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市場調查報告書
商品編碼
1513558

中國乘用車HUD產業（2024年）

China Passenger Car HUD Industry Report, 2024
出版日期: | 出版商: ResearchInChina | 英文 480 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

HUD調查：AR-HUD佔21.1%，LBS和光波導解決方案接近量產。

汽車平視顯示系統（HUD）利用光學原理在車輛前方即時顯示車速、導航、ADAS等資訊。根據顯示螢幕的不同，HUD 可分為三種類型。C-HUD、W-HUD、AR-HUD。其中AR-HUD（AR平視顯示器）有TFT、DLP、LCoS、LBS等技術路徑。

1.共有38款車型配備AR-HUD，其中Voyah Passion等11款車型全系標配。

2023年，AR-HUD安裝在超過23萬輛乘用車上，佔HUD市場總量的10.6%。2024年第一季度，AR-HUD在整體HUD市場的佔有率飆升至21.1%，主要受到Xingyue L、Deepal S7、Deepal SL03、Lynk & Co 08銷量的推動。

2022年配備AR-HUD的車型數量僅17款，但2024年第一季度，共有38款車型配備AR-HUD。從安裝率來看，2024年第一季AR-HUD安裝率前10名的車型均為中國自主品牌，前三名的車型Xingyue L、Deepal S7、NIO ES6佔超過40輛佔總數的%。

從搭載率來看，2024年第一季標配AR-HUD的車型有11款，包括Voyah Passion、Deepal S7、AITO M9、Zeekr X等。

Voyah Passion安裝的AR-HUD由ShenZhen QianHai Zinger Technology獨家供應。本產品採用TFT技術，提供最大60吋顯示器、10°*3°FOV、7.5米成像距離。該產品可顯示30多種駕駛訊息，包括複雜路口引導、進入二級道路等，還可整合FCW等ADAS資訊。

Zinger 為 Voyah Passion 提供的 AR-HUD 可與普通擋風玻璃一起使用，並且不會出現重影。Zinger致力於HUD核心技術研發10年，並已申請光路預調變技術專利。各種光學技術和結構設計幫助主機廠去除普通擋風玻璃上的 "楔形膜" 和影像，消除重影，降低車輛成本（與傳統楔形膜解決方案相比）（將玻璃成本降低25%至30 %）。也為4S店帶來便利的選項設定和售後維護，實現售後安裝，推動售後HUD的普及，帶來新的機會。

Zinger成立於2014年，總部位於深圳。2022年，我們贏得了Voyah Passion獨家AR-HUD供應項目。2023年，公司AR-HUD獲得中國領先新興汽車製造商、高端新能源品牌、新能源汽車企業指定。預計到2024年將獲得更大的市場佔有率。

2.AR Engine是提升AR-HUD使用者體驗的主要因素。

AR-HUD融合攝影機、雷達、地圖等多種來源的信息，透過渲染將影像低延遲、無失真、高精度地呈現在駕駛員面前。由於其產品特性，AR-HUD軟體需要確保在任何車輛情況下影像渲染的穩定性，對軟體的光學演算法提出了很高的要求，例如防手震、畸變校正、空間座標顯示等。

目前AR-HUD產業普遍採用軟硬體一體化解決方案，將光學元件的硬體和軟體捆綁在一起。但隨著智慧汽車快速迭代的需求，軟硬體分離的趨勢不可避免。OEM廠商對HMI自主開發和快速迭代的需求刺激了專業AR引擎的誕生。

本報告針對中國乘用車HUD產業進行調查分析，提供發展趨勢、保有量、使用狀況等資訊。

目錄

第一章 HUD產業概述

  • HUD主要參數
  • 智慧座艙對HUD的需求（一）
  • 智慧座艙對HUD的需求（二）
  • HUD的主要類型
  • 不同類型HUD的顯示特性
  • AR-HUD的主要優點
  • AR-HUD 為駕駛艙顯示器帶來的改進
  • AR-HUD主要技術
  • AR-HUD主要組件
  • AR-HUD 設計的主要課題
  • HUD 分解圖
  • 中國HUD法規
  • 國外HUD法規
  • HUD產業鏈

第二章 HUD產業發展趨勢

  • 智慧座艙背景下，HUD滿足多螢幕座艙需求
  • AR-HUD進入繁榮期
  • AR-HUD產品主要發展趨勢（一）
  • AR-HUD產品主要發展趨勢（二）
  • AR-HUD產品主要發展趨勢（三）
  • AR-HUD產品主要發展趨勢(4)
  • AR-HUD產品主要發展趨勢(5)
  • AR-HUD產品主要發展趨勢(6)
  • 體積全像光學元件（vHOE）在AR-HUD的應用
  • 基於vHOE的AR-HUD的課題
  • AR-HUD的未來在於全息技術
  • 為什麼 CGH 是全息 AR-HUD 的最佳技術 (1)
  • 為什麼 CGH 是全息 AR-HUD 的最佳技術 (2)
  • 光波導為 HUD 產品帶來的改進
  • 光波導供應商佈局
  • 趨勢16
  • 趨勢17
  • 趨勢18
  • 趨勢19
  • 趨勢20

第三章 HUD產業運用

  • 中國乘用車HUD搭載品牌、保有量及搭載率
  • 中國乘用車HUD搭載數量：依整車廠類型分類
  • 中國乘用車HUD安裝數量：依價格區間
  • 中國乘用車HUD安裝數量：依能源類型
  • 中國乘用車HUD安裝數量：依車型分類
  • 中國乘用車HUD安裝數量：依品牌劃分
  • 中國乘用車HUD安裝數量：依車型分類
  • 中國乘用車HUD安裝數量：依產品類型
  • 中國乘用車HUD供應商市佔率
  • 中國乘用車HUD供應商競爭格局
  • AR-HUD在中國乘用車上的安裝
  • 中國乘用車AR-HUD安裝數量：依整車廠類型劃分
  • 中國乘用車AR-HUD安裝數量：依價格區間
  • 中國乘用車AR-HUD安裝數量：依能源類型
  • 中國乘用車AR-HUD安裝數量：依車型分類
  • 中國乘用車AR-HUD安裝數量：依品牌
  • 中國乘用車AR-HUD安裝數量：依車型分類
  • 中國乘用車AR-HUD安裝數量：依技術類型
  • 中國乘用車AR-HUD供應商市佔率
  • 平視顯示器市場規模

第 4 章：AR-HUD 的使用：由 OEM 提供

  • AR-HUD搭載車型及參數對比
  • Mercedes-Benz的AR-HUD
  • Volkswagen的AR-HUD
  • Audi的AR-HUD
  • Geely的AR-HUD（1）
  • Geely的AR-HUD（2）
  • Changan的AR-HUD
  • GAC的AR-HUD
  • SAIC的AR-HUD
  • BAIC的AR-HUD
  • Chery的AR-HUD
  • Dongfeng的AR-HUD
  • Neta的AR-HUD
  • Neta的AR-HUD
  • Lotus的AR-HUD
  • AITO的AR-HUD

第五章 HUD供應商

  • 供應商HUD產品比較及優勢（一）
  • HUD產品及供應商優勢比較（二）
  • HUD產品及供應商優勢比較（三）
  • HUD產品及供應商優勢比較（四）
  • HUD產品及供應商優勢比較（五）
  • 供應商AR-HUD合作夥伴及支援產品比較(1)
  • 供應商AR-HUD合作夥伴及支援產品比較(2)
  • 供應商AR-HUD合作夥伴及支援產品比較(3)
  • 供應商AR-HUD合作夥伴及支援產品比較(4)
  • Nippon Seiki
  • Continental
  • Denso
  • Panasonic
  • LG
  • Maxell
  • Yazaki
  • WayRay
  • Envisics
  • Harman
  • Hyundai Mobis
  • CY Vision
  • FIC (First International Computer)
  • Foryou Multimedia
  • Crystal Optech
  • Jiangcheng
  • New Vision
  • Raythink
  • E-Lead Electronics
  • FUTURUS
  • Huawei
  • Neusoft Group
  • ASU TECH
  • Guixi 3 Dragons
  • Jingwei Hirain
  • Hardstone
  • ReaVis
  • Zinger
  • LNGIN
  • Chief Technology
  • HASCO Vision
  • O-Film
  • Tianma Microelectronics
  • Coretronic
  • Interface Optoelectronics
  • Marelli
  • TCL CSOT

第六章 HUD產業鏈

第一節 PGU模組供應商

  • PGU技術路線
  • PGU供應商彙總(1)
  • PGU供應商彙總(2)
  • Kyocera
  • BOE
  • iView Displays
  • Goertek
  • ASU Tech
  • Raythink
  • Nanyang Lida Optic-electronics
  • LM Jade Chip
  • 其他

第二節 晶片廠商

  • 晶片廠商匯總
  • TI
  • SmartVision
  • Himax Technologies
  • Microvision
  • Epson
  • 其他

第三節 光源供應商

  • 光源供應商匯總
  • Nichia
  • ams OSRAM
  • Jufei Optoelectronics

第四節 光學鏡片供應商

  • Sunny Optical HUD光學組件
  • Fran Optic 的 HUD 光學鏡頭
  • Liangyu Optical Technology HUD自由曲面鏡
  • Nanyang Lida Optic-electronic AR-HUD精密光學元件-精密鏡頭
  • Nanyang Lida Optic-electronic AR-HUD精密光學元件－平面鏡、稜鏡
  • Crystal Optech光學鏡
  • Yutong Optical Technology HUD自由曲面鏡

第五節 光波導技術供應商

  • Lochn Optics
  • Tripole Optoelectronics
  • SVG Tech
  • DigiLens

第 6 節 擋風玻璃供應商

  • Fuyao Glass
  • AGC
  • Corning HUD 玻璃產品
  • Saint-Gobain HUD 前擋風玻璃

第七節 楔形薄膜供應商

  • Sekisui Chemical
  • Eastman
  • Rijiu Optoelectronics
  • Ceres Holographics
簡介目錄
Product Code: LMM024

HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced.

The automotive head-up display system (HUD) uses the principle of optics to display such information as vehicle speed, navigation and ADAS in front of the vehicle in real time. By display screen, HUD can be divided into three types: C-HUD, W-HUD, and AR-HUD. Among them, AR-HUD (augmented reality head-up display) has TFT, DLP, LCoS and LBS technology routes.

1. A total of 38 car models were equipped with AR-HUD, of which the full range of 11 models like Voyah Passion came standard with it.

In 2023, AR-HUD was installed in over 230,000 passenger cars, making up 10.6% of the overall HUD market. In the first quarter of 2024, the share of AR-HUD in the overall HUD market surged to 21.1%, mainly driven by the sales of Xingyue L, Deepal S7, Deepal SL03 and Lynk & Co 08.

In terms of the number of models equipped with AR-HUD, a total of 38 models were equipped with AR-HUD in the first quarter of 2024, compared with only 17 in 2022. As for installations, in the first quarter of 2024, the top ten models by AR-HUD installations were all from Chinese independent brands, among which the top three models Xingyue L, Deepal S7, and NIO ES6 accounted for a combined more than 40% of the total.

In terms of installation rate, there were 11 models equipped with AR-HUD as a standard configuration in the first quarter of 2024, including Voyah Passion, Deepal S7, AITO M9 and Zeekr X.

The AR-HUD carried by Voyah Passion is exclusively supplied by ShenZhen QianHai Zinger Technology. The product adopts TFT technology, offering an up to 60-inch display, a FOV of 10°*3°, and an imaging distance of 7.5 meters. The product can display more than 30 types of driving information, including complex intersection guidance and entry into the auxiliary road, and can also fuse ADAS information such as FCW.

The AR-HUD supplied by Zinger for Voyah Passion can be used with ordinary windshields, with no ghosting. Zinger has devoted itself to developing core HUD technologies for ten years and has applied for a patent for optical path pre-modulation technology. With a range of optical technologies and structural designs, it helps OEMs remove the "wedge film" and eliminate ghosting by imaging with ordinary windshields, thus reducing the vehicle cost (compared with conventional wedge film solutions, cut down the glass cost by 25%~30%). Also it brings convenient optional configurations and after-sales maintenance to 4S stores, and enables the aftermarket installation, facilitating the popularization of aftermarket HUD and bringing new business opportunities.

Zinger was founded in 2014 and is headquartered in Shenzhen. In 2022, it successfully secured the exclusive AR-HUD supply project for Voyah Passion. In 2023, its AR-HUD was designated by a leading emerging carmaker, a high-end new energy brand and a new energy vehicle company in China. It is expected that it will take a bigger market share in 2024.

2. AR engine is the key factor to improving AR-HUD user experience.

AR-HUD integrates information from multiple ends such as cameras, radars, and maps, and uses rendering to present images in front of the driver with low latency, no distortion, and high accuracy. Its product features require AR-HUD software to ensure the stability of image rendering in any vehicle conditions, and have high requirements for the software's optical algorithms such as anti-shake, distortion correction, and spatial coordinate display.

At present, the AR-HUD industry generally adopts software-hardware integrated solutions, bundling optical device hardware with software. Yet the trend towards the separation of software and hardware is inevitable amid the demand for rapid iteration of intelligent vehicles. OEMs' needs for HMI self-development and rapid iteration stimulate the birth of professional AR engines.

The foreign company Continental first used the AR-Creator software developed by its subsidiary Elektrobit. Later, Elektrobit launched the AR engine for EB GUIDE arware. Using EB GUIDE arware, HMI developers can quickly add AR information to a HUD solution.

As for Chinese companies, Neusoft Group has introduced AR For Car solutions, including AR SDK and AR Studio. AR SDK has cross-platform flexible deployment capabilities, allowing for deployment in the optical device, cockpit domain controller, or intelligent driving domain controller. It can also span multiple OSs like Linux and Android, and also supports deployment of Autosar and QNX.

AR Studio, the first designer platform launched in China, provides product functions including visual AR scene editor, real-time preview of user experience design, import of UX design resources, import or simulation of sensor data, and rapid generation of AR applications, improving the development efficiency of vehicle AR applications and simplifying the cooperation between product designers and developers.

Note: indicator explanation:

AR real car display effect: AR-HUD accuracy, real-time performance, stability, etc.

AR graphics rendering engine: AR real-time rendering effect

AR algorithm scalability: support expansion to other intelligent cockpit displays such as cluster, center console and electronic rearview mirrors

Cross-platform capability: adaptability to multiple chips, operating systems, and various optical device hardware

Convenient development support for OEMs: OEMs can use this tool to quickly build HMI and rapidly iterate

Overseas layout capability: manufacturers have overseas layout experience

Neusoft AR SDK+AR Studio helps OEMs quickly build AR algorithm capabilities. This tool kit can not only be used for AR-HUD, but also allows for application on other cockpit screens such as cluster, center console and electronic rearview mirrors. Neusoft AR For Car solution is developed to help OEMs create a consistent AR experience on cockpit screens.

At present, Neusoft's AR software has supported multiple models of multiple OEMs. The statistics show that in 2023, models with AR-HUD accounted for about 30% of the total sales of related models.

3. AR-HUD blooms, and LBS and optical waveguide technologies are production-ready.

In 2023, under the leadership of Huawei, LCoS AR-HUD found mature application in Rising R7 and AITO M9. In addition to TFT, DLP, and LCoS solutions, LBS and optical waveguide solutions have also been production-ready.

Raythink and FICG cooperated to promote mass production of LBS.

In January 2024, Raythink and FIC Global (FICG) formed a strategic partnership on mass production of LBS technology. Based on their respective resource advantages, both parties will jointly commit to the R&D, manufacturing and mass production of LBS.

Raythink's light source module based on LBS technology (Opticalcore) has now iterated to the fourth generation. Its unique multi-light source micro-combination is the first solution to successfully solve the speckle problem of LBS through diffuser imaging, providing the HUD market with a PGU technology route that can be truly applied on a large scale.

FICG started developing LBS AR-HUD in 2019, and now has deployed single-focal-plane and dual-focal-plane LBS AR-HUDs, with FOV range of 6-42 degrees, VID range of 3-50 meters, and product volume of 4-20 L.

Jiangsu New Vision Automotive Electronics' Optical Waveguide AR-HUD Prototype

In April 2024, New Vision showcased its optical waveguide HUD at the Beijing International Automotive Exhibition. Compared with conventional AR HUD, this product is more than 30% smaller and can be matched with multiple windshields.

Waveguide size: 173mm*98.5mm

Viewing distance: 400mm

Virtual image distance: 15mm

After mass production, the volume of this product can be less than 3L

Table of Contents

Chapter 1 Overview of HUD Industry

  • 1.1 Key Parameters of HUD
  • 1.2 Necessities of HUD in Intelligent Cockpits (1)
  • 1.3 Necessities of HUD in Intelligent Cockpits (2)
  • 1.4 Main Types of HUD
  • 1.5 Display Characteristics of Different Types of HUDs
  • 1.6 Main Advantages of AR-HUD
  • 1.7 What Improvements AR-HUD Offers to Cockpit Displays
  • 1.8 Key Technologies of AR-HUD
  • 1.9 Main Components of AR-HUD
  • 1.10 Main Challenges in AR-HUD Design
  • 1.11 Exploded View Drawing of HUD
  • 1.12 China's HUD Regulations
  • 1.13 Foreign HUD Regulations
  • 1.14 HUD Industry Chain

Chapter 2 Development Trends of HUD Industry

  • 2.1 In the Context of Intelligent Cockpits, HUD Meets the Needs of Multi-screen Cockpits
  • 2.2 AR-HUD Has Entered A Boom Period
  • 2.3 Main Development Trends of AR-HUD Products (1)
  • 2.4 Main Development Trends of AR-HUD Products (2)
  • 2.5 Main Development Trends of AR-HUD Products (3)
  • 2.6 Main Development Trends of AR-HUD Products (4)
  • 2.7 Main Development Trends of AR-HUD Products (5)
  • 2.8 Main Development Trends of AR-HUD Products (6)
  • 2.9 Application of Volume Holographic Optical Element (vHOE) in AR-HUD
  • 2.10 What Are the Challenges of AR-HUD Based on vHOE
  • 2.11 The Future of AR-HUD Lies in Holographic Technology
  • 2.12 Why CGH is the Ultimate Technology for Holographic AR-HUD (1)
  • 2.13 Why CGH is the Ultimate Technology for Holographic AR-HUD (2)
  • 2.14 Improvements Optical Waveguide Offers to HUD Products
  • 2.15 Layout of Optical Waveguide Suppliers
  • 2.16 Trend 16
  • 2.17 Trend 17
  • 2.18 Trend 18
  • 2.19 Trend 19
  • 2.20 Trend 20

Chapter 3 HUD Industry Application

  • 3.1 Brands Installing Passenger Car HUDs, and Overall Installations and Installation Rate in China
  • 3.2 HUD Installation in Passenger Cars in China: by OEM Type
  • 3.3 HUD Installation in Passenger Cars in China: by Price Range
  • 3.4 HUD Installation in Passenger Cars in China: by Energy Type
  • 3.5 HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.6 HUD Installation in Passenger Cars in China: by Brand
  • 3.7 HUD Installation in Passenger Cars in China: by Car Model
  • 3.8 HUD Installation in Passenger Cars in China: by Product Type
  • 3.9 Market Share of Passenger Car HUD Suppliers in China
  • 3.10 Competitive Landscape of Passenger Car HUD Suppliers in China
  • 3.11 AR-HUD Installation in Passenger Cars in China
  • 3.12 AR-HUD Installation in Passenger Cars in China: by OEM Type
  • 3.13 AR-HUD Installation in Passenger Cars in China: by Price Range
  • 3.14 AR-HUD Installation in Passenger Cars in China: by Energy Type
  • 3.15 AR-HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.16 AR-HUD Installation in Passenger Cars in China: by Brand
  • 3.17 AR-HUD Installation in Passenger Cars in China: by Car Model
  • 3.18 AR-HUD Installation in Passenger Cars in China: by Technology Type
  • 3.19 Market Share of Passenger Car AR-HUD Suppliers in China
  • 3.20 HUD Market Size

Chapter 4 AR-HUD Application by OEMs

  • 4.1 Models Installed with AR-HUD and Their Parameters Comparison
  • 4.2 Mercedes-Benz AR-HUD
    • 4.2.1 Typical Models: Mercedes-Benz EQE
  • 4.3 Volkswagen AR-HUD
    • 4.3.1 Typical Models
  • 4.4 Audi AR-HUD
    • 4.4.1 Typical Models (1)
    • 4.4.2 Typical Models (2)
    • 4.4.3 Typical Models (3)
  • 4.5 Geely AR-HUD (1)
  • 4.5 Geely AR-HUD (2)
    • 4.5.1 Typical Models (1)
    • 4.5.2 Typical Models (2)
    • 4.5.3 Typical Models (3)
  • 4.6 Changan AR-HUD
    • 4.6.1 Typical Models (1)
    • 4.6.2 Typical Models (2)
    • 4.6.3 Typical Models (3)
  • 4.7 GAC AR-HUD
    • 4.7.1 Typical Models
  • 4.8 SAIC AR-HUD
    • 4.8.1 Typical Models
  • 4.9 BAIC AR-HUD
    • 4.9.1 Typical Models
  • 4.10 Chery AR-HUD
    • 4.10.1 Typical Models (1)
    • 4.10.2 Typical Models (2)
  • 4.11 Dongfeng AR-HUD
    • 4.11.1 Typical Models
  • 4.12 BYD AR-HUD
    • 4.12.1 Typical Models
  • 4.13 Neta AR-HUD
    • 4.13.1 Typical Models
  • 4.14 Lotus AR-HUD
  • 4.15 AITO AR-HUD

Chapter 5 HUD Suppliers

  • Suppliers' HUD Products and Their Advantages Comparison (1)
  • Suppliers' HUD Products and Their Advantages Comparison (2)
  • Suppliers' HUD Products and Their Advantages Comparison (3)
  • Suppliers' HUD Products and Their Advantages Comparison (4)
  • Suppliers' HUD Products and Their Advantages Comparison (5)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (1)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (2)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (3)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (4)
  • 5.1 Nippon Seiki
    • 5.1.1 Revenue and Product Layout of HUD Business
    • 5.1.2 HUD Sales
    • 5.1.3 HUD Production Bases
    • 5.1.4 HUD R&D Capabilities
    • 5.1.5 HUD Product Planning
    • 5.1.6 AR HUD
    • 5.1.7 New HUD Products
    • 5.1.8 HUD Applied Models
    • 5.1.9 HUD Scale Expansion (1)
    • 5.1.9 HUD Scale Expansion (2)
  • 5.2 Continental
    • 5.2.1 Profile
    • 5.2.2 HUD Business Revenue in 2023
    • 5.2.3 HUD R&D and Production Bases
    • 5.2.4 HUD Iteration History
    • 5.2.5 C-HUD
    • 5.2.6 W-HUD
    • 5.2.7 AR-HUD Technology (1)
    • 5.2.7 AR-HUD Technology (2)
    • 5.2.8 Comparison between TFT AR HUD and DLP AR-HUD
    • 5.2.9 Key Parameters of AR-HUD
    • 5.2.10 Exploration of New Technologies in AR-HUD (1)
    • 5.2.10 Exploration of New Technologies in AR-HUD (2)
    • 5.2.10 Exploration of New Technologies in AR-HUD (3)
    • 5.2.11 Holographic Waveguide HUD
    • 5.2.12 Holographic Waveguide HUD Structure and Size
    • 5.2.13 Scenic View HUD
    • 5.2.14 Zooming HUD
  • 5.3 Denso
  • 5.4 Panasonic
  • 5.5 LG
  • 5.6 Maxell
  • 5.7 Yazaki
  • 5.8 WayRay
    • 5.8.1 Profile
    • 5.8.2 Holographic AR-HUD
    • 5.8.3 Technical Features of Holographic AR-HUD
    • 5.8.4 Technical Benefits of Holographic AR-HUD (1)
    • 5.8.4 Technical Benefits of Holographic AR-HUD (2)
    • 5.8.5 Concept Car Hollograktor with Holographic AR-HUD
    • 5.8.6 Cooperation Dynamics (1)
    • 5.8.6 Cooperation Dynamics (2)
    • 5.8.6 Cooperation Dynamics (3)
  • 5.9 Envisics
    • 5.9.1 Profile
    • 5.9.2 Technical Features of AR-HUD
    • 5.9.3 Technical Benefits of AR-HUD
    • 5.9.4 HUD Product Iteration
    • 5.9.5 2nd Generation HUD Products
    • 5.9.6 Cooperation Dynamics
  • 5.10 Harman
    • 5.10.1 Profile
    • 5.10.2 AR Technology
    • 5.10.3 Features of AR HUD
    • 5.10.4 AR HUD Navigation Solution: Ready Vision
    • 5.10.5 Ready Vision QVUE Solution
    • 5.10.6 HUD Layout Dynamics
  • 5.11 Hyundai Mobis
    • 5.11.1 Profile
    • 5.11.2 HUD Product Lineup
    • 5.11.3 Clusterless HUD
    • 5.11.4 Intelligent Cockpit M.VICS 4.0
    • 5.11.5 Holographic Technology
  • 5.12 CY Vision
    • 5.12.1 Profile
    • 5.12.2 AR-HUD Technology
    • 5.12.3 3D AR-HUD Products
    • 5.12.4 Dual PGU Solution
    • 5.12.5 Cooperation Dynamics
  • 5.13 FIC (First International Computer)
    • 5.13.1 HUD Product Iteration History
    • 5.13.2 LBS AR-HUD
  • 5.14 Foryou Multimedia
    • 5.14.1 Profile
    • 5.14.2 Development History of HUD
    • 5.14.3 Core HUD Technologies
    • 5.14.4 W-HUD Product Layout
    • 5.14.5 AR-HUD Product Layout
    • 5.14.6 Virtual Panoramic HUD
    • 5.14.7 HUD Development Planning
    • 5.14.8 HUD Mass Production Cases
    • 5.14.9 HUD Development Dynamics
  • 5.15 Crystal Optech
    • 5.15.1 Profile
    • 5.15.2 Development History of HUD
    • 5.15.3 Core HUD Technologies
    • 5.15.4 HUD Product Line
    • 5.15.5 W-HUD Products
    • 5.15.6 TFT AR-HUD
    • 5.15.7 AR-HUD (LCOS, Oblique Projection)
    • 5.15.8 AR-HUD Application
  • 5.16 Jiangcheng
    • 5.16.1 Profile
    • 5.16.2 Development Milestones
    • 5.16.3 Main Products Layout
    • 5.16.4 Main AR-HUD Products Layout
    • 5.16.5 AR-HUD Implementation Solution
    • 5.16.6 Core Advantages of HUD
    • 5.16.7 DLP AR-HUD Solution
    • 5.16.8 TFT AR-HUD Solution
    • 5.16.9 LCoS AR-HUD Solution
    • 5.16.10 AR-HUD Technology
  • 5.17 New Vision
    • 5.17.1 Profile
    • 5.17.2 Development History
    • 5.17.3 Core HUD Technologies
    • 5.17.4 W-HUD (1.0-3.0)
    • 5.17.5 Dual View AR-HUD Products
    • 5.17.6 AR-HUD (DLP Solution 1)
    • 5.17.7 AR-HUD (DLP Solution 2)
    • 5.17.8 Optical Waveguide HUD
    • 5.17.9 Partners
  • 5.18 Raythink
    • 5.18.1 Profile
    • 5.18.2 Production and R&D Bases
    • 5.18.3 Core HUD Technologies
    • 5.18.4 AR Generator SDK
    • 5.18.5 HUD Product Layout
    • 5.18.6 AR-HUD PRO Products
    • 5.18.7 AR-HUD Products
    • 5.18.8 Mini AR-HUD & W-HUD
    • 5.18.9 AR-HUD System Architecture
    • 5.18.10 AR-HUD Imaging Test System
    • 5.18.11 AR-HUD Cooperation Dynamics
  • 5.19 E-Lead Electronics
    • 5.19.1 HUD Business Revenue
    • 5.19.2 HUD Iteration History
    • 5.19.3 Main HUD Products
    • 5.19.4 Dual Focal Plane AR-HUD
    • 5.19.5 Glasses-free 3D AR-HUD
    • 5.19.6 AR-HUD Application Cases
  • 5.20 FUTURUS
    • 5.20.1 Profile
    • 5.20.2 Core HUD Technologies
    • 5.20.3 HUD Product Layout
    • 5.20.4 W-HUD Products
    • 5.20.5 3D Light Field AR-HUD (1)
    • 5.20.5 3D Light Field AR-HUD (2)
    • 5.20.5 3D Light Field AR-HUD (3)
    • 5.20.6 Full Window HUD
    • 5.20.7 MR-HUD Layout
    • 5.20.8 Cooperation Dynamics
    • 5.20.9 HUD Application Cases
  • 5.21 Huawei
    • 5.21.1 HUD Layout
    • 5.21.2 AR-HUD Products
    • 5.21.3 xHUD AR-HUD
    • 5.21.4 Latest Generation xHUD AR-HUD (1)
    • 5.21.4 Latest Generation xHUD AR-HUD (2)
    • 5.21.5 Application Case: Rising R7
    • 5.21.6 HUD Technology Planning
    • 5.21.7 HUD Patents (1)
    • 5.21.7 HUD Patents (2)
  • 5.22 Neusoft Group
    • 5.22.1 Global In-Vehicle Intelligent Mobility Solutions 5.0
    • 5.22.2 Development History and Core Advantages of AR-HUD Algorithm
    • 5.22.3 AR For Car Solution
    • 5.22.4 AR Algorithm Solution: AR SDK Developer Platform
    • 5.22.5 Advantages of AR For Car Solution
    • 5.22.6 AR For Car Enabled Real Car Effects of AR-HUD and Comparison with Industrial Solutions
  • 5.23 ASU TECH
    • 5.23.1 Profile
    • 5.23.2 AR-HUD Technology (1)
    • 5.23.2 AR-HUD Technology (2)
    • 5.23.3 AR-HUD Solutions
    • 5.23.4 W-HUD Product Layout
  • 5.24 Guixi 3 Dragons
    • 5.24.1 Profile
    • 5.24.2 Core HUD Technologies
    • 5.24.3 HUD Product System
    • 5.24.4 AR-HUD and Application Cases
  • 5.25 Jingwei Hirain
    • 5.25.1 Profile
    • 5.25.2 AR-HUD Products (1)
    • 5.25.2 AR-HUD Products (2)
  • 5.26 Hardstone
    • 5.26.1 Profile
    • 5.26.2 Development History of HUD
    • 5.26.3 Core HUD Technologies
    • 5.26.4 Latest Generation LCoS PGU
    • 5.26.5 AR-HUD2.0
    • 5.26.6 AR-HUD3.0 (AR-HUD Version 1.0 Based on LCoS Solution)
    • 5.26.7 AR-HUD Version 2.0 Based on LCoS Solution
    • 5.26.8 Competitive Edges of HUD
    • 5.26.9 AR-HUD Mass Production Cases
  • 5.27 ReaVis
    • 5.27.1 Profile
    • 5.27.2 Core Technologies
    • 5.27.3 HUD Products
  • 5.28 Zinger
    • 5.28.1 Profile
    • 5.28.2 Technical Benefits of HUD
    • 5.28.3 W-HUD Products and Competitive Edges
    • 5.28.4 AR-HUD Software and Hardware Development Capabilities
    • 5.28.5 Small Size, Large Format AR-HUD
    • 5.28.6 Dual-view AR-HUD (DLP Solution)
    • 5.28.7 LCOS AR-HUD
    • 5.28.8 Medium-Free Air Suspension Display Products
  • 5.29 LNGIN
    • 5.29.1 Profile
    • 5.29.2 Vehicle Solutions
    • 5.29.3 HOLO AR Engine
    • 5.29.4 Driving Products
    • 5.29.5 AR-HUD
  • 5.30 Chief Technology
  • 5.31 HASCO Vision
  • 5.32 O-Film
  • 5.33 Tianma Microelectronics
  • 5.34 Coretronic
  • 5.35 Interface Optoelectronics
  • 5.36 Marelli
  • 5.37 TCL CSOT

Chapter 6 HUD Industry Chain

1. PGU Module Suppliers

  • 1.1 PGU Technology Route
  • 1.2 Summary of PGU Suppliers (1)
  • 1.2 Summary of PGU Suppliers (2)
  • 1.3 Kyocera
    • 1.3.1 PGU Product Planning Path
    • 1.3.2 PGU Products: 1.12 Inches, 2.6 Inches
    • 1.3.3 TFT PGU Products (1)
    • 1.3.4 TFT PGU Products (2)
    • 1.3.5 TFT PGU Products (3)
    • 1.3.6 TFT PGU Products (4)
    • 1.3.7 TFT PGU Products (5)
    • 1.3.8 3D AR-HUD
  • 1.4 BOE
    • 1.4.1 Production Bases in China
    • 1.4.2 HUD Optical Device Products
    • 1.4.3 Implementation of BOE Varitronix's TFT Modules and AR-HUD Products
    • 1.4.4 BOE Varitronix's TFT Module: 3.5 Inches
  • 1.5 iView Displays
    • 1.5.1 Product Planning (~2025)
    • 1.5.2 Parameter Comparison between HUD Optical Device Products
  • 1.6 Goertek
    • 1.6.1 Optical Device Solution
    • 1.6.2 AR-HUD PGU Module
  • 1.7 ASU Tech
    • 1.7.1 LCoS PGU
  • 1.8 Raythink
    • 1.8.1 PGU Module
    • 1.8.2 PGU Module Product Iteration
    • 1.8.3 Application Areas of LBS Module
    • 1.8.4 Multi-layer Optical Waveguide 3D PGU Display Technology
  • 1.9 Nanyang Lida Optic-electronics
    • 1.9.1 AR-HUD PGU
    • 1.9.2 AR-HUD PGU Product Planning
    • 1.9.3 Parameter Comparison between AR-HUD PGU Products
    • 1.9.4 AR-HUD PGU Lens Solution
    • 1.9.5 PGU Platform and Production Capacity
  • 1.10 LM Jade Chip
    • 1.10.1 AR Product Line
    • 1.10.2 AR-HUD PGU Module Based on MEMS-LBS Technology
    • 1.10.3 Holographic Waveguide Technology Reserve
    • 1.10.4 Retina Scanning Solution
  • 1.11 Others
    • 1.11.1 Ricoh's AR-HUD PGU
    • 1.11.2 Crystal Optech's PGU Products

2. Chip Vendors

  • 2.1 Summary of Chip Vendors
  • 2.2 TI
    • 2.2.1 DLP Technology and Business Model
    • 2.2.2 Development History of DLP Products
    • 2.2.3 Superiority Effect of DLP
    • 2.2.4 Chips for AR-HUD
    • 2.2.5 1st Generation HUD Chips
    • 2.2.6 2nd Generation HUD Chips
    • 2.2.7 3rd Generation HUD Chips
    • 2.2.8 4th Generation HUD Chips
    • 2.2.9 Parameter Iteration of 4th Generation HUD Chips
    • 2.2.10 Application of 4th Generation HUD Chips (1)
    • 2.2.10 Application of 4th Generation HUD Chips (2)
    • 2.2.11 Industrial Applications
  • 2.3 SmartVision
  • 2.4 Himax Technologies
  • 2.5 Microvision
  • 2.6 Epson
  • 2.7 Others
    • 2.7.1 LM Jade Chip's MEMS Scanning Micromirror Chip
    • 2.7.2 Huixinchen Industrial's LCOS Chip Development History
    • 2.7.3 XDMicro
    • 2.7.4 Omnivision's LCOS Display Solution
    • 2.7.4 Omnivision's LCOS Product Roadmap (~2025)
    • 2.7.5 Renesas Electronics

3. Light Source Suppliers

  • 3.1 Summary of Light Source Suppliers
  • 3.2 Nichia
    • 3.2.1 Light Source Product Series for HUD (1)
    • 3.2.2 Light Source Product Series for HUD (2)
    • 3.2.3 Introduction to Laser Diode (LD) Products
  • 3.3 ams OSRAM
    • 3.3.1 PGU Light Source Design Requirements
    • 3.3.2 Future AR-HUD Light Source Solutions
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (1)
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (2)
    • 3.3.4 HUD Light Source Solutions
    • 3.3.5 White LED Product Route
    • 3.3.6 RGB LED Product Route
    • 3.3.7 LED Light Source Products
    • 3.3.8 Green Light Products
    • 3.3.9 Laser Light Source Product Route for AR-HUD
    • 3.3.10 Laser Light Source Products
  • 3.4 Jufei Optoelectronics
    • 3.4.1 LED Light Source Products
    • 3.4.2 LED Light Source Products (1)
    • 3.4.3 LED Light Source Products (2)
    • 3.4.4 LED Light Source Products (3)
    • 3.4.5 LED Light Source Products (4)
    • 3.4.6 DLP Technology

4. Optical Lens Suppliers

  • 4.1 Sunny Optical's HUD Optical Components
  • 4.2 Fran Optics' HUD Optical Lenses
  • 4.3 Liangyu Optical Technology's HUD Free-form Curved Mirrors
  • 4.4 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Precision Lens
  • 4.5 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Plane Mirror, Prism
  • 4.6 Crystal Optech's Optical Mirrors
  • 4.7 Yutong Optical Technology's HUD Free-form Curved mirrors

5. Optical Waveguide Technology Suppliers

  • 5.1 Lochn Optics
    • 5.1.1 Technology Route
    • 5.1.2 Holographic AR-3D HUD Optical Display System
    • 5.1.3 Advantages of Volume Holographic Optical Waveguide HUD Products
  • 5.2 Tripole Optoelectronics
    • 5.2.1 Main Products
    • 5.2.2 AR-HUD Holographic Waveguide
    • 5.2.3 Holographic Waveguide System Design
  • 5.3 SVG Tech
    • 5.3.1 Optical Waveguide Technology
    • 5.3.2 Ultra-thin Diffraction Optical Waveguide AR-HUD
  • 5.4 DigiLens
    • 5.4.1 Holographic Waveguide HUD
    • 5.4.2 Cooperation Cases

6. Front Windshield Suppliers

  • 6.1 Fuyao Glass
  • 6.2 AGC
  • 6.3 Corning's HUD Glass Products
  • 6.4 Saint-Gobain's Front Windshields for HUD

7. Wedge Film Suppliers

  • 7.1 Sekisui Chemical
  • 7.2 Eastman
  • 7.3 Rijiu Optoelectronics
  • 7.4 Ceres Holographics