體育應用市場規模、佔有率和成長分析（按性別、市場、應用和地區）- 2025-2032 年產業預測

預計到 2023 年，體育應用市場規模將達到 40.6 億美元，並從 2024 年的 45 億美元成長到 2032 年的 103 億美元，預測期內（2025-2032 年）的複合年成長率為 10.9%。

在個人化使用者體驗需求的推動下，全球體育應用市場正在經歷顯著成長。由於行動應用程式對於提升粉絲參與度和運動員表現至關重要，因此該領域涵蓋直播、健身追蹤、夢幻遊戲和門票銷售。智慧型手機和高速網路的興起使得客自訂內容更加容易獲取，而人工智慧、擴增實境和虛擬實境等技術進步正在改變用戶與它們的互動方式。健身應用程式在業餘和職業運動員中的流行以及體育博彩的合法化進一步推動了市場的發展。谷歌和蘋果等主要公司已宣布推出創新功能，為體育應用消費和參與的新時代奠定基礎。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步

體育應用市場規模（按性別和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

體育應用市場規模及複合年成長率（2025-2032）

• 市場概況
• Google Play Store
• Apple iOS Store
• 其他

體育應用市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 健康監測
• 活動追蹤與監控

體育應用市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon（United States）
• Disney（United States）
• DraftKings（United States）
• FanDuel（United States）
• Entain（United Kingdom）
• Flutter Entertainment（Ireland）
• Sportradar（Switzerland）
• Genius Sports（United States）
• Evoke plc（United Kingdom）
• DAZN（United Kingdom）
• Bet365（United Kingdom）
• William Hill（United Kingdom）
• Paddy Power（Ireland）
• Betfair（United Kingdom）
• Sky Betting & Gaming（United Kingdom）
• Fanatics（United States）
• Fox Corporation（United States）
• MGM Resorts International（United States）
• PointsBet（Australia）
• Betsson AB（Sweden）

結論和建議

Sports App Market size was valued at USD 4.06 billion in 2023 and is poised to grow from USD 4.5 billion in 2024 to USD 10.3 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

The global sports app market is experiencing significant growth driven by the demand for personalized user experiences, as fans increasingly seek tailored content like notifications and live scores. As mobile apps become essential for enhancing fan engagement and athlete performance, this sector spans live streaming, fitness tracking, fantasy gaming, and ticket sales. The rise of smartphones and high-speed internet is facilitating access to custom content, while advancements in technologies like AI, AR, and VR are transforming user interaction. The market is further boosted by the popularity of fitness apps among amateur and professional athletes and the legalization of sports betting. Major players like Google and Apple are launching innovative features, setting the stage for a new era in sports app consumption and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports App Market Segments Analysis

Global Sports App Market is segmented by Gender, Marketplace, Application and region. Based on Gender, the market is segmented into Male and Female. Based on Marketplace, the market is segmented into Google Play Store, Apple iOS Store and Others. Based on Application, the market is segmented into Health monitoring and Activity tracking and monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports App Market

One of the primary catalysts for the expansion of the sports app market is the increasing demand for live sports streaming. Consumers are seeking immediate access to their favorite games, leading to a surge in popularity for apps that offer live streaming capabilities. This trend is amplified by the expanding online presence of sports leagues and a global shift towards mobile entertainment. As more individuals turn to their devices for real-time sports updates, the appetite for innovative sports applications that deliver instant access to live events continues to grow, further propelling the market forward.

Restraints in the Sports App Market

A significant challenge facing the global sports app market is the intense competition among numerous existing platforms. With many applications offering comparable features, it becomes increasingly challenging to retain and attract users. This saturation makes it hard for individual apps to differentiate themselves, leading to diminished user engagement and restricted growth potential, especially in highly competitive sports categories. As a result, many sports apps struggle to establish a unique identity and maintain a loyal user base, ultimately hindering their overall success in a crowded marketplace. This competitive landscape poses a considerable restraint on the advancement of the sports app sector.

Market Trends of the Sports App Market

As the sports app market evolves, enhancing user experience through personalized content is emerging as a dominant trend. The increasing demand for tailored sports experiences is prompting developers to integrate AI and machine learning technologies into their platforms, enabling them to offer personalized recommendations, real-time game notifications, highlight reels, and relevant news streams. By analyzing user behavior and preferences, these apps are curating more engaging and interactive content, significantly boosting user retention and satisfaction. This shift towards customization is expected to catalyze higher subscription rates and foster deeper user engagement, solidifying the sports app market's growth trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Sports App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Sports App Market Size by Marketplace & CAGR (2025-2032)

• Market Overview
• Google Play Store
• Apple iOS Store
• Others

Global Sports App Market Size by Application & CAGR (2025-2032)

• Market Overview
• Health monitoring
• Activity tracking and monitoring

Global Sports App Market Size & CAGR (2025-2032)

• North America (Gender, Marketplace, Application)
  • US
  • Canada
• Europe (Gender, Marketplace, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Gender, Marketplace, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Gender, Marketplace, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Gender, Marketplace, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FanDuel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evoke plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAZN (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfair (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Betting & Gaming (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations