永續旅遊市場規模、佔有率和成長分析：按類型、按目的、按年齡層、按銷售管道、按消費者導向、按遊客類型、按地區 - 行業預測，2024-2031 年

2022年永續旅遊市場規模將達2.54兆美元，預測期間（2024-2031年）複合年成長率為14.94%，從2023年的3.15兆美元增加至2031年的7兆美元，預計將成長至740美元十億。

全球永續旅遊市場的成長主要受到多種因素的推動，例如價格實惠的航班、都市化的加快以及對單獨旅行和沈浸式旅行體驗以及戶外休閒活動日益成長的興趣。政府的措施和對旅遊業環境影響（例如棲息地喪失和污染）的認知不斷提高，正在擴大生態旅遊。這種擴張的主要驅動力是旅客永續旅遊的日益偏好。世界旅遊組織 (WTO) 預測，到 2030 年，旅遊業與運輸相關的排放可能佔全球人類活動排放的 5.3%。為了解決這個問題，旅遊業、運輸部門和政府機構之間的密切合作對於加速脫碳工作和促進環境永續性至關重要。儘管面臨挑戰，但由於消費行為越來越傾向於永續自然和永續的旅行，尤其是越來越意識到大眾旅遊的負面影響的年輕一代，旅遊業有望實現顯著成長。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 價格分析
• 價值鏈分析
• 市場生態系統
• 監管環境
• 創新矩陣
• 重點投資分析
• 關鍵成功因素
• 市場魅力指數
• 競爭程度

永續旅遊市場：按類型

• 市場概況
• 自然/野生動物
• 文化
• 鄉村的

永續旅遊市場：依應用分類

• 市場概況
• 獨奏
• 團體
• 家庭
• 夫妻

永續旅遊市場：依年齡層分類

• 市場概況
• X世代
• Y世代
• Z世代

永續旅遊市場：依銷售管道分類

• 市場概況
• 旅行社
• 直接地

永續旅遊市場：依消費者偏好

• 市場概況
• 男性
• 女士
• 孩子

永續旅遊市場：依遊客類型分類

• 市場概況
• 國內的
• 國外

永續旅遊市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Airbnb, Inc.（United States）
• Booking Holdings Inc.（United States）
• Expedia Group, Inc.（United States）
• TUI Group（Germany）
• Accor（France）
• Marriott International, Inc.（United States）
• Hilton Worldwide Holdings Inc.（United States）
• InterContinental Hotels Group PLC（United Kingdom）
• Delta Air Lines, Inc.（United States）
• American Airlines Group Inc.（United States）
• Emirates Group（United Arab Emirates）
• Qantas Airways Limited（Australia）
• Singapore Airlines Limited（Singapore）
• Tourism Holdings Limited（New Zealand）
• G Adventures（Canada）
• Intrepid Group（Australia）
• Lindblad Expeditions Holdings, Inc.（United States）
• Wilderness Safaris（Botswana）
• Grupo Xcaret（Mexico）
• Costa Cruise Lines（Italy）

Sustainable Tourism Market size was valued at USD 2.54 Trillion in 2022 and is poised to grow from USD 3.15 Trillion in 2023 to USD 7.74 trillion by 2031, at a CAGR of 14.94% during the forecast period (2024-2031).

The growth of the global sustainable tourism market is primarily fueled by several factors: the accessibility of affordable flights, increasing urbanization, and rising interest in solo and immersive travel experiences along with outdoor recreational activities. Government initiatives and heightened awareness about the environmental impacts of tourism, such as habitat loss and pollution, are expanding ecotourism. A significant driver of this expansion is the increasing preference among sustainable tourism travellers. Looking ahead, the tourism sector faces a critical challenge highlighted by the World Tourism Organization's forecast that by 2030, transportation-related emissions from tourism could comprise up to 5.3% of global human activity emissions. To address this, closer collaboration between the tourism industry, transportation sector, and governmental bodies is crucial to accelerate decarbonization efforts and promote environmental sustainability. Despite challenges, the industry is poised for substantial growth driven by evolving consumer behaviors favoring nature-based and sustainable travel, particularly among younger demographics increasingly aware of the adverse impacts of mass tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sustainable Tourism Marketand to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sustainable Tourism Market Segmental Analysis

The Global Sustainable tourism market is segmented based on type, application, age group, sales channel, consumer orientation, tourist type, and region. By type, the market is segmented into nature & wildlife, cultural and rural. By application, the market is segmented into Solo, group, family, and couples. By age group, the market is segmented generation X, generation Y, and generation Z. By sales channel, the market is segmented into travel agents and direct. By consumer orientation, the market is segmented into men, women and children. By tourist type, the market is segmented into domestic and international. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Sustainable Tourism Market

The travel industry is undergoing a transformative shift due to heightened global awareness of pressing environmental issues, compelling travelers to actively seek sustainable and eco-friendly solutions. This increased consciousness about climate change and biodiversity loss is influencing people to make more thoughtful travel choices. Consequently, there's a rising demand for experiences that align with ethical and environmental values, surpassing traditional sightseeing pursuits. This shift in consumer behavior has prompted tourism businesses to adapt by integrating sustainable practices into their operations. More tourists are now opting for destinations that prioritize social and environmental responsibility, including eco-conscious accommodations, ethical tour providers, and community-focused initiatives. Governments and international bodies are also playing a crucial role by implementing regulations and certifications that promote and recognize eco-friendly tourism efforts. This global movement towards responsible travel not only drives economic growth but also fosters a collective commitment to mitigate tourism's adverse environmental impacts while enhancing its positive effects on local communities. Looking ahead, these factors are poised to shape the future of the tourism industry, driving demand for vacations that harmonize exploration with environmental preservation.

Restraints in the Sustainable Tourism Market

Balancing the financial realities of sustainable tourism with its social and environmental imperatives presents a significant challenge for businesses. While integrating eco-friendly practices is crucial for responsible tourism, the initial costs can be prohibitive. Investments in energy-efficient infrastructure, eco-friendly technologies, and effective waste management systems pose substantial financial burdens, especially for small and medium-sized enterprises (SMEs), limiting their ability to fully embrace sustainable tourism. Despite these challenges, businesses recognize the increasing consumer demand for eco-conscious travel experiences and understand the long-term benefits of sustainability in terms of cost savings, enhanced brand reputation, and market differentiation. To overcome these financial barriers, collaboration between governments and industry stakeholders is essential to provide financial incentives, subsidies, and supportive frameworks for businesses transitioning to sustainable practices. Strategic communication emphasizing the long-term financial benefits and competitive advantages of sustainability can further align consumer expectations with business realities, fostering a sustainable tourism sector that benefits businesses, the environment, and conscientious travelers alike through innovative financing solutions and collective efforts.

Market Trends of the Sustainable Tourism Market

An important evolution in the ecotourism sector is the increasing focus on sustainability and ethical travel practices. This involves initiatives aimed at supporting local communities, reducing waste, and cutting carbon emissions. Additionally, the industry is witnessing a surge in the use of social media and technology for marketing travel experiences. Social networking platforms enable travelers to connect with like-minded individuals and exchange information, while advancements in virtual reality and augmented reality offer immersive and educational opportunities for tourists. Furthermore, online platforms and applications facilitate the booking of eco-friendly itineraries and sustainable travel options.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Global Sustainable tourism Market by Type

• Market Overview
• Nature & Wildlife
• Cultural
• Rural

Global Sustainable tourism Market by Application

• Market Overview
• Solo
• Group
• Family
• Couples

Global Sustainable tourism Market by Age Group

• Market Overview
• Generation X
• Generation Y
• Generation Z

Global Sustainable tourism Market by Sales Channel

• Market Overview
• Travel Agents
• Direct

Global Sustainable tourism Market by Consumer Orientation

• Market Overview
• Men
• Women
• Children

Global Sustainable tourism Market by Tourist Type

• Market Overview
• Domestic
• International

Global Sustainable tourism Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Air Lines, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Airlines Group Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emirates Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qantas Airways Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singapore Airlines Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tourism Holdings Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilderness Safaris (Botswana)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Xcaret (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Cruise Lines (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments