草本補充品市場規模、佔有率、成長分析、按產品、按製劑、按功能、按消費者、按分銷管道、按地區：2024-2031年產業預測

草本補充品的全球市場規模預計到2022年約為851億美元，高於2023年的917億美元，預測期內（2024-2031年）年複合成長率為7.8%，到2031年將達到1,673億美元。

由於消費者對天然健康解決方案的認知不斷提高以及轉向替代藥物，草本補充品市場經歷強勁成長。這些植物性產品包括各種礦物質、維生素和草藥萃取物，以滿足日益成長的健康和自我護理需求。影響這一市場擴張的主要因素包括醫療成本的增加和對預防性健康措施的重視。然而，由於臨床證據不足以支持某些補充品的有效性，市場面臨品質和安全問題以及監管合規問題等挑戰。儘管存在這些障礙，但隨著消費者越來越重視健康的生活方式，對預防性健康策略的需求不斷增加，對個人化補充品的興趣也在激增，該市場顯示出巨大的潛力。總而言之，儘管草本補充品市場受到監管和功效問題的困擾，但它處於有利地位，可以利用天然保健品和預防醫學的趨勢，並且該領域存在充足的成長和創新機會。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 價值鏈分析
• 專利分析
• 價格分析
• 案例研究分析
• 原料分析
• PESTEL分析
• 監管分析
• 客戶和購買標準分析

草本補充品市場：依產品

• 市場概況
• 辣木
• 紫錐花
• 亞麻籽
• 薑黃
• 薑
• 紅蘿蔔
• 其他

草本補充品市場：依製劑

• 市場概況
• 片劑
• 膠囊
• 液體
• 粉末
• 軟凝膠
• 其他

草本補充品市場：依功能分類

• 市場概況
• 藥用
• 香氣
• 其他特點

草本補充品市場：依消費者分類

• 市場概況
• 孕婦
• 成人
• 小兒科
• 老年病

草本補充品市場：依通路

• 市場概況
• 離線
  • 藥局/藥局
  • 大賣場/超級市場
  • 其他
• 線上

草本補充品市場：依地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Amway corp
• Herbalife Nutrition
• Nestle Health Science
• Blackmores
• Pharmavite
• NOW Foods
• Gaia Herbs
• Himalaya Herbal Healthcare
• Pukka Herbs
• Biostime International
• Harbin Pharmaceutical Group
• Jamieson Wellness
• MegaFood
• New Chapter
• Traditional Medicinals
• Herb Pharm
• Ricola
• Banyan Botanicals
• Life Extension

Global Herbal Supplements Market size was valued at around USD 85.1 billion in 2022 and is expected to rise from USD 91.7 billion in 2023 to reach a value of USD 167.3 billion by 2031, at a CAGR of 7.8% over the forecast period (2024-2031).

The herbal supplements market is experiencing robust growth, propelled by heightened consumer awareness regarding natural health solutions and a shift towards alternative medications. These plant-based products encompass a diverse range of offerings, including minerals, vitamins, and herbal extracts, catering to the rising demand for wellness and self-care. Key factors influencing this expansion include increasing healthcare costs and a strong emphasis on preventive health measures. However, the market faces challenges such as quality and safety concerns stemming from insufficient clinical evidence supporting the efficacy of certain supplements, along with regulatory compliance issues. Despite these barriers, the market shows promising potential driven by the escalating demand for preventive health strategies and the burgeoning interest in personalized supplements, as consumers increasingly prioritize healthy lifestyles. In summary, while the herbal supplements market grapples with regulatory and efficacy concerns, it remains well-positioned to capitalize on the trend toward natural health products and preventive care, signaling ample opportunities for growth and innovation within the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Supplements Market Segmental Analysis

Global Herbal Supplements Market is segmented by Product, Formulation, Function, Consumer, Distribution Channel, and Region. Based on Product, the market is segmented into Moringa, Echinacea, Flaxseeds, Turmeric, Ginger, Ginseng, and Others. Based on Formulation, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, and Others. Based on Function, the market is segmented into Medicinal, Aroma, and Other Functions. Based on Consumer, the market is segmented into Pregnant Women, Adults, Pediatric, and Geriatric. Based on Distribution Channel, the market is segmented into Online, and Offline (Pharmacies & Drug Stores, Hypermarkets/Supermarkets, and Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Herbal Supplements Market

The rising consumer awareness regarding health and wellness has significantly driven the Global Herbal Supplements market, as individuals increasingly seek products that prioritize natural, organic, and non-GMO ingredients over synthetic additives and pharmaceuticals. This shift towards clean-label products reflects a growing demand for transparency in ingredient sourcing and formulation, prompting manufacturers to innovate and align their offerings with consumer preferences. Additionally, the emphasis on preventative healthcare and holistic wellness further fuels this trend, as more people recognize the benefits of herbal supplements in maintaining overall health. Consequently, this burgeoning desire for natural wellness solutions serves as a key market driver.

Restraints in the Global Herbal Supplements Market

A significant market restraint for the Global Herbal Supplements market is the widespread lack of consumer awareness regarding the safe and effective use of these products. Many individuals are unaware of the proper dosages and potential side effects associated with herbal supplements, which can lead to ineffective treatment or misuse, such as consuming incorrect amounts. This lack of education may contribute to adverse health outcomes, deterring consumers from using herbal supplements due to fear of negative effects or ineffective results. Consequently, such apprehension may hinder market growth, as consumers may prefer more familiar, conventionally prescribed medications over herbal alternatives.

Market Trends of the Global Herbal Supplements Market

The Global Herbal Supplements market is witnessing a significant trend towards mental health, driven by a rising consumer awareness of holistic wellness and the benefits of adaptogens. Herbs like Holy Basil, Rhodiola, and ashwagandha are increasingly sought after for their purported ability to enhance mental resilience and manage stress effectively. This shift is not only broadening the market landscape but also boosting interest in mood-enhancing supplements designed to alleviate anxiety and improve overall emotional well-being. As consumers prioritize mental health alongside physical health, the demand for herbal remedies tailored to support mental wellness is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Raw Material Analysis
• PESTEL Analysis
• Regulatory Analysis
• Customer & Buying Criteria Analysis

Herbal Supplements Market, By Product

• Market Overview
• Moringa
• Echinacea
• Flaxseeds
• Turmeric
• Ginger
• Ginseng
• Others

Herbal Supplements Market, By Formulation

• Market Overview
• Tablets
• Capsules
• Liquid
• Powder
• Soft Gels
• Others

Herbal Supplements Market, By Function

• Market Overview
• Medicinal
• Aroma
• Other Functions

Herbal Supplements Market, By Consumer

• Market Overview
• Pregnant Women
• Adults
• Pediatric
• Geriatric

Herbal Supplements Market, By Distribution Channel

• Market Overview
• Offline
  • Pharmacies & Drug Stores
  • Hypermarkets/Supermarkets
  • Others
• Online

Herbal Supplements Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Amway corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbal Healthcare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pukka Herbs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biostime International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Chapter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traditional Medicinals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herb Pharm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banyan Botanicals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Extension
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments