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零售業電子商務

市場調查報告書

商品編碼

1478117

全球線上雜貨市場規模、佔有率、成長分析，依產品類型（新鮮農產品、早餐和乳製品）、依購買者類型（一次性購買和訂閱購買）- 2024-2031 年行業預測

Global Online Grocery Market Size, Share, Growth Analysis, By Product type(Fresh Produce, Breakfast & Dairy), By Purchaser Type(One Time Purchase and Subscription Purchase) - Industry Forecast 2024-2031

出版日期: 2024年05月02日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年，全球線上雜貨市場價值為0.35 兆美元，預計將從2023 年的0.44 兆美元增至2031 年的2.66 兆美元，預測期內（2024-2031 年）複合年成長率將超過25.30 % ）。

在預測期內，線上雜貨市場的成長預計將受到兩個主要因素的推動。首先，疫情爆發帶來的消費者購買模式的變化，加上電商產業的不斷擴張，是成長的主要動力。其次，各種支付選項的可用性以及在線購買雜貨的非接觸式配送保證有助於市場的擴張。為了在預測期內顯著擴張，市場將需要繼續提供多種專門的交付選項，例如點擊提貨和當日交付。網上食品購物需求的激增很大程度上是由大流行爆發推動的。因此，點擊取貨服務鼓勵消費者選擇在線雜貨購物，使他們能夠方便地在線預訂雜貨，並在自己喜歡的時間段取貨，同時避開人群。零售商正在快速開發點擊提貨選項，以在其雜貨店網路中提供無縫的消費者體驗。與傳統管道相比，線上平台為消費者提供了更廣泛的選擇，使他們能夠比較產品並做出明智的購買。雜貨商有更多機會透過電子商務平台宣傳自己的品牌並優先考慮品質。此外，保存偏好和訂單歷史記錄等功能可方便重新訂購，增強了消費者的便利性，並有助於市場的擴張。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2023 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率 (%), 2023

主要公司簡介

Amazon (US)
Walmart (US)
Alibaba Group (China)
JD.com (China)
Ocado (UK)
Instacart (US)
Tesco (UK)
Carrefour (France)
Kroger (US)
Mercadona (Spain)
Ahold Delhaize (Netherlands)
Peapod (US)
Coop (Switzerland)
Rewe (Germany)
E.Leclerc (France)
Sainsbury's (UK)
Target (US)
Woolworths (Australia)
Migros (Switzerland)
Shipt (US)

簡介目錄

Product Code: SQMIG25Z2006

Global online grocery market was valued at USD 0.35 trillion in 2022 and is anticipated to rise from USD 0.44 trillion in 2023 to reach a value of USD 2.66 trillion by 2031, at a CAGR of more than 25.30% during the forecast period (2024-2031).

Over the forecast period, the growth of the online grocery market is expected to be fueled by two main factors. Firstly, the changing consumer purchasing patterns resulting from the onset of the pandemic, coupled with the continuous expansion of the e-commerce sector, serve as primary drivers of growth. Secondly, the availability of various payment options and assurances for contactless delivery of groceries purchased online contribute to the market's expansion. To significantly expand during the forecast period, the market will need to continue offering multiple specialized delivery options such as click & collect and same-day delivery. The surge in demand for online food shopping is largely propelled by the pandemic outbreak. Consequently, click & collect services are encouraging consumers to opt for online grocery shopping, allowing them to conveniently book groceries online and pick them up at their preferred time slots while avoiding crowds. Retailers are rapidly developing click & collect options to provide a seamless consumer experience across their network of grocery stores. Compared to traditional channels, the online platform offers consumers a wider range of choices, allowing them to compare products and make informed purchases. Grocers have greater opportunities to promote their brands and prioritize quality through e-commerce platforms. Additionally, features like saved preferences and order histories for easy reordering enhance consumer convenience and contribute to the market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the global online grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segmental Analysis

The global online grocery market is segmented based on the product type, purchaser type, and region. By product type, the market is segmented into fresh produce, breakfast & dairy, snacks & beverages, meat & seafood, staples & cooking essentials. By purchaser type, the market is segmented into one time purchase and subscription purchase, By region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Drivers of the Global Online Grocery Market

As disposable income increases globally, the online grocery market is experiencing significant growth. In today's fast-paced world, consumers prioritize convenience and time-saving solutions. Shopping online for groceries has become a convenient and practical option for many individuals, allowing them to save time and effort. Moreover, consumers are more willing to invest in goods and services that offer ease of access and convenience. Consequently, the demand for online grocery shopping has surged, with many people opting for this hassle-free alternative. Additionally, consumers are more willing to spend money on online groceries, further driving the expansion of the market.

Restraints in the Global Online Grocery Market

The online grocery market faces challenges related to the cost of storage and delivery, which can impact consumer demand. High delivery costs, often influenced by changing storage expenses, pose a significant barrier to online grocery shopping. Factors such as transportation and fuel costs further contribute to the overall delivery expenses. Additionally, taxes, rent for storage units, maintenance costs, and electricity expenses can directly affect product costs and delivery fees. These factors collectively pose challenges to market growth and may discourage customers from opting for online grocery purchases.

Market Trends of the Global Online Grocery Market

The e-commerce industry is undergoing rapid evolution, with a growing trend towards leveraging automation to efficiently meet customer demand. In the online grocery market, merchants are increasingly adopting automated solutions to stay competitive amidst high consumer demand. Automation enables streamlined processes, from inventory management to order fulfillment, allowing merchants to provide a seamless shopping experience for customers. By embracing automation, online grocery retailers can level the playing field and economically meet the growing demands of their clientele.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Online Grocery Market by Product type

Market Overview
Fresh Produce
Breakfast & Dairy
Snacks & Beverages
Meat & Seafood
Staples & Cooking Essentials.

Global Online Grocery Market by Purchaser Type

Market Overview
One Time Purchase and Subscription Purchase

Global Online Grocery Market by Region

Market Overview
North America
Europe
Asia-Pacific
Latin America
and MEA.

Global Online Grocery Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Amazon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD.com (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocado (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instacart (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tesco (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carrefour (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kroger (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mercadona (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ahold Delhaize (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peapod (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coop (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rewe (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E.Leclerc (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sainsbury's (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Target (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Woolworths (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Migros (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shipt (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments