藍牙可攜式揚聲器市場規模、佔有率和成長分析：按產品、連接性、分銷管道、應用、地區 - 行業預測，2024-2031 年

2022年藍牙可攜式音箱市場規模為62億美元，從2023年的69.4億美元成長到2031年的171.9億美元，預計複合年成長率為12%。

由於消費者對無線和行動音訊解決方案的偏好不斷變化，藍牙可攜式揚聲器市場正在經歷顯著成長。隨著您的生活方式變得更加移動，這些揚聲器提供了便利性和靈活性。技術進步透過提高音質和延長電池壽命進一步推動需求。此外，設計創新著重美觀和耐用性。消費者越來越認知到無線連接和輕鬆設備配對的好處，推動了市場擴張。透過不斷推出具有改進功能的新型號來響應市場動態，確保市場充滿活力和競爭。這種多樣性使消費者能夠選擇最適合自己品味的揚聲器，從而推動了該領域的持續成長。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 價值鏈分析
• 價格分析
• Start-Ups分析
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

藍牙可攜式音箱市場：依產品分類

• 市場概況
• 小型的
• 口袋
• 膠囊
• 其他

藍牙可攜式音箱市場：依連接性分類

• 市場概況
• Bluetooth
• 混合
• 其他

藍牙可攜式音箱市場：依應用分類

• 市場概況
• 商業的
• 住宅

藍牙可攜式音箱市場：依通路分類

• 市場概況
• 線上
• 離線

藍牙可攜式音箱市場：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Samsung Electronics（South Korea）
• Harman Kardon and JBL（South Korea）
• Tribitaudio（China）
• Bose Corporation（US）
• Polk Audio, LLC（US）
• Sonos Inc.（US）
• Boytone（US）
• Marshall Amplification PLC（UK）
• Sony Corporation（Japan）
• Logitech Europe SA（Ultimate Ears）（Switzerland）
• Bang & Olufsen（Denmark）
• SoundWorks, Inc.（US）
• Apple Inc.（Beats Electronics LLC）（US）
• House of Marley, LLC（US）

Portable Bluetooth Speakers Market size was valued at USD 6.2 billion in 2022 and is poised to grow from USD 6.94 billion in 2023 to USD 17.19 billion by 2031, growing at a CAGR of 12% in the forecast period (2024-2031).

The portable Bluetooth speakers market is seeing substantial growth due to changing consumer preferences favoring wireless and mobile audio solutions. These speakers offer convenience and flexibility as lifestyles become increasingly mobile. Advances in technology have further boosted demand by enhancing sound quality and extending battery life. Moreover, there is ongoing innovation in design, focusing on both aesthetic appeal and durability. Consumers are increasingly aware of the benefits of wireless connectivity and easy device pairing, which has spurred market expansion. Manufacturers are responding by continually introducing new models with improved features, ensuring a dynamic and competitive market. This variety allows consumers to select speakers that best match their preferences, driving continued growth in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Portable Bluetooth Speakers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Portable Bluetooth Speakers Market Segmental Analysis

The portable bluetooth speaker market is segmented based on product, connectivity, application, distribution channel, and region. Based on product the market is segmented as mini, pocket, capsule, and others. Based on connectivity, the market is segmented as bluetooth, hybrid, and others. Based on application, the market is segmented into commercial and residential. Based on the distribution channel, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Portable Bluetooth Speakers Market

Continuous technological advancements serve as a significant catalyst for the growth of the Global Portable Bluetooth Speakers Market. Manufacturers persistently innovate to improve sound quality, connectivity capabilities, and battery longevity. The inclusion of smart functionalities, voice assistants, and durable designs has emerged as pivotal factors attracting consumers seeking versatile and premium audio solutions.

Restraints in the Portable Bluetooth Speakers Market

One major challenge in the market is the competitive pricing pressure. As multiple players compete for market dominance, price competition has intensified. This trend often results in reduced profit margins and could potentially limit investments in research and development. Manufacturers face the challenge of balancing affordability with ensuring product quality to effectively compete in this price-sensitive market.

Market Trends of the Portable Bluetooth Speakers Market

Manufacturers are increasingly integrating virtual assistants such as Amazon's Alexa and Google Assistant into their speaker systems. This trend mirrors the rising consumer interest in smart and interconnected devices, allowing users to manage their speakers, access information, and execute tasks using voice commands. The incorporation of voice assistants enhances user convenience and establishes these speakers as pivotal components within the smart home ecosystem, thereby fostering market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Portable Bluetooth Speakers Market by Product

• Market Overview
• Mini
• Pocket
• Capsule
• Others

Portable Bluetooth Speakers Market by Connectivity

• Market Overview
• Bluetooth
• Hybrid
• Others

Portable Bluetooth Speakers Market by Application

• Market Overview
• Commercial
• Residential

Portable Bluetooth Speakers Market by Distribution Channel

• Market Overview
• Online
• Offline

Portable Bluetooth Speakers Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon and JBL (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tribitaudio (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polk Audio, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boytone (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Amplification PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech Europe S.A. (Ultimate Ears) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundWorks, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (Beats Electronics LLC) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Marley, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments