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市場調查報告書
商品編碼
1625208

到 2030 年汽車抬頭顯示器市場預測：按車型、尺寸類型、車型類別、顯示技術、應用和地區進行的全球分析

Automotive Head-Up Display Market Forecasts to 2030 - Global Analysis By Vehicle Type, Dimension Type, Vehicle Class, Display Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球汽車抬頭顯示器（HUD）市場規模將達到15億美元，預計到2030年將達到44億美元，預測期內複合年成長率為19.2%。

汽車抬頭顯示器(HUD) 是一種透明螢幕，可將重要資訊直接投射到擋風玻璃上，讓駕駛者無需將視線離開路面即可查看資料。通常，它會顯示速度、導航引導、燃油油位和安全警告等重要指標，使駕駛更加方便和安全。 HUD 利用投影映射和數位顯示等技術，並且可以與 ADAS（高級駕駛員輔助系統）整合。透過減少低頭查看儀表板控制的需要，HUD 有助於最大限度地減少駕駛分心並提高情境察覺。

根據 NHTSA 的一項研究，美國大約 80% 的事故是由於駕駛員分心造成的。

對先進安全功能的需求不斷成長

汽車產業對先進安全功能的需求不斷成長正在推動市場成長。消費者和製造商正在優先考慮提高駕駛員安全性和減少分心的技術。 HUD 直接在擋風玻璃上即時顯示重要訊息，例如速度、導航和碰撞警告，以便駕駛員可以專注於道路。這種向以安全為中心的創新的轉變正在推動 HUD 系統在現代車輛中的採用。

認知和熟悉程度有限

對汽車抬頭顯示器(HUD) 缺乏認知和熟悉是市場成長的挑戰。許多消費者可能不完全了解 HUD 系統的優點和功能，導致在採用它們時猶豫不決。這種意識的缺乏可能會延遲將 HUD 引入主流車輛，特別是在很少接觸先進汽車技術的地區。因此，製造商可能很難說服客戶投資這些功能。

豪華車銷售成長

豪華車銷量的成長顯著推動了該市場的需求。豪華車購買者越來越期望先進的技術功能（包括 HUD）能夠增強他們的駕駛體驗和安全性。這些顯示器可提供導航、速度和安全警報等基本資料，駕駛者無需將視線從路面移開。隨著豪華車市場的擴大，在消費者對最尖端科技的偏好的推動下，HUD 的採用預計將會增加。

車輛設計中的空間限制

車輛設計中的空間限制可能會對市場採用產生負面影響。有限的儀表板空間和緊湊的車輛內部可能會阻礙 HUD 系統的整合，需要複雜的修改和設計妥協。這項挑戰對於小型汽車尤其重要，因為小型汽車可能無法安裝 HUD 或減少其他車內功能。這些限制可能會減緩採用速度並增加製造商的生產成本。

COVID-19 的影響：

COVID-19 疫情對市場產生了負面影響，主要是由於供應鏈中斷、製造延誤和汽車產量減少。全球經濟放緩降低了消費者對新車的需求，包括那些具有先進 HUD 功能的車輛。然而，隨著行業復甦，對創新安全和技術功能（包括 HUD）的需求預計將恢復並推動未來市場成長。

預計乘用車市場在預測期內將是最大的市場

由於消費者對先進安全性的需求不斷增加，預計乘用車領域在預測期內將佔據最大的市場佔有率。乘用車 HUD 提供速度、導航和安全警報等即時訊息，以提高駕駛員的意識並減少干擾。隨著汽車製造商專注於改善駕駛體驗和滿足消費者期望，HUD 在乘用車中的採用預計將會成長，尤其是在中階和高階車型中。

導航資訊領域預計在預測期內複合年成長率最高

導航資訊領域預計在預測期內複合年成長率最高。透過將逐嚮導航、即時地圖和路線更新投影到擋風玻璃上，HUD 提高了駕駛員的便利性和安全性。這使得駕駛者能夠遵循導航指令，而無需將注意力從道路上移開，從而減少干擾並提高情境察覺。隨著導航成為車載技術的一個重要方面，對具有導航功能的HUD的需求預計將會增加。

比最大的地區

由於對 ADAS（高級駕駛輔助系統）和高級車輛功能的需求不斷增加，預計北美地區將在預測期內佔據最大的市場佔有率。該地區的消費者優先考慮安全、便利和創新技術，推動了 HUD 的採用。此外，汽車製造商正在越來越多的車型中安裝 HUD，從豪華車到主流車。隨著意識的增強，該地區已成為 HUD 的主要市場，並且預計將進一步擴大。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高成長率。市場擴張促進了 HUD 系統的發展。許多電動車型號，尤其是高階品牌，都採用 HUD 來改善車內體驗。隨著消費者偏好轉向更安全、更互聯的車輛，對 HUD 系統的需求不斷成長。這些系統透過直接在擋風玻璃上顯示重要資料（例如速度、導航和安全警告）來減少駕駛分心並提高道路安全。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球汽車抬頭顯示器(HUD) 市場：依車型分類

  • 客車
  • 商用車
  • 電動車（EV）
  • 豪華車
  • 其他車型

第6章全球汽車抬頭顯示器(HUD) 市場：依尺寸類型

  • 袖珍的
  • 2D
  • 3D
  • 擴增實境（AR）

第7章全球汽車抬頭顯示器(HUD) 市場：依車型分類

  • 經濟型轎車
  • 中級汽車
  • 豪華車

第8章全球汽車抬頭顯示器(HUD) 市場：依顯示技術分類

  • 液晶顯示器（LCD）
  • 發光二極體（LED）
  • 數位光處理 (DLP)

第9章全球汽車抬頭顯示器(HUD) 市場：依應用分類

  • 導航資訊
  • 速度和車輛資訊
  • 駕駛員援助
  • 娛樂和資訊娛樂
  • 其他應用

第10章全球汽車抬頭顯示器（HUD）市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 公司概況

  • Continental AG
  • Delphi Technologies
  • Visteon Corporation
  • Denso Corporation
  • Garmin Ltd.
  • Bosch Group
  • Nippon Seiki Co., Ltd.
  • Harman International
  • Panasonic Corporation
  • Valeo
  • Thales Group
  • MicroVision, Inc.
  • Aptiv PLC
  • Luminator Technology Group
  • Mitsubishi Electric Corporation
  • Innoviz Technologies
  • Toshiba Corporation
  • Daimler AG
  • Airbus
  • BMW
Product Code: SMRC28163

According to Stratistics MRC, the Global Automotive Head-Up Display (HUD) Market is accounted for $1.5 billion in 2024 and is expected to reach $4.4 billion by 2030 growing at a CAGR of 19.2% during the forecast period. An Automotive Head-Up Display (HUD) is a transparent screen that projects critical information directly onto the windshield, allowing drivers to view data without taking their eyes off the road. Typically, it displays key metrics such as speed, navigation directions, fuel levels, and safety alerts, enhancing driving convenience and safety. HUDs utilize technologies like projection mapping and digital displays, and can be integrated with advanced driver-assistance systems (ADAS). By reducing the need to glance down at dashboard controls, HUDs help minimize distractions and improve situational awareness for drivers.

According to a study conducted by the NHTSA, about 80% of the accidents happening in the United States are caused due to driver distraction.

Market Dynamics:

Driver:

Increasing demand for advanced safety features

The increasing demand for advanced safety features in the automotive industry is driving growth in the market. Consumers and manufacturers are prioritizing technologies that enhance driver safety and reduce distractions. HUDs offer real-time, essential information such as speed, navigation, and collision warnings directly on the windshield, enabling drivers to maintain focus on the road. This shift towards safety-conscious innovations is propelling the adoption of HUD systems in modern vehicles.

Restraint:

Limited awareness and familiarity

Limited awareness and familiarity with Automotive Head-Up Displays (HUDs) pose a challenge to market growth. Many consumers may not fully understand the benefits or functionality of HUD systems, leading to hesitation in adoption. This lack of awareness can slow down the integration of HUDs in mainstream vehicles, particularly in regions with less exposure to advanced automotive technologies. As a result, manufacturers may face difficulties in convincing customers to invest in these features.

Opportunity:

Growth in luxury vehicle sales

The growth in luxury vehicle sales is significantly boosting the demand for the market. Luxury car buyers increasingly expect advanced technological features, including HUDs, to enhance driving experience and safety. These displays provide essential data such as navigation, speed, and safety alerts without requiring drivers to look away from the road. As the luxury vehicle market expands, HUD adoption is expected to rise, driven by consumer preferences for cutting-edge technology.

Threat:

Space constraints in vehicle design

Space constraints in vehicle design can negatively impact the adoption of the market. Limited dashboard space or compact vehicle interiors may hinder the integration of HUD systems, requiring complex modifications or compromises in design. This challenge is particularly relevant in smaller vehicles, where the installation of HUDs may not be feasible or may reduce other interior functionalities. Such constraints could delay widespread adoption and increase production costs for manufacturers.

Covid-19 Impact:

The COVID-19 pandemic had a negative impact on the market, primarily due to supply chain disruptions, manufacturing delays, and decreased vehicle production. The global economic slowdown led to reduced consumer demand for new vehicles, including those with advanced HUD features. However, as the industry recovers, the demand for innovative safety and technological features, including HUDs, is expected to rebound, driving future market growth.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment is expected to account for the largest market share during the projection period driven by increasing consumer demand for advanced safety. HUDs in passenger vehicles offer real-time information such as speed, navigation, and safety alerts, improving driver awareness and reducing distractions. As automakers focus on enhancing the driving experience and meeting consumer expectations, the adoption of HUDs in passenger cars is expected to grow, particularly in mid- to high-end models.

The navigation information segment is expected to have the highest CAGR during the forecast period

The navigation information segment is expected to have the highest CAGR during the extrapolated period. By projecting turn-by-turn directions, real-time maps, and route updates onto the windshield, HUDs enhance driver convenience and safety. This allows drivers to follow navigation instructions without diverting their attention from the road, reducing distractions and improving situational awareness. As navigation becomes a crucial aspect of in-car technology, the demand for HUDs featuring navigation is expected to rise.

Region with largest share:

North America region is projected to account for the largest market share during the forecast period driven by increasing demand for advanced driver-assistance systems (ADAS) and premium vehicle features. Consumers in the region prioritize safety, convenience, and innovative technologies, fueling the adoption of HUDs. Additionally, automakers are incorporating HUDs in more models, from luxury to mainstream vehicles. As awareness grows, the region remains a key market for HUD integration, with further expansion expected.

Region with highest CAGR:

Asia Pacific is expected to register the highest growth rate over the forecast period. The expansion of the market is contributing to the growth of HUD systems. Many electric vehicle models, particularly premium brands, are incorporating HUDs to enhance the in-vehicle experience. As consumer preference shifts towards safer, more connected vehicles, the demand for HUD systems is growing. These systems provide crucial data (like speed, navigation, and safety alerts) directly onto the windshield, reducing driver distraction and improving road safety.

Key players in the market

Some of the key players in Automotive Head-Up Display (HUD) market include Continental AG, Delphi Technologies, Visteon Corporation, Denso Corporation, Garmin Ltd., Bosch Group, Nippon Seiki Co., Ltd., Harman International, Panasonic Corporation, Valeo, Thales Group, MicroVision, Inc., Aptiv PLC, Luminator Technology Group, Mitsubishi Electric Corporation, Innoviz Technologies, Toshiba Corporation, Daimler AG, Airbus and BMW.

Key Developments:

In January 2024, Airbus signed an agreement with Canada's largest airline, Air Canada, for a major cockpit and avionics system upgrade package for their A320 Family in-service aircraft. The multi-year upgrade program includes an Enhanced Electronic Instrument System (EEIS2), Head Up Display (HUD), and many other avionics functions. It will be installed on up to 76 aircraft.

In January 2024, The German luxury brand BMW confirmed the launch of the new iX3 with the integration of the next-generation head-up display. The new model is scheduled for release in 2025 on the dedicated Neue Klasse platform.

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Electric Vehicles (EVs)
  • Luxury Vehicles
  • Other Vehicle Types

Dimension Types Covered:

  • Compact
  • 2D
  • 3D
  • Augmented Reality (AR)

Vehicle Classes Covered:

  • Economy Cars
  • Mid-Segment Cars
  • Luxury Vehicles

Display Technologies Covered:

  • Liquid Crystal Display (LCD)
  • Light-Emitting Diode (LED)
  • Digital Light Processing (DLP)

Applications Covered:

  • Navigation Information
  • Speed and Vehicle Information
  • Driver Assistance
  • Entertainment and Infotainment
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Automotive Head-Up Display (HUD) Market, By Vehicle Type

  • 5.1 Introduction
  • 5.2 Passenger Cars
  • 5.3 Commercial Vehicles
  • 5.4 Electric Vehicles (EVs)
  • 5.5 Luxury Vehicles
  • 5.6 Other Vehicle Types

6 Global Automotive Head-Up Display (HUD) Market, By Dimension Type

  • 6.1 Introduction
  • 6.2 Compact
  • 6.3 2D
  • 6.4 3D
  • 6.5 Augmented Reality (AR)

7 Global Automotive Head-Up Display (HUD) Market, By Vehicle Class

  • 7.1 Introduction
  • 7.2 Economy Cars
  • 7.3 Mid-Segment Cars
  • 7.4 Luxury Vehicles

8 Global Automotive Head-Up Display (HUD) Market, By Display Technology

  • 8.1 Introduction
  • 8.2 Liquid Crystal Display (LCD)
  • 8.3 Light-Emitting Diode (LED)
  • 8.4 Digital Light Processing (DLP)

9 Global Automotive Head-Up Display (HUD) Market, By Application

  • 9.1 Introduction
  • 9.2 Navigation Information
  • 9.3 Speed and Vehicle Information
  • 9.4 Driver Assistance
  • 9.5 Entertainment and Infotainment
  • 9.6 Other Applications

10 Global Automotive Head-Up Display (HUD) Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Continental AG
  • 12.2 Delphi Technologies
  • 12.3 Visteon Corporation
  • 12.4 Denso Corporation
  • 12.5 Garmin Ltd.
  • 12.6 Bosch Group
  • 12.7 Nippon Seiki Co., Ltd.
  • 12.8 Harman International
  • 12.9 Panasonic Corporation
  • 12.10 Valeo
  • 12.11 Thales Group
  • 12.12 MicroVision, Inc.
  • 12.13 Aptiv PLC
  • 12.14 Luminator Technology Group
  • 12.15 Mitsubishi Electric Corporation
  • 12.16 Innoviz Technologies
  • 12.17 Toshiba Corporation
  • 12.18 Daimler AG
  • 12.19 Airbus
  • 12.20 BMW

List of Tables

  • Table 1 Global Automotive Head-Up Display (HUD) Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Automotive Head-Up Display (HUD) Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 3 Global Automotive Head-Up Display (HUD) Market Outlook, By Passenger Cars (2022-2030) ($MN)
  • Table 4 Global Automotive Head-Up Display (HUD) Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 5 Global Automotive Head-Up Display (HUD) Market Outlook, By Electric Vehicles (EVs) (2022-2030) ($MN)
  • Table 6 Global Automotive Head-Up Display (HUD) Market Outlook, By Luxury Vehicles (2022-2030) ($MN)
  • Table 7 Global Automotive Head-Up Display (HUD) Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 8 Global Automotive Head-Up Display (HUD) Market Outlook, By Dimension Type (2022-2030) ($MN)
  • Table 9 Global Automotive Head-Up Display (HUD) Market Outlook, By Compact (2022-2030) ($MN)
  • Table 10 Global Automotive Head-Up Display (HUD) Market Outlook, By 2D (2022-2030) ($MN)
  • Table 11 Global Automotive Head-Up Display (HUD) Market Outlook, By 3D (2022-2030) ($MN)
  • Table 12 Global Automotive Head-Up Display (HUD) Market Outlook, By Augmented Reality (AR) (2022-2030) ($MN)
  • Table 13 Global Automotive Head-Up Display (HUD) Market Outlook, By Vehicle Class (2022-2030) ($MN)
  • Table 14 Global Automotive Head-Up Display (HUD) Market Outlook, By Economy Cars (2022-2030) ($MN)
  • Table 15 Global Automotive Head-Up Display (HUD) Market Outlook, By Mid-Segment Cars (2022-2030) ($MN)
  • Table 16 Global Automotive Head-Up Display (HUD) Market Outlook, By Luxury Vehicles (2022-2030) ($MN)
  • Table 17 Global Automotive Head-Up Display (HUD) Market Outlook, By Display Technology (2022-2030) ($MN)
  • Table 18 Global Automotive Head-Up Display (HUD) Market Outlook, By Liquid Crystal Display (LCD) (2022-2030) ($MN)
  • Table 19 Global Automotive Head-Up Display (HUD) Market Outlook, By Light-Emitting Diode (LED) (2022-2030) ($MN)
  • Table 20 Global Automotive Head-Up Display (HUD) Market Outlook, By Digital Light Processing (DLP) (2022-2030) ($MN)
  • Table 21 Global Automotive Head-Up Display (HUD) Market Outlook, By Application (2022-2030) ($MN)
  • Table 22 Global Automotive Head-Up Display (HUD) Market Outlook, By Navigation Information (2022-2030) ($MN)
  • Table 23 Global Automotive Head-Up Display (HUD) Market Outlook, By Speed and Vehicle Information (2022-2030) ($MN)
  • Table 24 Global Automotive Head-Up Display (HUD) Market Outlook, By Driver Assistance (2022-2030) ($MN)
  • Table 25 Global Automotive Head-Up Display (HUD) Market Outlook, By Entertainment and Infotainment (2022-2030) ($MN)
  • Table 26 Global Automotive Head-Up Display (HUD) Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.