全球線上家教服務市場規模、佔有率、成長分析，依家教類型（結構化家教、按需家教）、依課程類型（語言課程、科學）- 2024-2031 年行業預測

2022年，全球線上家教服務市場規模為71.9億美元，預計將從2023年的82.1億美元成長到2031年的237.5億美元，在預測期內（2024-2031年）複合年成長率為14.20%。

全球線上家教服務的激增主要是由於智慧型手機的廣泛採用推動的，促進了跨境學習。 2023年1月，印度教育科技公司BYJU'S啟動了針對K-12區隔市場的一對一家庭家教試點計畫。線上學習的便利性、成本效益和增強的關注度有助於其顯著成長。這一趨勢在學校學生和專業人士中尤其明顯，旨在透過虛擬教育提高生產力。行動應用程式開發人員和內容提供者之間的合作（例如 2021 年 11 月 Vedantu 和 Canva 的合作）帶來了創新的智慧學習解決方案。攜帶式通訊設備連接性的進步以及政府對數位教育的認可（例如南澳大利亞學習+計劃）進一步推動了線上學習的採用。 COVID-19 大流行加速了虛擬學習解決方案的發展，世界各國政府都支持免費線上家教門戶，印度於 2021 年 2 月推出的 NEAT 2.0 就是例證。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依家教類型分類的全球線上家教服務市場

• 市場概況
• 結構化家教
• 按需家教

依課程類型分類的全球線上家教服務市場

• 市場概況
• 語言課程
• 科學
• 科技
• 工程
• 數學（STEM）課程
• 和別的

全球線上家教服務市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Chegg Inc.
• Khan Academy
• BYJU'S
• Vedantu
• Tutor.com
• WizIQ
• Club Z! Inc.
• ArborBridge
• Toppr
• Coursera
• Udemy
• LinkedIn Learning
• EdX
• TutorMe
• Varsity Tutors

Global Online Tutoring Services Market size was valued at USD 7.19 billion in 2022 and is poised to grow from USD 8.21 billion in 2023 to USD 23.75 billion by 2031, growing at a CAGR of 14.20% during the forecast period (2024-2031).

The global surge in online tutoring services is primarily propelled by the widespread adoption of smartphones, facilitating learning across borders. In January 2023, BYJU'S, an Indian educational technology company, initiated a one-on-one home tutoring pilot program targeting the K-12 market segment. The convenience, cost-effectiveness, and enhanced focus associated with online learning contribute to its significant growth. This trend is particularly noticeable among school students and professionals, aiming to boost productivity through virtual education. Collaborations between mobile app developers and content providers, such as Vedantu and Canva's partnership in November 2021, bring innovative smart learning solutions. Advancements in portable communication devices' connectivity and governmental endorsements of digital education, like the South Australian Learning+ initiative, further propel online learning adoption. The COVID-19 pandemic accelerated virtual learning solutions, with governments worldwide endorsing free online tutorial portals, exemplified by India's NEAT 2.0 launched in February 2021. These collective trends underscore the ongoing expansion of the online tutoring market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Tutoring Services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Tutoring Services Market Segmental Analysis

The Global Online Tutoring Services Market is segmented on the basis of Tutoring Type, Course Type, Duration, Tutoring Style, End-user, and Region. Based on Tutoring Type the market is segmented as, Structured Tutoring, On-demand Tutoring. Based on Course Type the market is segmented as, Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses, Others. Based on Duration the market is segmented as, Short-term Courses, Long-term Courses. Based on Tutoring Style the market is segmented as, Test Preparation Service, Subject Tutoring Service, Remediation, Maintenance, Support, and Enrichment. Based on End-user the market is segmented as, K-12, Higher Education, Others. Based on Region the market is segmented as, North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Global Online Tutoring Services Market

The easy accessibility of online tutoring services has been facilitated by the widespread availability of high-speed internet and the proliferation of smartphones and devices, thus eradicating geographical barriers and allowing individuals to access assistance regardless of their location.

Restraints in the Global Online Tutoring Services Market

Online tutoring falls short in comparison to traditional classrooms by missing out on the face-to-face interaction and emotional connection they provide. This absence can have consequences for the depth of learning and overall engagement in the educational process.

Market Trends of the Global Online Tutoring Services Market

Online tutoring services are placing a growing emphasis on providing students with customized learning experiences. By leveraging AI and data analytics, these platforms can adapt content and teaching approaches to suit each student's unique learning style, strengths, and weaknesses. This shift towards personalization not only boosts student engagement but also improves overall learning outcomes, resulting in a more effective and efficient educational experience.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Online Tutoring Services Market by Tutoring Type

• Market Overview
• Structured Tutoring
• On-demand Tutoring

Global Online Tutoring Services Market by Course Type

• Market Overview
• Language Courses
• Science
• Technology
• Engineering
• And Mathematics (STEM) Courses
• and Others

Global Online Tutoring Services Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Chegg Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYJU'S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedantu
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tutor.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WizIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Z! Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ArborBridge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TutorMe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varsity Tutors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments