線上雜貨市場規模、佔有率及成長分析（按產品類型、配送類型、支付方式、最終用戶和地區）－2025-2032 年產業預測

預計到 2023 年全球線上雜貨市場價值將達到 595.7 億美元，從 2024 年的 727.3 億美元成長到 2032 年的 3593.1 億美元，預測期內（2025-2032 年）的複合年成長率為 22.1%。

受疫情後消費者習慣的改變和電子商務的持續興起的推動，網上雜貨市場有望實現大幅成長。有兩個主要催化劑引人注目。其中包括增加多種支付方式以及非接觸式交付的承諾，這兩者都將改善整體購物體驗。點擊提貨和當日配送等專業配送方式已成為滿足消費者便利需求的關鍵。疫情導致偏好轉向網路購物，點擊提貨服務的流行就是明證，這種服務讓人們可以在避免擁擠的商店的同時確保食品雜貨的安全。此外，電子商務平台使消費者能夠比較產品並做出明智的決定，從而增強雜貨商的品牌推廣。保存偏好等功能進一步簡化了重新訂購流程，推動了市場的持續擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

線上雜貨市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 新鮮農產品
• 早餐和乳製品
• 小吃和飲料
• 主食和烹飪必需品
• 包裝食品
• 非食品產品

網路雜貨市場規模（按配送類型及複合年成長率） (2025-2032)

• 市場概覽
• 宅配
• 點擊並收集

線上雜貨市場規模（按支付方式及複合年成長率） (2025-2032)

• 市場概覽
• 網上付款
• 貨到付款

線上雜貨市場規模（按最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 私人客戶
• 企業客戶

各地區線上雜貨市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon（United States）
• Walmart（United States）
• Kroger（United States）
• Tesco（United Kingdom）
• Carrefour（France）
• Ahold Delhaize（Netherlands）
• Target（United States）
• ALDI（Germany）
• Coles Group（Australia）
• BigBasket（India）
• Reliance Retail（India）
• Mercadona（Spain）
• Ocado（United Kingdom）
• Instacart（United States）
• Flipkart（India）
• Sainsbury's（United Kingdom）
• Woolworths Group（Australia）
• JD.com（China）
• Swiggy（India）

結論和建議

Global Online Grocery Market size was valued at USD 59.57 billion in 2023 and is poised to grow from USD 72.73 billion in 2024 to USD 359.31 billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).

The online grocery market is poised for significant growth driven by evolving consumer habits post-pandemic and the continuous rise of e-commerce. Two primary catalysts are prominent: the increasing accessibility of varied payment options and the assurance of contactless delivery, both of which enhance the overall shopping experience. Specialty delivery methods like click-and-collect and same-day delivery are becoming essential to meet consumer demand for convenience. The pandemic has shifted preferences toward online shopping, evidenced by the popularity of click-and-collect services that allow customers to secure groceries while avoiding crowded stores. Additionally, e-commerce platforms empower consumers to compare products and make informed decisions, bolstering brand promotion among grocers. Features such as saved preferences further streamline the reordering process, driving the market's continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segments Analysis

Global Online Grocery Market is segmented by Product Type, Delivery Type, Payment Method, End User and region. Based on Product Type, the market is segmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Packaged Foods and Non-Grocery Products. Based on Delivery Type, the market is segmented into Home Delivery and Click & Collect. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on End User, the market is segmented into Personal Shoppers and Business Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Grocery Market

The global online grocery market is experiencing significant growth due to increasing disposable incomes. Modern consumers prioritize convenience, leading to a heightened demand for products and services that offer ease of access. As shopping online allows individuals to save time, more people are turning to online platforms for their grocery needs, finding it a straightforward and efficient solution. This shift in shopping behavior is further complemented by a willingness to invest in these products, as consumers recognize the value in the convenience and accessibility of online grocery shopping. Consequently, this trend highlights the evolving dynamics of consumer preferences in the retail landscape.

Restraints in the Global Online Grocery Market

The Global Online Grocery market faces significant restraints primarily due to the escalating costs associated with storage and delivery, which lead to reduced consumer demand. A major obstacle in online grocery shopping is the high delivery fees, driven by fluctuating storage expenses. Additional factors such as transportation and fuel costs contribute further to these expenses. Moreover, various overheads like taxes, rental fees for storage units, maintenance, and electricity can directly affect both product pricing and delivery charges. Consequently, these financial pressures can impede market growth and discourage consumers from engaging in online grocery purchases.

Market Trends of the Global Online Grocery Market

The global online grocery market is experiencing a significant transformation driven by the rapid evolution of e-commerce. With consumers increasingly seeking convenience and efficiency, there is a notable shift towards automation to streamline operations and enhance customer satisfaction. Retailers are leveraging advanced technologies such as AI, machine learning, and robotics to optimize inventory management, improve delivery efficiency, and tailor the shopping experience. This trend not only allows online grocery merchants to effectively meet soaring consumer demand but also fosters a competitive landscape where businesses can thrive by delivering exceptional service. As this sector continues to grow, automation will be key to maintaining market relevance and profitability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Online Grocery Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Packaged Foods
• Non-Grocery Products

Global Online Grocery Market Size by Delivery Type & CAGR (2025-2032)

• Market Overview
• Home Delivery
• Click & Collect

Global Online Grocery Market Size by Payment Method & CAGR (2025-2032)

• Market Overview
• Online Payment
• Cash on Delivery

Global Online Grocery Market Size by End User & CAGR (2025-2032)

• Market Overview
• Personal Shoppers
• Business Customers

Global Online Grocery Market Size & CAGR (2025-2032)

• North America (Product Type, Delivery Type, Payment Method, End User)
  • US
  • Canada
• Europe (Product Type, Delivery Type, Payment Method, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Delivery Type, Payment Method, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Delivery Type, Payment Method, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Delivery Type, Payment Method, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahold Delhaize (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ALDI (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coles Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigBasket (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Retail (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercadona (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instacart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sainsbury's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations