RTD（即飲）茶和咖啡全球市場規模、佔有率、成長分析、按產品、分銷管道 - 產業預測，2024-2031 年

Global Ready-to-Drink Tea & Coffee Market Size, Share, Growth Analysis, By Product(RTD Tea, RTD Coffee), By Distribution Channels(Supermarkets, Convenience Store) - Industry Forecast 2024-2031

出版日期: 2024年04月01日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年，全球即飲茶和咖啡市場規模將為1053.7億美元，預測期內（2024-2031年）複合年成長率為6.4%，2023年將達到1121.1億美元，2031年成長到1,841.6 億美元。

標示「即飲」(RTD) 的茶和咖啡是預包裝的飲料，設計為購買後立即飲用。即飲茶的常見類型包括水果茶、紅茶、綠茶、花草茶、抹茶、烏龍茶和冰茶。同樣，即飲咖啡包括馬黛茶、瓜拉那、巴西莓、人參、牛磺酸和冰咖啡。這些產品使用各種添加劑、萃取物、防腐劑、天然和人造甜味劑、香料、酸味劑和營養補充製成。它們通常富含必需的維生素和礦物質，是抗氧化劑的強大來源。例如，即飲綠茶含有兒茶素，黑咖啡含有咖啡因、B 群維生素、鉀、鎂和多酚。 RTD 茶和咖啡包裝包括無菌紙盒、玻璃瓶、寶特瓶、罐頭和寶特瓶。與傳統的飲料混合物、粉末和 DIY 釀造方法相比，這些產品為消費者提供了眾多的健康益處並增加了便利性。市場擴張的主要驅動力是對咖啡和茶口味能量飲料的需求不斷成長。此外，消費者被含有抗氧化劑和其他有益成分的即飲茶和咖啡所吸引，尤其是隨著人們對文明病的擔憂增加。此外，這些產品作為休閒飲料的定位也有助於增加千禧世代的消費。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

PepsiCo（USA）
Coca-Cola（USA）
Nestle（Switzerland）
Ting Hsin International Group（China）
Uni-President Enterprises（Taiwan）
Suntory Beverage & Food（Japan）
Monster Beverage Corporation（USA）
Starbucks Corporation（USA）
Asahi Group Holdings（Japan）
Dr Pepper Snapple Group（USA）
Danone（France）
San Benedetto（Italy）
Hangzhou Wahaha Group（China）
Lotte Chilsung Beverage（South Korea）
Amul（India）
Monster Energy Company（USA）
Arizona Beverage Company（USA）
JAB Holding Company（Luxembourg）
Keurig Dr Pepper（USA）
IllycaffAﾂｨ（Italy）
The Coca-Cola Company（USA）
F&N Foods（Singapore）

簡介目錄

Product Code: SQMIG30I2155

Global ready-to-drink tea & coffee market size was valued at USD 105.37 billion in 2022 and is poised to grow from USD 112.11 billion in 2023 to USD 184.16 billion by 2031, at a CAGR of 6.4% during the forecast period (2024-2031).

Tea and coffee labeled as "ready to drink" (RTD) are pre-packaged beverages designed for immediate consumption upon purchase. Common varieties of RTD tea include fruit, black, green, herbal, matcha, oolong, and iced teas. Similarly, RTD coffee options encompass yerba mate, guarana, acai berry, ginseng, taurine, and iced coffees. These products are crafted using a variety of additives, extracts, preservatives, natural and artificial sweeteners, flavors, acidulants, and nutraceuticals. They are often fortified with essential vitamins and minerals, serving as potent sources of antioxidants. For example, RTD green tea may contain added catechin, while black coffee may provide caffeine, vitamin B, potassium, magnesium, and polyphenols. Packaging options for RTD tea and coffee include aseptic cartons, glass bottles, PET bottles, cans, and PET bottles. These products offer numerous health benefits and enhanced convenience for consumers compared to traditional beverage mixes, powders, or DIY brewing methods. A key driver of market expansion is the increasing demand for energy drinks with coffee and tea-like flavors. Furthermore, consumers are drawn to RTD tea and coffee due to their antioxidant content and other beneficial ingredients, especially amidst rising concerns about lifestyle-related diseases. The positioning of these products as leisure beverages has also contributed to increased consumption among millennials.

Top-down and bottom-up approaches were used to estimate and validate the size of the global ready-to-drink tea & coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ready-to-Drink Tea & Coffee Market Segmental Analysis

Global ready-to-drink tea & coffee market is segmented based on product, packaging, distribution channels and region. By product, the market is segmented into RTD tea, RTD coffee. By packaging, the market is segmented into canned, glass bottle, pet bottle, others. By distribution channels, the market is segmented into supermarkets, convenience stores, food service, and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Ready-to-Drink Tea & Coffee Market

Tea is renowned for its health-promoting properties, notably its antioxidant content and its potential to mitigate the risk of chronic diseases. With a growing emphasis on health consciousness among consumers, there's a notable shift towards tea and other nutritious beverages, including ready-to-drink tea and coffee options.

Restraints in the Global Ready-to-Drink Tea & Coffee Market

The market encounters fierce competition from alternative beverages like energy drinks, sports drinks, and bottled water. Some consumers perceive these alternatives as healthier choices, prompting a shift away from ready-to-drink tea and coffee.

Market Trends of the Global Ready-to-Drink Tea & Coffee Market

The global ready-to-drink tea and coffee market is witnessing significant investment in research and development by manufacturers aiming to distinguish their products and gain market traction. Consumers seek more than just a caffeine boost from their tea and coffee beverages. Consequently, manufacturers are focusing on developing products that offer additional functional benefits, including energy enhancement, relaxation and stress alleviation, and even weight management properties.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Ready-to-Drink Tea & Coffee Market by Product

Market Overview
RTD Tea
RTD Coffee

Global Ready-to-Drink Tea & Coffee Market by Distribution Channels

Market Overview
Supermarkets
Convenience Store
Food Services and Online

Global Ready-to-Drink Tea & Coffee Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

PepsiCo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ting Hsin International Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uni-President Enterprises (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr Pepper Snapple Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
San Benedetto (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hangzhou Wahaha Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Chilsung Beverage (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amul (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Energy Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arizona Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keurig Dr Pepper (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IllycaffA¨ (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F&N Foods (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments