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市場調查報告書
商品編碼
1556158

RTD咖啡/茶市場:現狀分析與預測(2024年～2032年)

Ready-to-Drink (RTD) Coffee & Tea Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

在併購增加的推動下，即飲咖啡/茶市場預計將以 7.1% 左右的速度穩定成長。例如，2023 年 7 月，Britvic plc 董事會收購了 Jimmy's Iced Coffee，擴大了其產品組合。英國的即飲冰咖啡類別正經歷顯著且快速的成長，年增率達15.3%。此類別包括冷泡咖啡、冰咖啡和風味茶等產品，有各種包裝形式，如罐裝、瓶裝和紙盒裝。隨著知名品牌持續為注重健康和時間緊迫的消費者推出新品種、更健康的選擇和功能優勢，市場正在不斷擴大。低糖和有機產品消費的增加以及可持續包裝的使用等持續趨勢只是消費者行為改變的結果。該行業的領導者不斷改變其產品和服務的定位，這對該市場的持續高成長率產生了積極影響。

依產品類型，市場分為咖啡和茶。由於對易於製備、易於消費且具有成本效益的高品質咖啡產品的需求不斷增加，預計咖啡細分市場將在預測期內佔據主導地位。由於冷萃咖啡、冰咖啡和免沖精品咖啡的流行，這一細分市場尤其成長。包括硝基和風味冷萃咖啡在內的新口味的出現、其他功能性產品以及低糖和植物奶產品的進入等因素也在推動市場成長。此外，由於繁忙的日程和對美味咖啡的興趣日益濃厚，即飲飲料的消費量不斷增加，也支持了即飲咖啡業務的高增長，並提高了該細分市場在飲料市場的競爭力。

市場依包裝類型分為罐頭、玻璃瓶、PET 瓶等。由於便利性、安全性和成本影響等關鍵優勢，預計 PET 瓶領域的使用量將在預測期內快速成長。 PET 瓶重量輕，特別耐碎，這對於需要易於運輸和使用的瓶子的客戶來說很有吸引力。它也很容易模製成不同的尺寸，使其適合提供各種數量，從單份到多份。因此，PET 瓶類型預計在預測期內將大幅成長。

根據分銷管道，市場分為線上和線下。在電子商務和直接面向消費者銷售持續成長趨勢的推動下，預計線上細分市場將在未來幾年佔據主導地位。即飲飲料很容易透過網路購買，為消費者提供了多種品牌和口味的選擇。產品選擇、閱讀消費者回饋和訂閱優惠補充了送貨上門的好處。此外，數位媒體和分段廣告的不斷進步正在擴大客戶範圍並提高品牌知名度。隨著網上購物需求的不斷增加，由於零售和消費領域的趨勢，即飲咖啡/茶市場可能會見證該領域的進一步發展。因此，預計線上細分市場在預測期內將在分銷管道中佔據很大佔有率。

為了更了解即飲咖啡/茶的市場介紹，市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（根據世界其他地區（中國、日本、印度和其他亞太地區）的全球影響力進行分析。由於消費者對方便食品的偏好不斷增加以及咖啡文化的興起，北美即飲咖啡/茶市場正在經歷強勁增長。雖然口味、配方和包裝的多樣性正在滿足消費者的喜好，但向重視便攜性和便利性的社會以及電子商務服務的轉變正在加速商業化進程。這種成長是由消費者對便利性、品種和品質的需求所推動的，使北美成為即飲咖啡/茶市場的主導地區。例如，2023年2月，法國食品飲料巨頭達能旗下子公司達能北美公司宣布，將在未來兩年投資6,500萬美元，增加美國即飲咖啡、奶精和燕麥奶的產量。此次投資涉及達能多個咖啡品牌，包括 International Delight 咖啡奶精、Silk 燕麥奶品牌和 SToK 冷萃咖啡系列。因此，按地區劃分，北美預計在預測期內將顯著成長。

市場上營運的主要公司包括達能 SA、Harney & Sons Fine Teas、雀巢 SA、Snapple Beverage Corp.、星巴克咖啡公司、三得利控股有限公司、塔塔消費品有限公司、可口可樂 HBC、Califia Farms, LLC、和聯合利華。

目錄

第1章 市場簡介

  • 市場定義
  • 主要目的
  • 相關利益者
  • 限制事項

第2章 調查手法或前提條件

  • 調查流程
  • 調查手法
  • 受訪者簡介

第3章 摘要整理

  • 產業摘要
  • 各市場區隔預測
    • 市場成長的強度
  • 地區展望

第4章 市場動態

  • 促進因素
  • 機會
  • 阻礙因素
  • 趨勢
  • PESTEL分析
  • 需求面分析
  • 供給面分析
    • 合併和收購
    • 投資Scenario
    • 產業洞察：主要新創公司及其獨特策略

第5章 價格分析

  • 各地區價格分析
  • 價格的影響因素

第6章 全球RTD咖啡/茶市場收益，2022-2032年

第7章 市場分析:各產品類型

  • 咖啡
  • 茶

第8章 市場分析:各包裝形式

  • 罐頭
  • 玻璃瓶
  • 寶特瓶
  • 其他

第9章 市場分析:各流通管道

  • 線上
  • 離線

第10章 市場分析:各地區

  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 全球其他地區

第11章 價值鏈分析

  • 限制分析
  • 市場參與企業一覽

第12章 競爭情形

  • 競爭儀表板
  • 競爭市場定位分析
  • 波特的五力分析

第13章 企業簡介

  • Danone S.A.
  • Harney & Sons Fine Teas
  • Nestle S.A.
  • Snapple Beverage Corp.
  • Starbucks Coffee Company
  • SUNTORY HOLDINGS LIMITED
  • Tata Consumer Products Limited
  • Coca-Cola HBC
  • Califia Farms, LLC
  • Unilever

第14章 縮寫與前提條件

第15章 附錄

簡介目錄
Product Code: UMCG212993

Ready-to-drink (RTD) coffee and tea are convenient and easy options for individuals who desire a beverage that contains caffeine, or other beverages that do not require preparation of any form. These are ready-to-consume in cold brew format, iced coffee, and flavored teas which are pre-brewed and can be in cans, bottles, or cartons, or packed in single-serve portions or multi-serve ones. RTD drinks have evolved from focusing on basic traditional tastes to varying types of enriched and functional products to meet the market demands related to health. The growing trend is that consumers buy more worked-off products, natural aromas, less sugar, and packaging designed with environmental responsibilities in mind.

The Ready-to-Drink (RTD) Coffee & Tea Market is expected to grow at a steady rate of around 7.1% driven by rising company mergers & acquisitions. For instance, in July 2023, the Board of Britvic plc acquired Jimmy's Iced Coffee to expand its product portfolio. The UK ready-to-drink iced coffee category is both large and fast-growing, with an annual increase of 15.3%. This sector contains products like cold brewed coffee, iced coffee, and flavored teas, they come in various packaging formats including cans, bottles, and cartons. The market is growing due to existing brands constantly introducing new varieties, healthier options, and functional benefits for health-conscious and time-starved consumers. Ongoing trends involve high consumption of low-sugar and organic products, and the use of sustainable packaging, which are just effects that have been a result of changes in consumer behaviors. Leading players of the industry are constantly varying the position of their products and services, which positively influences the constant high growth rate of this market.

Based on the product type, the market is bifurcated into coffee and tea. The coffee segment is expected to dominate in the forecast period driven by increased demand for quality coffee-based products that are easy to prepare, consume, and cost-effective. This segment has been growing particularly through the popularity of cold brew, iced coffee, and specialty coffee without needing brewed coffee. Factors like the emergence of new flavors including nitro and flavored cold brews and the entry of other functional related products, low sugar and plant-based milk products have also fueled the market growth. Moreover, the increasing consumption of ready-to-drink beverages due to busy schedules or increased interest in gourmet coffee is driving the high growth of the RT coffee business and making the segment very competitive in the beverage market.

Based on packaging type, the market is segmented into canned, glass bottle, PET bottle, and others. The PET bottle segment is anticipated to witness rapid growth in use during the forecast period as a result of key benefits like convenience, safety, and cost impact. PET bottles are lightweight and are particularly shatter-resistant and this can be attractive to customers who require bottles that are easy to carry and use. It is quite easier to shape them according to different sizes and this makes them suitable for serving different portions, right from the single-serve to the multi-serve serving sizes. Thus, the PET bottle segment is expected to grow significantly in the forecast period among the packaging type.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to dominate in the upcoming years driven by the constantly growing trend of e-commerce and direct consumer sales. RTD beverages can be purchased easily on the internet which means that the consumers are offered a large choice of brands and flavors which can be sometimes lacking in local shops. The benefits of home delivery have been complemented by the choice of products, reading consumers' feedback, and offers of subscriptions. Moreover, the continuous advancement in digital media and segment-specific advertisement has improved customer outreach and increased brand recognition. With the increase in demand for online shopping, the RTD coffee and tea market is likely to experience further development in growth during this segment due to the trends that are being witnessed in the retail and consumption sector. Thus, the online segment is expected to hold a significant share in the forecast period among the distribution channels.

For a better understanding of the market adoption of ready-to-drink (RTD) coffee & teas, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American segment of the Ready-to-Drink (RTD) coffee and tea market has experienced robust growth, as consumers increasingly seek easy-to-consume food products and a rising coffee culture. Flavor, formulation, and packaging diversities have met consumer tastes, whereas the shift to a more portable and convenience-oriented society as well as e-commerce services have fueled the commercialization process. This growth is induced by the consumers' demands for convenience, variety, and quality which propels North America to become a predominant area in the RTD coffee and tea market. For instance, in February 2023, Danone North America, a subsidiary of French food and beverage giant Danone, announced to invest USD 65 million over the next two years to increase ready-to-drink (RTD) coffee and creamer and oat milk production in the US. The investment will cover several of Danone's coffee brands including coffee creamer International Delight, oat milk brand Silk, and cold brew range SToK. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include Danone S.A.; Harney & Sons Fine Teas; Nestle S.A.; Snapple Beverage Corp.; Starbucks Coffee Company; SUNTORY HOLDINGS LIMITED; Tata Consumer Products Limited; Coca-Cola HBC; Califia Farms, LLC; Unilever.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Ready-to-Drink (RTD) Coffee & Tea Market
  • 2.2. Research Methodology of the Ready-to-Drink (RTD) Coffee & Tea Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL READY-TO-DRINK (RTD) COFFEE & TEA MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Coffee
  • 7.2. Tea

8.MARKET INSIGHTS BY PACKAGING TYPE

  • 8.1. Canned
  • 8.2. Glass Bottle
  • 8.3. PET Bottle
  • 8.4. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 9.1. Online
  • 9.2. Offline

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Danone S.A.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Harney & Sons Fine Teas
  • 13.3. Nestle S.A.
  • 13.4. Snapple Beverage Corp.
  • 13.5. Starbucks Coffee Company
  • 13.6. SUNTORY HOLDINGS LIMITED
  • 13.7. Tata Consumer Products Limited
  • 13.8. Coca-Cola HBC
  • 13.9. Califia Farms, LLC
  • 13.10. Unilever

14.ACRONYMS & ASSUMPTION

15.ANNEXURE