浴鹽市場規模、佔有率和成長分析：按類型、價格分佈、最終用戶、分銷管道和地區 - 行業預測，2024-2031 年

2022年浴鹽市場規模為24.2億美元，從2023年的25億美元成長到2031年的33億美元，預計在預測期間（2024-2031年）複合年成長率為3.50%。

由於幾個關鍵因素，全球浴鹽市場正在顯著成長。主要驅動力是人們對浴鹽的治療特性和相關益處的日益認知，從而增加了對這些產品的需求。世界各地的消費者正在將浴鹽納入自我護理中，促進了市場的成長。推動成長的另一個關鍵因素是許多人偏好在家中放鬆，而不是在豪華度假村享受昂貴的水療護理。消費行為的這些變化正在推動全球銷售成長，越來越多的人選擇在家中方便且經濟高效的放鬆方式。此外，消費者健康生活方式意識的增強也推動了近年來浴鹽產品銷售的成長，進一步支撐了市場的上升趨勢。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 價值鏈分析
• 價格分析
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

浴鹽市場：依類型

• 市場概況
• 瀉鹽
• 肥料
• 沐浴護理
• 居家護理

浴鹽市場：依價格分佈

• 市場概況
• 高的
• 期間~
• 低的

浴鹽市場：依最終用戶分類

• 市場概況
• 孩子
• 成人

浴鹽市場：依分銷通路分類

• 市場概況
• 超級市場/大賣場
• 藥局/藥局
• EC
• 專賣店

浴鹽市場：依地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• BATHCLIN CORPORATION
• LOCCITANE EN PROVENCE
• Borghese
• Watsons
• Shiseido Co. Ltd.
• Kneipp.
• STENDERS
• Soothing Touch.
• PDC Brands
• Westlab
• Street Bargains Limited
• Cornish Sea Salt
• SALTS & CO
• KAO CORPORATION
• Dadakarides SA
• Kneipp

Bath Salt Market size was valued at USD 2.42 billion in 2022 and is poised to grow from USD 2.50 billion in 2023 to USD 3.30 billion by 2031, growing at a CAGR of 3.50% during the forecast period (2024-2031).

The global bath salt market is experiencing significant growth driven by several key factors. A primary driver is the increasing recognition of the therapeutic properties and associated benefits of bath salts, leading to rising demand for these products. Consumers worldwide are increasingly incorporating bath salts into their self-care routines, contributing to the market's expansion. Another critical factor boosting growth is the preference of many individuals for relaxing at home rather than indulging in expensive spa treatments at luxury resorts. This shift in consumer behavior is driving global sales growth, with more people opting for convenient and cost-effective home-based relaxation experiences. Furthermore, heightened consumer awareness about maintaining a healthy lifestyle has also played a role in the increased sales of bath salt products in recent years, further supporting the market's upward trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bath Salt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bath Salt Market Segmental Analysis

Bath Salt market is segmented based on type, price point, end user, distribution channel, and region. Based on type, the market is segmented into Epsom Salt, Fertilizer, Bath Care, Home Care. Based on price point, the market is segmented into Premium, Medium, Economy. Based on End-User, the market is segmented into infant and adult. Based on distribution channel, the market is segmented into H Super Market and Hyper Market, Pharmacy and Medical Store, E-commerce, Specialty Store. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Drivers of the Bath Salt Market

Skin disorders rank as the fourth most common cause of human illness, leading to a widespread adoption of bath salts by a large segment of the population due to increasing health awareness. Bath salts are extensively used to alleviate skin inflammation and irritation associated with conditions such as eczema, psoriasis, and contact dermatitis. This involves enriching bathwater with crushed mineral salts that dissolve to enhance the tone and texture of the skin while promoting circulation. Bath salts are rich in essential minerals like calcium, magnesium, and potassium, offering multiple benefits including skin cleansing, acting as carriers for cosmetic ingredients, and contributing to a soothing and relaxing bathing experience.

Restraints in the Bath Salt Market

Several alternative products share similar characteristics with bath salts, including sea salt, magnesium flakes, mustard powder, table salt, baking soda, vinegar, bentonite clay, and others. Sea salts provide cleansing and exfoliating properties similar to Epsom salts. Similarly, table salt offers therapeutic benefits comparable to both sea salt and Epsom salt. These alternatives not only mimic the properties of bath salts but also promote skin rejuvenation by enhancing hydration and soothing irritations. Importantly, these substitutes are cost-effective, have fewer side effects compared to traditional bath salts, and are widely available.

Market Trends of the Bath Salt Market

The rising demand for bath salts among consumers has prompted leading market players to enhance their emphasis on ongoing research and development (R&D) initiatives, aiming to maintain competitiveness and introduce innovative products.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Bath Salt Market by Type

• Market Overview
• Epsom Salt
• Fertilizer
• Bath Care
• Home Care

Bath Salt Market by Price Point

• Market Overview
• Premium
• Medium
• Economy

Bath Salt Market by End User

• Market Overview
• Child
• Adult

Bath Salt Market by Distribution Channel

• Market Overview
• Super Market and Hyper Market
• Pharmacy and Medical Store
• E-commerce
• Specialty Store

Bath Salt Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• BATHCLIN CORPORATION
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOCCITANE EN PROVENCE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borghese
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Watsons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STENDERS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soothing Touch.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDC Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westlab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Street Bargains Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cornish Sea Salt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SALTS & CO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dadakarides S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments