混合實境市場規模、佔有率和成長分析：按組件、按應用、按地區 - 產業預測，2024-2031 年

Mixed Reality Market Size, Share, Growth Analysis, By Component (Software, Hardware), By Application(Automotive and Aerospace, Entertainment and Gaming), By Region - Industry Forecast 2024-2031

出版日期: 2024年07月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球混合實境市場規模將為28億美元，從2023年的40.5億美元成長到2031年的769.1億美元，預計在預測期間（2024-2031年）將以複合年成長率成長。。

混合實境是一項突破性技術，它融合了物理世界和虛擬世界，創造了新的視覺化和環境，促進數位世界和現實世界之間的互動。由於該技術的日益普及，混合實境市場正在顯著擴大。 3G 和 4G 網路的進步使中小型企業能夠經濟高效地接觸目標受眾，而數位化的進步進一步加速混合實境的傳播。這項技術透過提供身臨其境型的互動體驗，彌合了實體領域和數位領域之間的差距，徹底改變了各個產業。混合實境使得將 3D 全像圖和數位模型整合到物理環境中成為可能，從而實現以前不可能實現的複雜資料視覺化和操作。儘管混合實境設備的初始成本很高，但透過提供增強的情境察覺和改進的遠端協作，企業變得更容易使用它們。在娛樂領域，混合實境內容喚起觀眾的情感非常重要。汽車和航太產業使用混合實境進行產品設計、原型製作和視覺化。在醫療保健領域，它透過為外科手術和複雜的醫學學習創建逼真的虛擬環境，徹底改變了醫療培訓。此外，混合實境也被應用於患者護理中，以創建用於放鬆和疼痛管理的身臨其境型環境。這項技術在娛樂領域也越來越受到關注，在遊戲、體育、實況活動和音樂會等多個領域都有應用，提供了吸引觀眾的新方式。在電子商務中，混合實境促進了虛擬試穿、產品視覺化和互動式購物體驗。由於對醫療培訓、身臨其境型遊戲和遠端通訊的需求不斷增加，全球混合實境市場預計將顯著成長。由於技術進步降低了製造成本並提高了效率，北美在市場採用方面處於領先地位，特別是在醫療保健、汽車和娛樂領域。由於遊戲和娛樂領域對混合實境的需求不斷成長，以及中國和日本等國家智慧型手機和 VR/AR 技術的使用不斷增加，預計亞太地區的成長率將最高。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Microsoft Corporation（US）
Alphabet Inc.（United States）
Apple Inc.（United States）
Canon, Inc.（Japan）
HTC Corporation（Taiwan）
Osterhout Design Group（United States）
Seiko Epson Corporation（Japan）
Microsoft Corporation（United States）
Samsung Electronics Co., Ltd.（South Korea）
Google LLC（United States）
Intel Corporation（United States）
Meta Company（United States）
Magic Leap, Inc.（United States）
DAQRI LLC（United States）
PTC Inc.（United States）
Atheer, Inc.（United States）
Eon Reality, Inc.（United States）
Blippar（United Kingdom）
Scope AR（United States）
Varjo Technologies（Finland）
Vuzix Corporation（United States）
Nreal（China）
Rokid（China）
Snap Inc.（United States）
Qualcomm Technologies, Inc.（United States）

簡介目錄

Product Code: SQMIG45I2078

Global mixed reality market size was valued at USD 2.80 billion in 2022 and is poised to grow from USD 4.05 billion in 2023 to USD 76.91 billion by 2031, growing at a CAGR of 44.5% in the forecast period (2024-2031).

Mixed reality is a ground-breaking technology that merges the physical and virtual realms, creating new visualizations and environments that facilitate interactions between the digital and real worlds. The mixed reality market has seen significant expansion, driven by the growing adoption of this technology. Advances in 3G and 4G networks have allowed small businesses to reach their target audiences more cost-effectively, while increased digitalization has further fueled the uptake of mixed reality. This technology has transformed various industries by offering immersive and interactive experiences that bridge the gap between the physical and digital domains. Mixed reality enables users to integrate 3D holograms and digital models into their physical environment, allowing for complex data visualization and manipulation in ways previously unattainable. Although initial costs for mixed reality devices have been high, they are becoming more accessible for businesses, providing enhanced situational awareness and improving remote collaboration. In the entertainment sector, successful mixed reality content often relies on evoking emotional responses from viewers. The automotive and aerospace industries use mixed reality for product design, prototyping, and visualization. In healthcare, it has revolutionized medical training by creating realistic virtual environments for surgical practice and complex medical learning. Additionally, mixed reality is employed in patient care to create immersive environments for relaxation and pain management. The technology is also prominent in entertainment, with applications spanning gaming, sports, live events, and concerts, offering new ways to engage audiences. In e-commerce, mixed reality facilitates virtual try-ons, product visualizations, and interactive shopping experiences. The global mixed reality market is projected to grow substantially, driven by increasing demand in medical training, immersive gaming, and remote communication. North America leads in market adoption, particularly in healthcare, automotive, and entertainment, thanks to technological advancements that cut manufacturing costs and enhance efficiency. The Asia Pacific region is expected to experience the highest growth rate, fueled by rising demand for mixed reality in gaming and entertainment, as well as the growing use of smartphones and VR/AR technologies in countries like China and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mixed Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mixed Reality Market Segmental Analysis

Global mixed reality market is segmented by component and application. Based on components, the market can be segmented into software and hardware. Based on application, the market can be segmented into automotive and aerospace, medical, entertainment, e-commerce & retail, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Mixed Reality Market

The rising demand for mixed reality (MR) solutions in medical training and surgical procedures is anticipated to drive significant growth in the healthcare sector's MR market. Medical training is increasingly utilizing MR technology to enable students to practice complex procedures in a controlled and risk-free environment. This immersive and interactive approach surpasses traditional methods, offering a valuable tool for honing skills and knowledge without endangering real patients. In surgical contexts, MR provides surgeons with 3D visualizations of a patient's anatomy, enhancing precision and accuracy during procedures. This advancement in MR technology is poised to transform medical training and surgical practices, leading to improved outcomes and safer procedures.

Restraints in the Global Mixed Reality Market

A major challenge facing the global mixed reality market is the lack of industry standardization. As the market is still emerging, there is no universally accepted set of standards for devices, software, or content. This absence of standardization can result in compatibility issues between different mixed reality products and hinder interoperability. Consequently, consumers may be reluctant to invest in mixed reality technologies, and businesses might hesitate to develop applications in this space. Additionally, the lack of standardization can fragment the market, with various companies creating proprietary technologies that may not work well together. This fragmentation can stifle market growth and innovation, as companies may be less inclined to collaborate or share resources in a disjointed environment.

Market Trends of the Global Mixed Reality Market

A prominent trend in the global mixed reality market is the increasing adoption of this technology within the healthcare sector. Healthcare providers are turning to mixed reality solutions to enhance patient outcomes and advance medical education and training. For example, mixed reality can aid in surgical planning by offering a 3D visualization of anatomy and allowing for the simulation of procedures. It also provides medical students with immersive learning experiences that traditional methods cannot match. Additionally, mixed reality is being utilized in physical therapy to create engaging, interactive exercises that motivate patients to participate actively in their rehabilitation. As healthcare providers continue to recognize the benefits of mixed reality for improving patient care and outcomes, its adoption in the sector is expected to rise significantly in the coming years.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Technology Analysis
Top Investment Pockets
Market Attractiveness Index
Market Ecosystem

Mixed Reality Market by Component

Market Overview
Software
Hardware

Mixed Reality Market by Application

Market Overview
Automotive & Aerospace
Medical
Entertainment
E-commerce & Retail
Others

Mixed Reality Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alphabet Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Canon, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HTC Corporation (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Osterhout Design Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seiko Epson Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intel Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magic Leap, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DAQRI LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PTC Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atheer, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eon Reality, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blippar (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scope AR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Varjo Technologies (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vuzix Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nreal (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rokid (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm Technologies, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments