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市場調查報告書
商品編碼
1617205
汽車擴增實境(AR)市場至2030年的預測:按車輛類型、功能、感測器、技術、推進力、自動駕駛等級、應用、最終用戶和地區的全球分析Augmented Reality In Automotive Market Forecasts to 2030 - Global Analysis By Vehicle Type, Function, Sensor, Technology, Propulsion, Level of Autonomous Driving, Application, End User and By Geography |
根據Stratistics MRC預測,2024年,全球汽車擴增實境(AR)市場規模將達到74.6億美元,預測期內年複合成長率為19.8%,預計到2030年將達到220.6億美元。
擴增實境(AR)透過改善駕駛體驗、安全性和便利性來改變汽車產業。 AR 技術支援抬頭顯示器(HUD)等功能,將數位資料與實體世界融合,將速度、導航和危險警告直接投射到擋風玻璃上。該發明使駕駛員能夠在視線不離開道路的情況下獲得重要資訊。
據美國政府課責辦公室(GAO)表示,擴增實境(AR)技術,包括抬頭顯示器(HUD)等汽車應用,預計將快速成長。根據 GAO 報告,AR/VR 硬體出貨量預計將從2021年的970萬台增加到2025年的3,280萬台。
擴大連網型汽車的使用
AR 在汽車應用中的關鍵推動因素之一是由物聯網和 5G 發展提供支援的聯網汽車技術。這些技術實現了車輛、基礎設施和雲端之間的即時資料共用,為基於 AR 的功能(例如無線軟體更新、即時交通警報和預測導航)打開了大門。此外,隨著車聯網(V2X)通訊的發展,AR對智慧和互動式駕駛環境發展的貢獻將進一步加強。
開發和實施成本高
開發 AR 技術並將其整合到車輛中需要大量的系統整合、軟體和硬體成本。先進的AR抬頭顯示器(HUD)的製造成本很高,因為它們依賴高解析度投影機、感測器和處理器。特別是在中檔和廉價汽車領域,汽車製造商很難在保持有競爭力的車身價格的同時平衡這些成本。此外,頻繁的軟體升級和維護會增加營運費用,阻礙廣泛採用,特別是對於中小型汽車製造商而言。
人們對自動駕駛汽車的興趣日益濃厚
由於自動駕駛技術的快速發展,汽車產業為擴增實境(AR)提供了巨大的機會。透過互動式資訊娛樂、路線視覺化和身臨其境型顯示,擴增實境(AR)系統可以增強自動駕駛汽車中的乘客體驗。此外,用於物流和共乘的自動駕駛汽車使用 AR 來提高客戶參與和業務效率。隨著自動駕駛技術的進步,擴增實境(AR)將成為一個重要元素,可以即時解釋和可視化複雜的感測器資料,並創建更安全、更方便用戶使用的系統。
隱私和資料安全問題
汽車系統擴增實境(AR)技術的進步也將產生大量資料,包括駕駛模式、即時位置資訊,甚至透過智慧車輛功能產生的個人資訊。這引發了嚴重的隱私和資料安全問題。為了讓 AR 應用程式向駕駛員提供即時覆蓋和更新,必須安全地傳輸大量資料,以減少網路攻擊和資料外洩的可能性。 AR 系統中的漏洞可能允許駭客存取客戶的個人資訊,甚至控制汽車的運作。此外,汽車 AR 技術的複雜性使其容易發生資料洩露,成為網路犯罪分子的有吸引力的目標。
COVID-19 的爆發對擴增實境(AR)在汽車產業的使用產生了多種影響。一方面,危機導致的生產延遲、供應鏈中斷以及對非必要技術的投資減少,減緩了AR技術的發展和擴張。財務壓力迫使汽車製造商推遲資訊娛樂系統、安全功能和擴增實境導航等領域的創新。然而,疫情加速了數位解決方案的過渡,擴增實境(AR)成為開發遠端車輛診斷和虛擬展示室的關鍵。
AR抬頭顯示器(HUD)領域預計將在預測期內成為最大的領域
AR抬頭顯示器(HUD)領域預計將佔據擴增實境(AR)市場的最大佔有率。透過將重要資訊直接投射到擋風玻璃上,這些系統使駕駛者無需將視線離開道路即可獲取導航、速度和安全警報。透過增強情境察覺並減少干擾,該技術提高了便利性和安全性。由於對聯網汽車和 ADAS(高級駕駛輔助系統)的需求不斷成長,HUD 通常安裝在豪華和高階汽車中。此外,消費者對更好駕駛體驗的渴望以及對安全性的重視推動 AR HUD 系統的發展,該系統現已在汽車行業中司空見慣。
汽車經銷商產業預計將在預測期內經歷最高的年複合成長率
在汽車產業,汽車經銷商領域預計擴增實境(AR)的年複合成長率最高。透過提供身臨其境型虛擬展示室、互動式車輛顯示器和虛擬試駕,擴增實境徹底改變汽車經銷商與潛在客戶互動的方式。透過能夠以更具吸引力和教育性的方式探索車輛功能而無需實際庫存,改善客戶體驗。此外,由於個人化購物體驗的需求不斷成長以及零售業向數位化的轉變,汽車經銷商越來越頻繁地使用擴增實境(AR)技術來吸引和留住客戶。
由於技術投資巨大、汽車製造商對 AR 技術的採用率很高,以及對改進駕駛輔助和導航系統的需求不斷成長,北美地區在汽車行業的擴增實境(AR)市場中佔有最大佔有率。美國是該地區的主要參與者,主要汽車製造商將 AR抬頭顯示器(AR HUD)等擴增實境功能融入其車輛中。此外,該地區的主導地位得益於其對研發的重視以及支持汽車創新的法規環境。
在預測期內,汽車擴增實境(AR)市場預計將以亞太地區最高的年複合成長率成長。這種擴張是由對尖端汽車技術日益成長的需求所推動的,包括擴增實境驅動的車輛設計、原型製作和改善的客戶體驗。引領這一趨勢的是中國和印度等國家,它們大力投資擴增實境(AR)技術。此外,AR平視顯示器的推出是中國創新的一個例子,而由於汽車安全功能的需求不斷成長,印度ADAS(高級駕駛輔助系統)中快速實施擴增實境。
According to Stratistics MRC, the Global Augmented Reality In Automotive Market is accounted for $7.46 billion in 2024 and is expected to reach $22.06 billion by 2030 growing at a CAGR of 19.8% during the forecast period. Augmented reality (AR) is transforming the automotive sector by improving driving experiences, safety, and convenience. AR technology allows for features like heads-up displays (HUDs), which project speed, navigation, and hazard alerts directly onto the windshield by fusing digital data with the physical world. This invention makes it possible for drivers to obtain important information without taking their eyes off the road.
According to the U.S. Government Accountability Office (GAO), augmented reality (AR) technologies, including automotive applications like head-up displays (HUDs), are expected to grow rapidly. The GAO reports that AR/VR hardware shipments are projected to rise from 9.7 million units in 2021 to 32.8 million by 2025.
Increasing use of connected automobiles
One important factor enabling AR in automotive applications is connected vehicle technology, which is bolstered by IoT and 5G developments. Real-time data sharing between automobiles, infrastructure, and the cloud is made possible by these technologies, opening the door for AR-based features like over-the-air software updates, real-time traffic alerts, and predictive navigation. Additionally, AR's contribution to the development of an intelligent and interactive driving environment is further enhanced by the growth of vehicle-to-everything (V2X) communication.
High costs for development and implementation
Large expenditures in system integration, software, and hardware are needed to develop and integrate AR technologies in automobiles. The production costs of advanced AR head-up displays (HUDs) are raised by their reliance on high-resolution projectors, sensors, and processors. Particularly in the mid-range and budget segments, automakers struggle to balance these expenses while maintaining competitive car prices. Furthermore, frequent software upgrades and maintenance raise operating expenses, which discourages broad adoption, especially from small and mid-sized automakers.
Growing interest in autonomous cars
The automotive industry offers augmented reality (AR) a substantial opportunity due to the swift progress in autonomous driving technologies. Through interactive infotainment, route visualizations, and immersive displays, augmented reality (AR) systems can improve the passenger experience in self-driving cars. Moreover, autonomous fleets for logistics and ride-sharing are using AR to boost customer engagement and operational efficiency. In order to interpret and visualize complex sensor data in real-time and build safer and more user-friendly systems, augmented reality (AR) will become an essential component as self-driving technology advances.
