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影響者行銷平台市場規模、佔有率、成長分析（按組件、按組織規模、按影響者類型、按應用、按最終用戶、按地區）- 行業預測，2025 年至 2032 年

市場調查報告書

商品編碼

1737042

影響者行銷平台市場規模、佔有率、成長分析（按組件、按組織規模、按影響者類型、按應用、按最終用戶、按地區）- 行業預測，2025 年至 2032 年

Influencer Marketing Platform Market Size, Share, and Growth Analysis, By Component (Software, Services), By Organization Size (Large Enterprises, SMEs), By Influencer Type, By Application, By End User, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月21日 | 出版商:

SkyQuest | 英文 188 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年全球影響力行銷平台市場價值為 81 億美元，預計將從 2024 年的 106.2 億美元成長到 2032 年的 926.6 億美元，預測期內（2025-2032 年）的複合年成長率為 31.1%。

網路影響力人士的崛起正在重塑品牌推廣，將影響力行銷平台市場定位為企業全面品牌策略的重要組成部分。這項轉變將傳統的明星代言與創新的內容行銷策略結合，利用網路的變革力量更有效地觸及目標受眾。隨著Instagram和Facebook等社群媒體平台的興起，個人化廣告提升了顧客體驗，並與消費者建立了更深層的連結。線上內容消費的激增進一步放大了這些數位創作者的影響力，迫使品牌調整行銷方式以應對不斷變化的消費者偏好。因此，企業正在增加與影響力行銷平台合作的預算，為影響力行銷平台市場的顯著成長鋪平道路，並重新定義未來成功的推廣途徑。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Upfluence Inc.（USA）
CreatorIQ（USA）
GRIN（USA）
Traackr, Inc.（USA）
HypeAuditor（USA）
IZEA Worldwide Inc.（USA）
Meltwater（Norway）
Aspire（formerly AspireIQ）（USA）
NeoReach（USA）
Shopify Collabs（Canada）
Influencity（Spain）
Brandwatch（UK）
Captiv8（USA）
Sprout Social（USA）
Mavrck（USA）
Julius（USA）
Modash（Estonia）
LTK（USA）
Intellifluence（USA）

結論和建議

簡介目錄

Product Code: SQMIG45D2113

Global Influencer Marketing Platform Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.62 billion in 2024 to USD 92.66 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The rise of online influencers is reshaping brand promotion, positioning influencer marketing as a crucial component of comprehensive branding strategies for businesses. This shift blends conventional celebrity endorsements with innovative content marketing tactics, leveraging the transformative power of the internet to reach target audiences more effectively. As social media platforms like Instagram and Facebook dominate, personalized advertising enhances customer experiences, fostering deeper connections with consumers. The surge in online content consumption further amplifies the influence of these digital creators, prompting brands to adapt their marketing approaches in response to evolving consumer priorities. Consequently, businesses are increasing their budgets for influencer collaborations, paving the way for substantial growth in the influencer marketing landscape and redefining promotional measures for future success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segments Analysis

Global Influencer Marketing Platform Market is segmented by Component, Organization Size, Influencer Type, Application, End User and region. Based on Component, the market is segmented into Software and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Influencer Type, the market is segmented into Nano Influencers, Micro Influencers, Macro Influencers and Mega Influencers. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Content Creation, Influencer Relationship Management, Product seeding and Others. Based on End User, the market is segmented into Beauty & Personal Care, Retail & eCommerce, Travel & Hospitality, Food, Beverage & Spirits, Media & Entertainment, Consumer Goods, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Influencer Market

The global influencer market is driven by the increasing use of various social media platforms, which has revolutionized how brands and individuals connect with audiences. As influencers leverage multiple channels like Instagram, TikTok, YouTube, and Facebook, they can effectively engage with diverse demographics and consumer segments. This multi-platform approach enhances visibility and reach, allowing influencers to create tailored content that resonates with specific audiences while maximizing brand partnerships. Consequently, businesses are keen to collaborate with influencers to tap into their expansive follower bases, thereby driving growth in the influencer marketing industry and showcasing the importance of digital engagement in modern marketing strategies.

Restraints in the Global Influencer Market

One of the significant challenges facing the global influencer market is the increasing concern regarding data authenticity. As consumers become more discerning, they question the credibility of the information shared by influencers, which can erode trust in the marketplace. The rise of fake followers and misleading analytics has raised alarms among brands and advertisers, making it imperative to ensure that influencer metrics reflect genuine engagement. This skepticism can hinder collaboration and campaign effectiveness, as brands seek to invest their resources in influencers who demonstrate genuine influence and transparency. Addressing these concerns is crucial to maintaining the market's growth and sustainability.

Market Trends of the Global Influencer Market

The global influencer market is experiencing a dynamic shift, driven by the rapid evolution of social media platforms that introduce innovative content formats like Snapchat Stories and TikTok's live videos. This growing landscape necessitates versatile influencer marketing tools that can adapt to these new content types. By integrating advanced analytics and campaign management capabilities tailored to emerging formats, brands can enhance their influencer strategies, leading to more effective and engaging campaigns. As businesses increasingly recognize the potential of these diverse content opportunities, the demand for adaptable influencer marketing solutions is set to soar, shaping the future of digital marketing.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Influencer Marketing Platform Market Size by Component & CAGR (2025-2032)

Market Overview
Software
Services

Global Influencer Marketing Platform Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
SMEs

Global Influencer Marketing Platform Market Size by Influencer Type & CAGR (2025-2032)

Market Overview
Nano Influencers
Micro Influencers
Macro Influencers
Mega Influencers

Global Influencer Marketing Platform Market Size by Application & CAGR (2025-2032)

Market Overview
Search & Discovery
Campaign Management
Analytics & Reporting
Content Creation
Influencer Relationship Management
Product seeding
Others

Global Influencer Marketing Platform Market Size by End User & CAGR (2025-2032)

Market Overview
Beauty & Personal Care
Retail & eCommerce
Travel & Hospitality
Food, Beverage & Spirits
Media & Entertainment
Consumer Goods
Education
Others

Global Influencer Marketing Platform Market Size & CAGR (2025-2032)

North America (Component, Organization Size, Influencer Type, Application, End User)
- US
- Canada
Europe (Component, Organization Size, Influencer Type, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Organization Size, Influencer Type, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Organization Size, Influencer Type, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Organization Size, Influencer Type, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Upfluence Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CreatorIQ (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GRIN (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traackr, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HypeAuditor (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aspire (formerly AspireIQ) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NeoReach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Collabs (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencity (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Captiv8 (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavrck (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Julius (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modash (Estonia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LTK (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intellifluence (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments