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市場調查報告書
商品編碼
1457882

汽車XR（VR/AR/MR）產業（2024）

Automotive XR (VR/AR/MR) Industry Report, 2024
出版日期: | 出版商: ResearchInChina | 英文 107 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

汽車XR（擴增實境）是一項將VR（虛擬實境）、AR（擴增實境）和MR（混合實境）技術整合到車輛系統中的創新技術。 可以為駕駛和乘客提供更豐富、更直覺的資訊互動體驗。 這是區分未來智慧座艙的重要體現。

XR與IVI和智慧型手機集成，實現多裝置整合體驗。

2023年3月，Rokid與理想車款發表了支援L系列車型的聯合AR眼鏡Rokid Max。 Li Auto的IVI APP投射在VR眼鏡上，可用於觀賞、玩遊戲、線上辦公等。 此外，將掌上遊戲機投射到中控螢幕上，再投射到眼鏡上，就可以透過手勢操作IVI並玩遊戲。

2023年11月，Xingji Meizu推出基於Flyme AR OS的智慧AR眼鏡MYVU。 透過Flyme Link（智慧型手機和IVI集成解決方案）與Meizu智慧型手機集成，您不僅可以將通話、音樂、視訊、導航、重要應用程式通知等循環到AR眼鏡，還可以將運算能力透過共享網路與您的智慧型手機，可以降低玻璃的功耗並實現更長的續航里程。 未來，MYVU AR眼鏡將與汽車和智慧型手機集成，透過應用程式和數據的無縫流動，實現多裝置整合體驗。

因此，隨著 "MeizuFlyme生態系統上線" ，Xingji Meizu將作業系統Flyme升級為FlymeOS。 FlymeOS由Flyme 10（智慧型手機作業系統）、Flyme Auto（MeizuIVI系統）和Flyme AR（AR眼鏡作業系統）組成，涵蓋智慧型手機、XR和智慧型汽車三大領域。 FlymeOS以 "萬物互聯、無界無限" 為特色，是連接所有設備的基礎。

AI+AR增強語音互動體驗。

在CES 2024上，Rayneo發佈了立體全彩MicroLED光波導AR眼鏡 "Rayneo X2 Lite" ，並推出了基礎型號語音助理 "Rayneo AI" （2023年12月發佈）。 Rayneo 支持。 2024年3月，Rayneo 科技完成新一輪融資，融資1億元人民幣。 本輪融資將用於研發打造新世代AR眼鏡，協助打造AI+AR眼鏡生態系統。

Xingji Meizu也推出AI+AR。 2023年11月，Meizu發表了兩款MYVU系列AR眼鏡，並將其連接至Flyme AI基礎模型。 基於人工智慧，人工智慧助理可以即時工作，提供出行攻略、學習計畫、商業分析等日常生活和工作協作。 同時，AR眼鏡可實現提詞、即時翻譯（中英文）、騎乘導航等場景功能。

汽車XR場景從娛樂擴展到駕駛輔助和車輛控制。

目前，XR主要解決使用者觀影、遊戲等座艙娛樂需求。 此外，供應商也正在探索駕駛輔助、車輛控制等其他應用情境。

本報告針對中國汽車XR（VR/AR/MR）產業進行研究分析，提供市場趨勢、主要應用場景、設備和軟體供應商等資訊。

目錄

第一章汽車XR概述與市場趨勢

  • 汽車 XR（VR/AR/MR）的定義
  • 汽車 XR 技術比較
  • 汽車XR主要應用場景－企業級
  • 汽車XR主要應用場景－消費級
  • 車用AR眼鏡的優缺點
  • 汽車 XR 商業模式
  • XR產業鏈
  • 汽車XR發展趨勢

第二章主要汽車XR設備與軟體解決方案供應商

  • 主要汽車 XR 設備和軟體解決方案供應商摘要
  • Rokid
  • Meta
  • Rayneo Technology
  • Xingji Meizu
  • XREAL
  • Holoride
  • ELEJO
  • CATARC
  • MOTREX：機艙內 XR BOX

第 3 章 OEM AR/XR 版面配置

  • 各主機廠座艙XR技術佈局對比
  • BMW
  • Ford
  • Audi
  • Porsche的汽車XR佈局
  • Li Auto
  • NIO
  • Skyworth
  • BYD
  • Chery汽車XR佈局
  • GAC汽車XR佈局
簡介目錄
Product Code: JXM023

Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems. It can bring drivers and passengers richer and more intuitive information interaction experiences. It is an important embodiment of differentiation between intelligent cockpits of the future.

XR is integrated with IVI and smartphones to create multi-terminal integration experience.

In March 2023, Rokid and Li Auto announced Rokid Max, their cooperative AR glasses which support L series models. Li Auto's IVI APP can be projected onto VR glasses for viewing, gaming, online office, etc. In addition, it allows handheld game consoles to be projected onto the center console screen and then to the glasses, so that users can control IVI and play games through gesture interaction.

In November 2023, Xingji Meizu released MYVU intelligent AR glasses based on Flyme AR OS. The integration with Meizu smartphones via Flyme Link (a smartphone-IVI integration solution) not only allows for circulation of phone calls, music, videos, navigation, important application notifications and more to the AR glasses, but also makes it share computing power and network with the smartphone, thereby reducing the power consumption of the glasses and enabling a long cruising range. In the future, MYVU AR glasses will be integrated with cars and smartphones to create multi-terminal integration experience through seamless flow of applications and data.

Therefore, at the "Meizu Flyme Ecosystem Launch", Xingji Meizu upgraded the operating system Flyme to FlymeOS. Composed of Flyme 10 (smartphone OS), Flyme Auto (Meizu IVI system), and Flyme AR (AR glasses OS), FlymeOS covers three major areas: smartphone, XR and intelligent vehicle. FlymeOS features "Internet of Everything, Boundless and Infinite", and becomes the base for connecting all terminals.

AI+AR to enhance voice interaction experience

At CES 2024, Rayneo unveiled Rayneo X2 Lite, a stereo full-color MicroLED optical waveguide AR glasses that introduce Rayneo AI (released in December 2023), a foundation model voice assistant. With Rayneo AI, Rayneo X2 Lite enables multiple capabilities including multi-round natural language conversations, trip planning, easy encyclopedic Q&A and brainstorming, and supports AI-assisted translation, 3D spatial navigation, and first-person perspective video creation. In March 2024, Rayneo Technology closed a new funding round and raised RMB100 million which will be used to develop and spawn next-generation AR glasses and expedite the construction of the AI+AR glasses ecosystem.

Xingji Meizu is also laying out AI+AR. In November 2023, Xingji Meizu released two MYVU series AR glasses, connected to the Flyme AI foundation model. Based on AI, AI assistant can be awakened in real time to provide travel tips, study plans, business analysis, and other daily life and work collaboration. At the same time, AR glasses can realize scenario functions such as teleprompter, real-time translation (in Chinese and English), and cycling navigation.

Automotive XR scenarios expand from entertainment to driving assistance and vehicle control.

Currently, XR mainly caters to users' needs for cockpit entertainment, for example, viewing and gaming. Moreover suppliers are also exploring other application scenarios such as driving assistance and vehicle control.

At CES 2024, BMW and XREAL together demonstrated XREAL Air 2 AR glasses, a device which integrates vehicle information, infotainment, vehicle electronic and electrical information, BMW cloud information and other data. Wearing the glasses, users can see how navigation instructions, hazard warnings, entertainment content, information on charging stations and supporting visualizations in parking situations are embedded perfectly into the real-world environment by the "XREAL Air 2".

At CES 2023, Audi presented activesphere, a concept car which is equipped with four AR headsets. Wearing Magic Leap 2 AR glasses, the driver can view trip data, road conditions, location and navigation information in real time the MR visual interface with a 70° FOV; the passengers can control air conditioning temperature, airflow, and audio system next to their seats via gestures.

Furthermore, AR technology can be available beyond the cockpit. In off-road scenarios, the topographic map can be projected into the surroundings; in commuting, traffic information, routes and safety warnings can be projected in layers into the driver's view.

Table of Contents

1 Overview and Market Trends of Automotive XR

  • 1.1 Definition of Automotive XR (VR/AR/MR)
  • 1.2 Comparison between Automotive XR Technologies
  • 1.3 Main Application Scenarios of Automotive XR - Corporate-grade
  • 1.4 Main Application Scenarios of Automotive XR - Consumer-grade
  • 1.5 Advantages and Disadvantages of AR Glasses in Cars
    • 1.5.1 Challenges in Adaptation of Existing VR Technologies to In-vehicle Scenarios
  • 1.6 Automotive XR Business Models
  • 1.7 XR Industry Chain
    • 1.7.1 XR Industry Chain Companies
    • 1.7.2 Comparison between Main VR Optical Solutions
    • 1.7.3 Development Direction of VR Optical Solutions
    • 1.7.4 Main VR Display Technologies
    • 1.7.5 Comparison between Main AR Optical Solutions
    • 1.7.6 Development Direction of AR Optical Solutions
    • 1.7.7 Main AR Display Technologies
    • 1.7.8 XR See-through Technology Route
      • 1.7.8.1 VST (Video See-through) Application Cases
      • 1.7.8.2 OST (Optical See-through) Application Cases
  • 1.8 Development Trends of Automotive XR
    • 1.8.1 Trend 1
    • 1.8.2 Trend 2
    • 1.8.3 Trend 3
      • 1.8.3.1 Cases

2 Major Automotive XR Device and Software Solution Suppliers

  • 2.1 Summary of Major Automotive XR Device and Solution Suppliers
    • 2.1.1 Summary of Iteration Directions of Main Automotive XR Products
  • 2.2 Rokid
    • 2.2.1 Profile and Financing History
    • 2.2.2 Latest Consumer-grade AR Glasses: Rokid Max
    • 2.2.3 Rokid AR Space Operating System
    • 2.2.4 Rokid AR Software Ecosystem Cooperation
    • 2.2.5 Rokid AR In-vehicle Scenario Cooperation Layout
  • 2.3 Meta
    • 2.3.1 Profile
    • 2.3.2 Latest VR Device: Quest 3
  • 2.4 Rayneo Technology
    • 2.4.1 Profile
    • 2.4.2 AR Glasses: Rayneo X2
    • 2.4.3 AR Glasses: Rayneo X2 Lite
    • 2.4.4 AR Glasses: Rayneo Air 2
  • 2.5 Xingji Meizu
    • 2.5.1 "Smartphone + XR + Intelligent Vehicle" Strategic Map
    • 2.5.2 Building Multi-terminal (Smartphone, Car, AR, etc.) Ecosystem Integration
    • 2.5.3 Comparison between MYVU Series AR Glasses
    • 2.5.4 MYVU Series AR Glasses: Xingji Meizu MYVU Discovery Edition
    • 2.5.5 AR Glasses Highlight 1
    • 2.5.6 AR Glasses Highlight 2
    • 2.5.7 AR Glasses Highlight 3
    • 2.5.8 Latest Upgrade of AR Glasses OS
  • 2.6 XREAL
    • 2.6.1 Profile and Financing History
    • 2.6.2 Latest In-vehicle AR Glasses: XREAL Air 2
    • 2.6.3 Iteration of AR Glasses Software Algorithms and Optical Engines
    • 2.6.4 Automotive XR Cooperation Dynamics
  • 2.7 Holoride
    • 2.7.1 Profile
    • 2.7.2 Eco-Architecture Map
    • 2.7.3 Latest Automotive XR Hardware Solutions
    • 2.7.4 Latest Automotive XR Software Solutions
    • 2.7.5 Automotive XR Cooperation Dynamics
  • 2.8 ELEJO
    • 2.8.1 Profile and Key Automotive XR Technologies
    • 2.8.2 Automotive XR Intelligent Cockpit ELEJO Technology Architecture
    • 2.8.3 Automotive XR Intelligent Cockpit ELEJO Algorithm & Engine
    • 2.8.4 Automotive XR Eco-Cooperation and Business Model
  • 2.9 CATARC
    • 2.9.1 Intelligent Automotive XR Technology Application Solution
    • 2.9.2 Intelligent Automotive XR Virtual Simulation Experiment Platform
    • 2.9.3 Intelligent Automotive XR Virtual Simulation Verification Software System
  • 2.10 MOTREX: In-cabin XR BOX

3 AR/XR Layout of OEMs

  • 3.1 Comparison of Cockpit XR Technology Layout between OEMs
    • 3.1.1 Comparison of Automotive VR Headset Parameters between OEMs
    • 3.1.2 Comparison of Automotive AR Glasses Parameters between OEMs
    • 3.1.3 Optical and Display Solutions of AR Glasses for In-car Applications
  • 3.2 BMW
    • 3.2.1 Automotive XR Layout (1)
    • 3.2.2 Automotive XR Layout (2)
  • 3.3 Ford
    • 3.3.1 Automotive XR Layout (1)
    • 3.3.2 Automotive XR Layout (2)
  • 3.4 Audi
    • 3.4.1 Automotive XR Layout (1)
    • 3.4.2 Automotive XR Layout (2)
  • 3.5 Porsche Automotive XR Layout
  • 3.6 Li Auto
    • 3.6.1 Automotive XR Layout
    • 3.6.2 Features of Rayneo Air AR Glasses
    • 3.6.3 Features of Latest Rokid Max AR Glasses
  • 3.7 NIO
    • 3.7.1 AR Glasses
    • 3.7.2 VR Headset
  • 3.8 Skyworth
    • 3.8.1 Launched Sleep-aid VR Headset Together with Skyworth XR
    • 3.8.2 VR Headset Series Comparison
    • 3.8.3 Main Features of VR Headset
    • 3.8.4 VR Headset Software Algorithm
    • 3.8.5 VR Headset Software Platform SkyOS
  • 3.9 BYD
  • 3.10 Chery's Automotive XR Layout
  • 3.11 GAC's Automotive XR Layout