Privacy and data security issues
With the advancement of augmented reality (AR) technology in automotive systems, a substantial amount of data is also generated, including driving patterns, real-time location, and even personal information via smart vehicle features. This raises serious issues with privacy and data security. In order for AR applications to give drivers real-time overlays and updates, large amounts of data must be transferred securely to reduce the possibility of cyber attacks or data breaches. Vulnerabilities in AR systems may allow hackers to access private customer information or even take over car operations. Additionally, data compromise is more likely because of the intricacy of AR technologies in automobiles, which makes them a desirable target for cybercriminals.
The COVID-19 pandemic had a mixed effect on the automotive industry's use of augmented reality (AR). On the one hand, production delays, supply chain interruptions, and decreased investment in non-essential technologies caused by the crisis slowed the development and expansion of AR technologies. Pressures on their finances caused automakers to postpone innovation in fields like infotainment systems, safety features, and augmented reality-based navigation. However, the pandemic hastened the transition to digital solutions, where augmented reality (AR) was essential in the development of remote car diagnostics and virtual showrooms.
The AR Head-Up Displays (HUDs) segment is expected to be the largest during the forecast period
The AR Head-Up Displays (HUDs) segment is projected to hold the largest share of the augmented reality (AR) market. These systems enable drivers to access navigation, speed, and safety warnings without taking their eyes off the road by projecting crucial information straight onto the windshield. By increasing situational awareness and decreasing distractions, this technology increases convenience and safety. HUDs are frequently found in luxury and high-end cars due to the growing demand for connected cars and advanced driver-assistance systems (ADAS). Furthermore, consumer's desire for better driving experiences and the increased emphasis on safety are fueling the growth of AR HUD systems, which are now a common sight in the automotive industry.
The Car Dealerships segment is expected to have the highest CAGR during the forecast period
In the automotive industry, the Car Dealerships segment is anticipated to have the highest CAGR for augmented reality (AR). By offering immersive virtual showrooms, interactive vehicle displays, and virtual test drives, augmented reality is revolutionizing the way auto dealerships interact with prospective customers. Without the need for physical inventory, this improves the customer experience by enabling them to investigate car features in a more engaging and educational way. Moreover, car dealerships are using augmented reality (AR) technologies more frequently to draw in and keep customers as a result of the growing demand for individualized shopping experiences and the retail industry's shift toward digitalization.
Due to large investments in technology, high rates of AR technology adoption by automakers, and rising demand for improved driver assistance and navigation systems, the North American region is expected to hold the largest share of the Augmented Reality (AR) market in the automotive industry. With major automakers incorporating augmented reality features like augmented reality heads-up displays (AR HUDs) into their cars; the United States stands out as a major player in this region. Additionally, the region's leadership position is being maintained by its strong emphasis on research and development as well as a supportive regulatory environment for automotive innovations.
During the forecast period, the augmented reality in the automotive market is anticipated to grow at the highest CAGR in the Asia-Pacific region. This expansion is fueled by the growing need for cutting-edge automotive technologies, like AR-assisted vehicle design, prototyping, and improvements to the customer experience. Leading this trend are nations like China and India, which have made large investments in augmented reality technology. Furthermore, the introduction of AR head-up displays is one example of China's innovations, whereas India is rapidly implementing augmented reality in Advanced Driver Assistance Systems (ADAS) in response to the country's increasing need for safety features in automobiles.
Key players in the market
Some of the key players in Augmented Reality In Automotive market include Continental AG, Audi AG, Hyundai Motor Company, Jaguar Cars, Daimler AG, WayRay AG, Texas Instruments Incorporated, BMW Group, Volkswagen AG, Denso Corporation, Panasonic Corporation, Visteon Corporation, Bosch GmbH and Novac Technology Solutions.
In September 2024, Hyundai Motor Company and General Motors have signed an agreement to explore future collaboration across key strategic areas. GM and Hyundai will look for ways to leverage their complementary scale and strengths to reduce costs and bring a wider range of vehicles and technologies to customers faster.
In September 2024, Continental and Vitesco Technologies have reached an agreement based on their corporate separation agreement regarding the appropriate allocation of costs and liabilities from the investigations in connection with the supply of engine control units and engine control software. Vitesco Technologies will pay Continental €125 million.
In August 2024, Texas Instruments (TI) and the U.S. Department of Commerce have signed a non-binding Preliminary Memorandum of Terms for up to $1.6 billion in proposed direct funding under the CHIPS and Science Act to support three 300mm wafer fabs already under construction in Texas and Utah.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.