商業智慧軟體市場規模、佔有率和成長分析：按 BI 技術、按功能、按部署模式、按組織規模、按最終用途、按地區 - 行業預測，2024-2031 年

全球商業智慧軟體市場規模到2022年將達到248億美元，預計將從2023年的262.5億美元增至2031年的404.4億美元，預計在預測期內（2024-2031年）將以複合年成長率5.51%成長。

在目前數位轉型的情況下，89%的企業已經實施了數位化策略，其中巨量資料、行動技術和API嵌入式解決方案佔其中的50-60%。隨著電子商務的廣泛採用，從小型企業到大型企業，各種規模的組織都可以利用電子商務和以資料為中心的經營模式來推動明智的策略決策並提高服務品質。隨著企業越來越認知到資料主導分析的重要性，對基本商業智慧軟體和工具的投資大幅增加，以推動全球商業智慧市場的成長並產生可觀的收益。此外，預計美國商業智慧軟體市場在未來幾年將保持強勁的複合年成長率，這表明對這些技術的需求呈現強勁上升趨勢。這些因素的整合凸顯了企業營運方式的變革，資料和技術在製定現代商務策略和最佳化企業績效方面發揮著至關重要的作用。這種數位化轉變不僅提高了業務效率，還使企業能夠更好地應對市場變化，使他們能夠在競爭日益激烈的市場中取得成功。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 市場生態系統
• 專利分析
• PESTEL分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 競爭程度

商業智慧軟體市場：以 BI 技術分類

• 市場概況
• 雲端商業智慧
• 行動商業智慧
• 社交商業智慧

商業智慧軟體市場：依功能分類

• 市場概況
• 商業管理
• 行銷
• 銷售
• 手術
• 金融
• HR
• 供應鏈

商業智慧軟體市場：依部署模式

• 市場概況
• 本地
• 雲

商業智慧軟體市場：依組織規模

• 市場概況
• 主要企業
• 小型企業

商業智慧軟體市場：依最終用途分類

• 市場概況
• BFSI
• 製造業
• 衛生保健
• 零售
• 資訊科技/通訊
• 其他

按地區分類的商業智慧軟體市場規模

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• IBM Corporation
• Microsoft Corporation
• Salesforce, Inc.
• Oracle Corporation
• Sisense Ltd
• Yellowfin International Pty Ltd
• QlikTech International AB
• SAP SE
• Board International
• MicroStrategy Incorporated
• SAS Institute, Inc.
• Cloud Software Group（TIBCO Software Inc.）
• Information Builders Inc.
• Domo Inc.
• Hitachi（Pentaho）
• GoodData Corporation
• Alteryx Inc.
• Alphabet Inc.（Looker Data Sciences, Inc.）
• Zoho Corporation
• Permira（Informatica）
• Datorama

Global Business Intelligence Software Market size was valued at USD 24.80 billion in 2022 and is poised to grow from USD 26.25 billion in 2023 to USD 40.44 billion by 2031, growing at a CAGR of 5.51% during the forecast period (2024-2031).

In the current landscape of digital transformation, a staggering 89% of businesses have embraced digital strategies, with big data, mobile technology, and API-embedded solutions accounting for 50-60% of these initiatives. This widespread adoption is driving organizations of all sizes-small, medium, and large-to leverage e-commerce alongside data-centric business models, facilitating informed strategic decisions and enhancing service quality. As organizations increasingly recognize the importance of data-driven analytics, there has been a marked rise in investments in business intelligence software and tools, which are crucial for fostering growth and generating significant revenue in the global business intelligence market. Moreover, the U.S. business intelligence software market is projected to sustain a robust compound annual growth rate (CAGR) in the upcoming forecast year, indicating a strong upward trend in demand for these technologies. The convergence of these factors underscores a transformative shift in how companies operate, emphasizing the critical role that data and technology play in shaping modern business strategies and optimizing performance. This digital shift not only enhances operational efficiency but also empowers organizations to respond more adeptly to market changes, thereby positioning them for success in an increasingly competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the global business intelligence software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global business intelligence software Market Segmental Analysis

Global Business Intelligence Software Market is segmented by BI Technology, Function, Deployment Mode, Organization Size, End Use, and Region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI, Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources, Supply Chain. Based on Deployment Mode, the market is segmented into On-premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, SMEs. Based on End Use, the market is segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecom, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the global business intelligence software Market

The global business intelligence software market is significantly driven by the increasing adoption of cloud-distributed technologies, with 25% of organizations worldwide leveraging these solutions to enhance customer-oriented decision-making and improve user experience. The scalability of data offered by innovative features attracts organizations, allowing them to align their data strategies with business needs through flexible pricing models such as pay-as-you-go and subscription options. As big data continues to permeate various industries, facilitating informed decision-making, the acceptance of business intelligence practices is expected to grow rapidly, underscoring a formidable expansion in the market and contributing to its sustained high market share.

Restraints in the global business intelligence software Market

The global business intelligence (BI) software market faces notable restraints due to the considerable costs associated with licensing and implementation. The pricing structures for BI software are often influenced by prevailing market conditions during the purchasing period, which can fluctuate independently of actual development costs. Additionally, many organizations are already capitalizing on existing traditional BI tools, leading to reluctance in investing in more advanced solutions. Despite the clear advantages offered by modern BI software, the hefty upfront expenses related to acquiring a robust platform, integrating it within existing systems, and training personnel present a significant barrier that is likely to hinder market expansion.

Market Trends of the global business intelligence software Market

The global business intelligence software market is experiencing significant growth, driven not only by major corporations but also by the increasing interest from small and medium-sized businesses (SMBs). These businesses are recognizing the substantial benefits of business intelligence tools, particularly as cloud deployment solutions offer enhanced accessibility and affordability. This trend is fostering a surge in adoption among SMBs, enabling software vendors to innovate rapidly. As a result, we can expect a continued evolution of user-friendly solutions featuring advanced intelligent dashboards and self-service analytics capabilities tailored to meet diverse user needs, enriching decision-making processes across the business landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Ecosystem of the Market
• Patent Analysis
• PESTEL Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Business Intelligence Software Market by BI Technology

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Business Intelligence Software Market by Function

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Business Intelligence Software Market by Deployment Mode

• Market Overview
• On-premises
• Cloud

Business Intelligence Software Market by Organization Size

• Market Overview
• Large Enterprises
• SMEs

Business Intelligence Software Market by End Use

• Market Overview
• BFSI
• Manufacturing
• Healthcare
• Retail
• IT & Telecom
• Others

Business Intelligence Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin International Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group (TIBCO Software Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Pentaho)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Looker Data Sciences, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Permira (Informatica)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datorama
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments