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市場調查報告書
商品編碼
1463516
全球菸草市場規模、佔有率、成長分析、依產品(無菸、捲菸)、配銷通路(線下和線上)- 2024-2031 年產業預測Global Tobacco Market Size, Share, Growth Analysis, By Product(Smokeless, Cigarettes), By Distribution Channel(Offline, and online) - Industry Forecast 2024-2031 |
2022 年全球菸草市場規模為 8,732 億美元,預計將從 2023 年的 8,950.3 億美元成長到 2031 年的 1,0905.1 億美元,預測期內(2024-2031 年)複合年成長率為 2.50%。
由於與菸草使用相關的健康風險有據可查,全球菸草市場在消費者對菸草產品需求的推動下,在嚴格監管的框架內運作。其主要目標是滿足全球對菸草製品的需求,該需求受到消費者偏好、行銷策略和政府法規等多種因素的影響。尼古丁的成癮性是最重要的促進因素,儘管有健康警告,但仍確保了持續的需求。儘管如此,政府法規以及日益增強的健康意識仍然是重大的限制因素。世界各國政府實施嚴格的措施,包括廣告限制、稅收和警告標籤,課題菸草公司的行銷努力並減少產品需求。同時,健康意識的增強促使人們戒菸或採用替代品,尤其是在擁有廣泛健康教育計畫的已開發地區。該行業面臨著旨在遏制菸草使用的公共衛生運動帶來的持續課題,而日益嚴格的審查(尤其是在新興市場)可能會進一步收緊監管,為菸草公司帶來營運障礙。
Global Tobacco Market size was valued at USD 873.2 Billion in 2022 and is poised to grow from USD 895.03 Billion in 2023 to USD 1090.51 Billion by 2031, growing at a CAGR of 2.50% in the forecast period (2024-2031).
The global tobacco market, fueled by consumer demand for tobacco products, operates within a tightly regulated framework due to the well-documented health risks associated with tobacco use. Its main objective is to fulfill the worldwide demand for tobacco goods, influenced by various factors such as consumer preferences, marketing strategies, and governmental regulations. Nicotine's addictive nature serves as the foremost driver, ensuring a consistent demand despite health warnings. Nonetheless, governmental regulations, coupled with growing health awareness, act as significant constraints. Governments worldwide enforce stringent measures including advertising limitations, taxation, and warning labels, challenging tobacco companies' marketing efforts and diminishing product demand. Concurrently, increasing health consciousness prompts individuals to quit smoking or adopt alternatives, especially prevalent in developed regions with extensive health education programs. The sector faces ongoing challenges from public health campaigns that aim to curb tobacco use, while mounting scrutiny, particularly in emerging markets, threatens to tighten regulations further, posing operational hurdles for tobacco companies.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tobacco Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Tobacco Market Segmental Analysis
The global tobacco market is segmented on the basis of product, distribution channel, and region. By product, the market is segmented into smokeless cigarettes, cigar & cigarillos, next generation products, water pipes. In terms of distribution channel, the market is segmented into offline, and online. Regionwise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Tobacco Market
The advent of compact-sized cigarettes has enabled smokers to reduce their tobacco intake incrementally, aiding in the gradual reduction of smoking habits. Additionally, flavored cigarette varieties are experiencing a surge in popularity, particularly among younger demographics. The increasing prevalence of socializing in party and pub settings among millennials and working-class populations has notably driven the global demand for both flavored and unflavored cigarettes in recent times.
Restraints in the Global Tobacco Market
The burgeoning recognition of tobacco's detrimental impact on health poses a significant impediment to market expansion. Consequently, some nations have witnessed a decrease in tobacco usage, as consumers pivot towards substitutes like e-cigarettes and vaping items. Governments and health institutions are actively championing anti-smoking initiatives aimed at enlightening the populace about the perils of smoking. These endeavors have proven effective in augmenting awareness and reshaping public perceptions regarding tobacco consumption. Consequently, a growing number of consumers are embracing alternatives such as e-cigarettes and vaping products, which are perceived as less deleterious compared to traditional tobacco items. Consequently, the market for e-cigarettes and vaping products has experienced exponential growth in recent years.
Market Trends of the Global Tobacco Market
The tobacco industry anticipates substantial advantages from the introduction of next-generation products (NGPs), projected to emerge as the most rapidly expanding sector. Significant players are channeling substantial investments into NGP development, recognizing its potential to outstrip conventional products in the market. For instance, Japan Tobacco Inc. debuted its Ploom X next-generation heated device in August 2021, exemplifying the industry's push towards innovative alternatives.