市場調查報告書
商品編碼
1558288
到 2030 年玩具包裝市場預測:按材料、包裝類型、應用、銷售管道和地區進行的全球分析Toy Packaging Market Forecasts to 2030 - Global Analysis By Material Type (Plastic, Paper & Paperboard, Metal and Glass), Packaging Type, Application, Sales Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球玩具包裝市場規模為 21 億美元,預計預測期內複合年成長率為 4.6%,到 2030 年將達到 28 億美元。
玩具包裝是指用於包裝和呈現可購買和可兌換玩具的材料和計劃。它們具有多種功能,包括保護您的產品、透過視覺吸引力吸引客戶以及為他們提供基本的產品資料。泡殼包裝、袋子和盒子都是具有明亮圖形、品牌和安全資訊的所有類型的包裝。
據玩具協會稱,45% 40 歲以下的父母在做出購買玩具決定時會考慮對環境的影響。 65% 的家長在選擇玩具時會考慮玩具能幫助孩子發展哪些技能。
對玩具和收藏品的需求不斷成長
對玩具和收藏品的需求不斷成長是玩具包裝市場的主要促進因素。隨著消費者在玩具上的支出增加,尤其是在新興市場,人們對具有吸引力和保護性的包裝的需求不斷成長。收藏玩具、限量版和授權商品的流行進一步推動了這一需求。玩具製造商正在投資創新的包裝設計,以增強貨架展示並保護貴重物品。這種趨勢在人偶、圖板遊戲和益智玩具領域尤其強烈。包裝產業正在採取創造性的解決方案來應對,這些解決方案不僅可以保護產品,而且還有助於提升整體玩具體驗。
永續包裝的高成本
儘管採用環保材料的壓力越來越大,但許多永續替代品比傳統塑膠更昂貴。成本增加可能會影響玩具製造商的利潤率,特別是在價格敏感的市場。挑戰在於平衡環境責任與經濟可行性。一些公司很難在不提高產品價格的情況下證明增加包裝成本的合理性,這可能會影響銷售。這種限制在大眾市場玩具領域尤其明顯,該領域的價格競爭非常激烈,限制了更昂貴的永續包裝解決方案的採用。
提供可客製化的個人化包裝
採用數位印刷和隨選生產的先進包裝使玩具製造商能夠為個人消費者和特定場合提供獨特的包裝體驗。這一趨勢與對個人化產品和禮品選擇不斷成長的需求相吻合。客製化包裝可以提高品牌忠誠度,與消費者建立情感聯繫,並獲得更高的價格。它還支援有針對性的行銷宣傳活動和限量版發布。這個機會對於豪華玩具、收藏品和直接面對消費者的管道尤其重要,在這些管道中,個人化包裝可以顯著提高產品的感知價值。
來自環保組織的壓力越來越大
人們對塑膠污染的認知不斷增強,促使一些組織倡導對包裝材料和減少廢棄物進行更嚴格的監管。這種壓力導致包裝要求的快速變化,迫使公司快速調整其包裝策略。這種威脅可能會升級為消費者對被認為對環境不負責任的品牌的抵制。對於嚴重依賴塑膠包裝的公司來說,這種威脅尤其嚴重,這些公司可能會面臨聲譽受損以及消費者和監管機構更嚴格的審查。
COVID-19 大流行對玩具包裝市場產生了重大影響。最初,供應鍊和製造中斷,導致供不應求。然而,停工期間網路購物玩具的增加增加了對耐用、便於運輸的包裝的需求。此次疫情加速了永續和衛生包裝解決方案的發展趨勢。它還強調了包裝在電子商務中的重要性,從而引發設計創新,以在運輸過程中提供更好的保護。
塑膠產業預計將在預測期內成為最大的產業
由於其多功能性、耐用性和成本效益,塑膠市場預計將主導玩具包裝市場。塑膠包裝為玩具在運輸和儲存過程中提供了極好的保護,對於保持產品品質至關重要。它還允許創造性設計和透明窗戶來增強商店的視覺吸引力。儘管存在環境問題,但可回收和生物分解性塑膠的進步正在幫助維持市場領先地位。線上玩具銷售的成長進一步支持了該細分市場的成長,其中堅固的塑膠包裝是安全交付的首選。
教育和學習玩具產業預計在預測期內複合年成長率最高
教育和學習玩具領域預計將在玩具包裝市場中經歷最高的成長率。這一趨勢的推動因素是父母對兒童早期發展的興趣增加以及對 STEM(科學、技術、工程和數學)玩具的需求增加。益智玩具包裝通常需要創新設計,以突出產品的學習功能並吸引兒童和家長。該細分市場的成長也受到全球中階不斷壯大的推動,他們在購買玩具時優先考慮教育價值。
由於其龐大且成熟的玩具產業,預計北美將在預測期內主導玩具包裝市場。該地區消費者的高消費能力,加上濃厚的送禮文化,正在推動對有吸引力和創新的玩具包裝的需求。北美正在響應日益成長的環保意識,並在採用永續包裝解決方案方面處於領先地位。該地區擁有主要玩具製造商和零售商,有助於包裝設計和材料的持續創新。
預計在預測期內,亞太地區的玩具包裝市場複合年成長率最高。這種快速成長歸因於中國和印度等國家可支配收入的增加、中產階級人口的擴大以及玩具消費的增加。該地區蓬勃發展的電子商務產業正在推動對創新和保護性包裝解決方案的需求。人們對環境問題的認知不斷提高也刺激了永續包裝方案的採用。玩具製造向亞太國家的轉移導致當地對包裝材料和解決方案的需求增加。
According to Stratistics MRC, the Global Toy Packaging Market is accounted for $2.1 billion in 2024 and is expected to reach $2.8 billion by 2030, growing at a CAGR of 4.6% during the forecast period. Toy packaging alludes to the materials and plans used to encase and introduce toys available to be purchased and appropriated. It serves various capabilities, including safeguarding the item, drawing in customers through visual allure, and giving fundamental item data. Blister packs, bags, and boxes are all types of packaging that frequently feature vibrant graphics, branding, and safety information.
According to the Toy Association 45% of parents under the age of 40 consider a toy's environmental impact when making buying decisions. 65% of parents will consider how a toy helps build a skill set when choosing toys.
Growing demand for toys and collectibles
The increasing demand for toys and collectibles is a major driver for the toy packaging market. As consumer spending on toys rises, especially in emerging markets, the need for attractive and protective packaging grows. The popularity of collectible toys, limited editions, and licensed merchandise further fuels this demand. Toy manufacturers are investing in innovative packaging designs to enhance shelf appeal and protect valuable items. This trend is particularly strong in the action figure, board game, and educational toy segments. The packaging industry is responding with creative solutions that not only safeguard products but also contribute to the overall toy experience.
High costs of sustainable packaging
While there is growing pressure to adopt eco-friendly materials, many sustainable alternatives are more expensive than traditional plastics. This cost increase can impact profit margins for toy manufacturers, especially in price-sensitive markets. The challenge lies in balancing environmental responsibility with economic feasibility. Some companies struggle to justify the higher packaging costs without raising product prices, potentially affecting sales. This restraint is particularly evident in mass-market toy segments where price competition is fierce, limiting the widespread adoption of more expensive sustainable packaging solutions.
Offering customizable and personalized packaging
With advancements in digital printing and on-demand production, toy companies can offer unique packaging experiences tailored to individual consumers or specific occasions. This trend aligns with the growing demand for personalized products and gifting options. Customized packaging can enhance brand loyalty, create emotional connections with consumers, and command premium pricing. It also allows for targeted marketing campaigns and limited edition releases. This opportunity is particularly relevant for high-end toys, collectibles, and direct-to-consumer sales channels, where personalized packaging can significantly enhance the perceived value of the product.
Increased pressure from environmental groups
Due to growing awareness of plastic pollution, several groups are advocating for stricter regulations on packaging materials and waste reduction. This pressure can lead to rapid changes in packaging requirements, forcing companies to quickly adapt their packaging strategies. The threat extends to potential consumer boycotts of brands perceived as environmentally irresponsible. This threat is particularly acute for companies heavily reliant on plastic packaging, as they may face reputational damage and increased scrutiny from both consumers and regulators.
The Covid-19 pandemic significantly impacted the toy packaging market. Initial disruptions in supply chains and manufacturing led to shortages. However, increased online shopping for toys during lockdowns boosted demand for durable, shipping-friendly packaging. The pandemic accelerated trends towards sustainable and hygienic packaging solutions. It also highlighted the importance of packaging in e-commerce, leading to innovations in design for better protection during transit.
The plastic segment is expected to be the largest during the forecast period
The plastic segment is anticipated to dominate the toy packaging market due to its versatility, durability, and cost-effectiveness. Plastic packaging offers excellent protection for toys during shipping and storage, crucial for maintaining product quality. It allows for creative designs and transparent windows, enhancing visual appeal on store shelves. Despite environmental concerns, advancements in recyclable and biodegradable plastics are helping maintain its market leadership. The segment's growth is further supported by the rise in online toy sales, where sturdy plastic packaging is preferred for safe delivery.
The educational & learning toys segment is expected to have the highest CAGR during the forecast period
The educational & learning toys segment is projected to experience the highest growth rate in the toy packaging market. This trend is driven by increasing parental focus on early childhood development and the rising demand for STEM (Science, Technology, Engineering, and Mathematics) toys. Packaging for educational toys often requires innovative designs to showcase the product's learning features and appeal to both children and parents. The growth in this segment is also fueled by the expansion of the global middle class, who prioritize educational value in toy purchases.
North America is expected to dominate the toy packaging market during the forecast period due to its large and mature toy industry. The region's high consumer spending power, coupled with a strong culture of gift-giving, drives demand for attractive and innovative toy packaging. North America leads in adopting sustainable packaging solutions, responding to growing environmental awareness. The presence of major toy manufacturers and retailers in the region contributes to continuous innovation in packaging design and materials.
The Asia Pacific region is anticipated to witness the highest CAGR in the toy packaging market during the forecast period. This rapid growth is attributed to rising disposable incomes, expanding middle-class populations, and increasing toy consumption in countries like China and India. The region's booming e-commerce sector is driving demand for innovative and protective packaging solutions. Growing awareness of environmental issues is also spurring the adoption of sustainable packaging options. The toy manufacturing shift to Asia-Pacific countries is leading to increased local demand for packaging materials and solutions.
Key players in the market
Some of the key players in Toy Packaging market include MK Packaging, Qingdao Yilucai Packaging Co., Ltd, Emenac Packaging, DS Smith, Pioneer Plastics, Inc., Lego A/S, Mattel Inc., Hasbro Inc., Spin Master, Playmobil, Tomy Company Ltd., Funskool Ltd., Clementoni Spa, Simba Dickie Group, Pressman Toy Corporation, Talicor Inc., Thinkfun Inc., and JAKKS Pacific, Inc.
In November 2023, Danish toy manufacturer the Lego Group has announced its plans to further phase out single-use plastic used for packaging its Lego boxes. The company has decided to replace its traditional plastic prepack bags with a more sustainable paper-based alternative. LEGO claims 95% of the material used for making these bags is paper and the remaining 5% material is a thin plastic coating that helps protect the bag from punctures while ensuring that the bag is properly glued together.
In March 2023, PPL acquired 100% in MK Printpack Private Limited, strengthening its leadership position in the folding cartons market in India. In April 2023, PPL acquired assets on slump sale basis further boosting its presence in North India.
In April 2023, Toy and game maker Hasbro is reintroducing plastic windows and blisters to the packaging for its 6-inch fan figurines, following a previous decision to eliminate plastic packaging. The new windows and blisters will be made from bio-PET or recycled PET. The changes will be phased in starting later this year and into 2024 for certain products. Eventually, all new 6-inch figurine releases will be housed in the new packaging.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.