市場調查報告書
商品編碼
1481439
全球捲髮棒市場規模、佔有率、成長分析、依產品(捲髮夾、捲髮棒)、依配銷通路(大賣場/超市、便利商店)-產業預測 2024-2031Global Curling Irons Market Size, Share, Growth Analysis, By Product(Curling Tongs, Curling Wands), By Distribution Channel(Hypermarket/Supermarket, Convenience Stores) - Industry Forecast 2024-2031 |
2022年,全球捲髮棒市場規模為40.3億美元,預計將從2023年的43.0億美元成長到2031年的72.1億美元,預測期間(2024-2031年)複合年成長率為6.67%。
在時尚潮流、技術進步以及對髮型設計工具不斷成長的需求的推動下,全球捲髮棒市場正在穩步成長。捲髮棒已成為那些想要打造各種髮型(從活潑的捲髮到時尚的波浪)的人們的首選,鞏固了捲髮棒作為個人美容日常必需品的地位。該市場的一個重要驅動力是人們對個人打扮和自我表達的日益關注。隨著Instagram和TikTok等社群媒體平台對美容標準的廣泛影響,消費者越來越傾向於嘗試自己的頭髮,從而擴大了對捲髮棒的需求。此外,名人和美容影響者展示各種捲髮器技術的影響有助於進一步推動市場成長。技術創新在塑造捲髮器市場格局方面發揮了重要作用。製造商推出了一系列功能,例如可調節加熱設定、自動關閉功能以及陶瓷或鈦塗層桶,以滿足消費者的不同需求,同時確保使用過程中的安全。此外,市場上明顯出現了向環保和永續捲髮棒選擇的轉變。隨著消費者越來越關注自己的碳足跡,對具有節能設計和對環境危害較小的材料的產品的需求激增。
Global curling irons market size was valued at USD 4.03 billion in 2022 and is poised to grow from USD 4.30 billion in 2023 to USD 7.21 billion by 2031, growing at a CAGR of 6.67% in the forecast period (2024-2031).
The global curling irons market is steadily growing, propelled by a confluence of fashion trends, technological advancements, and an escalating demand for hair styling tools. Curling irons have emerged as a favored choice among individuals aiming to achieve a spectrum of hairstyles, ranging from lively curls to sleek waves, cementing their status as a staple in personal grooming routines. A significant driver of this market is the escalating focus on personal grooming and self-expression. With the pervasive influence of social media platforms like Instagram and TikTok on beauty standards, consumers are increasingly inclined to experiment with their hair, thereby amplifying the demand for curling irons. Furthermore, the impact of celebrities and beauty influencers showcasing diverse curling iron techniques serves to further propel market growth. Technological innovation has been instrumental in shaping the curling iron market landscape. Manufacturers have introduced an array of features such as adjustable heat settings, automatic shut-off functions, and ceramic or titanium-coated barrels, tailoring to the diverse needs of consumers while ensuring safety during usage. Moreover, there is a discernible shift towards eco-friendly and sustainable curling iron options in the market. With consumers increasingly mindful of their carbon footprint, there is a surge in demand for products boasting energy-efficient designs and materials that are less detrimental to the environment.
Top-down and bottom-up approaches were used to estimate and validate the size of the curling irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Curling Irons Market Segmental Analysis
The global curling irons market is segmented based on product, application, distribution channel and region. By product, the market is segmented into curling tongs, curling wands, and others. By Application, the market is segmented into residential and commercial. By distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Curling Irons Market
The beauty and personal care sector have been experiencing rapid expansion, fueled by heightened consumer consciousness regarding grooming and styling trends. Curling irons have emerged as sought-after tools for crafting diverse hairstyles, consequently driving an uptick in demand for these products. The aspiration to attain trendy and fashionable appearances has spurred sales within the curling iron market.
Restraints in the Global Curling Irons Market
The excessive or improper use of curling irons can result in heat-related damage to hair, including issues like dryness, split ends, and breakage. An increasing number of consumers are becoming aware of the potential harm caused by frequent heat styling and are therefore seeking out heatless or less damaging styling alternatives. This includes opting for curling methods that don't involve direct heat application, as part of efforts to maintain the health and integrity of their hair.
Market Trends of the Global Curling Irons Market
The curling iron market was undergoing a transition towards advanced technology and innovation. Manufacturers were rolling out curling irons equipped with a range of features, including adjustable temperature settings, ceramic and tourmaline coatings for uniform heat distribution, and digital displays for precise control. Additionally, certain curling irons were integrating smart technology, enabling users to regulate and monitor the device through smartphone applications. These technological enhancements were geared towards enhancing the user experience, minimizing hair damage, and achieving superior curling outcomes.