全球早餐用麥片穀類市場規模、佔有率、成長分析、按產品、分銷管道 - 產業預測，2024-2031 年

Global Breakfast Cereal Market Size, Share, Growth Analysis, By Product(Hot Cereals, Ready to Eat (RTE)), By Distribution Channels(Supermarket, Convenience Store) - Industry Forecast 2024-2031

出版日期: 2024年04月02日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2021年全球早餐用麥片穀類市場規模為386.1億美元，從2023年的400.8億美元成長到2031年的540.1億美元，預計在預測期內（2024-2031年）複合年成長率為3.8%。

早餐用麥片穀類是由玉米、燕麥和小麥等穀物製成的加工食品，通常作為早餐或零食食用。它們型態多種形式，包括即食 (RTE) 麥片和熱穀類，通常包裝在盒子或袋中。在許多國家，生產過剩導致作物價格下跌，進而導致食品和飲料公司的原料成本下降。例如，2022 年 11 月，內閣經濟事務委員會宣佈為砂糖生產領域的農民提供 700 億盧比的紓困計畫。該措施旨在將精製糖的最低售價穩定在每公斤29盧比（此前由於生產過剩而降至23-24盧比），並建立每年300萬噸的緩衝砂糖。因此，食品和飲料公司，包括生產穀物和早餐食品的公司，預計報酬率將擴大。食品和飲料行業報酬率的提高推動了生產力的提高和市場的成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

家樂氏公司（美國）
通用磨坊公司（美國）
百事可樂公司（美國）
雀巢公司（瑞士）
郵政控股公司（美國）
Cereal Partners Worldwide (CPW)（瑞士雀巢公司和通用磨坊公司的合資企業）
桂格燕麥公司（百事可樂公司）（美國）
Weetabix Limited（Post Holdings, Inc.）（英國）
Jordans & Ryvita 公司（英國）
英國聯合食品有限公司（英國）
Grupo Bimbo SAB de CV（墨西哥）
TreeHouse Foods, Inc.（美國）
海恩天體集團股份有限公司（美國）
MOM 品牌公司（美國）
加拿大家樂氏公司
療養院健康與福祉公司（澳洲）
卡曼精細食品有限公司（澳洲）
喬丹斯有限公司（英國）
英雄組合（瑞士）
August Oetker KG 博士（德國）
七個星期日有限責任公司（美國）

簡介目錄

Product Code: SQMIG30I2154

Global breakfast cereal market size was valued at USD 38.61 billion in 2021 and is poised to grow from USD 40.08 billion in 2023 to USD 54.01 billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

Breakfast cereal, a processed food made from grains like maize, oats, and wheat, is commonly consumed for breakfast or as a snack. It comes in various forms, including ready-to-eat (RTE) and Hot Cereals, and is typically packaged in boxes, pouches, and other materials. In many countries, crop prices are experiencing a decline due to overproduction, leading to lower raw material costs for food and beverage companies. For example, in November 2022, the Cabinet Committee on Economic Affairs announced a Rs 7,000 crore bailout package for farmers in the sugar production sector. This initiative aims to stabilize the minimum selling price of refined sugar at Rs 29 per kilogramme (previously dropped to Rs 23-24 due to overproduction) and to establish a buffer stock of 3 million tonnes of sugar for one year. As a result, food and beverage companies, including those manufacturing cereals and breakfast foods, are expected to experience larger profit margins. These higher profit margins within the food and beverage industry will facilitate increased productivity and market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the global breakfast cereal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Breakfast Cereal Market Segmental Analysis

Global breakfast cereal market is segmented based on product, distribution channels and region. By product, the market is segmented into hot cereals, and ready to eat (RTE). By distribution channels, market is segmented into supermarkets, convenience store, online, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Breakfast Cereal Market

In developing nations, there is a growing trend of consumers opting for packaged breakfast cereals over traditional breakfast dishes, favoring these convenient and healthier alternatives. These cereals are gaining popularity due to their superior nutritional value and lower calorie content, making them an ideal breakfast choice for individuals worldwide.

Restraints in the Global Breakfast Cereal Market

As consumers prioritize health, they seek breakfast options that are low in sugar, fat, and calories. This shift in preferences is causing a decrease in demand for sugary and heavily processed breakfast cereals. In response, manufacturers are introducing healthier alternatives by incorporating ingredients like whole grains, nuts, and seeds, while also reducing the levels of sugar and artificial additives in their products.

Market Trends of the Global Breakfast Cereal Market

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Breakfast Cereal Market by Product

Market Overview
Hot Cereals
Ready to Eat (RTE)

Global Breakfast Cereal Market by Distribution Channels

Market Overview
Supermarket
Convenience Store
Online
Others

Global Breakfast Cereal Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Kellogg Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Post Holdings, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cereal Partners Worldwide (CPW) (Switzerland - Joint Venture between Nestle S.A. and General Mills, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quaker Oats Company (PepsiCo, Inc.) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Weetabix Limited (Post Holdings, Inc.) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Jordans & Ryvita Company (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Associated British Foods plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Bimbo S.A.B. de C.V. (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TreeHouse Foods, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Hain Celestial Group, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MOM Brands Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Kellogg Company of Canada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanitarium Health and Wellbeing Company (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carman's Fine Foods Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Jordans Company Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hero Group (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. August Oetker KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seven Sundays LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments