商業智慧軟體市場規模、佔有率和成長分析（按 BI 技術、功能、部署模式、組織規模、最終用途和地區）- 產業預測，2025-2032 年

預計到 2023 年商業智慧軟體市場規模將達到 262.5 億美元，從 2024 年的 277.0 億美元成長到 2032 年的 426.7 億美元，預測期內（2025-2032 年）的複合年成長率為 5.51%。

由於對資料主導決策的需求不斷成長以及巨量資料和雲端運算等先進數位技術的廣泛採用，全球商業智慧軟體市場預計將實現顯著成長。這些進步為軟體供應商創造了新的商機，人工智慧和進階分析的整合使得商業智慧工具變得更加重要。隨著企業優先考慮數位解決方案並且競爭加劇，市場預計將蓬勃發展。此外，對監管合規性的日益關注表明到 2031 年將有進一步的成長前景。然而，資料安全問題、高實施成本、整合複雜性以及熟練專業人員短缺等挑戰可能會阻礙這一時期的採用。

目錄

介紹

• 調查目的
• 定義
• 市場覆蓋

調查方法

• 資訊採購
• 第二手資料和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場動態
  • 驅動程式
  • 機會
  • 限制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 市場生態系統
• 專利分析
• PESTEL 分析
• 監管格局
• 創新矩陣
• 重大投資分析
• 關鍵成功因素
• 競爭程度

BI 技術的商業智慧軟體市場

• 市場概況
• 雲端商業智慧
• 行動商業智慧
• 社交商業智慧

商業智慧軟體市場按功能分類

• 市場概況
• 商業管理
• 行銷
• 銷售
• 手術
• 金融
• 人力資源
• 供應鏈

按部署模式分類的商業智慧軟體市場

• 市場概況
• 本地
• 雲

按組織規模分類的商業智慧軟體市場

• 市場概況
• 大型企業
• 中小型企業

商業智慧軟體市場（按最終用途分類）

• 市場概況
• BFSI
• 製造業
• 衛生保健
• 零售
• 資訊科技/通訊
• 其他

商業智慧軟體市場規模（按地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市集活動
• 主要企業市場佔有率（2024年）

主要企業簡介

• IBM Corporation
• Microsoft Corporation
• Salesforce, Inc.
• Oracle Corporation
• Sisense Ltd
• Yellowfin International Pty Ltd
• QlikTech International AB
• SAP SE
• Board International
• MicroStrategy Incorporated
• SAS Institute, Inc.
• Cloud Software Group（TIBCO Software Inc.）
• Information Builders Inc.
• Domo Inc.
• Hitachi（Pentaho）
• GoodData Corporation
• Alteryx Inc.
• Alphabet Inc.（Looker Data Sciences, Inc.）
• Zoho Corporation
• Permira（Informatica）
• Datorama

Business Intelligence Software Market size was valued at USD 26.25 Billion in 2023 and is poised to grow from USD 27.7 Billion in 2024 to USD 42.67 Billion by 2032, growing at a CAGR of 5.51% during the forecast period (2025-2032).

The global business intelligence software market is poised for significant growth due to an increasing demand for data-driven decision-making and the widespread adoption of advanced digital technologies like big data and cloud computing. These advancements are creating new opportunities for software providers, while the integration of artificial intelligence and advanced analytics further enhances the relevance of business intelligence tools. As organizations prioritize digital solutions and compete more fiercely, the market is expected to thrive. Additionally, a heightened focus on regulatory compliance presents further prospects for growth through 2031. However, challenges such as data security concerns, high implementation costs, integration complexities, and a shortage of skilled professionals may hinder adoption throughout this period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Intelligence Software Market Segments Analysis

Global Business Intelligence Software Market is segmented by BI Technology, Function, Deployment Mode, Organization Size, End Use, and Region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI, Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources, Supply Chain. Based on Deployment Mode, the market is segmented into On-premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, SMEs. Based on End Use, the market is segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecom, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Business Intelligence Software Market

The Business Intelligence Software market is expected to see significant growth driven by the increasing adoption of data-driven decision-making among organizations across diverse industry sectors. As companies seek to gain a competitive edge, they are turning to business intelligence tools to analyze extensive datasets and derive actionable insights. This implementation helps optimize operations, improve customer experiences, and make informed strategic choices. Consequently, the rising emphasis on harnessing data effectively is projected to fuel the demand for business intelligence software in the coming years, highlighting its essential role in modern business practices.

Restraints in the Business Intelligence Software Market

The Business Intelligence Software market faces several restraints, primarily due to the rising cybersecurity risks and the increasing frequency of data breaches globally. Organizations that manage sensitive customer and business information may be reluctant to embrace BI tools, fearing potential security threats. This hesitancy can create a significant barrier to the adoption of Business Intelligence Software, ultimately hindering growth and affecting the overall market outlook. As concerns surrounding data security continue to grow, this reluctance among companies could lead to a slowdown in the expansion of the Business Intelligence Software market in the foreseeable future.

Market Trends of the Business Intelligence Software Market

The Business Intelligence Software market is experiencing a significant trend towards the integration of Artificial Intelligence (AI) and machine learning technologies. As organizations increasingly seek to harness data-driven insights, AI-powered business intelligence tools are becoming vital for automating data analysis, detecting hidden patterns, and delivering actionable insights. Advanced capabilities such as natural language processing and predictive analytics are enhancing user engagement and decision-making processes. This shift not only streamlines operations but also empowers businesses to adapt swiftly to dynamic market conditions. Consequently, vendors are prioritizing AI innovations to stay competitive, shaping a future where data intelligence will be at the core of strategic business initiatives.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Ecosystem of the Market
• Patent Analysis
• PESTEL Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Business Intelligence Software Market by BI Technology

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Business Intelligence Software Market by Function

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Business Intelligence Software Market by Deployment Mode

• Market Overview
• On-premises
• Cloud

Business Intelligence Software Market by Organization Size

• Market Overview
• Large Enterprises
• SMEs

Business Intelligence Software Market by End Use

• Market Overview
• BFSI
• Manufacturing
• Healthcare
• Retail
• IT & Telecom
• Others

Business Intelligence Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2024

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin International Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group (TIBCO Software Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Pentaho)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Looker Data Sciences, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Permira (Informatica)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datorama
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments