玩具市場規模、佔有率和成長分析：按產品、年齡層、銷售管道和地區分類 - 產業預測，2024-2031

2022年玩具市場規模為1575.9億美元，從2023年的1646.8億美元成長到2031年的2342億美元，預計在預測期內（2024-2031年）複合年成長率為4.5%。

玩具市場是一個充滿活力且不斷發展的行業，滿足兒童和收藏家的娛樂和教育需求。近年來，消費者偏好的變化、科技的進步、全球經濟的波動帶來了重大變化。一個顯著的趨勢是對教育和 STEM 玩具的需求不斷成長。這些玩具越來越受到家長和教育工作者的重視，因為它們能夠培養兒童的學習能力、創造力和解決問題的能力。其中包括機器人套件、程式遊戲和科學實驗等玩具，體現了遊戲與教育的融合。此外，AR、VR 和智慧型裝置等技術進步開創了互動玩具的新時代，將實體遊戲與數位體驗融為一體，創造出出身臨其境型的環境。人們越來越關注環境的永續性，消費者尋求環保玩具並支持致力於減少塑膠廢物的品牌。電子商務的擴張進一步徹底改變了市場，使各種各樣的玩具可以透過線上平台和專業網站銷往世界各地。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 監管分析
• 技術分析
• Start-Ups分析
• 專利分析
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

玩具市場：依產品分類

• 市場概況
• 動作人物
• 組裝套件
• 玩偶
• 遊戲/謎題
• 運動/戶外玩具
• 絨毛玩具
• 其他

玩具市場：依年齡分類

• 市場概況
• 0-8歲
• 9-15歲
• 15歲以上

玩具市場：依銷售管道分類

• 市場概況
• 大賣場/超級市場
• 專賣店
• 百貨公司
• 線上通路
• 其他

玩具市場：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Mattel, Inc.（United States）
• Hasbro, Inc.（United States）
• LEGO Group（Denmark）
• Bandai Namco Holdings（Japan）
• Spin Master（Canada）
• VTech Holdings Ltd.（Hong Kong）
• Tomy Company, Ltd.（Japan）
• MGA Entertainment（United States）
• Jakks Pacific, Inc.（United States）
• Ravensburger（Germany）
• Hape International（China）
• Playmobil（Germany）
• Moose Toys（Australia）
• Simba Dickie Group（Germany）
• WowWee（Hong Kong）
• Clementoni（Italy）
• TOMY（Japan）
• Goliath Games（Netherlands）
• Jazwares（United States）
• TOMY International（United States）
• Mega Brands（Canada）
• Wicked Cool Toys（United States）
• Outset Media（Canada）
• Zuru Toys（New Zealand）
• JAKKS Pacific（Canada）Inc.（Canada）

Toys Market size was valued at USD 157.59 billion in 2022 and is poised to grow from USD 164.68 billion in 2023 to USD 234.2 billion by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

The toy market is a vibrant and constantly evolving industry that caters to the entertainment and educational needs of children and collectors alike. Recent years have brought significant transformations driven by changing consumer preferences, technological advancements, and global economic shifts. A notable trend is the rising demand for educational and STEM toys, which are increasingly valued by parents and educators for their ability to foster learning, creativity, and problem-solving skills in children. This includes toys like robotics kits, coding games, and science experiments, reflecting a fusion of fun and education. Moreover, advancements in technology such as AR, VR, and smart devices have introduced a new era of interactive toys that blend physical play with digital experiences, creating immersive environments. There's also a growing emphasis on environmental sustainability, with consumers seeking eco-friendly toys and supporting brands committed to reducing plastic waste. The expansion of e-commerce has further revolutionized the market, making a diverse range of toys accessible globally through online platforms and specialized websites.

Top-down and bottom-up approaches were used to estimate and validate the size of the Toys Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Toys Market Segmental Analysis

The toys market is segmented by product, age group, sales channel and region. By product, the market is segmented into action figures, building sets, dolls, games/puzzles, sports & outdoor toys, preschool toys, plush, and others. By age group, the market is segmented into Up to 0-8, 9-15, and 15+. By sales channel, the market is segmented into hypermarket/supermarket, specialty stores, departmental stores, online channels, and, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Toys Market

The toys market has experienced substantial growth due to economic expansion in emerging markets and rising disposable incomes across various regions. With families having more financial resources for discretionary spending, there has been a notable surge in demand for diverse toy offerings. This trend is particularly evident in nations witnessing a burgeoning middle class, where parents prioritize investing in their children's educational and recreational needs. As household incomes rise, so does the willingness to purchase toys that contribute to children's development and enjoyment, thereby fuelling the expansion of the toy market.

Restraints in the Toys Market

Safety concerns exert a considerable influence on the toy market, acting as a major impediment. Instances of product recall stemming from safety issues like small parts that pose choking hazards or the presence of toxic materials can severely damage a company's reputation and diminish consumer confidence. In response, governmental and regulatory entities have implemented more stringent safety standards and regulations. These measures aim to enhance consumer protection but often lead to heightened production expenses and restrictions on the materials permissible for toy production. As a result, companies must navigate a complex landscape to ensure compliance while maintaining product innovation and profitability in the competitive toys industry.

Market Trends of the Toys Market

Consumer preferences have notably shifted towards educational and STEM toys, reflecting a growing demand among parents and caregivers for toys that combine entertainment with educational benefits for children. This trend is driven by a strong desire to foster early learning and skill development. Consequently, toy manufacturers are responding by introducing a diverse array of educational products such as robotics kits, science experiments, and coding games. These toys not only engage children in play but also stimulate their curiosity and creativity, preparing them for future challenges in science, technology, engineering, and mathematics fields.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Regulatory Analysis
• Technology Analysis
• Start Up Analysis
• Patent Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Toys Market by Product

• Market Overview
• Action Figures
• Building Sets
• Dolls
• Games/Puzzles
• Sports & Outdoor Toys
• Plush
• Others

Toys Market by Age Group

• Market Overview
• Up to 0-8
• 9-15
• 15+

Toys Market by Sales Channel

• Market Overview
• Hypermarket/Supermarket
• Specialty Stores
• Departmental Stores
• Online Channels
• Others

Toys Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Mattel, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomy Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGA Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jakks Pacific, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hape International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playmobil (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moose Toys (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simba Dickie Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOMY (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goliath Games (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jazwares (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOMY International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Brands (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wicked Cool Toys (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outset Media (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuru Toys (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAKKS Pacific (Canada) Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments