數位教育市場規模、佔有率、成長分析，按研究、按課程、按最終用途、按技術、按地區 - 產業預測，2024-2031年

2022年全球數位教育市場規模為172億美元，從2023年的243億美元成長到2031年的1,910億美元，預測期內（2024-2031年）年複合成長率為29.4。

數位教育市場包括科技增強學習和數位學習，在智慧型手機普及率不斷提高和網路普及率不斷提高的推動下，數位教育市場經歷顯著成長。關鍵組成部分包括混合學習，它將傳統課堂學習與線上資源和虛擬學習環境相結合。個人化學習、有效自學和增強批判性思考能力等屬性受到學生和專業人士的高度重視。新技術，特別是擴增實境（AR），透過將數位圖形和多媒體整合到現實世界環境中來改變教育格局，促進互動性和參與度。這種整合培養了學習者解決問題和協作的能力。隨著世界各地的學校和大學擴大採用 AR，數位教育的可能性不斷擴大，凸顯了其在現代化學習體驗中的作用。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

數位教育市場規模：依學習方式及年複合成長率分類（2024-2031）

• 市場概況
• 自己的步調
• 講師的步調

數位教育市場規模：依課程及年複合成長率（2024-2031）

• 市場概況
• 科學、技術、工程和數學（STEM）
• 企業管理

數位教育市場規模：依最終用途和年複合成長率（2024-2031）

• 市場概況
• 學術機構
• 個人
• 公司

數位教育市場規模：依技術及年複合成長率（2024-2031）

• 市場概況
• 行動電子學習
• 學習管理系統

數位教育市場規模及年複合成長率（2024-2031）

• 北美（學習、課程、最終用途、科技）
  • 美國
  • 加拿大
• 歐洲（學習、課程、最終用途、科技）
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家
• 亞太地區（學習、課程、最終用途、科技）
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲（學習、課程、最終用途、科技）
  • 巴西
  • 其他拉丁美洲
• 中東和非洲（學習、課程、最終用途、技術）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Coursera Inc.（United States）
• edX Inc.（United States）
• Pluralsight LLC（United States）
• Brain4ce Education Solutions Pvt. Ltd.（Edureka）（India）
• Udacity, Inc.（United States）
• Udemy, Inc.（United States）
• Miriadax（United Kingdom）
• Jigsaw Academy（India）
• Iversity（Germany）
• Intellipaat（India）
• FutureLearn（United Kingdom）
• Intellipaat Edmodo（India）
• Kadenze（United States）
• Khan Academy（United States）
• LinkedIn（United States）
• Linkstreet Learning（India）

結論和建議

Global Digital Education Market size was valued at USD 17.2 billion in 2022 and is poised to grow from USD 24.3 billion in 2023 to USD 191 billion by 2031, growing at a CAGR of 29.4% during the forecast period (2024-2031).

The digital education market, encompassing Technology Enhanced Learning and digital learning, is experiencing significant growth, driven by the rising adoption of smartphones and increased internet penetration. Key components include blended learning, which combines traditional classroom settings with online resources, and virtual learning environments. Attributes like personalized learning, effective self-directed learning, and enhanced critical thinking skills are highly valued by students and professionals alike. Emerging technologies, particularly Augmented Reality (AR), are transforming the educational landscape by integrating digital graphics and multimedia into real-world settings, fostering interactivity and engagement. This integration promotes problem-solving abilities and collaboration skills among learners. As schools and colleges worldwide increasingly embrace AR, the potential of digital education continues to expand, highlighting its role in modernizing learning experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Education Market Segmental Analysis

Global Digital Education Market is segmented by Learning, Course, End Use, Technology and Region. Based on Learning, the market is segmented into Self-Paced, Instructor Paced. Based on Course, the market is segmented into Science, Engineering, Technology, Mathematics (STEM), Business Management. Based on End Use, the market is segmented into Academic Institutions, Individuals, Enterprises. Based on Technology, the market is segmented into Mobile E Learning, Learning Management System. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Digital Education Market

One of the key factors propelling the Global Digital Education market is the growing adoption of online learning solutions across educational institutions. These digital platforms enhance course management and offer interactive content along with diverse assessments tailored to meet individual learning requirements. Moreover, they provide learners with the flexibility to access educational resources from any location globally, allowing them to study at their own pace. This approach is especially beneficial for individuals with hectic lifestyles, as it accommodates their unique scheduling needs while ensuring that quality education remains accessible anytime and anywhere.

Restraints in the Global Digital Education Market

The Global Digital Education market faces significant challenges due to inadequate infrastructure, particularly in developing nations. Insufficient technical resources, such as limited hardware access, unreliable internet connectivity, and frequent power outages, obstruct the effective implementation of digital education initiatives. These infrastructural deficiencies create substantial barriers that hinder the seamless operation of online learning platforms. Addressing these gaps is essential for promoting widespread acceptance of digital education. Furthermore, the lack of adequate infrastructure constrains the potential of digital technologies in educational environments, negatively impacting schools, universities, and other institutions in fully harnessing these innovative tools for enhancing learning experiences.

Market Trends of the Global Digital Education Market

The Global Digital Education market is witnessing a significant shift towards microlearning modules, catering to the evolving needs of modern learners. As attention spans wane and lifestyles become increasingly busy, shorter, more digestible content is gaining traction, allowing for quick absorption of information. This trend is further enhanced by adaptive learning platforms that leverage artificial intelligence to offer personalized educational experiences tailored to individual needs. By prioritizing learner-centric approaches, the market is not only increasing flexibility and engagement but also improving knowledge retention rates. This shift is heralding a new era in education, focused on adaptability and accessibility for all students.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Digital Education Market Size by Learning & CAGR (2024-2031)

• Market Overview
• Self-Paced
• Instructor Paced

Digital Education Market Size by Course & CAGR (2024-2031)

• Market Overview
• Science, Technology, Engineering, Mathematics (STEM)
• Business Management

Digital Education Market Size by End Use & CAGR (2024-2031)

• Market Overview
• Academic Institutions
• Individuals
• Enterprises

Digital Education Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Mobile E Learning
• Learning Management System

Digital Education Market Size & CAGR (2024-2031)

• North America, (Learning, Course, End Use, Technology)
  • US
  • Canada
• Europe, (Learning, Course, End Use, Technology)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Learning, Course, End Use, Technology)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Learning, Course, End Use, Technology)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Learning, Course, End Use, Technology)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Coursera Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• edX Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pluralsight LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brain4ce Education Solutions Pvt. Ltd. (Edureka) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udacity, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miriadax (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jigsaw Academy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iversity (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intellipaat (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FutureLearn (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intellipaat Edmodo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kadenze (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linkstreet Learning (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation