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市場調查報告書

商品編碼

1607632

行動應用市場規模、佔有率、成長分析，按作業系統、按開發模式、按應用、按地區 - 產業預測，2024-2031

Mobile Application Market Size, Share, Growth Analysis, By Operating System (App Store, Play Store), By Development Mode, By Application (Gaming, Learning & Education), By Region - Industry Forecast 2024-2031

出版日期: 2024年12月04日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球行動應用市場規模為1,987億美元，從2023年的2,310億美元成長到2031年的6,589億美元，預測期內（2024-2031年）複合年成長率為14倍。

智慧型手機的普及和網路使用量的增加，尤其是在巴西、中國和印度等開發中國家，顯示行動應用程式 (app) 的前景光明。這種成長將由人工智慧和機器學習等技術進步推動，這些技術進步提高了應用程式的功能和參與度。隨著電子商務的擴展並在線上提供獨家折扣和產品選擇，越來越多的消費者開始轉向行動應用程式來滿足他們的購買需求。此外，價格實惠的資料方案的可用性增加了網際網路的可訪問性，並導致跨平台的行動應用程式下載量激增。遊戲產業正從這些趨勢中受益，透過遊戲內收費、付費應用程式和應用程式內廣告實現收益多元化，進一步促進整個行動應用市場的成長。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Google LLC（United States）
Apple Inc.（United States）
Facebook Inc.（now Meta Platforms Inc.）（United States）
Tencent Holdings Limited（China）
Alibaba Group Holding Limited（China）
Amazon.com Inc.（United States）
Netflix Inc.（United States）
Baidu Inc.（China）
Uber Technologies Inc.（United States）
Lyft Inc.（United States）
Twitter Inc.（United States）
Pinterest Inc.（United States）
Snap Inc.（United States）
Microsoft Corporation（United States）
Zoom Video Communications Inc.（United States）
TikTok Inc.（China）
WeChat（Tencent）（China）
WhatsApp（Facebook）（now Meta Platforms Inc.）（United States）
Instagram（Facebook）（now Meta Platforms Inc.）（United States）
YouTube（Google LLC）（United States）

結論和建議

簡介目錄

Product Code: SQMIG45E2165

Global Mobile Application Market size was valued at USD 198.7 billion in 2022 and is poised to grow from USD 231 billion in 2023 to USD 658.9 billion by 2031, growing at a CAGR of 14% during the forecast period (2024-2031).

The rise of smartphone adoption and heightened internet usage, particularly in developing nations like Brazil, China, and India, signals a promising future for mobile applications (apps). This growth is propelled by advancements in technology, including artificial intelligence and machine learning, which enhance app functionality and engagement. As e-commerce expands, offering exclusive discounts and product selections online, more consumers are turning to mobile apps for their purchasing needs. Additionally, the availability of affordable data plans has facilitated increased internet accessibility, driving a surge in mobile app downloads across platforms. The gaming sector, benefiting from these trends, has diversified its revenue streams through in-game purchases, paid apps, and in-app advertising, further contributing to the overall market growth for mobile applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Application market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Application Market Segmental Analysis

Global Mobile Application Market is segmented by Operating System, Development Mode, Application and Region. Based on Operating System, the market is segmented into App Store, Play Store, Others. Based on Development Mode, the market is segmented into Individual, Through Companies, Others. Based on Application, the market is segmented into Gaming, social media and Entertainment, Health and Fitness, Travel and Hospitality, Retail and Ecommerce, Learning and Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Application Market

The growth of the Global Mobile Application market is significantly influenced by the rising usage of data and increasing internet penetration, particularly in developing countries like China, India, and Brazil. Over the past decade, the internet has become a vital communication tool accessible through devices such as computers, smartphones, and tablets. This widespread connectivity has enabled users to easily access a multitude of applications with minimal cost and effort, while also facilitating faster communication. Moreover, the booming e-commerce sector has attracted a larger online consumer base by offering a diverse range of products, enticing promotions, and exclusive discounts available primarily on digital platforms.

Restraints in the Global Mobile Application Market

One significant restraint in the Global Mobile Application market revolves around battery use and performance, which are essential considerations during app development. A successful mobile application should optimize battery consumption while maintaining high performance standards. To achieve this, developers can create beta versions of their apps and conduct thorough testing to identify and resolve any issues related to battery drainage. It's crucial to be vigilant and meticulous throughout this testing phase, as any underlying flaws can lead to considerable challenges in ensuring a smooth user experience. Addressing these factors is vital for enhancing the overall acceptance and functionality of mobile applications.

Market Trends of the Global Mobile Application Market

The global mobile application market is witnessing a dynamic evolution, characterized by intense competition among established giants and emerging players like Xiaomi and OnePlus, who are rapidly gaining traction. The focus has shifted towards creating user-centric applications that prioritize enhanced user experiences, driven by the integration of cutting-edge technologies such as augmented reality (AR) and virtual reality (VR). This trend reflects a broader demand for immersive and engaging functionalities, compelling developers to innovate continuously to retain consumer interest. As mobile devices become increasingly central to daily life, the market is expected to expand further, encouraging both creativity and investment in next-generation apps.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Mobile Application Market Size by Operating System & CAGR (2024-2031)

Market Overview
App Store
Play Store
Others

Mobile Application Market Size by Development Mode & CAGR (2024-2031)

Market Overview
Individual
Through Companies
Others

Mobile Application Market Size by Application & CAGR (2024-2031)

Market Overview
Gaming
Social Media and Entertainment
Health and Fitness
Travel and Hospitality
Retail and E commerce
Learning and Education
Others

Mobile Application Market Size & CAGR (2024-2031)

North America, (Operating System, Development Mode, Application)
- US
- Canada
Europe, (Operating System, Development Mode, Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Operating System, Development Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Operating System, Development Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (Operating System, Development Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook Inc. (now Meta Platforms Inc.) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon.com Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Netflix Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uber Technologies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lyft Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoom Video Communications Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (Tencent) (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhatsApp (Facebook) (now Meta Platforms Inc.) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram (Facebook) (now Meta Platforms Inc.) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube (Google LLC) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments