家用清潔產品市場規模、佔有率、成長分析，按產品類型、分銷管道、應用、地區 - 產業預測，2024-2031

2022年全球家庭清潔產品市場規模為345億美元，從2023年的360.5億美元成長到2031年的512.7億美元，預測期（2024-2031年）預計複合年成長率為4.5%。

家庭清潔產品市場對於維持健康標準和透過有效去除過敏原、污染物和細菌來幫助預防感染疾病至關重要。都市化的加速和生活水準的提高正在推動需求，特別是對衛浴清潔用品和由強大研發驅動的環保創新的需求。發展帶來進一步的成長機會。然而，挑戰包括品牌清洗產品的低成本清洗的激增以及對危險化學品和環境影響的日益擔憂，這可能會阻礙產業擴張。在這種競爭格局中，企業必須適應消費者的偏好，以獲得更安全、更永續的選擇，同時應對成本壓力和不斷變化的環境法規。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析

家用清潔產品市場規模：依產品類型及複合年成長率（2024-2031）

• 市場概況
• 洗碗用品
• 廁所清潔劑
• 表面清潔劑
• 玻璃清潔劑
• 洗衣精
• 特殊清潔劑
• 漂白
• 其他

家用清潔產品市場規模：按分銷管道和複合年成長率（2024-2031）

• 市場概況
• 超級市場
• 便利商店
• 網路零售店
• 其他管道

家用清潔產品市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 浴室
• 廚房
• 地面
• 其他

家用清潔產品市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• The Procter & Gamble Company
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc
• The Clorox Company
• Colgate-Palmolive Company
• SC Johnson & Son Inc.
• Church & Dwight Co. Inc.
• Kao Corporation
• Amway Corporation
• 3M Company
• Kimberly-Clark Corporation
• Godrej Consumer Products Ltd.
• McBride plc
• Bombril SA
• Dropps
• Earth Friendly Products
• RSPL Ltd.

結論和建議

Global Household Cleaning Products Market size was valued at USD 34.50 billion in 2022 and is poised to grow from USD 36.05 billion in 2023 to USD 51.27 billion by 2031, growing at a CAGR of 4.5% during the forecast period (2024-2031).

The household cleaning products market is essential for maintaining health standards by effectively eliminating allergens, pollutants, and bacteria, thus aiding in the prevention of infectious diseases. Rising urbanization and enhanced living standards are fueling demand, particularly for toilet cleaners and eco-friendly innovations driven by robust R&D. Growing markets in developing countries present further growth opportunities. However, challenges include the prevalence of low-cost alternatives to branded cleaning products and increasing concerns regarding hazardous chemicals and environmental impact, which may hinder industry expansion. In this competitive landscape, companies must adapt to consumer preferences for safer, sustainable options while navigating cost pressures and evolving environmental regulations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Cleaning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Cleaning Products Market Segmental Analysis

Global Household Cleaning Products Market is segmented by product type, distribution channel, application and region. Based on product type, the market is segmented into dishwashing products, toilet cleaners, surface cleaners, glass cleaners, laundry detergents, specialty cleaners, bleaches and others. Based on distribution channel, the market is segmented into supermarkets, convenience stores, online retail stores and other channels. Based on application, the market is segmented into bathroom, kitchen, floor and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Household Cleaning Products Market

The household cleaning products market is significantly driven by increasing consumer awareness surrounding hygiene and cleanliness, particularly in India. This surge in awareness is closely linked to heightened urbanization and an improvement in consumer living standards, which collectively fuel the demand for cleaning solutions. Furthermore, the expansion of organized retail, especially in tier 2 and tier 3 cities, facilitates broader access to these products, thereby enhancing sales. Government initiatives promoting hygiene awareness in residential and commercial environments also contribute to this upward trend. Additionally, there is a rising consumer preference for specialty cleaners suitable for various surfaces, alongside a growing demand for eco-friendly and natural cleaning solutions. As concerns about environmental impact escalate, consumers are increasingly willing to invest in organic products, creating a favorable market shift toward greener alternatives.

Restraints in the Global Household Cleaning Products Market

The global household cleaning products market faces significant restraints, primarily due to a lack of product differentiation and challenges in customer retention. Varied consumer preferences, shaped by psychographic, demographic, and behavioral factors, greatly influence buying choices. Lifestyle expectations and consumer awareness significantly impact purchasing behavior, making it increasingly difficult for brands to foster loyalty. In the current landscape, customers are constantly tempted by new offerings, which undermines their commitment to specific products or brands. Furthermore, smaller and medium-sized manufacturers struggle to adapt to changing consumer trends, compounding the difficulty of maintaining a competitive edge. Consequently, these challenges hinder overall market growth.

Market Trends of the Global Household Cleaning Products Market

The Global Household Cleaning Products market is witnessing a significant trend towards complete ingredient disclosure on product labels, driven by heightened consumer demand for transparency and safety. Following the Consumer Product Ingredient Communication Initiative's establishment in 2010, companies are more inclined to reveal detailed ingredient information, fostering trust among consumers. As households prioritize understanding the chemicals in their cleaning supplies, the focus on ingredient safety and supplier transparency intensifies. This trend not only influences purchasing decisions but also propels manufacturers to market their products through clear communication, relying heavily on word-of-mouth marketing to gain consumer confidence and loyalty, ultimately shaping the future landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Household Cleaning Products Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Dishwashing Products
• Toilet Cleaners
• Surface Cleaners
• Glass Cleaners
• Laundry Detergents
• Specialty Cleaners
• Bleaches
• Others

Global Household Cleaning Products Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Global Household Cleaning Products Market Size by Application & CAGR (2024-2031)

• Market Overview
• Bathroom
• Kitchen
• Floor
• Others

Global Household Cleaning Products Market Size & CAGR (2024-2031)

• North America, (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product Type, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombril SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Friendly Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation