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人工智能

市場調查報告書

商品編碼

1603268

基於人工智慧的個人化市場規模、佔有率、成長分析，按類型、技術、應用、地區分類 - 產業預測，2024-2031 年

Artificial Intelligence Based Personalization Market Size, Share, Growth Analysis, By Type, By Technology, By Application, By Region - Industry Forecast 2024-2031

出版日期: 2024年11月24日 | 出版商:

SkyQuest | 英文 202 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球基於人工智慧的個人化市場規模為4,408億美元，從2023年的4,619億美元成長到2031年的6,721.1億美元，預測期（2024-2031）預計複合年成長率為4.80% 。

行銷格局正在轉向人工智慧驅動的個人化，並遠離傳統的大眾行銷方法，因為傳統的大眾行銷方法經常會因不相關的訊息而損害用戶體驗。公司現在不再採用一刀切的策略，而是利用人工智慧演算法根據個人行為、偏好和過去的互動來客製化行銷工作。這種有針對性的方法不僅可以提高客戶滿意度和參與度，還可以顯著提高行銷效率，從而減少選擇退出並提高轉換率。電子商務、醫療保健和金融等行業尤其推動了對客製化消費者體驗的需求。透過分析客戶互動模式，公司可以製定個人化的行銷宣傳活動和動態定價策略，從而提高忠誠度和更高的收益成長。儘管有這些好處，公司不僅必須對實施人工智慧驅動的個人化所需的財務投資保持警惕，而且還要對與偏見、歧視和隱私相關的道德影響保持警惕。當公司應對這些挑戰時，他們應該專注於創建負責任且有效的個人化行銷解決方案，與當今挑剔的消費者產生共鳴，並最終在市場上取得更好的結果。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Intel Corporation
Microsoft
IBM
Google LLC
NVIDIA Corporation
SAP SE
Amazon Web Services Inc.
Oracle Corporation
Facebook Inc.
General Electric
Siemens AG
Apple Inc.
Baidu Inc.
Alibaba Group Holding Ltd.
Cisco Systems Inc.
Accenture PLC
Infosys Limited
Wipro Limited
Huawei Technologies Co. Ltd.
Tencent Holdings Ltd.

結論和建議

簡介目錄

Product Code: SQMIG45A2301

Global Artificial Intelligence Based Personalization Market size was valued at USD 440.8 Billion in 2022 and is poised to grow from USD 461.9 Billion in 2023 to USD 672.11 Billion by 2031, growing at a CAGR of 4.80% in the forecast period (2024-2031).

The marketing landscape is shifting towards AI-powered personalization, leaving behind the traditional mass marketing approach that often compromises user experience with irrelevant messaging. Instead of employing a one-size-fits-all strategy, businesses are now harnessing AI algorithms to tailor their marketing efforts based on individual behavior, preferences, and past interactions. This targeted methodology not only enhances customer satisfaction and engagement but also significantly improves marketing efficiency, leading to reduced opt-outs and heightened conversion rates. Industries such as e-commerce, healthcare, and finance are particularly driving this demand for customized consumer experiences. By analyzing customer interaction patterns, businesses can deploy personalized marketing campaigns and dynamic pricing strategies, fostering both loyalty and higher revenue growth. Despite its advantages, organizations must remain vigilant about the ethical implications surrounding bias, discrimination, and privacy concerns, as well as the financial investment needed for implementing AI-driven personalization. As businesses navigate these challenges, the focus should be on creating responsible and effective personalized marketing solutions that resonate with today's discerning consumers, ultimately driving better results in the competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence Based Personalization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence Based Personalization Market Segmental Analysis

Global Artificial Intelligence Based Personalization Market is segmented by Type, by Technology, by application, and by Region. Based on Type, the market is segmented into Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization. Based on Technology, the market is segmented into Machine Learning, Deep Learning, Natural Language Processing. Based on application, the market is segmented into Travel, Retail, Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is significantly driven by the surging demand for tailored customer experiences. Recent growth in global collaborations utilizing AI for personalization underscores this trend. The rapid embrace of artificial intelligence technologies across various sectors further amplifies market dynamics. Additionally, the proliferation of mobile technology, the Internet of Things (IoT), and the resurgence of in-store shopping are anticipated to enhance market performance in the near future. Contributing factors such as the expansion of big data analytics, cost-efficient consumer data analysis, and a rising interest in real-time personalization solutions are also expected to fuel market growth in the upcoming years.

Restraints in the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market faces significant restraints, particularly due to increasing data privacy concerns. As the industry relies heavily on machine learning and deep learning technologies to tailor offers to consumers, the potential misuse of sensitive data emerges as a major issue. Various tools such as analytics systems, recommendation engines, and adtech platforms, while beneficial, can inadvertently exploit personal information. Additionally, minor errors in these systems can lead to substantial failures, compromising the desired outcomes and overall effectiveness of personalization efforts. Consequently, these factors may hinder the growth and stability of the market amidst rising scrutiny over data privacy.

Market Trends of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is witnessing significant growth, underscored by a robust compound annual growth rate (CAGR), primarily driven by the expanding efforts of mass retailers in enhancing consumer engagement. As traditional one-size-fits-all marketing strategies evolve, businesses are increasingly leveraging AI to create tailored messaging that resonates with individual customer preferences and buying habits. The surge in mass marketing subscription rates, coupled with advanced data processing capabilities and the proliferation of online services, facilitates a more nuanced understanding of consumer behavior. Consequently, companies are harnessing AI-driven personalization not only to optimize marketing costs but also to streamline operations and foster deeper connections with their customer base.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Macro-Economic Indicators
Market Attractiveness Index
Pricing Analysis

Global Artificial Intelligence Based Personalization Market Size by Type & CAGR (2024-2031)

Website Personalization
Display Ads Personalization
Social Media Personalization
E-mail Personalization
Others

Global Artificial Intelligence Based Personalization Market Size by Technology & CAGR (2024-2031)

Machine Learning
Deep Learning
Natural Language Processing

Global Artificial Intelligence Based Personalization Market Size by Application & CAGR (2024-2031)

Travel
Retail
Media & Entertainment
Others

Global Artificial Intelligence Based Personalization Market Size by Region & CAGR (2024-2031)

North America, (by Type, by Technology, by Application)
- US
- Canada
Europe, (by Type, by Technology, by Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (by Type, by Technology, by Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (by Type, by Technology, by Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (by Type, by Technology, by Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Intel Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Electric
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Siemens AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wipro Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments