市場調查報告書
商品編碼
1605258
包裝膠帶印刷市場規模、佔有率、成長分析、按產品類型、按機制、按材料、按印刷油墨、按最終用途行業、按地區 - 行業預測,2024-2031 年Packaging Tape Printing Market Size, Share, Growth Analysis, By Product Type (Hot melt carton sealing tape, Acrylic carton sealing tape), By Mechanism, By Material, By Printing Ink, By End Use Industry, By Region - Industry Forecast 2024-2031 |
2022年全球包裝膠帶印刷市場規模估值為171億美元,從2023年的182億美元成長到2031年的284億美元,預計在預測期內(2024-2031年)複合年成長率為5.7。 %。
全球包裝膠帶印刷市場是印刷包裝行業的重要組成部分,近年來在蓬勃發展的電子商務和物流行業以及對客製化包裝解決方案的需求不斷成長的推動下經歷了顯著成長。該市場主要集中於生產品牌包裝膠帶,透過確保運輸過程中包裝的安全性和完整性,同時提高品牌知名度,為各行業做出貢獻。印有標誌和促銷訊息的包裝膠帶不僅可以增強產品標識,而且可以作為重要的行銷工具並積極塑造消費者的認知。這一成長的主要促進因素包括由於在線零售的興起而增加的小包裹運輸量,以及消費者對永續和環保產品的偏好不斷增加,對環保包裝膠帶的興趣不斷增加。此外,有關包裝材料的嚴格環境法規以及需要先進的印刷技術來保持高品質和充滿活力的設計也是重要的考慮因素。也就是說,永續包裝解決方案的創新機會以及與電子商務和物流參與者的潛在合作夥伴關係,使製造商能夠開拓新興市場並滿足動態數位零售業的需求,從而適應成長。如果相關人員有效地應對複雜性和挑戰,包裝膠帶印刷市場將迎來光明的未來。
Global Packaging Tape Printing Market size was valued at USD 17.1 billion in 2022 and is poised to grow from USD 18.2 billion in 2023 to USD 28.4 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).
The global Packaging Tape Printing Market, a crucial segment within the printing and packaging industry, has experienced significant growth recently, fueled by the escalating demand for customized packaging solutions alongside the booming e-commerce and logistics sectors. This market primarily focuses on the production of branded packaging tapes that serve various industries by ensuring package security and integrity during transport while enhancing brand visibility. Packaging tapes printed with logos and promotional messages not only elevate product identity but also act as vital marketing tools, positively shaping consumer perceptions. A few key drivers of this growth include the increasing volume of parcel shipments prompted by the rise in online retailing and a growing consumer preference for sustainable and eco-friendly products, which has led to heightened interest in environmentally conscious packaging tapes. Furthermore, stringent environmental regulations on packaging materials and the need for advanced printing technologies to maintain high quality and vibrant designs are critical considerations. Nonetheless, opportunities abound for innovation in sustainable packaging solutions, as well as potential collaborations with e-commerce and logistics players, enabling manufacturers to tap into emerging markets and meet increasing demands in the dynamic digital retail landscape. The packaging tape printing market promises a robust future, provided stakeholders navigate the complexities and challenges effectively.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Packaging Tape Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Packaging Tape Printing Market Segmental Analysis
Global Packaging Tape Printing Market is segmented by Product Type, Mechanism, Material, Printing Ink, End Use Industry and region. Based on Product Type, the market is segmented into hot melt carton sealing tape, acrylic carton sealing tape and natural rubber carton sealing tape. Based on Mechanism, the market is segmented into flexography, lithography, digital printing, screen printing, gravure and others. Based on Material, the market is segmented into polypropylene, polyvinyl chloride and others. Based on Printing Ink, the market is segmented into water-based ink, UV-curable ink and solvent-based ink. Based on End Use Industry, the market is segmented into food & beverages, consumer durables, transportation & logistics and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Packaging Tape Printing Market
The rapid growth of the e-commerce sector is a key catalyst for the expansion of the global packaging tape printing market. As more consumers embrace online shopping, businesses are increasingly aware of the vital role that printed tapes play in amplifying their brand identity and delivering an unforgettable unboxing experience. Custom-branded tapes featuring logos and promotional messages contribute significantly to brand recall, serving as an effective marketing instrument throughout the shipping and handling stages. This strategic use of printed packaging not only enhances customer engagement but also strengthens brand loyalty in an increasingly competitive online marketplace.
Restraints in the Global Packaging Tape Printing Market
One of the key challenges facing the Global Packaging Tape Printing market is the cost associated with customization. Although custom packaging tapes provide various advantages, the financial burden of customization can pose a significant obstacle, particularly for small and medium-sized enterprises. The substantial initial investment required for printing equipment combined with the necessity of meeting minimum order quantities for bespoke designs can discourage budget-conscious companies from pursuing packaging tape printing options. Consequently, this cost factor can limit the adoption of customized solutions, hindering growth opportunities within the market for businesses that may otherwise benefit from tailored packaging.
Market Trends of the Global Packaging Tape Printing Market
The Global Packaging Tape Printing market is witnessing a significant shift towards sustainable and eco-friendly solutions, driven by heightened awareness of environmental issues among businesses and consumers. As the demand for packaging tapes increases, there is a growing preference for products made from recycled or biodegradable materials, alongside eco-friendly printing inks. Companies are increasingly adopting greener practices to cater to these changing consumer preferences while simultaneously aiming to reduce their carbon footprint. This trend not only fosters brand loyalty but also positions businesses as responsible players in the market, ultimately reshaping the packaging landscape towards more sustainable practices.