市場調查報告書
商品編碼
1558354
2030 年即時穀物市場預測:按產品類型、通路和地區分類的全球分析Instant Cereal Market Forecasts to 2030 - Global Analysis By Product Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球即時麥片市場規模為 342 億美元,預計預測期內複合年成長率為 8.8%,到 2030 年將達到 567 億美元。
即時麥片是方便的即食食品,旨在快速製備和食用。它通常由燕麥、小麥和米等乾燥穀物製成的已烹調加工食品組成,通常會加糖或調味。煮即時麥片時,只需添加熱水或牛奶,穀物就會在幾分鐘內重新水化並形成理想的質地。該產品因其易用性、營養強化和多功能性而廣受歡迎,並且通常添加維生素和礦物質以提供均衡飲食。
健康和營養意識不斷增強
隨著健康和營養意識的不斷提高,即時穀物製造商擴大調整其產品,以滿足消費者對更健康選擇的需求。現代即時麥片由全穀穀物、高纖維和低糖製成,反映了向更有營養成分的轉變。維生素和礦物質強化已成為標準,可滿足各種營養需求並促進整體健康。此外,許多品牌都採用天然有機成分,不含人工添加劑或防腐劑。
環境考慮
環境問題對即時穀物產業產生重大影響,主要是由於與永續性和資源利用相關的問題。即時穀物的生產採用集中耕作方法,常導致森林砍伐、土壤劣化和過度用水。對合成肥料和農藥的依賴導致土壤和水污染,對當地生態系統產生負面影響。包裝廢棄物也是一個主要問題。這是因為即時穀物食品通常以難以重複使用的一次性塑膠或複合材料出售。
可支配所得增加
可支配收入的增加極大地推動了即時穀物市場的發展,因為消費者在購買方便和優質的食品時享有更大的財務靈活性。隨著收入的增加,人們更願意投資於提供便利、節省時間和品質的產品。即時麥片以其快速製備和多種口味而聞名,吸引了那些尋求營養、無憂早餐解決方案的忙碌個人和家庭。此外,隨著可支配收入的增加,消費者能夠考慮和購買更多種類的穀物,包括有機和特色品牌。
健康趨勢的經濟影響
健康趨勢對經濟的影響正在對即食即時產業造成重大破壞,因為消費者越來越優先考慮更健康和少加工的食品。人們越來越意識到含糖砂糖和精製穀物對健康的負面影響,正在將需求轉向天然食品和添加劑較少的產品。這一趨勢導致傳統即時麥片銷售下降,而傳統即食麥片經常因含糖量高且缺乏營養價值而受到批評。人們對有機和天然成分的日益偏好迫使製造商改進其產品,否則將面臨市場佔有率的下降。
COVID-19 大流行對即時穀物產業產生了重大影響,導致對方便、耐儲存食品的需求激增。由於關門和社交距離措施到位,消費者尋求需要最少準備和儲存的便餐,從而推動了即時的銷售。然而,該產業也面臨供應鏈中斷、原物料採購困難等挑戰,導致短缺和價格上漲。然而,疫情凸顯了全球供應鏈的脆弱性,促使企業重新評估其採購和分銷策略。
預計以小麥為基礎的穀物市場在預測期內將成為最大的市場
由於注重技術創新和營養強化,預計以小麥為基礎的穀物細分市場在預測期內將成長最大。這些穀物經過改良,在不犧牲健康益處的情況下提供更大的便利性。加工技術的進步使得即時穀物食品的生產具有改善的味道、質地和溶解度,使其能夠快速溶解在牛奶或水中,同時保留其營養價值。此外,它們富含維生素和礦物質,可以更有效地滿足飲食需求,對於尋求方便飲食的消費者來說是更健康的選擇。
雜貨店領域預估在預測期內複合年成長率最高
預計雜貨店領域在預測期內將呈現最高的複合年成長率。雜貨店正在擴大即時市場,以滿足不斷變化的消費者偏好和生活方式需求。這種增強包括多方面的方法,包括引入更少砂糖、添加維生素和更多纖維的更健康選擇,以滿足日益成長的健康意識。它還注重口味和成分的多樣化,以滿足對潔淨標示產品不斷成長的需求,融入天然和有機元素,並吸引更廣泛的受眾。
在預測期內,歐洲地區佔了最大的市場佔有率。高壓加工 (HPP) 和擠壓技術等進步使該全部區域的製造商能夠生產質地、口味和營養保留更好的穀物。 HPP 有助於保存維生素和礦物質,同時延長保存期限,且無需使用化學防腐劑。另一方面,擠壓技術可以生產各種形狀和口味的穀物,迎合廣泛的消費者偏好。成分採購和配方方面的創新正在為該全部區域帶來更健康的選擇,其中包括全穀穀物、天然甜味劑以及益生菌和膳食纖維等功能性成分的添加。
預計歐洲地區在預測期內將保持盈利成長。由於嚴格的監管,即時穀物食品符合嚴格的健康和安全標準,包括砂糖、鹽和脂肪的限制。這些法規迫使製造商用必需的維生素和礦物質強化穀物,並與更廣泛的公共衛生目標保持一致。透明度要求要求清楚地標註成分和營養訊息,以幫助消費者做出明智的選擇。因此,這些因素正在推動該地區的成長。
According to Stratistics MRC, the Global Instant Cereal Market is accounted for $34.2 billion in 2024 and is expected to reach $56.7 billion by 2030 growing at a CAGR of 8.8% during the forecast period. Instant cereal is a convenient and ready-to-eat food product designed for quick preparation and consumption. Typically, it consists of pre-cooked, processed grains such as oats, wheat, or rice that have been dried and often sweetened or flavored. To prepare instant cereal, one simply adds hot water or milk, allowing the grains to rehydrate and achieve a desirable texture in just a few minutes. This product is popular for its ease of use, nutritional fortification, and versatility, often enriched with vitamins and minerals to provide a balanced meal.
Growing awareness of health and nutrition
As awareness of health and nutrition continues to rise, instant cereal manufacturers are increasingly adapting their products to meet consumer demands for healthier options. Modern instant cereals are now formulated with whole grains, higher fiber content, and reduced sugar levels, reflecting a shift towards more nutritious ingredients. Fortification with vitamins and minerals has become standard, addressing various dietary needs and promoting overall well-being. Additionally, many brands are incorporating natural and organic ingredients, free from artificial additives and preservatives.
Environmental concerns
Environmental concerns are significantly impacting the instant cereal industry, primarily due to issues related to sustainability and resource use. The production of instant cereals involves intensive agricultural practices that often lead to deforestation, soil degradation, and excessive water consumption. The reliance on synthetic fertilizers and pesticides contributes to soil and water pollution, harming local ecosystems. Packaging waste is another critical concern, as instant cereals are typically sold in single-use plastic or composite materials that are challenging to recycle.
Rising disposable income
Rising disposable income is significantly boosting the instant cereal market as consumers enjoy increased financial flexibility to spend on convenient and premium food options. With higher earnings, people are more willing to invest in products that offer convenience, time savings, and quality. Instant cereals, which are known for their quick preparation and varied flavors, appeal to busy individuals and families seeking nutritious, hassle-free breakfast solutions. Moreover, higher disposable income allows consumers to explore and purchase a wider range of cereals, including organic and specialty brands, which often come with a higher price tag.
Economic impact of health trends
The economic impact of health trends has significantly hindered the instant cereal industry, as consumers increasingly prioritize healthier and less processed food options. Rising awareness about the negative health effects of sugary cereals and refined grains has shifted demand towards whole foods and products with minimal additives. This trend has led to decreased sales for traditional instant cereals, which are often criticized for their high sugar content and lack of nutritional value. The growing preference for organic and natural ingredients has pressured manufacturers to reformulate their products or face declining market share.
The COVID-19 pandemic significantly impacted the instant cereal industry, as it led to a surge in demand for convenient and shelf-stable food products. With lockdowns and social distancing measures in place, consumers sought easy-to-prepare meals that required minimal preparation and storage, driving up sales of instant cereals. However, the industry also faced challenges, including supply chain disruptions and difficulties in sourcing ingredients, which led to shortages and price increases. However, the pandemic highlighted the vulnerability of global supply chains and spurred companies to rethink their strategies for sourcing and distribution.
The Wheat-based Cereals segment is expected to be the largest during the forecast period
Wheat-based Cereals segment is expected to be the largest during the forecast period by focusing on innovation and nutritional enhancement. These cereals are being reformulated to offer greater convenience without sacrificing health benefits. Advances in processing technology are enabling the production of instant cereals with improved taste, texture, and solubility, ensuring that they dissolve quickly in milk or water while retaining their nutritional integrity. Additionally, the incorporation of fortified vitamins and minerals addresses dietary needs more effectively, making these cereals a more wholesome option for consumers seeking quick meals.
The Grocery Stores segment is expected to have the highest CAGR during the forecast period
Grocery Stores segment is expected to have the highest CAGR during the forecast period. Grocery stores are enhancing the Instant Cereal segment to cater to evolving consumer preferences and lifestyle demands. This enhancement involves a multifaceted approach, including the introduction of healthier options with reduced sugar, added vitamins, and high fiber content to align with growing health-conscious trends. There is a focus on diversifying flavors and ingredients to appeal to a broader audience, incorporating natural and organic elements to meet the increasing demand for clean-label products.
Europe region commanded the largest share of the market over the projected period. Advances such as high-pressure processing (HPP) and extrusion technology have allowed manufacturers to create cereals with better texture, taste and nutrient retention across the region. HPP helps preserve vitamins and minerals while extending shelf life without the need for chemical preservatives. Meanwhile, extrusion technology enables the production of cereals with diverse shapes and flavors, catering to a wide range of consumer preferences. Innovations in ingredient sourcing and formulation are leading to healthier options, incorporating whole grains, natural sweeteners and added functional ingredients like probiotics and fiber throughout the region.
Europe region is poised to hold profitable growth during the extrapolated time frame. Stringent regulations ensure that instant cereals meet rigorous health and safety criteria, including limits on sugar, salt, and fat content. These regulations compel manufacturers to fortify cereals with essential vitamins and minerals, aligning with broader public health goals. Transparency requirements mandate clear labeling of ingredients and nutritional information, empowering consumers to make informed choices. As a result, these elements are boosting the regional growth.
Key players in the market
Some of the key players in Instant Cereal market include Bahrain Dalla For Food Factory Co, Bob's Red Mill, General Mills, Kellogg Company, Marico, Nestle, Post Holdings Inc, Quaker Oats Company and The Hershey Company.
In August 2023, Nongshim Kellogg Co. launched its entry into the domestic instant rice market with the introduction of "Whole Oat Rice," a product crafted entirely from 100% oats groats. This milestone signifies the inaugural venture of a cereal brand into South Korea's instant rice sector, marking a significant development in the market landscape.
In March 2023, Nutifood launched its entry into the instant cereal drink market with the introduction of three functional cereal products tailored to address distinct consumer needs. It is leveraging Europe's cutting-edge nutritional science and a deep understanding of Vietnamese consumers' nutritional requirements, these products are formulated to be natural and 'unflavored', receiving an endorsement from the Nutifood Nutrition Research Institute in Sweden.
In September 2022, Kellogg's introduced its latest innovation, Instabowls, offering a hassle-free breakfast solution that requires only cold water and a quick stir to enjoy real milk instantly. It is available in four classic varieties, each portable bowl is pre-portioned and mess-free, catering to consumers' on-the-go lifestyles.
In July 2022, Kellogg's India launched Froot Loops under the breakfast cereal, expanding its 'nutritious and tasty' breakfast options. Froot Loops is amongst the most popular and fastest-growing cereal brands globally. Kellogg India will make Froot Loops locally. Kellogg's has also partnered with e-commerce retailers such as Amazon and Big Basket.