學前班閱讀教育 (2023)

PreK 的全球閱讀教育市場預計將從 2022 年的 4.11 億美元增長到 2025 年的 4.476 億美元。

印刷材料是迄今為止最大的市場部分，其他部分包括電子書、音頻、工作表、抽認卡、繪畫和圖形。 市場增長受到多種因素的推動，包括後 COVID-19 後 後 COVID-19 後 後 COVID-19 後 COVID-19 對新教學方法的興趣以及對循證或“閱讀科學”方法的使用在閱讀教育中，以及多樣化數位技術的更大整合。

在這份報告中，我們對全球PreK閱讀教育進行了研究和分析，調查確定了市場規模和結構，回顧了學齡前兒童閱讀的趨勢和變化，以及引導閱讀，數位化它涵蓋了學齡前講故事的各種方法，包括學習、拼音、差異化講故事、從面對面學習、數位和印刷以及基於遊戲的學習的過渡。 它還涵蓋主要產品類型、按類型分類的銷售額、行業預測、分銷渠道、教育趨勢、特殊需要兒童以及領先的 PreK 閱讀教育出版商的概況。

內容

執行摘要

引言及研究方法

調查方法

COVID 的揮之不去的影響：閱讀學習的損失

改變後 COVID 閱讀教學策略

• 指導閱讀
• 數位化學習
• 閱讀水平
• 語音識別和語音
• 差異閱讀
• 從面對面學習過渡

行業概覽：規模和行業

初級閱讀教學方法與產品

行業力量和趨勢

數位與印刷和引人入勝的技術

• 自適應學習平台
• 基於遊戲的學習

主要產品類別

產品銷售：按類型分類

行業預測

主要供應商

• 學術法人
• SAVVAS 學習公司
• 麥格勞希爾
• 霍頓,米夫林,哈考特
• 福萊特學校解決方案
• 復興學習

教育趨勢

教育科學

當前PreK閱讀教育的其他方法

• 視頻教育類游戲
• 媒體素養
• 差異化指導
• 自然與玩耍
• 數位技術的使用

物流/銷售渠道概況及趨勢

有特殊需要的兒童

可訪問性問題

• 視障人士的生計保障

教師短缺和職業倦怠

聯邦和州政府在確保公平方面的作用

Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025. The report also finds that print materials makes up the largest segment of the market by far. Other segments include ebooks, audio, worksheets, flash cards, painting, and graphics. Simba has determined that the growth in the market can be attributed to a variety of factors, including new Post COVID 19 teaching methods, the increase in the interest in utilizing evidence based or "science of reading" methods for teaching reading, and the growth of integration of various digital technologies in the market.

What this Report Covers

In addition to examining and determining market size and structure, and reviewing trends and changes in how reading is being taught to PreK, the report also covers a range of methods of teaching PreK Reading such as guided reading, digital learning, phonics, differentiated reading, shifts from face to face learning; digital vs. print; play based learning. Also covered are major product categories including product sales by type; industry forecasts; distribution outlets; trends in teaching; children with special needs and profiles of major PreK reading educational publishers.

Key Findings and Trends

Key findings examined and analyzed in this report include new Post COVID-19 emphases on student engagement; an increase in teacher training; the rise in the use of phonics as a preferred teaching method; mergers and acquisitions as a strategy to increase market share; and the rise of new entrants into the market. Also covered are the range of trends in teaching such as video education based games, differentiated instruction; integrating nature and play, the use of digital technologies and a renewed emphasis on teaching media literacy.

About Simba Information

Publishers and investment professionals can trust Simba Information's PreK Reading 2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for reading instructional materials for the PreK market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Content

EXECUTIVE SUMMARY

INTRODUCTION & METHODOLOGY

METHODOLOGY

LINGERING COVID IMPACT: READING LEARNING LOSSES

CHANGES TO READING INSTRUCTIONAL STRATEGIES SINCE COVID

Guided Reading

Digital Learning

Reading Levels

Phonological Awareness and Phonics

Differentiated Reading

Shifts from Face-to-Face Learning

Figure 1. Number of Virtual Schools by School Level, 2019-2020

Figure 2. States That Were Most Improved in Internet Connectivity, 2020-2021 (percent)

INDUSTRY OVERVIEW: SIZE AND SECTORS

KEY READING TEACHING METHODS AND PRODUCTS

INDUSTRY FORCES AND TRENDS

Table 1. PreK Reading Instructional Materials Industry Size, 2019-2021 (million dollars)

DIGITAL VERSUS PRINT AND ENGAGING TECHNOLOGIES

Adaptive Learning Platforms

Play-Based Learning

MAJOR PRODUCT CATEGORIES

Product Sales by Type

Table 2. PreK Reading Instructional Materials Industry Size by Product Type, 2022 (percent)

INDUSTRY FORECASTS

Table 3. PreK Reading Instructional Materials Industry Size, 2022-2025 (million dollars)

LEADING VENDORS

SCHOLASTIC CORPORATION

Overview

Operating Segments

Children's Book Publishing and Distribution

February ii 2023 © Simba Information

Education Solutions

International

Financials

Table 4. Scholastic Company Sales, 2020-2022 (million dollars)

Table 5. Scholastic PreK Portfolio

Recent Developments

Strategies

SAVVAS LEARNING COMPANY

Overview

Table 6. Savvas Learning Company PreK Portfolio

Recent Developments

Strategies

MCGRAW HILL

Overview

Operating Segments

Financials

Table 7. McGraw Hill PreK Portfolio

Recent Developments

Strategies

HOUGHTON MIFFLIN HARCOURT

Overview

Table 8. Houghton Mifflin Harcourt Sales by Geographical Segment, 2019-2021 (million dollars)

Operating Segments

Financials

Table 9. Houghton Mifflin Harcourt Net Sales & Operating Income, 2019-2021 (million dollars)

Table 10. Houghton Mifflin Harcourt PreK Portfolio

Recent Developments

Strategies

FOLLETT SCHOOL SOLUTIONS

Overview

Operating Segments

Table 11. Follett School Solutions PreK Portfolio

Recent Developments

Strategies

RENAISSANCE LEARNING

Overview

Table 12. Renaissance Learning PreK Portfolio

Recent Developments

Strategies

TRENDS IN TEACHING

THE SCIENCE OF TEACHING

Figure 3. Scarborough's Reading Rope illustrates the components of skilled reading

OTHER CURRENT METHODS FOR TEACHING READING TO PREK

Video-education based Games

Media Literacy

Differentiated Instruction

Nature and Play

Use of Digital Technologies

DISTRIBUTION/OUTLETS OVERVIEW, TRENDS

CHILDREN WITH SPECIAL NEEDS

ACCESSIBILITY ISSUES

Public Assistance for Persons with Visual Impairments

Table 13. List of State Reading Materials for People Who Are Blind, Visually Impaired, or Have a Physical or Print Disability

TEACHER SHORTAGES AND BURNOUT

ROLE OF FEDERAL AND STATE GOVERNMENT IN ENSURING EQUITY