虛擬影響者市場：現況分析與預測（2024-2032）

Virtual Influencers Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年09月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

在預測期（2024-2032年），虛擬影響者（網紅）市場預計將以 23%的年複合成長率大幅成長。人工智慧和 CGI 技術的進步使得開發具有人類特徵和外觀的栩栩如生的虛擬影響者成為可能。此外，隨著 Instagram、TikTok 和 YouTube 等社群媒體平台的使用越來越多，社群媒體已成為虛擬影響者的廣泛市場，這使其成為向消費者推銷虛擬影響者的有效方式。根據Forbes資料顯示，預計到2023年，全球將有 49億人使用社群媒體。用戶平均每月造訪 6.7個社群媒體平台。二次調查顯示，在 Facebook 等熱門平台上，超過 61.9%的月度用戶會在2024年 7月每天登入使用社群媒體。此外，虛擬影響者的成長引發了有關透明度、真實性和道德使用的問題。2023年 6月，Hamburg推出了名為 KAI 的虛擬人工智慧影響者，他每週在 LinkedIn 就業網路上發佈人工智慧新聞。這位古怪的影響者揭示了人工智慧在媒體中的潛在用途，讓用戶能夠權衡該技術的利弊。

依頭像類型，市場分為非人類頭像、動畫人類頭像和人工智慧驅動的頭像。到2023年，動畫人物將佔據很大的市場。這些化身採用專業 CGI 創建並得到各種人工智慧功能的支持，可能更能與消費者產生共鳴，因為它們可以有逼真的動作、情感以及與他人的交流。例如，2022年，Offbeat Media Group 創建了虛擬人 "零" 。該品牌將自己描述為 "數位世代領先的內容中心之一" 。它們使品牌能夠完全控制自己的訊息傳遞，並確保一致的品牌表現，而不會面臨與人類影響者相關的風險，例如醜聞或不可預測的行為。

根據應用，市場分為時尚/生活風格、娛樂/媒體、零售/電子商務、旅遊/飯店等行業。預計在預測期內（2024-2032年），時尚和生活方式產業將以顯著的年複合成長率成長。這是因為他們有能力為品牌活動帶來創造力、創新和一致性。此外，虛擬影響者可以在最短的時間內輕鬆匹配最新的時尚潮流，使品牌更容易在實體模特兒上評估現實生活中的不同風格和時尚。例如，2023年，Myntra 推出了第一個虛擬影響者。該公司已經為她建立了一個 Instagram個人資料，用戶名為 "maya unlimited" ，並擁有超過 1,000名追隨者。 Myntra 增加了倡導身體積極性、心理健康和包容性的虛擬影響者。據說她沒有 "身體或地理限制" 。

依平台劃分，市場分為 Facebook、TikTok、YouTube、Instagram 和其他社群媒體平台。2023年的全球市場將由 Facebook 領域主導。就像人類影響者一樣，Facebook 虛擬影響者可以成為品牌大使，銷售獨特的產品，並透過貼文、故事和直播與受眾互動。 Facebook 提供的廣告平台和命令介面使品牌能夠全面監控其虛擬影響者促銷活動如何與目標受眾互動，並產生必要的KPI。它還繼續擴大在虛擬實境和擴增實境領域的影響力，在定義虛擬影響者市場的未來前景方面發揮關鍵作用。

為了更了解虛擬影響者的市場採用情況，市場根據北美 (美國、加拿大、北美其他地區) 、歐洲 (德國、法國、英國、西班牙、義大利、歐洲其他地區) 、亞太地區 (中國、日本、印度、亞太其他地區) 和世界其他國家的全球布局進行分析。由於該地區技術不斷進步，預計亞太地區在預測期內（2024-2032年）將以顯著的年複合成長率成長，這將促進 CGI 和人工智慧技術的發展，以創建複雜的虛擬影響者。此外，文化因素也發揮了作用，因為亞洲消費者習慣於擁有多個數位角色，主要是基於未來的新的、獨特的概念。例如，2023年，中國超現實虛擬影響者Ayayi今年正式推出同名品牌。基於多年在數位內容和虛擬技術方面的經驗，Ayayi提出了將實體和數位存在結合起來的數位化品牌概念，創造出品牌獨特的風格和產品形式。虛擬影響者的新穎性和宣傳能力吸引了更多品牌和消費者的青睞。與Lipa類似，微博中國的Ling和抖音的Ayayi，都與Tiktok類似，逐漸成為具有名人地位的虛擬人物，並成為品牌的主要推動者。

市場上的主要參與者包括 Dapper Labs, Inc.、CASTLEBERRY、UNIT9、Aww Inc.、Vertiqal Studios、Pinscreen、Soul Machines、SUPERPLASTIC、Viral Nation Inc. 和 NeoReach。

A virtual influencer is an artificial character that is designated to work like a real influencer on social media platforms and react to the audiences in the same manner. These are often constructed with the help of sophisticated tools like CGI - computer-generated illustration, and AI - artificial intelligence. Virtual influencers' accounts are curated by different companies or people who can provide direction to how they seem, act, and even respond. They can advertise products, sponsor brands, and brand endorse companies, and contribute to marketing strategies via posts, videos, and/or live, online conveniences within platforms such as social media.

The Virtual Influencers Market is expected to grow with a significant CAGR of 23% during the forecast period (2024-2032). The surge in advancements in AI and CGI technologies has made it possible to develop near-life virtual influencers with human-like characteristics and appearances. Adding to this, the rising use of social media platforms such as Instagram, TikTok, and YouTube makes social media a broader market for virtual influencers and has therefore become an efficient way to market virtual influencers to consumers. According to Forbes data, in 2023, an estimated 4.9 billion people use social media across the world. With the average user accessing 6.7 social media platforms every month. As per the secondary research, popular platforms like Facebook had over 61.9% of their monthly users logging in to use social media daily in July 2024. Moreover, the growth of virtual influencers raises questions about transparency, authenticity, and ethical use. In June 2023, Hamburg launched the virtual AI influencer named KAI who posts weekly AI news on the LinkedIn job network. This unusual influencer will shed light on the possible use of AI in media and allow users to weigh up the pros and cons of the technology.

Based on the type, the market is segmented into non-human, animated human avatars, and artificial intelligence-driven avatars. The animated human avatar held a significant share of the market in 2023. These avatars, created with professional CGI and supported by various AI features, can have realistic movements, feelings, and communication with others and thus can be considered friendly by consumers. For instance, in 2022, 'Zero' - the virtual human in question - was created by Offbeat Media Group. This brand describes itself as "one of the leading content hubs for the digital generation. They provide brands with complete control over messaging, ensuring consistent brand representation without the risks associated with human influencers, such as scandals or unpredictable behavior.

Based on the application, the market has been divided into fashion and lifestyle, entertainment and media, retail and e-commerce, travel and hospitality, and other industries. Fashion and Lifestyle segments are expected to grow with a significant CAGR in the forecast period (2024-2032). This is due to their ability to bring creativity, innovation, and consistency to brand campaigns. Moreover, virtual influencers can easily match with the latest fashion trends within the shortest time, and this makes it easier for brands to evaluate assorted styles and fashions that are a reality with physical models. For instance, in 2023, Myntra introduced its first virtual influencer whose name is Maya. The company has already set up her Instagram profile under the username, "maya unlimited," where she has over one lakh followers. Myntra adds its virtual influencer that advocates body positivity, mental health, and inclusivity. She is also said to have no "physical or geographic limitations."

Based on the platform, the market has been divided into Facebook, TikTok, YouTube, Instagram, and other social media platforms. Facebook segment dominated the global market in 2023. Facebook virtual influencers, the same as human influencers, can become brand ambassadors, selling definite products, and interacting with the audience through posts, stories, and live streams. The advertising platforms and command interfaces offered by Facebook make it possible for brands to fully monitor how virtual influencers' promotional campaigns perform with targeted audiences and generate necessary KPIs. This also continues to grow its presence in such virtual and Augmented realities, which makes it instrumental in defining the future of a virtual influencer market.

For a better understanding of the market adoption of Virtual Influencers, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032) owing to the rise in technological advancement in the region which enhances the development of CGI and AI technologies for the creation of complex virtual influencers. Additionally, cultural factors also find their place since Asian consumers are used to having some digital personas as new unique concepts mostly based on the future. For instance, in 2023, China's hyper-realistic virtual influencer Ayayi officially launched her eponymous brand this year. Building on years of cultivation in digital content and virtual technology, Ayayi proposes the phygital brand concept, combining physical and digital substantial presence to create a unique style and product forms exclusive to the brand. With a growing number of brands and consumers, embracing virtual influencers due to their novelty and promotional capabilities. Similar to Lipa, Ling in China of Weibo or Ayayi of Douyin which are both similar to Tiktok is gradually turning into celebrity-status virtual characters and serving as the primary promoters for brands.

Some of the major players operating in the market include Dapper Labs, Inc., CASTLEBERRY, UNIT9, Aww Inc., Vertiqal Studios, Pinscreen, Soul Machines, SUPERPLASTIC, Viral Nation Inc., NeoReach.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Virtual Influencers Market
2.2. Research Methodology of the Virtual Influencers Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL VIRTUAL INFLUENCERS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

7.1. Non-Human
7.2. Animated Human Avatar
7.3. Artificial Intelligence-Driven Avatars

8.MARKET INSIGHTS BY APPLICATION

8.1. Fashion and Lifestyle
8.2. Entertainment and Media
8.3. Retail and E-Commerce
8.4. Travel and Hospitality
8.5. Other Industries

9.MARKET INSIGHTS BY PLATFORM

9.1. Facebook
9.2. TikTok
9.3. YouTube
9.4. Instagram
9.5. Other Social Media Platforms

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. France
- 10.2.3. UK
- 10.2.4. Spain
- 10.2.5. Italy
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of APAC
10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. Dapper Labs, Inc.
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. CASTLEBERRY
13.3. UNIT9
13.4. Aww Inc.
13.5. Vertiqal Studios
13.6. Pinscreen
13.7. Soul Machines
13.8. SUPERPLASTIC
13.9. Viral Nation Inc.
13.10. NeoReach