即飲茶及咖啡市場規模、佔有率及成長分析（依產品、包裝、價格、通路及地區）－2025-2032 年產業預測

即飲茶和咖啡市場預計在 2023 年達到 1121.1 億美元，並從 2024 年的 1192.9 億美元成長到 2032 年的 1959.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.4%。

即飲（RTD）茶和咖啡市場正在迅速擴張，這得益於消費者對方便和健康飲料的需求不斷成長。 RTD 產品包括各種茶，包括水果茶、紅茶、綠茶、草本茶和抹茶，以及含有巴拉圭茶和人參等成分的咖啡。這些產品通常添加維生素、礦物質和抗氧化劑，比傳統的混合物或釀造品更健康。無菌紙盒和寶特瓶有吸引力的包裝進一步吸引了尋求方便的消費者。為了因應文明病的增加以及人們對更健康、更能提高能量的選擇的普遍趨勢，千禧世代正在大力推動即飲飲料的成長，他們將即飲飲料視為一種生活方式和休閒產品。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 原料分析

即飲茶及咖啡市場規模（依產品分類）

• 市場概覽
• 即飲茶
  • 紅茶
  • 綠茶
  • 水果
  • 康普茶
  • 其他
• 即飲咖啡
  • 冷萃咖啡
  • 冰咖啡
  • 調味咖啡
  • 其他

即飲茶及咖啡市場規模（依包裝）

• 市場概覽
• 罐頭
• 玻璃瓶
• 寶特瓶
• 其他

即飲茶和咖啡市場規模（按價格）

• 市場概覽
• 優質的
• 通常
• 熱門價格
• 噴泉
• 超高級

即飲茶及咖啡市場規模（依通路分類）

• 市場概覽
• 超級市場/大賣場
• 便利商店
• 食品服務
• 線上

即飲茶和咖啡市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Illycaffe SpA（Italy）
• Tata Consumer Products Limited（India）
• Lavazza（Italy）
• Dallmayr（Germany）
• United Coffee（Switzerland）
• Lipton Teas and Infusions BV（Netherlands）
• Peet's Coffee & Tea（USA）
• The Coffee Bean & Tea Leaf（USA）
• ITO EN, Ltd.（Japan）
• Pokka Corporation（Japan）
• Suntory Beverage & Food Limited（Japan）
• Nestle SA（Switzerland）
• JAB Holding Company（Luxembourg）
• Monster Beverage Corporation（USA）
• Arizona Beverage Company（USA）
• Unilever（UK/Netherlands）
• Danone SA（France）
• Asahi Group Holdings, Ltd.（Japan）

結論和建議

Ready-to-Drink Tea and Coffee Market size was valued at USD 112.11 billion in 2023 and is poised to grow from USD 119.29 billion in 2024 to USD 195.94 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The Ready-to-Drink (RTD) tea and coffee market is rapidly expanding, fueled by the increasing consumer demand for convenient, health-oriented beverages. RTD offerings include a diverse range of tea varieties such as fruit, black, green, herbal, and matcha, as well as coffee options featuring ingredients like yerba mate and ginseng. These products are often enhanced with vitamins, minerals, and antioxidants, making them a healthier choice than traditional mixes or brewed options. The attractive packaging, which includes aseptic cartons and PET bottles, further appeals to consumers seeking ease of access. The growth is significantly driven by millennials, who view RTD beverages as lifestyle and leisure products, amid a broader trend towards healthier, energy-boosting options in response to rising lifestyle diseases.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-To-Drink Tea And Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-To-Drink Tea And Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market is being driven by the growing awareness among consumers regarding health and wellness. Tea, renowned for its numerous health advantages-like its antioxidant content and its capacity to lower the risk of chronic illnesses-is a preferred choice. As individuals pursue healthier lifestyles, the demand for nutritious beverages, particularly ready-to-drink options, is on the rise. This shift toward health-conscious consumption is propelling the popularity of ready-to-drink tea and coffee, as consumers seek convenient, beneficial alternatives that align with their wellness goals.

Restraints in the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market encounters significant challenges due to fierce competition from various alternative beverages, including energy drinks, sports drinks, and bottled water. These alternatives have gained considerable popularity among consumers seeking convenient refreshment options. The diverse range of alternatives often captures consumer attention and loyalty, posing a challenge for the Ready-To-Drink Tea and Coffee segment to differentiate itself. As health-conscious choices and changing consumer preferences continue to evolve, companies within the Ready-To-Drink sector must innovate and adapt their offerings to maintain market share amidst such robust competition from these other beverage categories.

Market Trends of the Ready-To-Drink Tea And Coffee Market

The global ready-to-drink tea and coffee market is witnessing a significant trend toward increased investment in research and development, as manufacturers seek to differentiate their offerings and gain competitive advantage. This focus on R&D is driving innovation in flavors, health benefits, and packaging solutions, appealing to the growing consumer demand for convenient yet premium beverage options. With rising health consciousness and a shift towards on-the-go consumption, brands are exploring new ingredients and functional formulations to cater to consumer preferences. This trend is expected to bolster market growth as companies strive to capture and retain market share in an increasingly crowded landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2025-2032)

• Market Overview
• RTD Tea
  • Black
  • Green
  • Fruit
  • Kombucha
  • Others
• RTD Coffee
  • Cold brew coffee
  • Iced coffee
  • Flavored coffee
  • Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Canned
• Glass Bottle
• PET Bottle
• Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Regular
• Popular priced
• Fountain
• Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Food Service
• Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2025-2032)

• North America (Product, Packaging, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Packaging, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Illycaffe S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dallmayr (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Coffee (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton Teas and Infusions B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coffee Bean & Tea Leaf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pokka Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAB Holding Company (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations