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市場調查報告書
商品編碼
1396171
標籤管理系統的全球市場：市場規模、佔有率、成長分析、依組件、部署模式、組織規模、行業、BFSI - 行業預測，2023-2030 年Global Tag Management System Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Organization Size(Small and medium-sized enterprises, large enterprises), By Vertical(Retail and e-commerce), BFSI - Industry Forecast 2023-2030 |
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2021年全球標籤管理系統市場規模為4.5602億美元，從2022年的6.22億美元成長到2030年的6.22億美元，預測期間（2023-2030年）複合年成長率為20.30%。預計將成長至27.3億美元。
在數位行銷策略的日益採用和高效資料管理的需求的推動下，標籤管理系統市場正在經歷快速成長。各行各業的公司都在採用標籤管理系統來簡化標籤實施和管理，並實現準確的資料收集和分析。這些系統在最佳化線上形象、提高客戶參與和促進資料主導的決策方面發揮著至關重要的作用。尤其是零售和電子商務領域，標籤管理系統的採用顯著成長，利用這些工具來提供個人化的客戶體驗和有針對性的行銷宣傳活動。雲端基礎的部署因其擴充性、成本效益和易於存取而受到關注。目前，北美市場處於領先地位，其次是歐洲和亞太地區。由於採用資料主導的行銷策略和電子商務行業的擴張，這兩個地區都在經歷穩定成長。總而言之，隨著公司優先考慮數位行銷和分析解決方案以獲得競爭優勢並增強客戶互動，標籤管理系統市場有望大幅擴張。值得注意的是，標籤管理系統擴大與客戶資料平台 (CDP) 整合，以創建統一的客戶資料視圖，使企業能夠了解客戶的行為、偏好和跨多個接觸點的互動。現在這已成為可能。這種整合提高了行銷宣傳活動的有效性，細化客戶區隔，並支援基於全面的客戶資訊做出明智的決策。
自上而下和自下而上的方法已用於預測和檢驗標籤管理系統的全球市場規模，並預測其他各個相關子市場的市場規模。用於估計市場規模的調查方法包括以下詳細資訊：確定市場主要企業的二次研究，確定每個地區的市場佔有率的主要和二次研究。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有佔有率比率和細目分類均使用二手資訊確定並使用主要資訊檢驗。所有可能影響本研究涵蓋的市場的參數都經過了詳細的考慮和研究，透過初步研究檢驗和分析，以獲得最終的定量和定性資料。
標籤管理系統全球區隔市場分析
標籤管理系統的全球市場可以依組件、部署、組織規模、行業和地區進行區隔。根據組件，市場分為解決方案和服務。根據部署，市場可以分為雲端基礎的和本地的。根據組織規模，市場分為中小企業和大型企業。依行業分類，分為零售/電子商務、BFSI（銀行、金融服務和保險）、醫療保健、旅遊和媒體/娛樂。依地區分類，分為北美、歐洲、亞太地區、中東/非洲、拉丁美洲。
全球標籤管理系統市場的促進因素
越來越多的行業公司認知到收集和分析資料的重要性，以獲取有關客戶行為、宣傳活動有效性和網站最佳化的寶貴見解。標籤管理系統提供了一個集中平台，可以專業地收集、管理和分析來自不同來源的資料，使企業能夠做出明智的資訊並取得卓越的成果。採用標籤管理系統的關鍵促進因素包括追蹤和分析使用者互動、實施個人化行銷宣傳活動以及最佳化網站效能。
全球標籤管理系統市場的抑制因素
實施標籤管理系統可能是一項困難且耗時的配合措施，因為它涉及與各種平台整合，包括網站、行動應用程式和第三方工具。此外，組織可能已經建立了正在運行的系統，並且將新的標籤管理系統與這些遺留設定整合起來很複雜，並且需要相當多的技術技能。實施和整合的複雜性可能會成為一個障礙，特別是對於 IT 資源和專業知識有限的中小型企業。
全球標籤管理系統市場趨勢
隨著客戶擴大透過多種裝置與品牌互動，對準確的跨裝置追蹤和歸因的需求也在不斷成長。標籤管理系統不斷發展，透過在各種設備上準確追蹤和歸因客戶行為來增強企業能力。這包括實施跨裝置追蹤技術，例如裝置指紋識別和確定性或機率匹配演算法。實現準確的跨裝置追蹤和歸因對於企業至關重要，可以全面了解客戶旅程，最佳化跨不同裝置的行銷計劃，並連結到相關行銷管道，確保轉換的準確歸因。
目錄
- 執行摘要
- 調查方法
- 母市場分析
- 主要市場考察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- Start-Ups分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
- 市場動態及展望
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 任務
- 監管形勢
- 波特的分析
- 對未來中斷的特殊考察
- 市場動態
- 全球標籤管理系統市場：依組件分類
- 市場概況
- 解決方案
- 服務
- 全球標籤管理系統市場：依部署模式
- 市場概況
- 雲端基礎
- 本地
- 標籤管理系統的全球市場：依組織規模分類
- 市場概況
- 中小企業 (SME)
- 主要企業
- 標籤管理系統的全球市場：依產業分類
- 市場概況
- 零售與電子商務
- BFSI（銀行、金融服務和保險）
- 衛生保健
- 旅行
- 媒體和娛樂
- 標籤管理系統的全球市場規模：依地區分類
- 市場概況
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區
- 競爭形勢
- 前5名企業對比
- 主要企業市場定位（2021年）
- 主要市場參與者所採取的策略
- 關鍵成功策略
- 近期市集活動
- 主要企業市場佔有率（2021年）
- 主要企業簡介
- Google LLC
- Adobe Inc.
- Tealium Inc.
- Ensighten Inc.
- Signal
- IBM Corporation
- AT Internet
- Qubit Digital Ltd.
- Commanders Act
- Relay42
- Dynamic Yield Ltd.
- Piwik PRO
- SAP SE
- Oracle Corporation
- Segment
- Krux Digital Inc.
- Google Tag Manager
- Acquia Inc.
- TagCommander
- Crazy Egg Inc.
Global Tag Management System Market size was valued at USD 456.02 million in 2021 and is poised to grow from USD 622 million in 2022 to USD 2.73 billion by 2030, at a CAGR of 20.30% during the forecast period (2023-2030).
The tag management system market is undergoing rapid growth, propelled by the escalating adoption of digital marketing strategies and the imperative for efficient data management. Businesses spanning diverse industry verticals are employing tag management systems to streamline tag implementation and management, ensuring precise data collection and analysis. These systems play a pivotal role in optimizing online presence, elevating customer engagement, and facilitating data-driven decision-making. The retail and e-commerce sector, in particular, is experiencing substantial growth in tag management system adoption, leveraging these tools to deliver personalized customer experiences and targeted marketing campaigns. Cloud-based deployment is gaining prominence due to its scalability, cost-effectiveness, and ease of access. Currently, North America leads the market, followed by Europe and the Asia Pacific, both experiencing steady growth driven by the adoption of data-driven marketing strategies and the expanding e-commerce industry. In conclusion, the tag management system market is poised for significant expansion as businesses prioritize digital marketing and analytics solutions for a competitive advantage and enhanced customer interactions. Notably, tag management systems are increasingly integrating with customer data platforms (CDPs) to create a unified view of customer data, enabling businesses to comprehend customer behavior, preferences, and interactions across multiple touchpoints. This integration enhances the effectiveness of marketing campaigns, refines customer segmentation, and supports informed decision-making based on comprehensive customer insights.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tag Management System Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Tag Management System Market Segmental Analysis
The global tag management system market can be segmented based on component, deployment, organization size, verticals and region. Based on components, the market can be segmented into solutions and services. Based on deployment, the market can be segmented into cloud-based and on premises. Based on organization size, the market can be segmented into small and medium size enterprises and large enterprises. Based on verticals, the market can be segmented into retail and e-commerce, BFSI (banking, financial services, and insurance), healthcare, travel, media and entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Tag Management System Market
In various industries, businesses are increasingly acknowledging the significance of collecting and analyzing data to glean valuable insights into customer behavior, campaign effectiveness, and website optimization. Tag management systems offer a centralized platform that adeptly collects, manages, and analyzes data from diverse sources, empowering businesses to make informed decisions and achieve superior outcomes. The pivotal drivers for the adoption of tag management systems include their capacity to track and analyze user interactions, implement personalized marketing campaigns, and optimize website performance.
Restraints in the Global Tag Management System Market
Deploying a tag management system encompasses the integration with diverse platforms, including websites, mobile apps, and third-party tools, presenting a challenging and time-intensive endeavor. Moreover, organizations may have established systems in operation, rendering the integration of a new tag management system with these legacy setups intricate and necessitating considerable technical proficiency. The intricacies associated with implementation and integration can pose a hindrance, especially for smaller businesses characterized by limited IT resources or expertise.
Market Trends of the Global Tag Management System Market
In response to the increasing trend of customers interacting with brands across multiple devices, there is a rising demand for precise cross-device tracking and attribution. Tag management systems are undergoing advancements to empower businesses in accurately tracking and attributing customer actions across various devices. This involves the implementation of cross-device tracking technologies such as device fingerprinting and deterministic or probabilistic matching algorithms. The ability to achieve accurate cross-device tracking and attribution is pivotal for businesses, providing a comprehensive understanding of customer journeys, optimizing marketing initiatives across diverse devices, and ensuring precise attribution of conversions to the relevant marketing channels.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Tag Management System Market by Component
- Market Overview
- Solutions
- services
- Global Tag Management System Market by Deployment Mode
- Market Overview
- Cloud-Based
- on-premises
- Global Tag Management System Market by Organization Size
- Market Overview
- Small and medium-sized enterprises(SMEs)
- large enterprises
- Global Tag Management System Market by Vertical
- Market Overview
- Retail and e-commerce
- BFSI (banking
- financial services
- and insurance)
- healthcare
- travel
- media and entertainment
- Global Tag Management System Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tealium Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ensighten Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Signal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AT Internet (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Qubit Digital Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Commanders Act (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Relay42 (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dynamic Yield Ltd. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Piwik PRO (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Segment (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Krux Digital Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google Tag Manager (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Acquia Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TagCommander (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Crazy Egg Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google LLC (US)
