商業印刷市場規模、佔有率、成長分析（按技術、按應用、按地區）- 產業預測，2024-2031 年

2022年全球商業印刷市場規模將為4,801.3億美元，從2023年的4,945.3億美元成長到2031年的6,264.6億美元，預測期間(2024-2031年)複合年成長率預計為3.0%。

商業印刷服務市場的需求顯著增加，主要是由尋求小冊子和宣傳冊等有效廣告材料的公司所推動的。儘管數位環境競爭激烈，但這些產品仍然是重要的行銷工具。最近的技術進步，例如更快的印刷機和創新的彩色碳粉技術，顯著提高了生產能力和輸出品質。此外，印刷技術的改進提高了成本效率，特別是在大量生產方面，並有助於抵消數位媒體對傳統印刷服務的侵蝕。亞馬遜、eBay 和 Target 等巨頭蓬勃發展的電子商務產業增加了對專業包裝和標籤解決方案的需求，進一步推動了市場的發展。這些公司擴大採用積層製造和人工智慧主導設計工具的先進封裝方法。物流、倉儲和零售公司現在正在投資混合印刷技術，將類比流程的可靠性與數位的創造力相結合，特別是同時利用柔版印刷和數位印刷方法。此外，儘管數位格式興起，但商業印刷因其為消費者提供的獨特體驗而保持強勁。印刷材料具有無可取代的觸感，吸引書蟲和雜誌愛好者，而且還具有易於閱讀的額外好處。因此，美國商業印刷市場預計在未來幾年將保持良好的複合年成長率，並有望在未來實現強勁成長。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 價值鏈分析
• PESTEL分析

商業印刷市場：依技術分類

• 市場概況
• 數位印刷
• 微影製程印刷
• 柔版印刷
• 網版印刷
• 凹版印刷
• 其他

商業印刷市場：依應用分類

• 市場概況
• 包裹
• 廣告
• 發布
  • 圖書
  • 報紙
  • 雜誌
  • 其他

商業印刷市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Quad.com（US）
• Cenveo Worldwide Limited（US）
• Acme Printing（US）
• RR Donnelley & Sons Company（US）
• Transcontinental Inc.（Canada）
• LSC Communications LLC.（US）
• Gorham Printing, Inc.（US）
• Dai Nippon Printing Co., Ltd.（Japan）
• Mixam UK Limited（UK）
• Cimpress（Ireland）
• Quebecor（Canada）
• Duncan Print Group（UK）
• Vistaprint（Cimpress PLC）（Ireland）
• Toppan Co. Ltd（Japan）
• Bertelsmann SE and Co. KGaA（Germany）
• Ennis Inc.（US）
• The Magazine Printing Company（US）
• HH Global（UK）

Global Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).

The commercial printing services market is experiencing a notable uptick in demand, driven primarily by businesses seeking effective advertising materials like brochures and pamphlets. These items remain integral marketing tools despite the competitive digital landscape. Recent technological advancements, including faster printing presses and innovative color and toner technologies, have significantly enhanced production capacities and output quality. Additionally, improvements in printing techniques have resulted in greater cost efficiency, particularly for bulk production, which has helped offset digital media's encroachment on traditional printing services. The booming e-commerce sector, with giants like Amazon, eBay, and Target, has further propelled the market by increasing the need for specialized packaging and labeling solutions. These businesses are increasingly adopting advanced packaging methods through additive manufacturing and AI-driven design tools. Logistics, warehousing, and retail companies are now investing in hybrid printing technologies, merging the reliability of analog processes with the creativity of digital, particularly leveraging flexographic and digital printing methods together. Moreover, despite the rise of digital formats, commercial printing retains its stronghold due to the unique experience it offers to consumers. Printed materials provide an irreplaceable tactile quality that appeals to book lovers and magazine enthusiasts, further enhanced by readability advantages. As a result, the U.S. Commercial Printing Market is projected to sustain a favorable compound annual growth rate (CAGR) in the upcoming forecast year, indicating robust future growth prospects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commercial Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commercial Printing Market Segmental Analysis

Global Commercial Printing Market is segmented on the basis of technology, application, and region. By technology, market is segmented into digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. By application, market is segmented into packaging, advertising, and publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Commercial Printing Market

The global commercial printing market is significantly propelled by the enduring effectiveness of print advertising as a crucial element in integrated marketing strategies crafted by retailers. As highlighted by a recent Adobe survey of 1,250 U.S. consumers, digital marketing struggles to capture consumer attention efficiently, presenting a distinctive advantage for print media. Print advertisements not only attract greater engagement but also offer longevity, with magazine ads capable of promoting products for extended periods-potentially months or years-while remaining in circulation. This permanence fosters brand recognition and trust, ultimately driving demand for commercial printing services and supporting market growth on a global scale.

Restraints in the Global Commercial Printing Market

The global commercial printing market faces significant restraints due to the rising trend of digitization, which is shifting consumer preferences toward electronic formats over traditional printed materials. With the proliferation of e-annual reports, e-vouchers, and e-catalogues, consumers are increasingly opting for online alternatives that offer convenience, lower costs, and immediate access. This transition not only diminishes the demand for printed products but also poses challenges for printing companies to adapt their business models to remain competitive. Consequently, the decline in print-related consumption is limiting market growth opportunities and driving a profound transformation in the commercial printing landscape.

Market Trends of the Global Commercial Printing Market

The global commercial printing market is experiencing a transformative shift, driven by advancements in technology and rising demand for digital solutions. The rapid adoption of laser and inkjet printing in packaging and paper sectors underscores a trend towards cost-effective, adaptable printing methods. Integrating Internet of Things (IoT) and Artificial Intelligence (AI) technologies is fueling market growth, particularly in consumer electronics. Additionally, a push for sustainable printing solutions across industries like pharmaceuticals and healthcare is reshaping demand dynamics. While high initial investments pose challenges in emerging economies, ongoing innovations present lucrative opportunities, particularly for small and medium enterprises, positioning the digital printing sector for robust expansion.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree Of Competition
• Top Investment Pockets
• Ecosystem Of the Market
• Value chain analysis
• PESTEL Analysis

Commercial Printing Market, By Technology

• Market Overview
• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing
• Others

Commercial Printing Market, By Application

• Market Overview
• Packaging
• Advertising
• Publishing
  • Books
  • Newspaper
  • Magazines
  • Others

Commercial Printing Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Quad.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cenveo Worldwide Limited (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acme Printing (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.R. Donnelley & Sons Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transcontinental Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LSC Communications LLC. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorham Printing, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dai Nippon Printing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixam UK Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quebecor (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duncan Print Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Cimpress PLC) (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppan Co. Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bertelsmann S.E. and Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ennis Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Magazine Printing Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HH Global (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments