市場調查報告書
商品編碼
1476366
2030 年草藥補充品市場預測:按成分、形式、功能、分銷管道、應用和地區進行的全球分析Herbal Supplements Market Forecasts to 2030 - Global Analysis By Source, Form, Function, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球草藥補充品市場規模達 515 億美元,預計在預測期內將以 9.8% 的複合年成長率成長,並於 2030 年達到 992 億美元。
營養補充食品植物或植物的子集,通常稱為草藥補充品。這些植物性營養補充的主要目的食品促進健康。草藥補充品中的活性成分來自草藥。這些補充品廣泛用於解決各種健康問題,包括增強免疫力、促進消化器官系統健康、增強認知功能和控制壓力。此外,由於其天然來源和較少的副作用,它被認為是合成藥物的安全替代品。
據世界衛生組織 (WHO) 稱,估計有 2.5 億學齡前兒童缺乏維生素 A,而且很大一部分孕婦也缺乏維生素 A。
對預防保健的興趣日益濃厚
隨著人們健康意識的增強並尋求傳統藥物的天然替代品,對草藥補充品的需求激增。消費者越來越傾向於採取積極主動的措施來保持健康,並正在探索已知有助於預防性保健的草藥。隨著重點從疾病治療轉向預防,草藥補充品提供了一個令人信服的解決方案,因為與合成藥物相比,它們被認為更安全且副作用最小。
價格敏感度
隨著消費者變得更加重視價格,他們傾向於選擇價格較低的替代品或完全不購買。由於其天然成分和健康益處,草藥補充品通常被視為奢侈品,但它們面臨著吸引對價格敏感的消費者的挑戰。這種敏感性在醫療保健費用高且可支配收入有限的地區尤其明顯。製造商面臨平衡品質和承受能力的困境,以迎合對價格敏感的消費者,同時又不影響產品完整性。
人們越來越意識到潛在的健康益處
隨著消費者的健康意識越來越強,他們開始轉向草藥補充品作為傳統藥物的替代或補充方法。越來越多的科學研究支持草藥療法促進健康和保健的有效性,從而推動了這種認知的提高。整體醫療保健的興起以及對有機和天然產品的偏好也進一步促進了市場擴張。此外,透過網路和社群媒體平台獲得的資訊越來越多,消費者可以自行了解草藥補充品的好處,從而推動需求。
科學依據有限
儘管草藥在傳統醫學中的使用已有數百年歷史,但由於缺乏嚴格的科學研究來檢驗其功效,普及受到阻礙。由於缺乏可靠的臨床試驗和實證資料,消費者、醫療保健專業人員和監管機構在推薦和核准草藥補充品方面仍然持謹慎態度。證據的缺乏也阻礙了建立標準劑量、識別潛在藥物交互作用和評估長期影響的能力。
最初,疫情爆發擾亂了全球供應鏈,由於生產和運輸限制,導致某些草藥產品短缺。在大流行期間,隨著人們尋找增強免疫系統和整體健康的方法,對已知具有增強免疫力特性的草藥補充品的需求激增。然而,這些中斷不僅影響產品的可得性,而且還影響品管措施。供應鏈中斷,包括原料短缺和製造延誤,給該行業帶來了挑戰。
預計糖漿產業在預測期內將是最大的
糖漿業務預計將成為預測期內最大的業務。糖漿是一種多功能的給藥方法,可輕鬆調整劑量,並可根據個人需求進行客製化。這種靈活性吸引了廣泛的消費者,包括兒童和老年人。此外,糖漿通常含有天然甜味劑和調味劑,使其更具吸引力。因此,糖漿領域正在擴大草藥補充品的可用性和可接受性,並透過迎合現代消費者的偏好和便利性來推動市場成長。
心臟健康產業預計在預測期內複合年成長率最高
由於消費者對心血管健康的認知和興趣不斷增強,因此預計心臟健康領域在預測期內將出現最高的複合年成長率。針對心臟健康的草藥補充品提供了一種自然、整體的方法,對尋求合成藥物替代品的個人很有吸引力。隨著心血管疾病盛行率的上升以及對預防性保健的偏好增加,消費者開始轉向草藥補充品作為預防措施。這些產品通常含有對心血管有益的成分,例如大蒜、山楂和Omega-3脂肪酸。這些因素正在推動該細分市場的成長。
在整個預測期內,亞太地區佔據最大的市場佔有率。隨著消費者越來越重視預防性保健和自然療法,該地區對草藥補充品的需求正在激增。這一趨勢在亞太國家尤其明顯。亞太國家擁有豐富的草藥傳統和重視整體福祉的文化。此外,人們越來越認知到草藥補充品的益處,例如免疫支持、緩解壓力和促進整體健康,進一步推動了該地區的市場擴張。可支配收入的增加和消費者對非合成替代品偏好的變化也促進了該地區的成長。
隨著消費者越來越關注安全和產品功效,監管機構針對草藥補充品的生產、標籤和分銷制定了嚴格的準則。這些法規確保產品符合一定的品質標準並遵守安全通訊協定,從而增強全部區域消費者對草藥的信心。此外,各國政府也越來越意識到草藥在不同文化中的傳統用途,並支持研究和開發,以檢驗其在全部區域的有效性。
According to Stratistics MRC, the Global Herbal Supplements Market is accounted for $51.5 billion in 2023 and is expected to reach $99.2 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Therapeutic dietary supplements are a subset of plants or botanicals, commonly referred to as herbal supplements. The main purpose of these plant-based dietary supplements is to enhance health. The active elements in herbal supplements come from herbs. These supplements are widely used to address a range of health concerns, including boosting immunity, promoting digestive health, enhancing cognitive function, and managing stress. Moreover, they are perceived as safer alternatives to synthetic drugs due to their natural origins and minimal side effects.
According to the World Health Organization (WHO), an estimated 250 million preschool children suffer from vitamin A deficiency, and a significant proportion of pregnant women are Vitamin A deficient.
Growing emphasis on preventive healthcare
As individuals become more health-conscious and seek natural alternatives to traditional medicine, the demand for herbal supplements has surged. Consumers are increasingly inclined towards proactive measures to maintain their well-being, leading them to explore herbal remedies known for their preventive health benefits. With a shift in focus from treating illnesses to preventing them, herbal supplements offer a compelling solution due to their perceived safety and minimal side effects compared to synthetic pharmaceuticals.
Price sensitivity
With consumers becoming increasingly price-conscious, they tend to opt for lower-cost alternatives or forego purchases altogether. Herbal supplements, often perceived as premium products due to their natural ingredients and health benefits, face challenges in attracting price-sensitive consumers. This sensitivity is particularly pronounced in regions where healthcare costs are high, and disposable incomes are limited. Manufacturers face the dilemma of balancing quality with affordability to cater to price-sensitive consumers without compromising on product integrity.
Increasing awareness of the potential health benefits
As consumers become more conscious of their well-being, they are turning to herbal supplements as an alternative or complementary approach to conventional medicine. This heightened awareness is fueled by a growing body of scientific research supporting the efficacy of herbal remedies in promoting health and wellness. The rise of holistic healthcare practices and a preference for organic and natural products further contribute to the market's expansion. Moreover, the accessibility of information through the internet and social media platforms enables consumers to educate themselves about the benefits of herbal supplements, driving demand.
Limited scientific evidence
While herbal remedies have been used for centuries in traditional medicine, their widespread adoption in modern healthcare is hindered by the lack of rigorous scientific studies validating their purported benefits. Without robust clinical trials and empirical data, consumers, healthcare professionals, and regulatory bodies remain cautious about recommending or approving herbal supplements. This dearth of evidence also hampers the ability to establish standardized dosages, identify potential interactions with medications, and assess long-term effects.
Initially, the outbreak disrupted global supply chains, leading to shortages of certain herbal products due to production and transportation constraints. As people sought ways to bolster their immune systems and overall health during the pandemic, there was a surge in demand for herbal supplements perceived to have immune-boosting properties. However, these disruptions not only impact product availability but also compromise quality control measures. Supply chain disruptions, including shortages of raw materials and manufacturing delays, posed challenges for the industry.
The syrups segment is expected to be the largest during the forecast period
Syrups segment is expected to be the largest during the forecast period. Syrups offer a versatile delivery method, allowing for easy dosage adjustments and customization to meet individual needs. This flexibility appeals to a broader consumer base, including children and the elderly. Additionally, syrups often incorporate natural sweeteners and flavors, further enhancing their appeal. As a result, the Syrups segment is expanding the accessibility and acceptance of herbal supplements, driving growth in the market by catering to the preferences and convenience of modern consumers.
The heart health segment is expected to have the highest CAGR during the forecast period
Heart Health segment is expected to have the highest CAGR during the forecast period due to growing consumer awareness and concern regarding cardiovascular well-being. Herbal supplements targeting heart health offer a natural and holistic approach, appealing to individuals seeking alternatives to synthetic medications. With rising incidence of cardiovascular diseases and increasing preference for preventive healthcare, consumers are turning to herbal supplements as a proactive measure. These products often contain ingredients like garlic, hawthorn, and omega-3 fatty acids, which are renowned for their cardiovascular benefits. These elements are boosting the segmental growth.
Asia Pacific region commanded the largest share of the market throughout the projection period. As consumers increasingly prioritize preventive healthcare and natural remedies, demand for herbal supplements has surged in the region. This trend is particularly pronounced in Asia Pacific countries due to their rich tradition of herbal medicine and cultural emphasis on holistic well-being. Moreover, rising awareness about the benefits of herbal supplements, such as immune support, stress relief, and overall wellness, has further fueled market expansion in the region. Increased disposable income and changing consumer preferences towards non-synthetic alternatives have also contributed to this regional growth.
With an increasing focus on consumer safety and product efficacy, regulatory bodies are implementing stringent guidelines for the manufacturing, labeling, and distribution of herbal supplements, Asia Pacific region is poised to hold profitable growth over the extrapolated period. These regulations ensure that products meet certain quality standards and adhere to safety protocols, thereby boosting consumer confidence in herbal remedies across the region. Additionally, governments are increasingly recognizing the traditional use of herbs in various cultures and are supporting research and development efforts to validate their efficacy throughout the region.
Key players in the market
Some of the key players in Herbal Supplements market include Ancient GreenFields Pvt. Ltd, Archer Daniels Midland Company, Ardent Mills LLC, Bio-Botanica Inc, Cargill, Incorporated, Glanbia plc, Herbalife International of America, Inc, Jarrow Formulas, Inc, Mondelez International, Inc, Nature's Bounty, Nutraceutical International Corporation, Permolex Ltd and Pioneer Industries Limited.
In October 2023, Jarrow Formulas(R) Launches MagMind(R) Student Loan Pay Off Sweepstakes Just in Time for Loan Payments Resuming. The more than 44 million Americans carrying upwards of $1.7 trillion of student debt will be feeling added stress as student loan payments resume.
In December 2022, Jarrow Formulas(R) Introduces Dual-Action Immune Booster. The fastest growing immunity brand in the natural channel launches clinically-supported Immune Booster in a convenient, single-serve stick pack format. The new product supports a healthy immune system and normal digestion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.