影響者行銷平台市場規模、佔有率、成長分析，按組件、按影響者類型、按應用、按最終用戶、按規模、按地區 - 產業預測，2024-2031年

2022年全球影響者（網紅）行銷平台市場規模為107億美元，從2023年的142億美元成長到2031年的836億美元，年複合成長率預計為24.8%。

隨著傳統名人變得不那麼出名，品牌轉向有影響力的行銷作為他們的主要促銷策略。這項轉變將經典的名人代言與創新的內容主導策略結合，以增強整體品牌推廣工作。網路廣告的興起徹底改變了經營模式，使負責人能夠更有效地與目標受眾互動並進行個人化宣傳活動，顯著改善客戶體驗。 Instagram 和 Facebook 等社群媒體平台處於這項運動的中心，推動市場格局發生重大變化。 COVID-19 大流行進一步加速了這些趨勢，促使消費者在封鎖期間尋找線上內容並增加社群媒體參與度。因此，品牌重新分配其行銷預算，導致影響者合作和增加行銷投資，預計這將塑造影響者行銷的未來。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

影響者行銷平台市場規模：依組成部分和年複合成長率（2024-2031）

• 市場概況
• 軟體
• 服務

影響者行銷平台市場規模：依影響者類型及年複合成長率（2024-2031）

• 市場概況
• 奈米影響者
• 微影響者
• 宏影響者
• 超級影響者

影響者行銷平台市場規模：依應用和年複合成長率（2024-2031）

• 市場概況
• 搜尋和發現
• 宣傳活動管理
• 分析和報告
• 內容創作
• 影響者關係管理

影響者行銷平台市場規模：依最終用戶和年複合成長率（2024-2031）

• 市場概況
• 美容和個人護理
• 零售與電子商務
• 食物和娛樂
• 其他

影響者行銷平台市場規模：依規模和年複合成長率（2024-2031）

• 市場概況
• 主要企業
• 小型企業

影響者行銷平台市場規模與年複合成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Speakr
• Upfluence
• Aspire
• Grapevine
• Mavrck
• Klear, a Meltwater Offering
• NEOREACH
• Traackr, Inc.
• Webfluential.com
• Hypetap
• Triller
• CreatorIQ
• Onalytica
• Meltwater

結論和建議

Global Influencer Marketing Platform Market size was valued at USD 10.7 billion in 2022 and is poised to grow from USD 14.2 billion in 2023 to USD 83.6 billion by 2031, growing at a CAGR of 24.8% during the forecast period (2024-2031).

As traditional celebrities recede from prominence, brands are pivoting towards influencer marketing as a key promotional strategy. This shift integrates classic celebrity endorsements with innovative content-driven tactics, enhancing overall branding efforts. The rise of internet advertising has transformed business models, allowing marketers to engage more effectively with targeted audiences and personalize campaigns, significantly improving customer experiences. Social media platforms like Instagram and Facebook are central to this movement, driving substantial change within the influencer marketing landscape. The COVID-19 pandemic has further accelerated these trends, spurring increased social media engagement as consumers sought online content during lockdowns. Consequently, brands are reallocating their marketing budgets, resulting in amplified influencer collaborations and elevated marketing investments, which are expected to shape the future of influencer marketing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segmental Analysis

Global Influencer Marketing Platform Market is segmented by Component, Influencer Type, Application, End User, Size and Region. Based on Component, the market is segmented into Software, Services. Based on Influencer Type, the market is segmented into nano, Micro, Macro, Mega. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Content Creation, Influencer Relationship Management. Based on End User, the market is segmented into Beauty and Personal Care, Retail and Ecommerce, Food and Entertainment. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Influencer Market

The global influencer market is significantly driven by the utilization of multiple social media platforms. In today's digital landscape, creators leverage a variety of platforms to expand their reach and engage with audiences across different channels. Successful influencers cultivate a dedicated fanbase that follows their content on platforms like Instagram, YouTube, TikTok, and more. Their expertise and ability to connect with followers transcend individual sites, fostering loyalty among viewers who appreciate their unique voice and style. By strategically choosing the platforms that best showcase their content, influencers maximize their visibility and impact, reinforcing their presence across the ever-evolving digital ecosystem.

Restraints in the Global Influencer Market

One major challenge hindering the expansion of the global influencer market is the growing concern regarding data authenticity. Ensuring the credibility of influencers and the accuracy of their audience metrics poses a significant obstacle. The prevalence of fake followers and artificially inflated engagement can severely impact campaign effectiveness, leading brands to hesitate in their trust towards influencer marketing. This skepticism undermines their willingness to invest in such strategies, making it difficult for the market to flourish. Consequently, addressing these concerns surrounding authenticity is crucial for bolstering confidence among brands and enhancing the overall effectiveness of influencer marketing campaigns.

Market Trends of the Global Influencer Market

The global influencer market is witnessing a transformative shift driven by the emergence of innovative social media platforms, each introducing unique content formats like Snapchat Stories and TikTok live videos. This evolving landscape demands adaptable influencer marketing tools that can seamlessly integrate with these new formats, enabling brands to craft more engaging and effective campaigns. As companies seek to harness the potential of diverse content types, there is an increasing need for advanced analytics and versatile solutions tailored to this dynamic environment. The ability to utilize these new content avenues effectively is becoming a pivotal trend, shaping the future of influencer marketing.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Influencer Marketing Platform Market Size by Component & CAGR (2024-2031)

• Market Overview
• Software
• Services

Influencer Marketing Platform Market Size by Influencer Type & CAGR (2024-2031)

• Market Overview
• Nano Influencer
• Micro Influencer
• Macro Influencer
• Mega Influencer

Influencer Marketing Platform Market Size by Application & CAGR (2024-2031)

• Market Overview
• Search and Discovery
• Campaign Management
• Analytics and Reporting
• Content Creation
• Influencer Relationship Management

Influencer Marketing Platform Market Size by End User & CAGR (2024-2031)

• Market Overview
• Beauty and Personal Care
• Retail and Ecommerce
• Food and Entertainment
• Others

Influencer Marketing Platform Market Size by Size & CAGR (2024-2031)

• Market Overview
• Large Enterprises
• SMEs

Influencer Marketing Platform Market Size & CAGR (2024-2031)

• North America, (Component, Influencer Type, Application, End Users, Size)
  • US
  • Canada
• Europe, (Component, Influencer Type, Application, End Users, Size)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Influencer Type, Application, End Users, Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Influencer Type, Application, End Users, Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Influencer Type, Application, End Users, Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Speakr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upfluence
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grapevine
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mavrck
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klear, a Meltwater Offering
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEOREACH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traackr, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webfluential.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hypetap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triller
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CreatorIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onalytica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation