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市場調查報告書

商品編碼

1529364

全球即食穀物市場 - 2024-2031

Global Instant Cereal Market - 2024-2031

出版日期: 2024年08月06日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球即食穀物市場2023年達到261.2億美元，預計2031年將達到437.3億美元，2024-2031年預測期間複合年成長率為6.60%。

市場正見證著健康和保健的日益成長的趨勢，消費者擴大尋求營養和功能性食品。富含維生素、礦物質和高纖維成分的即食穀物食品越來越受歡迎。這一趨勢是由於人們越來越意識到均衡飲食的重要性以及早餐在整體健康中的作用而推動的。

口味、配料和包裝的創新是即食麥片市場的重要趨勢。製造商正在推出新的品種，包括有機、無麩質和低糖選項，以滿足不同的飲食需求和偏好。獨特的風味組合以及奇亞籽和藜麥等超級食物吸引了注重健康的消費者並擴大了市場。

例如，2023 年 12 月 9 日，Pagariya Food Product Pvt. 旗下以其 Masalas、即食混合食品和早餐麥片而聞名的 Kwality。 Ltd. 推出了最新產品：一系列即食健康美味的早餐麥片，售價為 49 盧比。、Kwality 麥片脆脆杏仁和葡萄乾以及Kwality 麥片水果堅果。

亞太地區消費者的健康意識不斷增強，對營養健康的即食穀物食品的需求不斷增加。隨著消費者尋求更健康的早餐選擇，富含維生素、礦物質和纖維的產品特別受歡迎。隨著製造商開發符合這些健康優先事項的穀物食品，這一趨勢正在推動市場成長。

動力學

改變消費者的生活方式

現代消費者，尤其是城市居民和年輕專業人士，在選擇食物時往往優先考慮便利性和便攜性。即食麥片採用單份包裝，只需熱水或微波爐加熱，完全符合此趨勢，使其成為外出消費的理想選擇。這種向方便、移動的飲食習慣的轉變進一步刺激了市場對即食穀物的需求。

市場參與者不斷創新並使其產品多樣化，以滿足不斷變化的消費者偏好和生活方式。這包括推出各種口味、品種和包裝形式，以吸引不同的消費者群體。透過提供適應不斷變化的消費者生活方式的多樣化產品選擇，製造商可以有效地佔領市場佔有率並推動即食麥片市場的成長。

例如，2021 年 5 月 31 日，General Mills, Inc. 透過推出 Big G 即食燕麥片擴大了其產品組合，將其一些深受喜愛的即食穀物食品納入燕麥片類別。 Big G 即食燕麥片將提供多種口味，包括 Lucky Charms、肉桂吐司脆片、Trix 和可可泡芙，以方便的燕麥片形式為消費者提供熟悉的口味。

拓展零售通路

不斷擴大的零售管道，包括超市、大賣場、便利商店和線上平台，使即食麥片能夠接觸到更廣泛的本地和全球消費者群體。消費者可以在日常雜貨購物過程中或透過線上平台輕鬆購買即食麥片，確保輕鬆獲得這些產品。這種便利因素鼓勵衝動購買並促進重複購買行為，從而推動市場需求。

零售通路為有針對性的行銷和銷售策略提供了機會，使製造商能夠突出展示其即食穀物產品並吸引消費者的注意。零售店內策略性位置的引人注目的展示、促銷優惠和產品放置可以有效影響消費者的購買決策，從而推動市場銷售和成長。

味道和質地的感知

全球即食麥片市場深受消費者對口味和質地期望的影響。即食麥片無法滿足這些期望，消費者重新購買或推薦這些產品的可能性較小。這種負面看法可能會限制市場成長，因為消費者會選擇口味和質地更好的替代早餐，從而限制市場成長。

雖然產品創新對於市場成長至關重要，但對味道和質地的負面看法可能會使這些努力變得複雜。製造商必須在研發方面進行大量投資，以提高即食穀物食品的感官質量，這可能會佔用資源且耗時。由於消費者持續不滿，未能有效創新可能導致市場成長停滯。

The market is witnessing a growing trend towards health and wellness, with consumers increasingly seeking nutritious and functional foods. Instant cereals fortified with vitamins, minerals, and high-fiber ingredients are gaining popularity. This trend is driven by a heightened awareness of the importance of a balanced diet and the role of breakfast in overall health.

Innovation in flavors, ingredients, and packaging is a significant trend in the instant cereal market. Manufacturers are introducing new variants, including organic, gluten-free, and low-sugar options, to cater to diverse dietary needs and preferences. Unique flavor combinations and the inclusion of superfoods like chia seeds and quinoa are attracting health-conscious consumers and expanding the market.

For instance, on December 9, 2023, Kwality, renowned for its Masalas, Instant mixes, and Breakfast cereals under the umbrella of Pagariya Food Product Pvt. Ltd., launched its latest offering: a range of ready-to-eat healthy and flavorful breakfast cereals priced at Rs 49. This new assortment, available at an affordable price point, encompasses a variety of options including Kwality Corn Flakes, Kwality Choco Flakes, Kwality Fruit Rings, Kwality Choco Fills, Kwality Muesli Crunchy Almond & Raisins, and Kwality Muesli Fruit n Nut.

There is a growing health consciousness among consumers in the Asia-Pacific region, leading to increased demand for nutritious and health-oriented instant cereals. Products fortified with vitamins, minerals, and fibers are particularly popular as consumers seek healthier breakfast options. This trend is driving market growth as manufacturers develop cereals that align with these health priorities.

Dynamics

Changing Consumer Lifestyles

Modern consumers, especially urban dwellers and young professionals, often prioritize convenience and portability in their food choices. Instant cereals, available in single-serve packaging and requiring only hot water or microwave heating, align perfectly with this trend, making them ideal for on-the-go consumption. This shift towards convenient, on-the-go eating habits further fuels the demand for instant cereals in the market.

Market players are continuously innovating and diversifying their product offerings to cater to evolving consumer preferences and lifestyles. This includes introducing a wide range of flavors, variants, and packaging formats to appeal to different consumer segments. By offering diverse product options that align with changing consumer lifestyles, manufacturers can effectively capture market share and drive the growth of the instant cereal market.

For instance, on May 31, 2021, General Mills, Inc. expanded its portfolio by introducing Big G Instant Oatmeals, extending some of its beloved ready-to-eat cereals into the oatmeal category. The Big G Instant Oatmeals will offer a variety of flavors including Lucky Charms, Cinnamon Toast Crunch, Trix, and Cocoa Puffs, providing consumers with familiar tastes in a convenient oatmeal format.

Expanding Retail Channels

Expanding retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, allow instant cereals to reach a broader consumer base, both locally and globally. Consumers can purchase instant cereals conveniently during their routine grocery shopping trips or through online platforms, ensuring easy access to these products. This convenience factor encourages impulse purchases and fosters repeat buying behavior, driving market demand.

Retail channels provide opportunities for targeted marketing and merchandising strategies, allowing manufacturers to showcase their instant cereal products prominently and attract consumer attention. Eye-catching displays, promotional offers, and product placements in strategic locations within retail outlets can effectively influence consumer purchasing decisions, thereby driving market sales and growth.

Perception of Taste and Texture

The global instant cereal market is heavily influenced by consumer expectations regarding taste and texture. The instant cereals fail to meet these expectations, consumers are less likely to repurchase or recommend these products. This negative perception can limit market growth as consumers opt for alternative breakfast options perceived to have better taste and texture, restraining market growth.

While product innovation is essential for market growth, negative perceptions of taste and texture can complicate these efforts. Manufacturers must invest significantly in research and development to improve the sensory qualities of instant cereals, which can be resource-intensive and time-consuming. Failure to innovate effectively can result in stagnant market growth due to persistent consumer dissatisfaction.

Segment Analysis

The global instant cereal market is segmented based on product type, packaging, distribution channel, and region.

Rising Awareness of Consumer Preferences and Continuous Innovations

The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.

The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.

Geographical Penetration

Rising urbanization and Changing Lifestyles and Technologies in Asia-Pacific

Asia-Pacific dominates the global instant cereal market. There is a noticeable cultural shift towards Western eating habits, particularly among younger populations in Asia-Pacific. Breakfast cereals, traditionally not a staple in many Asian diets, are becoming increasingly popular as Western food influences permeate the region. This shift is supported by extensive marketing campaigns by global and local brands, highlighting the convenience and nutritional benefits of instant cereals.

Manufacturers are introducing a variety of flavors and ingredients that resonate with regional consumers, such as matcha, red bean, black sesame, and tropical fruits. These localized product offerings appeal to traditional tastes and also attract adventurous consumers seeking new and unique breakfast options. The ability to blend traditional flavors with modern convenience allows manufacturers to capture a larger market share and drive growth. The region's innovation in product development thus plays a crucial role in its market dominance.

COVID-19 Impact Analysis

The global instant cereal market faced significant supply chain challenges during the pandemic, including disruptions in the production and distribution of raw materials, packaging materials, and finished products. These disruptions impacted market stability, leading to temporary shortages and increased production costs. However, lockdowns and restrictions limiting dining out and increasing the need for home-cooked meals, and easy breakfasts, driving the instant cereal market growth.

The pandemic accelerated the shift towards online shopping as consumers avoided physical stores due to health concerns and lockdown measures. This shift benefited the instant cereal market, as e-commerce platforms became crucial distribution channels. Manufacturers and retailers adapted by enhancing their online presence and offering direct-to-consumer delivery options, expanding market growth.

Russia-Ukraine War Impact Analysis

The war has disrupted grain production and exports from Ukraine, leading to supply shortages and increased raw material costs. The war has caused significant logistical challenges, including transportation disruptions and port closures, affecting the movement of goods. These supply chain issues have hindered the timely delivery of raw materials and finished products, causing delays and shortages in the global instant cereal market.

The war has forced many countries to re-evaluate their trade dependencies and seek alternative sources for grains and other raw materials. This shift in trade patterns may lead to new market dynamics, with some regions experiencing improved supply chains while others face continued disruptions. In response to the challenges posed by the war, instant cereal manufacturers are focusing on diversifying their supply chains, seeking alternative grain sources, and investing in more resilient logistics networks.

By Product Type

Wheat-based Cereals
Rice-based Cereals
Corn-based Cereals
Multi-grain Cereals
Others

By Packaging

Box
Packet/Sachet
Cup/Bowl
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Nutifood launched its entry into the instant cereal drink market with the introduction of three functional cereal products tailored to address distinct consumer needs. It is leveraging Europe's cutting-edge nutritional science and a deep understanding of Vietnamese consumers' nutritional requirements, these products are formulated to be natural and 'unflavored', receiving an endorsement from the Nutifood Nutrition Research Institute in Sweden.
On September 9, 2022, Kellogg's introduced its latest innovation, Instabowls, offering a hassle-free breakfast solution that requires only cold water and a quick stir to enjoy real milk instantly. It is available in four classic varieties, each portable bowl is pre-portioned and mess-free, catering to consumers' on-the-go lifestyles. Chris Stolsky, Marketing Director at Kellogg Company, highlighted the growing trend towards food portability, particularly in response to busy schedules and the unpredictability of daily life.
On August 28, 2023, Nongshim Kellogg Co. launched its entry into the domestic instant rice market with the introduction of "Whole Oat Rice," a product crafted entirely from 100% oats groats. This milestone signifies the inaugural venture of a cereal brand into South Korea's instant rice sector, marking a significant development in the market landscape.

Competitive Landscape

The major global players in the food service market include Viet Dai Instant Cereal, Jieyang Haoyu Food Co., Ltd., Inscrereal Sdn. Bhd, Bahrain Dalla For Food Factory Co., Gnubkins, Syarikat Thong Guan Trading Sdn. Bhd, Alter Farmacia, Nutraboom, Maven Wholefoods Ltd, and Kellanova.

Why Purchase the Report?

To visualize the global instant cereal market segmentation based on product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global instant cereal market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global instant cereal market report would provide approximately 62 tables, 56 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles
  - 4.1.1.2. Expanding Retail Channels
- 4.1.2. Restraints
  - 4.1.2.1. Perception of Taste and Texture
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Wheat-based Cereals*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rice-based Cereals
7.4. Corn-based Cereals
7.5. Multi-grain Cereals
7.6. Others

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Box*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Packet/Sachet
8.4. Cup/Bowl
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Viet Dai Instant Cereal*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Jieyang Haoyu Food Co., Ltd.
12.3. Inscrereal Sdn. Bhd
12.4. Bahrain Dalla For Food Factory Co.
12.5. Gnubkins
12.6. Syarikat Thong Guan Trading Sdn. Bhd
12.7. Alter Farmacia
12.8. Nutraboom
12.9. Maven Wholefoods Ltd
12.10. Kellanova

LIST NOT EXHAUSTIVE