數位貿易平台市場:現狀分析、預測 (2021年～2027年)

Digital Commerce Platform Market: Current Analysis and Forecast (2021-2027)

出版日期: 2023年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 163 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球數位貿易，以提高網際網路素養和網際網路使用率的上升為背景，取得驚人的發展。隨著全球數位化，對簡化商務進行的虛擬平台的需求高漲，企業推動線上貿易平台。

本報告提供全球數位貿易平台的市場調查，市場定義和概要，市場成長的各種影響因素分析，市場規模的變化、預測，各種區分、各地區/主要國家的明細，法律制度，供需趨勢，競爭環境，主要企業簡介等彙整資訊。

Digital commerce platforms are the core technology that enables customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions and uses rules and data to present fully priced orders for payment The global digital commerce platform has witnessed extraordinary gains, attributed to growing internet literacy around the globe, and growing internet usage. As the world becomes increasingly digitized, demand for virtual platforms for easy business conduct is driving companies to encourage online commerce platforms. As the COVID-19 pandemic intensifies, businesses are effectively leveraging on-premise and cloud-based digital commerce solutions to sustain their businesses. Furthermore, growth is likely to perpetuate even in the post-pandemic scenario.

Based on business model, the market is segmented into, business to consumer, consumer to business, business to business, and consumer to consumer and others. The business-to-consumer segment was a highly preferred business model in digital commerce and accounted for the total market revenue. The main reason for this growth is the low supply cost and easier implementation than traditional sources of business. Furthermore, it becomes easier for companies to penetrate the consumer market as they can collect a plethora of consumer data that they can use for customer retention and new product development.

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow significantly during the forecast period. The growth of the cloud segment can be attributed to factors such as less capital investment, easier deployment options, and greater data security. Furthermore, the application and data deployed on the cloud platforms are accessible from anywhere which is expected to drive its demand during the forecast period.

Based on the browsing method the market is segmented into desktop/laptop and mobile/tablet. The mobile/tablet market is expected to grow exponentially during the forecast period, owing to technological advancements, the number of people who can afford electronics such as smartphones has increased considerably over the past few years. For instance according to oberlo.in, there are around 6.8 billion smartphone users around the world in the year 2023. Moreover, access to the internet has surged in the past few years, which is why a larger number of people are able to shop online.

Based on the payment model, the market is segmented into card payments, bank transfers, digital wallets, cash payments, and cryptocurrencies. Card payments are expected to grow significantly during the forecast period, mainly because of the security, Card payments often come with enhanced security features, such as chip technology, to reduce fraud. Furthermore, card payments offer other benefits such as convenience, wider acceptance, rewards, and perks are expected to drive the market during the forecast period.

Based on end-user, the market is segmented into food & beverages, fashion & apparel, health & beauty, electronics, automotive, home & furniture media & entertainment others. The fashion & apparel segment is expected to hold a significant share in the digital commerce platform market owing to the increasing adoption of online shopping for clothing and bags & accessories. Furthermore, deepening internet penetration is a primary growth factor in enhancing sales figures. Clothing retailers have adopted online platforms to widen their consumer base due to low digital entry barriers.

For a better understanding of the market adoption of digital commerce platforms industry, the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific), Rest of World. North America is expected to remain a profitable and the largest digital commerce market, attributed to deepening internet penetration and access to smart devices. For instance, around 70% of households have multiple streaming subscription services in the U.S. Also, demand for software maintenance, design, and implementation services is increasing, generating green spaces for key vendors in the U.S. The market expansion in the U.S. is being driven by a large existing base of digital media users, growing usage of smartphones and high-speed data networks, and internet services.

Some of the major companies in the market are Shopify Inc, SAP SE, Oracle, Adobe , Salesforce Inc., WooCommerce, Sitecore, Kentico Software, Unilog, Inc., and IBM Corporation.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Digital Commerce Platform Market
2.2. Research Methodology of the Digital Commerce Platform Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE DIGITAL COMMERCE PLATFORM MARKET

6 DIGITAL COMMERCE PLATFORM MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY BUSINESS MODEL

7.1. Business to consumer
7.2. Consumer to business
7.3. Business to business
7.4. Consumer to consumer
7.5. Others

8 MARKET INSIGHTS BY DEPLOYMENT

8.1. Cloud
8.2. On-Premises

9 MARKET INSIGHTS BY BROWSING METHOD

9.1. Desktop/laptops
9.2. Mobile/Tablets

10 MARKET INSIGHTS BY PAYMENT METHOD

10.1. Card Payments
10.2. Bank Transfers
10.3. Digital Wallets
10.4. Cash Payments
10.5. Cryptocurrency

11 MARKET INSIGHTS BY END-USE

11.1. Food & Beverages
11.2. Fashion & Apparels
11.3. Health & Beauty
11.4. Electronics
11.5. Automotive
11.6. Home & Furniture
11.7. Media & Entertainment
11.8. Others

12 MARKET INSIGHTS BY REGION

12.1. North America
- 12.1.1. U.S.
- 12.1.2. Canada
- 12.1.3. Rest of North America
12.2. Europe
- 12.2.1. Germany
- 12.2.2. U.K.
- 12.2.3. France
- 12.2.4. Italy
- 12.2.5. Spain
- 12.2.6. Rest of Europe
12.3. Asia-Pacific
- 12.3.1. China
- 12.3.2. Japan
- 12.3.3. India
- 12.3.4. Rest of Asia-Pacific
12.4. Rest of World