市場調查報告書
商品編碼
1461234
全球汽車平視顯示器 (HUD) 市場評估:依技術、依 HUD 類型、依車輛類型、依推進力、依銷售管道、依地區、機會、預測 (2017-2031)Automotive Head-up Display (HUD) Market Assessment, By Technology, HUD Type, Vehicle Type, By Propulsion, By Sales Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球汽車平視顯示器 (HUD) 市場規模將從 2023 年的 35.1 億美元增至 2031 年的 124.7 億美元,預計 2024-2031 年的複合年增長率為 17.17%。 採用反射瞄準器技術的HUD主要用於軍用戰鬥機和高端汽車。 此外,它們還用於先進的資訊娛樂系統和安全功能,平視顯示器通常用於豪華和高檔汽車。 HUD 系統將資訊投射到擋風玻璃上,使駕駛者能夠將注意力集中在道路上,而不是車速表或其他資訊娛樂系統。 這使得駕駛員能夠將注意力集中在道路上。 車輛的快速電氣化以及人工智慧和擴增實境(AR)等先進技術的整合預計將在預測期內顯著改變市場。
此外,政府安全法規和對豪華車日益增長的需求正在增加這些車輛中 HUD 的使用,作為駕駛員和乘客安全系統的組成部分。 市場上不斷出現新的投影技術,例如基於機電系統的微鏡設備。 這些技術可能會實現寬色域和亮度。 主要汽車製造商正在銷售配備 HUD 的 SUV 和轎車等中階汽車。 這可能會增加競爭並促使低成本汽車領域引入 HUD 系統。
例如,2024 年 2 月,Skoda發佈了基於 Kushaq Style 的 Kushaq Explorer。 它有一些新的外觀升級,使其看起來更 "適合越野" 。 可選擇添加霧面漆。 該車的突出特點包括增強型平視顯示器、360 度攝影機和帶引導線的後視攝影機。豪華車的高銷售量和技術進步推動市場擴張
隨著全球汽車市場的擴張和最新技術的進步,高端和豪華車輛開始增加了平視顯示器。 中國和印度等國家經濟活動的增加預計將成為市場成長的驅動因素,這些國家在豪華汽車市場中佔很大佔有率。 對車輛功能的認識不斷提高,也促使最終用戶在購買新車時尋找 HUD 等高級功能。
由於技術進步,製造商現在可以在不犧牲顯示品質的情況下以更低的成本生產HUD。將生動、多彩的圖形投射到擋風玻璃上。
例如,Audi公佈了其電動SUV "Q6 e-tron" 的內裝。 該套件包括乘客顯示器、Premium Platform Electric (PPE) 和 AR 平視顯示器。
對自動駕駛和半自動駕駛汽車的高需求,加速了汽車平視顯示器 (HUD) 的採用
提高駕駛安全性、無憂駕駛、輕鬆瞭解佔用資訊、減輕駕駛者的認知負擔都是HUD技術的優勢。 基於機器學習的 AR 平視顯示器 (AR-HUD) 用於自動駕駛汽車。 當與車道偏離警告 (LDW) 和自適應巡航控制 (ACC) 等駕駛員輔助功能相結合時,AR-HUD 系統可提供更有用、更清晰的視覺指示器。 當 ACC 系統識別前方車輛時,它會在車輛正下方顯示一圈光環,隨著距離的減小,光環會改變顏色以指示偵測到。 因此,全球對自動駕駛汽車的需求不斷增長預計將對汽車平視顯示器市場的成長產生積極影響。 該公司還推出了採用創新 HUD 技術的附加設備,使駕駛員能夠專注於道路並讓他們安全可靠地駕駛。
本報告研究並分析了全球汽車平視顯示器 (HUD) 市場,提供市場規模和預測、市場動態以及主要公司趨勢和前景。
Global automotive head-up display (HUD) market is projected to witness a CAGR of 17.17% during the forecast period 2024-2031, growing from USD 3.51 billion in 2023 to USD 12.47 billion in 2031. HUDs with reflector sight technology are majorly used for military fighter aircraft and high-end automobiles. Furthermore, they are also used for advanced infotainment systems and security features, head-up displays usually come with high-end or premium vehicles. The HUD systems help drivers focus more on the road and not the speedometer and other infotainment systems as they reflect information on the windshield. This way, drivers cannot move their eyes off the road. The rapid electrification of vehicles and the integration of advanced technologies such as artificial integration and augmented reality are anticipated to transform the market during the forecast period.
Furthermore, government safety restrictions and the rising demand for luxury automobiles have resulted in greater use of HUDs in these vehicles as components of driver and passenger safety systems. New projection technologies like electromechanical systems-based micro mirror-based devices are making their way onto the market. Wide color range and brightness are likely to be possible in these technologies. Major automakers are launching their mid-segment vehicles, including SUVs and Sedans, with HUDs. This is likely to increase competition and might help introduce HUD systems in lower-price vehicle segments as well.
For instance, in February 2024, Skoda introduced the Kushaq Explorer based on the Kushaq Style. It has several new exterior upgrades to give it a more "off-road ready" appearance. Matte paint is an optional addition. The vehicle's standout features were the head-up display, 360-degree cameras, and enhanced reverse camera with guiding lines.
Higher Sales of High-End Cars and Technological Advancements to Fuel Market Expansion
As the global automotive markets are expanding and advancing with the latest technology, the addition of head-up displays to premium and high-end vehicles has been witnessed. The increased economic activities in countries such as China and India that hold a huge share of the luxury vehicles market are anticipated to drive the market growth. The rising awareness around vehicle features is also encouraging end-users to look for advanced features such as HUD while purchasing any new vehicle.
Due to technological advancements, manufacturers now produce HUDs at a lower cost without sacrificing display quality. An ultra-thin augmented reality head-up display (HUD) system that projects vibrant, colorful graphics onto the windshield was created by fusing automation and augmented reality techniques with tiny mirror-based devices based on electromechanical systems. The technological advancements include the addition of augmented reality, machine learning, and cutting-edge sensory technology.
For instance, Audi unveiled the interior of the Q6 e-tron electric SUV. The package includes a front passenger display, premium platform electric (PPE), and an augmented reality heads-up display.
Higher Demand for Autonomous and Semi-autonomous Vehicles to Escalate the Adoption of Automotive Head-up Display (HUD)
Improved driving safety, less hassle, easily conceived ride information, and lesser cognitive strain on the driver are all benefits of HUD technology. Machine learning-based augmented reality-based head-up display, or AR-HUD is utilized for the autonomous vehicle. In conjunction with driver-assistance features including lane departure warning (LDW) and adaptive cruise control (ACC), the AR-HUD system offers even more useful and clear visual indicators. When the ACC system identified a car ahead, it indicated the detection by displaying a halo of light just beneath the car that changed color as the distance dwindled. Hence, the increased demand for autonomous vehicles globally is projected to affect the automotive head-up display market growth positively. Companies also launch additional gears with innovative HUD technology that helps the driver focus on the road while making the ride safe and secure.
For instance, in July 2023, BMW unveiled its new Connected Ride Smart glasses with an integrated head-up display. Though they are a little thicker than a typical pair of glasses, the new BMW sunglasses with the integrated HUD are made to seem streamlined. It powers a tiny HUD projector with a lithium-ion battery to display different information on the right lens-turn-by-turn guidance using either straightforward arrows or comprehensive instructions with street names.
Government Import Policies and Increased EV Adoption to Fuel Market Growth
As discussed, the head-up display feature has been added in premium vehicles. The premium vehicle section includes companies such as Tesla, BMW, Audi, and Mercedez. The government limiting the import tax on these vehicles, especially their EV variants are likely to flourish the market expansion. Head-up display and enhanced vision systems support each other while delivering guided navigation. However, governments across the globe limiting the tax on imported EVs are working in favor of market growth. For instance, in December 2023, the Porsche Mecan EV got an augmented reality HUD and three screens with a futuristic and feature-packed look. The augmented reality and AI-based HUD transforms the entire windshield into a gigantic fourth screen.
The authorities focus on higher safety and EV adoption and hence the import taxes are being reduced for higher automotive technology adoption. For instance, in March 2024, the Indian government reduced taxes up to 85 percent on the import of a certain number of EVs. The government had earlier urged Tesla to refrain from selling vehicles that are manufactured in China and India and to establish production facilities there from which it could export and sell automobiles for domestic consumption.
Advent of Smart Vehicles, Increased Penetration of AR in Automotives to Fuel the Segmental Growth
Based on technology, AR head-up display holds a decent market share. HUDs can only project tiny graphics on the windscreen, just above the steering wheel, offering basic information such as direction and speed because they are based on major conventional optics and limited data processing. By delivering virtual graphics and text at various focal distances, the AR-based HUD gives the projection that the signals are a seamless extension of the outside world. The biggest advantage of AR-HUD is safety. By putting all the information, you need while driving in the driver's field of vision, AR-HUD ensures that drivers always keep their eyes on the road. The aftermarket brands are also introducing these AR HUDs for automobiles, fueling segmental growth.
For instance, in May 2023, Chinese brand Raythink introduced its smart car augmented reality head-up displays at the 20th Shanghai International Automobile Industry Exhibition. Utilizing the OpticalCore picture creation unit and wave-layer three-dimension technology, the new device can project a fully 3D image with depth that is visible to the unaided eye, providing improved and futuristic 3D effects to improve the driving experience.
Asia-Pacific Region Leads in the Global Automotive Head-up Display (HUD) Market
With its growing economies, such as China and India, and developed countries, such as Japan and South Korea, Asia-Pacific is quick to adopt new automotive technologies. The increased number of brands and scope for innovation also increases the potential for HUDs in the region. Furthermore, the increased per capita income and rising EV adoption are leading the regional market. New players extend their research and development facilities while experimenting with artificial intelligence, and augmented reality is anticipated to fuel the market growth. China focuses on higher safety, so new vehicle fleets are equipped with head-up displays.
For instance, in January 2024, Zeekr unveiled the 2024 Zeekr X tiny SUV, which is entirely electric. The new vehicle costs USD 28,000 and USD 31,000 and has four and five-seat configurations with rear-wheel drive and four-wheel drive, respectively. The car has a 24.3-inch AR-HUD (heads-up display), an 8.8-inch LCD instrument panel, and a 14.6-inch central control screen. The Qualcomm Snapdragon 8155 chip powers all these screens.
Future Market Scenario (2024-2031F)
The increased sales of premium high-end vehicles along with rapidly transforming infotainment technology is expected to fuel the market growth.
Increased adoption of EVs and easy HUD deployment is projected to add value to the global head-up display market size.
The extensive research and development to enhance vehicle security have led brands to integrate HUD with technologies such as augmented reality and artificial intelligence.
Government policies limiting import taxes on foreign automobiles are likely to fuel market expansion.
Key Players Landscape and Outlook
The automotive head-up display (HUD) market comprises major automotive players and aftermarket companies. The companies focus on high-end research of driving patterns and building solutions. Companies also adopt augmented reality, artificial intelligence, and other technologies to upgrade vehicles. Key players also strategize through collaborations, acquisitions, and mergers.
In January 2023, Technology company Continental's cutting-edge screen technology, the Scenic View Head-up Display (HUD), received a CES 2023 Innovation Award in the Vehicle Tech & Advanced Mobility category. The Scenic perspective HUD blends the advantages of providing the crisp, clear visual quality of a traditional screen with the user-friendly perspective of a head-up display.
In January 2023, HARMAN International Industries Inc. announced HARMAN Ready Vision, a suite of augmented reality (AR) and head-up display (HUD) hardware and software. To improve driver cognition, HARMAN Ready Vision connects the digital and physical realms by projecting clear turn-by-turn directions onto the windshield. In addition, Ready Vision employs computer vision and machine learning for 3D object detection to provide drivers with highly accurate non-intrusive collision warnings, blind spot alerts, lane departure, lane change assistance, and low-speed zone notifications.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.