市場調查報告書
商品編碼
1551249
到 2030 年包裝膠帶印刷市場預測:按產品類型、印刷油墨類型、材料、膠頻寬度、應用、最終用戶和地區進行的全球分析Packaging Tape Printing Market Forecasts to 2030 - Global Analysis By Product, Printing Ink Type, Material, Tape Width, Application, End User and By Geography |
根據Stratistics MRC的數據,2024年全球包裝膠帶印刷市場規模為195.2億美元,預計到2030年將達到367.4億美元,預測期內複合年成長率為7.4%。
包裝膠帶印刷是將客製化設計、徽標和訊息應用到用於密封和固定包裝的膠帶上。此流程透過整合品牌、產品資訊和安全功能來增強包裝膠帶的功能。透過利用先進的印刷技術,公司可以創建具有視覺吸引力和資訊豐富的印刷品,從而提高品牌知名度,確保防篡改,並有助於在整個供應鏈中有效保護和展示產品。
根據印度造紙工業協會統計,印度造紙業約佔世界紙張產量的5%。印度人均紙張消費量約15公斤。
電子商務成長
隨著網路購物的增加,公司正在改進其包裝,以提高品牌知名度並改善客戶體驗。客製化印刷膠帶有助於增強品牌形象、提供產品資訊和安全交付,所有這些在電子商務的競爭格局中都至關重要。此外,對防篡改和保護性包裝的需求正在推動印刷膠帶的採用。電子商務的擴張不僅推動了包裝膠帶的使用,還推動了膠帶設計和功能的創新。
原物料價格波動
黏劑、油墨、基材等原料價格波動造成生產成本波動。這種不可預測性導致印刷膠帶價格上漲,影響製造商的盈利和定價策略。它還使該市場中的公司的預算和財務規劃變得複雜。不確定性會抑制對新技術和創新的投資,減緩市場擴張,迫使企業承擔成本或將成本轉嫁給消費者,並影響需求和成長。
對個人化包裝解決方案的需求不斷成長
個人化包裝增強了品牌形象和客戶參與,從而更多地使用印刷膠帶來製作獨特的設計、標誌和促銷訊息。這種趨勢在電子商務和零售等領域尤其強勁,在這些領域,獨特的包裝可以區分產品並提高品牌影響力。此外,個人化膠帶通常包含安全和防篡改元素,滿足消費者對美觀和保護的期望。隨著企業努力脫穎而出,對客製化印刷包裝膠帶的需求不斷成長。
初始成本高
包裝膠帶印刷的初始成本較高是由於與專業印刷設備、客製自訂設計設定和材料採購相關的成本。這些成本對於小型企業和新興企業來說可能過高,限制了他們投資客自訂印刷膠帶的能力。結果,小型企業可能會錯失提高品牌認知度和產品安全的機會,而大公司可能會主導並扼殺創新和更廣泛的市場擴張。
COVID-19 的影響
COVID-19 大流行加速了電子商務的成長並導致對客製化包裝解決方案的需求增加,對包裝膠帶印刷市場產生了重大影響。然而,供應鏈中斷和原料短缺帶來了挑戰,導致延誤和價格波動。此外,安全問題的增加促使公司專注於安全且防篡改的包裝。儘管市場面臨短期挫折,但向網路購物的轉變和對安全包裝的重視最終推動了長期成長。
預計品牌細分市場將在預測期內成為最大的細分市場
品牌產業預計將出現利潤豐厚的成長。在包裝膠帶印刷品牌應用中,客製化膠帶可以作為強大的行銷工具,透過展示您的公司商標、品牌顏色和獨特的設計。這提高了運輸和裝卸過程中的品牌知名度和認知度。印刷膠帶不僅可以保護您的包裝,還可以增強您的品牌形象,並將每個包裝變成行銷資產。使用包裝膠帶進行有效的品牌塑造有助於建立一致的品牌形象,培養客戶忠誠度,並使您的產品在競爭激烈的市場中脫穎而出。
消費品產業預計在預測期內複合年成長率最高
預計消費品產業在預測期內複合年成長率最高。在消費品領域,包裝膠帶印刷對於品牌推廣和產品差異化至關重要。客製化印刷膠帶可提高品牌知名度並傳達產品詳細資訊和安全預防措施等重要訊息。它還有助於防止篡改並確保產品完整性。該應用在零售業尤其重要,因為引人注目的設計和清晰的標籤會影響消費者的選擇。它還可以作為行銷工具來提升品牌形象並增強消費者對產品的信心。
在電子商務、製造和物流行業快速擴張的推動下,亞太地區包裝膠帶印刷市場正在強勁成長。中國、印度和日本等國家是主要貢獻者,對客製化和品牌包裝解決方案的需求不斷成長。該地區零售業的蓬勃發展和消費者對產品安全意識的不斷增強進一步推動了市場的擴張。此外,印刷技術的進步和具有成本效益的原料的供應加強了市場競爭,使亞太地區成為全球包裝膠帶印刷行業的關鍵參與者。
隨著電子商務、零售和製造業的強勁發展,北美包裝膠帶印刷市場正在穩步成長。客製化和品牌包裝解決方案的需求量很大,公司專注於提高品牌知名度和產品安全性。該地區先進的印刷技術和對永續包裝材料的重視正在促進市場擴張。美國和加拿大是主要參與者,受益於完善的供應鏈以及在包裝中使用防篡改和環保印刷膠帶的日益成長的趨勢。
According to Stratistics MRC, the Global Packaging Tape Printing Market is accounted for $19.52 billion in 2024 and is expected to reach $36.74 billion by 2030 growing at a CAGR of 7.4% during the forecast period. Packaging tape printing involves applying customized designs, logos, and messages onto adhesive tapes used for sealing and securing packages. This process enhances the functionality of packaging tapes by integrating branding, product information, and security features. By utilizing advanced printing technologies, companies can create visually appealing and informative tapes that improve brand visibility, ensure tamper-evidence, and contribute to effective product protection and presentation throughout the supply chain.
According to the Indian Paper Manufacturers Association, the Indian paper industry contributes around 5% of global paper production. Per capita, paper consumption in India is around 15kg.
E-commerce growth
As online shopping volumes rise, businesses seek to enhance their packaging for better brand visibility and customer experience. Customized printed tapes help reinforce brand identity, provide product information, and ensure secure delivery, which are crucial in the competitive e-commerce landscape. Additionally, the need for tamper-evident and protective packaging drives the adoption of printed tapes. The expansion of e-commerce not only boosts the volume of packaging tape usage but also encourages innovation in tape design and functionality.
Volatility in raw material prices
Volatility in raw material prices, such as adhesives, inks, and substrates, causes fluctuations in production costs. This unpredictability can lead to higher prices for printed tapes, impacting profitability and pricing strategies for manufacturers. It also complicates budgeting and financial planning for companies in the market. The uncertainty can deter investment in new technologies and innovation, slow down market expansion, and force businesses to either absorb costs or pass them on to consumers, potentially affecting demand and growth.
Escalating demand for personalized packaging solutions
Personalized packaging enhances brand identity and customer engagement, leading to greater use of printed tapes for unique designs, logos, and promotional messages. This trend is particularly strong in sectors like e-commerce and retail, where distinct packaging can differentiate products and strengthen brand presence. Additionally, personalized tapes often feature security and tamper-evident elements, meeting consumer expectations for both aesthetics and protection. As businesses strive to stand out, the need for customized printed packaging tapes continues to rise.
High initial costs
High initial costs in packaging tape printing stem from expenses related to specialized printing equipment, setup for custom designs, and material procurement. These costs can be prohibitive for smaller businesses and start-ups, limiting their ability to invest in custom-printed tapes. Consequently, smaller players may miss out on opportunities to enhance brand visibility and product security, while larger companies may dominate, potentially stifling innovation and broader market expansion.
Covid-19 Impact
The covid-19 pandemic significantly impacted the packaging tape printing market by accelerating e-commerce growth, leading to increased demand for customized packaging solutions. However, supply chain disruptions and raw material shortages posed challenges, causing delays and price fluctuations. Companies also focused more on secure and tamper-evident packaging due to heightened safety concerns. While the market faced short-term setbacks, the shift towards online shopping and the emphasis on secure packaging ultimately drove long-term growth.
The branding segment is expected to be the largest during the forecast period
The branding segment is estimated to have a lucrative growth. In the branding application of packaging tape printing, customized tapes serve as a powerful marketing tool by showcasing company logos, brand colors, and unique designs. This enhances brand visibility and recognition during shipping and handling. Printed tapes not only secure packages but also reinforce brand identity, turning each package into a marketing asset. Effective branding through packaging tapes helps create a consistent brand image, fosters customer loyalty, and distinguishes products in competitive markets.
The consumer goods segment is expected to have the highest CAGR during the forecast period
The consumer goods segment is anticipated to witness the highest CAGR growth during the forecast period. In the consumer goods sector, packaging tape printing is vital for branding and product differentiation. Customized printed tapes enhance brand visibility and convey important information, such as product details and safety instructions. They also contribute to tamper-evidence, ensuring product integrity. This application is especially significant in the retail industry, where eye-catching designs and clear labeling can influence consumer choice. They serve as a marketing tool, promoting brand identity and increasing consumer trust in the product.
The packaging tape printing market in the Asia-Pacific region is experiencing robust growth, driven by the rapid expansion of e-commerce, manufacturing, and logistics sectors. Countries like China, India, and Japan are major contributors, with increasing demand for customized and branded packaging solutions. The region's booming retail industry and rising consumer awareness about product safety further fuel market expansion. Additionally, advancements in printing technologies and the availability of cost-effective raw materials enhance the market's competitiveness, making Asia-Pacific a key player in the global packaging tape printing industry.
The packaging tape printing market in North America is witnessing steady growth, driven by the strong presence of e-commerce, retail, and manufacturing industries. The demand for customized and branded packaging solutions is high, with companies focusing on enhancing brand visibility and product security. The region's advanced printing technologies and emphasis on sustainable packaging materials contribute to market expansion. The United States and Canada are key players, benefiting from well-established supply chains and the rising trend of using tamper-evident and eco-friendly printed tapes in packaging.
Key players in the market
Some of the key players profiled in the Packaging Tape Printing Market include 3M Company, Avery Dennison Corporation, Tesa SE, Intertape Polymer Group Inc., Lintec Corporation, Nitto Denko Corporation, Scapa Group plc, Shurtape Technologies LLC, Hy-Tape International, Berry Global, Adhesives Research Inc., CCL Industries Inc., York Tape & Label Inc., Wuxi Bosheng Adhesive Products Corporation and Bagla Group.
In March 2024, 3M launched the first known padded, paper-based curbside recyclable mailer material that businesses can also use to automate their packaging process. This new material called 3M(TM) Padded Automatable Curbside Recyclable (PACR) Mailer Material is capable of producing packages up to three times faster than manual packing when paired with qualified automated packaging machines.
In November 2023, Tesa introduced the new tesa(R) 51345, a paper-based reinforcement adhesive tape that can be used, for example, to reinforce packaging or cartons at sensitive points such as side hole handles, flap handles, and top-hole handles. It is part of a comprehensive range for corrugated board manufacturers
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.