table 13 : Market Share By Industry Vertical 2, Worldwide
  • Table 14 : Market Share By Industry Vertical 3, Worldwide
  • Table 15 : Market Share By Industry Vertical 4, Worldwide
  • Table 16 : Market Share By Industry Vertical 5, Worldwide
  • Table 17 : Market Share By Industry Vertical 6, Worldwide
  • Table 18 : Market Share By Industry Vertical 7, Worldwide
  • Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

  • Fig. 1 Market Share of Personalization Platform,, Worldwide, 2022
  • Fig. 2 Market Share of Personalization Platform,, USA, 2022
  • Fig. 3 Market Share of Personalization Platform,, Canada, 2022
  • Fig. 4 Market Share of Personalization Platform,, Latin America, 2022
  • Fig. 5 Market Share of Personalization Platform,, Western Europe, 2022
  • Fig. 6 Market Share of Personalization Platform,, Central & Eastern Europe, 2022
  • Fig. 7 Market Share of Personalization Platform,, Middle East & Africa, 2022
  • Fig. 8 Market Share of Personalization Platform,, Asia excluding Japan and China, 2022
  • Fig. 9 Market Share of Personalization Platform,, Japan, 2022
  • Fig. 10 Market Share of Personalization Platform,, China, 2022
  • Fig. 11 Market Share of Personalization Platform,, IT & Telecom Industry, 2022
  • Fig. 12 Market Share of Personalization Platform,, Banking & Financial Services Industry, 2022
  • Fig. 13 Market Share of Personalization Platform,, Insurance Industry, 2022
  • Fig. 14 Market Share of Personalization Platform,, Healthcare Industry, 2022
  • Fig. 15 Market Share of Personalization Platform,, Government & Public Sector, 2022
  • Fig. 16 Market Share of Personalization Platform,, Retail & eCommerce, 2022
  • Fig. 17 Market Share of Personalization Platform,, Manufacturing, 2022
  • Fig. 18 Market Share of Personalization Platform,, Hospitality, 2022
  • Fig. 19 Market Share of Personalization Platform,, On-premises Deployment, 2022
  • Fig. 20 Market Share of Personalization Platform,, Cloud Deployment, 2022
  • Fig. 21 Market Share of Personalization Platform,, SMB Customers, 2022
  • Fig. 22 Market Share of Personalization Platform,, Large Customers, 2022
  • Fig. 23 Market Share of Personalization Platform,, Enterprise Customers, 2022