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市場調查報告書
商品編碼
1494913
線上雜貨市場至2030年的預測:按產品類型、交付類型、購買類型、平台、經營模式、支付方式和地區的全球分析Online Grocery Market Forecasts to 2030 - Global Analysis By Product Type, Delivery Type, Purchase Type, Platform, Business Model, Payment Method and By Geography |
根據 Stratistics MRC 的資料,2024年全球線上雜貨市場規模達 5,257 億美元,預計預測期內年複合成長率為 22.6%,到 2030年將達到 17,853 億美元。
線上雜貨購物是指透過網路平台購買食品和生活必需品。顧客從虛擬商店選擇產品、下訂單,然後在家門口收貨或選擇路邊取貨。該服務提供便利、廣泛的選擇和通常具有競爭力的價格,滿足忙碌的消費者和尋求非接觸式購物的消費者的需求。
據印度印度商標權基金會(IBEF)表示,到2030年,包括線上雜貨在內的印度電子商務產業預計將達到3,000億美元。
更多採用電子商務和基於行動的服務
電子商務和行動服務的日益普及大幅推動了線上雜貨市場的發展。隨時隨地購物的便利性,加上網路產品的廣泛選擇,推動消費者轉向線上雜貨購物。這一趨勢也受到智慧型手機和網路服務普及,使消費者更容易存取線上雜貨平台。
線下零售商的激烈競爭
線上雜貨市場的主要限制因素是來自線下零售商的激烈競爭。傳統的實體店,尤其是本地和無組織的零售商,提供即時、直接的產品獲取,並且通常還提供個人化服務。這些因素使得線下購物對某些消費群體更具吸引力,並對線上雜貨平台的成長構成挑戰。
採用訂閱和會員模式
訂閱和會員模式的採用為線上雜貨市場帶來了巨大的機會。這些模式透過定期送貨為消費者提供便利性並節省成本,並且通常還包括其他好處,例如獨家折扣和免費送貨。這種方法可以提高線上雜貨供應商的客戶忠誠度和需求可預測性。
網路安全威脅
網路安全威脅對線上雜貨市場構成重大威脅。在線上共用的個人和財務資料數量不斷增加,使得雜貨平台成為網路攻擊的有吸引力的目標。網路安全已成為線上雜貨企業的主要關注點,因為漏洞可能導致消費者信任喪失以及重大的財務和聲譽損失。
COVID-19 大流行對線上雜貨市場產生了重大影響並引發了顯著成長。隨著封鎖和社交距離措施的實施,消費者已轉向線上雜貨購物,這是比前往實體店更安全的選擇。這種轉變加速了線上雜貨服務的採用,這一趨勢預計在大流行後將持續下去。
預計宅配細分市場將在預測期內成為最大的細分市場
預計宅配市場將在預測期內成為最大的細分市場。這項優勢歸功於宅配為消費者帶來的便利性和省時的好處。宅配消除了消費者旅行或親自購買雜貨的需要,這使其成為忙碌的個人和家庭的一個有吸引力的選擇。隨著線上雜貨平台不斷提高物流和配送效率,這一領域可能會變得更具吸引力。
預計訂閱細分市場在預測期內年複合成長率最高
預計訂閱細分市場在預測期內年複合成長率最高。這種成長是由消費者對便利性的日益偏好以及消除重複在線訂單的麻煩的願望所推動的。訂閱模式定期提供雜貨配送,可以滿足此需求,並確保線上雜貨供應商擁有穩定的基本客群和可預測的收益來源。
亞太地區主導線上雜貨市場,佔據最大佔有率。這一優勢得益於該地區人口眾多、網際網路和智慧型手機普及不斷提高以及網路購物的接受度不斷提高。中國和印度等國家迅速壯大的中產階級和精通科技的消費者是推動該地區市場領先地位的關鍵因素。
預計亞太地區的線上雜貨市場也將快速成長,年複合成長率最高。該成長是由新興的中階、網際網路和智慧型手機的高普及以及數位購物的文化轉變所推動的,這些因素也是亞太地區最大市場佔有率的原因。此外,該地區物流和付款基礎設施的改善支持線上雜貨服務的擴張,使其成為未來成長前景廣闊的市場。
According to Stratistics MRC, the Global Online Grocery Market is accounted for $525.7 billion in 2024 and is expected to reach $1785.3 billion by 2030 growing at a CAGR of 22.6% during the forecast period. Online grocery shopping refers to the purchase of food and household items via internet-based platforms. Customers select products from virtual stores, place orders, receive deliveries at their doorstep, or choose curbside pickup. This service offers convenience, a wide range of products, and often competitive pricing, catering to the needs of busy consumers and those seeking contactless shopping options.
According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce industry, which includes online groceries, is projected to reach US$300 billion by 2030.
Increased adoption of e-commerce and mobile-based services
The online grocery market is significantly propelled by the increased adoption of e-commerce and mobile-based services. The convenience of shopping from anywhere at any time, coupled with the wide range of products available online, has encouraged consumers to shift towards online grocery shopping. This trend is further supported by the growing penetration of smartphones and internet services, making it easier for consumers to access online grocery platforms.
Strong competition from offline retail stores
A major restraint for the online grocery market is the intense competition from offline retail stores. Traditional brick-and-mortar stores, especially local and unorganized retailers, offer immediacy, the ability to inspect products firsthand, and often, personalized service. These factors can make offline shopping more appealing to certain consumer segments, posing a challenge to the growth of online grocery platforms.
Adoption of subscription and membership models
The adoption of subscription and membership models presents a significant opportunity for the online grocery market. These models offer convenience and cost savings to consumers through regular, scheduled deliveries and often include additional benefits such as exclusive discounts or free delivery. This approach can enhance customer loyalty and predictability in demand for online grocery providers.
Cyber security threats
Cyber security threats pose a significant threat to the online grocery market. With the increasing amount of personal and financial data being shared online, grocery platforms are prime targets for cyber-attacks. Breaches can lead to loss of consumer trust and significant financial and reputational damage, making cybersecurity a critical concern for online grocery businesses.
The Covid-19 pandemic has had a profound impact on the Online Grocery Market, serving as a catalyst for significant growth. With lockdowns and social distancing measures in place, consumers turned to online grocery shopping as a safer alternative to visiting physical stores. This shift has led to an accelerated adoption of online grocery services, a trend that is expected to continue post-pandemic.
The home delivery segment is expected to be the largest during the forecast period
The home delivery segment is expected to be the largest during the forecast period. This dominance can be attributed to the convenience and time-saving benefits it offers to consumers. Home delivery eliminates the need for consumers to travel and physically shop for groceries, making it an attractive option for busy individuals and families. As online grocery platforms continue to improve their logistics and delivery efficiency, this segment's appeal is likely to grow further.
The subscription purchase segment is expected to have the highest CAGR during the forecast period
The subscription purchase segment is expected to have the highest CAGR during the forecast period. This growth is driven by the increasing consumer preference for convenience and the desire to avoid the hassle of repeated online ordering. Subscription models, offering scheduled deliveries of groceries at set intervals, cater to this demand, ensuring a steady customer base and predictable revenue streams for online grocery providers.
The Asia Pacific region is positioned to dominate the online grocery market, holding the largest share. This dominance is due to the region's large population, increasing internet and smartphone penetration, and growing acceptance of online shopping. Countries like China and India, with their rapidly expanding middle classes and tech-savvy consumers, are major contributors to the region's leading position in the market.
The Asia Pacific region also anticipates rapid growth in the online grocery market, with the highest CAGR. This growth is fueled by the same factors that contribute to its largest market share: a burgeoning middle class, high internet and smartphone penetration, and a cultural shift towards digital shopping. Additionally, improvements in logistics and payment infrastructures in the region support the expansion of online grocery services, making it a highly promising market for future growth.
Key players in the market
Some of the key players in Online Grocery Market include Amazon, Zepto, JD.com, Tesco, Ocado, Instacart, Kroger, Flipkart, BigBasket, Reliance Retail, Mercadona, Carrefour, Ahold Delhaize, Coles Group, Woolworths Group, Sainsbury's, Emart, Lazada Group and Swiggy.
In April 2024, Amazon (AMZN) launched a new grocery subscription option for members of its Prime service. One Amazon stock analyst called the offering an "important step forward" for the tech behemoth's broader grocery strategy. For an additional $9.99 per month, Amazon Prime members can sign-up for unlimited grocery delivery on orders worth more than $35 from Whole Foods Market, Amazon Fresh and other grocery retailers on the platform. Customers with a registered EBT card used for government food assistance can get the same grocery subscription without a Prime membership for $4.99 per month, Amazon said.
In April 2024, Flipkart opens third grocery fulfilment center in Karnataka. Spread across an area of over 60,000 square feet, the new centre is equipped with a daily dispatch capacity of over 9,000 units per day. With the new unit, Flipkart aims to cater to the rising demand for online groceries across Ballari, Davanagere, Dharwad, Shivamogga, and South and North Goa.
In April 2024, E-commerce giant Flipkart has set up its second grocery fulfilment centre in Andhra Pradesh at Visakhapatnam. The new facility, spread over 77,000 sq ft, will cater to next-day delivery of groceries with a range of over 6,000 products including dairy, eggs, chocolates and staples.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.