![]() |
市場調查報告書
商品編碼
1646275
影響者市場規模、佔有率和成長分析(按目標受眾、應用程式、最終用戶和地區)—2025-2032 年產業預測Influencer Market Size, Share, Growth Analysis, By Target Audience (GenZ, Millennials), By Application (Campaign Management, Search & Discovery), By End-user, By Region - Industry Forecast 2025-2032 |
影響者市場規模預計將在 2023 年達到 143 億美元,從 2024 年的 193.5 億美元成長到 2032 年的 2172.8 億美元,並在預測期內(2025-2032 年)以 35.3% 的複合年成長率成長。
在網路和智慧型手機使用量急劇成長的推動下,市場格局正經歷顯著的成長。品牌逐漸意識到這些平台的力量,並越來越注重個人化廣告以改善客戶體驗。因此,企業開始尋求有影響力的人物來代言他們的產品,利用他們與可能認同影響力人物和產品的受眾之間的緊密聯繫。這種轉變凸顯了影響力行銷是大公司品牌策略的關鍵組成部分。因此,預計美國影響者市場將在未來預測期內以永續的複合年成長率穩步成長,凸顯影響者在行銷生態系統中持續的重要性。
Influencer Market size was valued at USD 14.3 billion in 2023 and is poised to grow from USD 19.35 billion in 2024 to USD 217.28 billion by 2032, growing at a CAGR of 35.3% during the forecast period (2025-2032).
The influencer marketing landscape has experienced remarkable growth, driven by the surge in internet and smartphone usage. Brands have recognized the power of these platforms and are increasingly focusing on personalized advertising to enhance customer experiences. Consequently, companies are turning to influencers for product endorsements, capitalizing on their strong connections with audiences who can easily relate to both the influencer and the products. This shift underscores the significance of influencer marketing as a vital component in branding strategies for major corporations. As a result, the U.S. influencer market is expected to achieve steady growth with a sustainable CAGR in the upcoming forecast period, highlighting its continuing importance in the marketing ecosystem.
Top-down and bottom-up approaches were used to estimate and validate the size of the Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Influencer Market Segments Analysis
Global Influencer Market is segmented by Target Audience, Application, End-user and region. Based on Target Audience, the market is segmented into GenZ, Millennials, Others. Based on Application, the market is segmented into Campaign Management, Search & Discovery, Analytics & Reporting and Influencer Management. Based on End-user, the market is segmented into Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Influencer Market
The influencer market is experiencing significant growth due to the rising prevalence of smartphones and the expanding reach of the internet, even in remote areas, which enhances user engagement across various online platforms. Businesses are increasingly utilizing influencers for product promotion by providing them with complimentary packages. In turn, these influencers highlight the products to their extensive networks, effectively leveraging their connections and reach. This ability to engage and advertise to a broader audience greatly boosts product sales, thereby driving the overall expansion of the influencer market throughout the analysis period. As a result, influencers have become pivotal to marketing strategies in today's digital landscape.
Restraints in the Influencer Market
Influencer marketing primarily aims to effectively communicate products and services to target audiences. However, a common challenge arises when brands select the wrong audience for their campaigns, resulting in significant financial losses. Each influencer has a unique audience, and there's no guarantee that their followers will resonate with or find value in the promoted products. This misalignment poses a significant limitation within the influencer marketing sector, as it can hinder the potential for successful engagement and conversion, ultimately impacting the return on investment for companies relying on influencer partnerships to reach their desired market demographics.
Market Trends of the Influencer Market
The influencer market is witnessing a significant shift towards micro and nano influencers, particularly those leveraging video content, as consumer engagement continues to soar. The increasing penetration of the internet and the shift toward online shopping have created fertile ground for brands to tap into niche audiences through these smaller influencers, known for their authenticity and relatability. Companies are increasingly recognizing the value of sustained online presence, facilitated by influencers who foster ongoing customer relationships and drive consistent revenue. This trend is expected to accelerate the demand for influencer marketing services, indicating robust growth in the sector during the forecast period.