髮飾市場規模、佔有率及成長分析（依產品類型、材質、價格分佈、通路、應用及地區）－2025-2032 年產業預測

預計到 2023 年，全球髮飾市場規模將達到 225 億美元，從 2024 年的 244.4 億美元成長到 2032 年的 472.8 億美元，預測期內（2025-2032 年）的複合年成長率為 8.6%。

由於消費者對時尚且實用的產品的需求不斷增加，預計未來幾年全球髮飾市場將大幅成長。生產技術的創新，加上多樣化設計趨勢和髮型的出現，增加了有吸引力的配件的可得性，從而提高了購買率。採用創新材料和設計的髮帶、髮夾、夾子和頭帶等新奇物品的推出預計將進一步推動市場擴張。領先的公司正在投資設計、編織、洗滌和染色等自動化製造流程，以確保時尚的飾面、光滑的外觀並提高產品的品質。優質化學品和調理劑的出現使製造商能夠保持原料的固有質量，這意味著產品設計和品質的不斷進步將推動市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

髮飾市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概覽
• 髮夾
• 頭巾
• 髮帶
• 髮帶
• 瓦萊塔
• 髮帶

髮飾市場規模（依材料及複合年成長率）(2025-2032)

• 市場概覽
• 塑膠
• 金屬
• 織物
• 木頭
• 皮革
• 矽膠

髮飾市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概覽
• 低價（$0-10）
• 價格分佈（10-50美元）
• 高價格分佈（超過 50 美元）

髮飾市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 線下門市（沙龍精品）
• 網路商店（電子商務品牌網站）
• 超級市場/大賣場
• 百貨公司

髮飾市場規模（按應用）及複合年成長率（2025-2032）

• 市場概覽
• 日常使用
• 特殊機會
• 專業造型

髮飾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Claire's（USA）
• Conair Corporation（USA）
• H&M（Sweden）
• Forever 21（USA）
• Fromm International（USA）
• Annie International Inc.（USA）
• L. ERICKSON（USA）
• Silke London（UK）
• Invisibobble（Germany）
• Hair Drama Company（India）
• Bunzee Bands（USA）
• Riot Accessories LTD（UK）
• SwirlyCurly Hair（USA）
• SOQ Jewelry（China）
• Creative Findings（USA）
• Jennifer Behr（USA）
• Great Lengths（Italy）
• Balmain Hair Couture（France）
• Hairdreams（Austria）

結論和建議

Global Hair Accessories Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 24.44 billion in 2024 to USD 47.28 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global hair accessories market is poised for significant growth in the coming years, driven by consumers' increasing desire for stylish yet functional products. Innovations in production technology, coupled with the emergence of diverse design trends and hairstyles, enhance the accessibility of attractive accessories, prompting higher purchase rates. The introduction of novel items such as ties, barrettes, clips, and headbands featuring innovative materials and designs is expected to further propel market expansion. Major players are investing in automated manufacturing processes-designing, weaving, washing, and coloring-to enhance product quality, ensuring a stylish finish and smooth appearance. By utilizing premium chemicals and conditioners, manufacturers are preserving the inherent qualities of raw materials, suggesting that ongoing advancements in product design and quality will accelerate market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Accessories market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Accessories Market Segments Analysis

Global Hair Accessories Market is segmented by Product Type, Material, Price Range, Distribution Channel, Usage and region. Based on Product Type, the market is segmented into Hair Clips, Headbands, Hair Ties, Scrunchies, Barrettes and Hairbands. Based on Material, the market is segmented into Plastic, Metal, Fabric, Wood, Leather and Silicone. Based on Price Range, the market is segmented into Low-end ($0 - $10), Mid-range ($10 - $50) and High-end ($50 and above). Based on Distribution Channel, the market is segmented into Offline Stores (Salons, Boutiques), Online Stores (E-commerce, Brand Websites), Supermarkets/Hypermarkets and Department Stores. Based on Usage, the market is segmented into Daily Use, Special Occasions and Professional Styling. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Accessories Market

The global hair accessories market is experiencing growth largely due to heightened awareness of the latest trends in hair fashion. The rise of social media platforms and digital channels has significantly boosted the visibility and distribution of emerging hair accessory styles and products. With the proliferation of tutorials, makeover videos, and celebrity endorsements, consumers are increasingly influenced by digital content created by brands and social media influencers. Additionally, the expansion of the e-commerce sector is playing a crucial role in driving market growth, allowing for greater accessibility and convenience in purchasing a diverse range of hair accessories.

Restraints in the Global Hair Accessories Market

The global hair accessories market faces significant constraints due to the potential for hair damage caused by certain products. Commonly used items such as rubber bands and hairpins can lead to tangling and hair loss, raising concerns among consumers about the impact of these accessories on hair health. Additionally, using inappropriate hair accessories can exacerbate damage and result in excessive hair fall. Therefore, individuals must consider their specific hair type when choosing suitable accessories to avoid detrimental effects. This awareness is crucial for promoting the safe use of hair accessories and enhancing the overall experience for consumers in the market.

Market Trends of the Global Hair Accessories Market

The global hair accessories market is witnessing a significant trend towards the demand for organic and natural products, reflecting a broader consumer shift towards sustainability and environmental consciousness. With rising awareness of the harmful effects of synthetic materials and chemicals, consumers are increasingly opting for hair accessories made from biodegradable materials such as wood, bamboo, and cotton. This trend is fueled by a desire for cruelty-free, eco-friendly options that align with health-conscious lifestyles. As businesses adapt to this evolving consumer preference, they are innovating by utilizing sustainable manufacturing processes and eco-friendly packaging, laying the groundwork for a more environmentally-responsible hair accessories market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Accessories Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hair Clips
• Headbands
• Hair Ties
• Scrunchies
• Barrettes
• Hairbands

Global Hair Accessories Market Size by Material & CAGR (2025-2032)

• Market Overview
• Plastic
• Metal
• Fabric
• Wood
• Leather
• Silicone

Global Hair Accessories Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low-end ($0 - $10)
• Mid-range ($10 - $50)
• High-end ($50 and above)

Global Hair Accessories Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Stores (Salons, Boutiques)
• Online Stores (E-commerce, Brand Websites)
• Supermarkets/Hypermarkets
• Department Stores

Global Hair Accessories Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Daily Use
• Special Occasions
• Professional Styling

Global Hair Accessories Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • US
  • Canada
• Europe (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Price Range, Distribution Channel, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Price Range, Distribution Channel, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Claire's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever 21 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fromm International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Annie International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L. ERICKSON (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silke London (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invisibobble (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hair Drama Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunzee Bands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riot Accessories LTD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SwirlyCurly Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOQ Jewelry (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Findings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jennifer Behr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Lengths (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Balmain Hair Couture (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hairdreams (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations