早餐用麥片穀類市場規模、佔有率和成長分析（按類型、類別、成分類型、配銷通路和地區）- 2025-2032 年行業預測

2023 年早餐用麥片穀類市場規模價值 392 億美元，預計將從 2024 年的 406.9 億美元成長到 2032 年的 548.4 億美元，預測期內（2025-2032 年）的複合年成長率為 3.8%。

早餐用麥片穀類市場涵蓋了從即食食品（RTE）到熱穀類等多種產品，預計由於全球玉米、燕麥和小麥等作物過剩導致原料成本下降而實現成長。印度政府為穩定價格和建立緩衝庫存的舉措進一步強化了這一趨勢，例如印度政府為糖農提供的 700 億盧比救助金。隨著農產品價格下降，食品和飲料製造商（特別是穀物領域的製造商）有望獲得更高的利潤率，從而有機會對生產力和創新進行再投資。總體而言，這些動態為早餐用麥片穀類產業創造了巨大的成長機會，因為公司可以利用成本節約來擴大其市場佔有率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管分析
• 客戶和購買標準分析

早餐用麥片穀類市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 熱穀類
• 即食穀物

早餐用麥片穀類市場規模（按類別和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

早餐用麥片穀類市場規模（按成分類型和複合年成長率） (2025-2032)

• 市場概況
• 米
• 燕麥
• 小麥
• 玉米
• 大麥

早餐用麥片穀類市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 網路零售
• 其他

早餐用麥片穀類市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kellogg Company（USA）
• General Mills, Inc.（USA）
• PepsiCo, Inc.（USA）
• Nestle SA（Switzerland）
• Post Holdings, Inc.（USA）
• Cereal Partners Worldwide（CPW）（Switzerland）
• The Jordans & Ryvita Company（UK）
• Associated British Foods plc（UK）
• Grupo Bimbo SAB de CV（Mexico）
• The Hain Celestial Group, Inc.（USA）
• The Kellogg Company of Canada（Canada）
• Sanitarium Health and Wellbeing Company（Australia）
• Hero Group（Switzerland）
• Dr. August Oetker KG（Germany）
• Seven Sundays LLC（USA）

結論和建議

Breakfast Cereal Market size was valued at USD 39.2 billion in 2023 and is poised to grow from USD 40.69 billion in 2024 to USD 54.84 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The breakfast cereal market, encompassing a range of products from Ready-to-Eat (RTE) to hot cereals, is poised for growth due to declining raw material costs driven by global overproduction of crops like maize, oats, and wheat. This trend is reinforced by initiatives such as the Indian government's Rs 7,000 crore bailout for sugar farmers, which aims to stabilize prices and create a buffer stock. With declining crop prices, food and beverage manufacturers, particularly in the cereal segment, can expect enhanced profit margins, leading to potential reinvestment in productivity and innovation. Overall, these dynamics present significant growth opportunities in the breakfast cereal sector, as firms leverage lower costs to expand their market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Cereal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Cereal Market Segments Analysis

Global Breakfast Cereal Market is segmented by Type, Category, Ingredient Type, Distribution Channel and region. Based on Type, the market is segmented into Hot Cereals and Ready-to-Eat Cereals. Based on Category, the market is segmented into Organic and Conventional. Based on Ingredient Type, the market is segmented into Rice, Oats, Wheat, Corn and Barley. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Cereal Market

In developing countries, the breakfast cereal market is experiencing significant growth as consumers increasingly prefer packaged cereals over traditional morning meals, opting for more convenient and healthier choices. These cereals are celebrated globally for their enhanced nutritional benefits and lower calorie content, making them an ideal breakfast option. As health consciousness rises among consumers, the demand for packaged breakfast cereals continues to soar, reflecting a shift towards more accessible and nutritious morning meals. This trend highlights the changing dietary preferences and lifestyles in these regions, contributing to the burgeoning popularity of breakfast cereals across various demographics.

Restraints in the Breakfast Cereal Market

The breakfast cereal market is facing challenges due to shifting consumer preferences towards healthier options, as more individuals are prioritizing their health and well-being. Increasingly, consumers seek breakfast alternatives that are lower in sugar, fat, and calories, which has resulted in a decrease in the demand for sugary and heavily processed cereals. This growing health consciousness is prompting manufacturers to reformulate their products or introduce new, healthier alternatives to cater to the evolving preferences of the market. As a result, brands must adapt to these changes to meet the expectations of health-oriented consumers while remaining competitive in the breakfast cereal sector.

Market Trends of the Breakfast Cereal Market

The Breakfast Cereal market is witnessing a significant trend towards healthier and nutrient-dense options, driven by rising health consciousness among consumers. With a greater emphasis on diets rich in fiber and protein to enhance overall wellness and immunity, brands like Kellogg, Nestle SA, and General Mills are expanding their product lines to meet this demand. The introduction of innovative offerings, such as General Mills' quick-muesli cereals in 2022, reflects the industry's responsiveness to consumer preferences for convenient yet nutritious breakfast choices. This shift not only underscores the importance of health in food consumption but also highlights the competitive landscape of the cereal market, where brands are increasingly focusing on merging taste with nutrition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Breakfast Cereal Market Size by Type & CAGR (2025-2032)

• Market Overview
• Hot Cereals
• Ready-to-Eat Cereals

Global Breakfast Cereal Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Breakfast Cereal Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Rice
• Oats
• Wheat
• Corn
• Barley

Global Breakfast Cereal Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail
• Others

Global Breakfast Cereal Market Size & CAGR (2025-2032)

• North America (Type, Category, Ingredient Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Ingredient Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Ingredient Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Ingredient Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Ingredient Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (CPW) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Sundays LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations